The leisurely life of farmers in mountain villages

Chapter 212 Inspiration from TV Advertising

The "land skin" picked up from the mountain is mixed with a lot of dead grass. It needs to be soaked in clean water first, and then it can be put into the pot after cleaning.

From the outside, the appearance of "dipier" is somewhat similar to black fungus, but the taste of black fungus is relatively hard and difficult to digest, while "dipier" has a soft taste and is easier to digest.

The taste of "dipier", with a touch of green grass, is particularly delicious after being beaten with eggs.

After returning home, Zhao Shiling was even more delighted to see Wang Shaodong and Wang Meina back together, and Wang Meina was holding a large convenience bag of "land" in her hand.

"Dongzi, you have liked to eat this since you were a child. It has been years since you can't eat it. You two are waiting. Mother will make you egg soup."

There was not much land on the mountain before, because the growth of the land required relatively thick withered grass. However, before the 80s, not to mention the withered grass on the mountain, sometimes even the grass roots were dug out and dried for firewood. There is no "ground" at all.These species should have been very rare in the past, but in the 90s there were more vegetation on the mountain and the environment was not damaged, so they grew in large numbers.However, in 2006, the environment was severely damaged, and these things disappeared again.

Zhao Shiling went to the kitchen on the east side of the second floor with the plastic bag containing "land skin", and then Wang Meina also said to help, and Wang Shaodong was the only one left in the living room.

Wang Fumin should be busy working in the chicken coop now. After all, the chicks are still young, and a slight mistake will cause some problems, which will affect the survival rate of the chicks, and have an important impact on the final income.

Feeling bored, Wang Shaodong casually picked up the TV remote control on the coffee table and turned on the TV.It's past six o'clock in the afternoon, and the programs on the TV are either cartoons, commercials, or the upcoming "News Network".Taohualing Village is not yet connected to closed-circuit television. Wang Shaodong's family uses a TV satellite receiver to watch TV.

The staff in charge of closed-circuit television at the Luzhong City Radio, Film and Television Bureau would not say that they would pull a line here just for a chicken farmer.

In 2003, only Dazhai Village in Dazhai Township ever used closed-circuit television. However, after three years of use, people from the Radio, Film and Television Bureau removed the line for them last year.

The people in Dazhai Village discovered that the closed-circuit TV signal can be pulled out by just inserting a pin in the line, and then they can directly connect to their own TV to watch cable satellite TV.In this way, in the entire Dazhai Village, who else is willing to pay the fee?
After the people in Dazhai Village watched cable TV for three years, they were blocked by the Bureau of Radio, Film and Television, saying that they would never install closed lines in Dazhai Village again.

Not only Dazhai Village, in fact, by 2017, the eve of Wang Shaodong's crossing, there was not a single village in Dazhai Township that used closed-circuit signals.

Wang’s TV satellite receiver is not cheap. It cost more than 400 yuan and can receive TV signals from dozens of stations. However, the location of the TV signals of different stations is different. Sometimes you need to adjust the satellite receiver if you want to watch other channels. direction.

In 2003, the most popular TV series should be "Dae Jang Geum" imported by Bangziguo and "Dragon Babu" starring Hu Jun, but these two dramas have not yet been released in August.

The most popular TV series in August are Su Youpeng's version of "Yi Tian Tu Long Ji", and Li Yapeng's version of "The Legend of the Condor Heroes".However, among the common people in Taohualing Village, what they like to watch the most is "The Miracle Doctor Xilaile" starring Li Baotian.

Wang Shaodong doesn't have the habit of following dramas. Rather than chasing TV dramas, Wang Shaodong prefers to watch original novels.He thinks that it is not good for TV dramas to change many of the original works in pursuit of TV effects.

Mechanically looking at the advertisement on the TV, suddenly, an advertisement jumped into Wang Shaodong's eyes.

It was an advertisement for finger-licking plain chicken filmed in Singapore. At first seeing this advertisement, Wang Shaodong didn't have any impressions, but when the advertisement was finished, Wang Shaodong's brain hole suddenly opened.

"Western fast food restaurants such as KFC, McDonald's, Dicos, etc. have developed quite rapidly after entering our country."

Wang Shaodong remembers that in 2006, there was a KFC store and a McDonald's store in Gangcheng County.In KFC and McDonald's, the burgers are mainly filled with chicken.The amount of chicken used by the two stores combined is pretty staggering.Moreover, the chickens used by KFC and Dicos are all white-feathered chickens, which are commonly known as meat chickens.

"If you can become a supplier of KFC and McDonald's, then how many meat chickens are not enough to sell!"

Thinking of this, Wang Shaodong immediately became excited.

There are more than 300 broiler chicken farmers in Dazhai Village, which can produce 300 to 500 million live broiler chickens every year.

"The more than 300 broiler chicken farmers in Dazhai Village will face the risk of huge losses next year. If you can find the person in charge of KFC and McDonald's white feather chicken acquisitions and persuade him to let you be their company's supplier, then don't It is said that there are 500 million meat chickens and live chickens, even tens of millions of chickens can be sold!"

You know, by 2017, the per capita consumption of white-feathered chickens in the country will be about 11 catties, which means that each person in the country will consume two white-feathered chickens per year on average, and the country will consume at least 26 billion white-feathered chickens every year.Chicken legs, chicken wings, chicken breasts, etc. sold in supermarkets, chicken bones, chicken wings, etc. in barbecue shops, and chicken legs, finger-licking chicken, chicken popcorn, etc. in fast food restaurants are almost all white feather chickens.

Compared with Chai chicken, white feather chicken has an advantage in price, and the profit of mass production of broiler chicken is much higher than that of other breeds.

The advertisement of KFC suddenly opened Wang Shaodong's vision. He not only thought of being a supplier for KFC and McDonald's, but also opened up the supermarket market and barbecue market, which is another way.

"That's great. If we can become a supplier of KFC, let's not worry about selling the chickens from [-] farmers. Even if we mobilize the entire Dazhai Township people, the chickens raised will not worry about selling. .”

KFC distributes goods uniformly in the region. For example, in Qilu Province, it will find a large supplier. After the inspection and quarantine products pass the inspection, the ingredients will be delivered to the stores in the Qilu Province jurisdiction.

The national broiler chicken market is 26 billion, and the share that fast food restaurants like KFC and Decos can take is at least 20.00%, which is 5 million.

In Qilu Province, there is a market share of 3000 million a year.

Wang Shaodong saw that the broiler chicken market in Dazhai Village would be bright in the future.It is still 2003, and it is still the best time for the broiler chicken market. If we sign a supply contract with KFC at this time, the price will definitely be higher than the market price next year. Not only will it save the broiler chicken farmers in Dazhai Village, It will definitely bring you good benefits.

(End of this chapter)