Daming: Old Zhu, we agreed not to rush!

Chapter 185 The spread of information, Zhu Biao understood!

"Master Su, how to control this public opinion?"

After the meal was over, when we got home, Zhu Biao couldn't wait to ask questions.

He has now realized the role of public opinion.

Then controlling public opinion becomes extremely important, especially for the Ming royal family.

Su Jing said lightly: "Niu Yi, if you want to know how to control public opinion, you must first understand how public opinion is spread, that is, the way information is spread."

"Let me ask you, how did you spread the word about your feat of alchemy furnace?"

How is the information disseminated?
Zhu Biao thought for a while and replied: "First, someone saw the student raising the alchemy furnace, and then it was word of mouth among people."

Su Jing nodded and said: "Very well, then I'll ask you again, do you think that when you raised the alchemy furnace, where did the distortion start to appear, or in other words, there was an error message?"

This made Zhu Biao silent.

Judging from what they heard at the Jinling Hotel, after the person-to-person transmission, things have become more and more exaggerated.

But when did it become exaggerated, Zhu Biao really didn't think about it for a while.

After thinking for a while, Zhu Biao said: "Is it the distorted information from the people who watched it?"

Su Jing shook her head and said, "No, Niu Yi, it's earlier than you imagined. Since they read it, there have been distorted information."

Start when you watch it!
This really surprised Zhu Biao.

He immediately asked Su Jing: "Master Su, this is unlikely, can what they see be fake?"

In Zhu Biao's perception, what the eyes see is the truth.

Su Jing smiled, picked up a book at hand and said, "Niu Yi, tell me how much this book weighs."

This.
As soon as Zhu Biao's face changed, he instantly understood what Su Jing meant.

"Master Su, you are saying that those onlookers have no idea how heavy an alchemy furnace is, and they won't look up the information or weigh it themselves, but tell the weight directly based on their feelings, right?"

Zhu Biao looked at Su Jing, waiting for his reply.

Su Jing nodded and said: "That's right, they understood very quickly. For them, the matter of you lifting the alchemy furnace is just a casual chat after dinner. Everyone has different perceptions of weight. After watching In fact, the information has already been distorted in the process of transmission.”

"If you want to ensure the accuracy of the information, you have to express it accurately at the beginning."

"This kind of accuracy can't be done by eyes or mouth, but by accurate text description."

"Just imagine, if the matter of you lifting the alchemy furnace is accurately recorded, including the weight of the alchemy furnace, the utensils you use, the height you lifted, the method you used, etc., and then the If these records are distributed, the accuracy of the information will be greatly improved."

Zhu Biao thought for a while and nodded, "That's true, and such a record will be more convincing than word of mouth."

Su Jing smiled and said: "This involves an important factor in the authenticity of information, details."

"The more ambiguous the information, the easier it is for the communicators to embellish it, and it can even become two completely irrelevant things in the process of transmission."

"And the more detailed the information, the less likely it is to encounter this kind of problem."

"At the same time, any information, as long as it is passed on from person to person by word of mouth, is no longer first-hand information, and there will inevitably be deviations and changes."

the authenticity of the information.

Detailed and blurry.

Zhu Biao listened to Su Jing's teachings and found them quite interesting and reasonable.

"Mr. Su, the students understand that if you want to control public opinion, you must first master information dissemination, right?"

Zhu Biao said to Su Jing.

As a prince, he is still very savvy in this regard.

Su Jing looked at Zhu Biao with great satisfaction and said, "You're right. In the final analysis, public opinion depends on who has mastered the channel of information dissemination."

"It's useless to have something, you have to let it spread, and you have to let it spread in the way you want."

"Sima Qian's "Historical Records" has been read by many scholars in later generations. This is a powerful way of disseminating information."

"His record has now become the standard, and it will be difficult for future generations to shake it."

"Even if something is wrong, it becomes right."

Listening to Su Jing's words, Zhu Biao also had a different view on these historical classics.

"Master Su, are you saying that there are also mistakes in the "Historical Records"?"

Zhu Biao asked Su Jing, this was different from what he had learned.

Su Jing smiled and said: "That's natural. History books have always been written by the victors, and the things recorded will naturally be biased, there will be mistakes and omissions, and even deliberate mistakes. These are very normal things."

"I think we have almost completed the revision of "Yuan Shi" by Da Ming. After it is released, you can read it and you will understand it naturally."

Su Jing's casual words caused another shock in Zhu Biao's heart.

This historical record matter, he thinks it is normal after thinking about it.

But this "Yuan History" has been repaired, how did Su Jing know?

Even Zhu Biao himself only knew about it after receiving a letter from his father Zhu Yuanzhang, who mentioned him in the letter.

"Yuan Shi" has just been compiled.

Su Jing was like a prophet, she said the right thing casually.

Although all dynasties have to revise the history books of the previous dynasties, isn't this coincidence too coincidental?

Zhu Biao looked at Su Jing, feeling more and more that Su Jing knew everything.

There were several things before, and Su Jing seemed to know in advance.

He was with Su Jing all day, and Su Jing didn't sneak around to inquire about any news!

News like the compilation of "Yuan Shi" is not something that can be obtained just by asking.

"What's the matter, Niu Yi, is there something you can't figure out?"

Su Jing looked at Zhu Biao who was in a daze and said: "The historical records we can see are all the records of predecessors."

"No one can maintain a fair and objective position forever. It is inevitable that words are written by people."

Even in later generations, with the emergence of more advanced and objective recording methods, Li Chan still cannot guarantee fairness and objectivity.

Su Jing didn't have to encounter such things too often in his previous life.

Spring and Autumn brushwork, malicious editing, these have nothing to do with the way of recording, but with people.

As for Zhu Biao's real thoughts, Su Jing really didn't know.

Because he doesn't know much about "Yuan Shi", he only knows that it was completed in the early years of Hongwu, and he really can't remember how many years it was in Hongwu.

That is to say casually.

"Ah."

Zhu Biao nodded and said: "Students understand, how can Daming ensure the accuracy of information dissemination?"

How Daming should ensure it is actually how the Zhu family should ensure it.

After all, Zhu Biao is the future prince, so he naturally thought of the matter to his own family.

Su Jing said lightly: "As I said just now, the dissemination of information needs to be accurate and detailed, but detailed is only one aspect, and another aspect is actually very simple."

"Think about it, when you hold up the news of the alchemy furnace, what is said by the people who saw it or what was said after hearing what was said, which one is closer to the truth."

Hearing Su Jing's words, Zhu Biao immediately replied: "Naturally, the person who saw it said it is more true. Master Su, do you need to think about it?"

For the obvious reason, Zhu Biao didn't know what to say.

Su Jing smiled and said: "That's right, this is exactly the reason why you don't even have to think about it. If you want to disseminate information faithfully, the fewer paths you pass through, the better."

"For example, the Ming government's government orders are best communicated directly to the grassroots, so that the emperor's orders can be completely known to the people below."

Zhu Biao looked at Su Jing and said, "Master Su, isn't that what the emperor's decree does?"

If Zhu Yuanzhang has any new decrees, the people below dare not make any changes.

As soon as the imperial decree came out, the words were passed on as they were.

"Indeed, the decree is like this, but for many things, the decree alone is not enough."

Su Jing said indifferently: "For example, the situation of Daming, the progress of some cases, etc., these cannot all be conveyed through the emperor's edict."

"And the edict of the Son of Heaven is transmitted to the officials, not to the people directly, but to the officials and then to the people."

Hearing this, Zhu Biao couldn't help being stunned.

indeed so.

The edict of the emperor is not issued casually.

It will only be used for extremely important matters, and it is mainly aimed at officials of Ming Dynasty.

For the people, they still need officials to communicate.

"Then what should I do?"

Zhu Biao asked Su Jing.

Su Jing smiled and said: "It's actually very simple, and the previous dynasties have already existed, Di Bao."

Mansion newspaper?

Zhu Biao was taken aback for a moment, he really knew this.

However, he still wondered: "Master Su, isn't this mansion newspaper just for delivering official documents? What's the point?"

Dibao first emerged in the Han Dynasty. At that time, the Western Han Dynasty implemented the system of prefectures and counties, and the whole country was divided into several counties, and the counties were further divided into several counties.

Each county has an office in Chang'an, the capital city. This residence is called "di", and there are permanent representatives. Their task is to liaise between the emperor and the heads of the various counties.

Regularly write the emperor's edicts, imperial edicts, ministers' memorials and other official documents, as well as court affairs and other relevant political information, on bamboo slips or silk. Sheriff.

In Zhu Biao's view, isn't this still an official communication?

Su Jing shook his head and said, "Niu Yi, you are a little too limited. This mansion newspaper is all about official affairs, so what if there is a people's newspaper that specifically conveys folk affairs?"

"Transfer some state affairs that don't need to be kept secret to various places in the public newspaper, and then publish them in official bookstores, and sell them once or twice a month. This can not only make money, but also truly convey some things. into the ears of the people."

What Su Jing said was actually a newspaper.

Although it is called Minbao, it is actually published by the government.

Listening to Su Jing's description, Zhu Biao was also carefully thinking about the feasibility in his mind.

People's Daily.

It is the mansion newspaper issued by the government and specially sold.

Important national affairs, which need to be known by the common people, can be written on it.

Just a simple thought, Zhu Biao immediately realized that Su Jing's Minbao is simply a genius idea.

As the prince, Zhu Biao knew very well that many of the officials under him were obedient and obedient.

When the imperial court's decree is passed on, some officials will not implement it, and they will find various reasons.

But with Minbao, the common people can also have channels to know the exact orders of the emperor. In this way, it will inevitably form a deterrent to these officials.

Daming's reporting and monitoring system is now more complete than before.

At the same time, the imperial court also had first-hand communication channels for the dissemination of some things.

Even if there are some bad public opinion incidents, Daming can use the Minbao to clarify directly.

Accurate dissemination of information is the best means of controlling public opinion.

Minbao is such a channel for accurately disseminating information.

At the same time, selling Minbao can also make a profit, so why not do it.

For the rich, everyone can have one share, but for the common people, as long as a few people are enough.

"Thank you, Master Su, for clarifying the confusion."

Zhu Biao bowed towards Su Jing.

He found a way to completely control public opinion in Daming territory. As long as there is a public newspaper, Xiaoxiao anywhere will never be able to deceive the people.

This is simply a genius idea.

"Don't worry."

Su Jing waved his hand and said, "Niu Yi, it's not that easy to use this Minbao well."

Ok?
Zhu Biao was taken aback, and immediately asked Su Jing, "Master Su, is there anything else Min Bao needs to pay attention to?"

Su Jing said lightly: "Let me ask you, you heard something from someone, if there is no other evidence to prove it, how can you tell the truth of this thing."

Zhu Biao thought for a while and replied: "Of course it depends on whether this person is a nonsense person. If he has always been a person of integrity, I will believe it. If he has a previous record of deceiving, then I will not believe it."

"very good!"

Su Jing nodded and said: "Minbao is very useful, but if you want the people to believe it all the time, you need to be true, at least let the people think it is true."

"True? Master Su, shouldn't this be the way it should be? The meaning of Minbao's existence is to let the truth of the matter be presented to the common people!"

Zhu Biao looked at Su Jing with puzzlement in his eyes.

Su Jing looked at Zhu Biao's sincere eyes, wanted to laugh but didn't feel very good.

"Niu Yi, as I said just now, the history books are written by the victors. Why do you think this Minbao is true?"

Su Jing asked back.

Newspapers are actually the carrier of news, and the news industry has always been known for its true reports.

But in fact, it is too difficult to be completely real.

The news itself is real, but the reporter is a person and an institution, not a mere existence.

Su Jing's words fell into Zhu Biao's ears, and he was stunned.

Zhu Biao is not stupid, he quickly understood what Su Shi meant.

Minbao Minbao is only used to give the people the information they want them to know.

Zhu Biao looked at Su Jing, and slowly said: "Master Su, the selective dissemination of news is also a way to control public opinion, right?"

Su Jing nodded, he knew that Zhu Biao had realized it!
(End of this chapter)