Chapter 323
With the turning of the gears of fate, the first year of e-sports has really come.

To signal the arrival of the first year of e-sports, nothing more than a big event is needed, a big event that attracts everyone's attention.

Now in the S8 World Championships, IG's enthusiasm for winning the championship is completely smashing and reshaping their three views inch by inch, that's right!I'm so hot right now!
While IG won the championship, it also injected a strong shot into the LPL division, which had lost its self-confidence for 7 years. For a while, major capitals were also eyeing the quota of the LPL division team.

Weibo, JD.com, Suning, etc. are all considering whether to invest in LPL teams or increase investment in current teams. IG’s wave of traffic to win the championship is really enviable. If their team wins the championship this year, wouldn’t it? Just do some joint activities and you can get enough traffic? !

Just like Fun Plus, the biggest competitor of Tencent's overseas game business, is also gearing up to make plans, prepare funds, and enter the LPL competition area in a big way, intending to give Tencent eye medicine.

If the fun plus team can win the championship this year, the boss of fun plus may be able to wake up from his dreams with a smile. He has even thought out the plan of the disgusting mahuateng in advance!

On the night when IG won the championship, all the big players in the Internet suddenly became rumors, blowing the LPL competition area to touch the pond.

It's not just a matter in the LOL circle, affected by IG's championship, even other e-sports games have also been greatly affected.

Of course, this is a positive effect.

The term e-sports has officially entered everyone's field of vision. Everyone knows that this young beast has grown up, but e-sports is not limited to the League of Legends game.

Even PUBG, which is currently second only to League of Legends in popularity, has also received great attention.

Although Bluehole, the Korean game company of PlayerUnknown's Battlegrounds, is a bit stupid, and its operations are in a mess, and the big players who buy and hang are all over the world's public screens shouting, but Bluehole has nothing to do.

However, I couldn’t bear the novel theme of the game, and it was different from IMBA games such as League of Legends, and gun games such as CSGO and Overwatch, and it was still popular all over the world for a while.

In domestic Internet cafes, there are players who are either in League of Legends or PUBG, and sometimes there are even more people in PlayerUnknown’s Battlegrounds than LOL.

Seeing this opportunity and being stimulated by IG's victory, countless domestic mature e-sports clubs began to plan to vigorously enter the PUBG project. IG, RNG, EDG, WE, OMG and other domestic e-sports giants have already opened their own stores. PUBG division.

But this is not the end. Independent teams like Godv's 4AM team have also received huge investment, and the PUBG circle is also surging.

This is only a matter in the e-sports circle. After IG won the championship, the storm suddenly rose, and the originally calm pond was wrinkled. Even many well-known brands at home and abroad are jealous when they see this exaggerated traffic data. Take a share.

Some game equipment manufacturers such as computers, game books, keyboards, mice, and earphones were also moved after hearing the news. On the night when IG won the championship, they urgently called the marketing director or person in charge for a meeting to discuss, and decided on the championship for the IG team or Chen Mu. name support program.

And the numbers are very impressive, it seems that money is really like a number now, but what you get is just a palm-sized logo on the IG team uniform, or IG players can take two sets of photos in their spare time, doing it Joint activities, engage in marketing.

It’s no wonder they put so much emphasis on it. There is a lot of competition in this industry. If you don’t act faster at this time, the competitor’s logo will be posted on the IG team uniform first~
At that time, the sales performance of one positive and one negative will not be as simple as the naming fee.

It is even exaggerated that not only computer or e-sports-related equipment manufacturers are in action, but some unrelated brands have also somehow intervened.

For example, a well-known domestic watch brand. Originally, domestic watch brands were a bit underwhelming in front of international brands. But at this time, a big boss saw the news that IG won the championship. He was so happy that he suddenly had an idea.

The big boss immediately picked up his mobile phone and started contacting his subordinate marketing managers: "Do you know about e-sports?"

"Uh uh, I know a little bit, I play games~"

"Does the IG team know?!"

"What chicken?!"

"Do you know Chen Mu?!"

"do not know!!"

"If you don't know, check it out for me. We need to find Team IG or Chen Mu as an endorsement!" The big boss told the person in charge of marketing that he was confused.

"But...but don't we make watches?! Why do we need a game player to be an endorsement!"

"How on earth do you do marketing, don't you even read the biggest news today?!"

The marketing director hurriedly flipped through Weibo, and finally saw the handsome photo of him holding the trophy aloft, smiling with a bit of sternness, humanity and divinity co-existing, and murmured, "He's pretty handsome~"

But the big boss on the other side of the phone is even more idiot: "Don't you think the hand holding the trophy is bald?! If, I mean, if you can wear our watch, then... tsk tsk tsk. Perfect! Perfect!! "

"But. But"

"But what?!"

The big boss of the watch brand is already a little impatient: "I don't want the endorsement of the IG team! Who is the hottest? Chen Mu!! I only want this man, and I will find him alone! Be sure to talk to me! I will give you enough Permission, the price is negotiable!"

"Whether our watch can be popular or not depends on it~"

"." Just as he was speaking, the big boss had already fallen into his own obsession, and the person in charge of marketing on the other side of the phone was completely speechless.

At the same time, there are quite a few big smarts who have the same "wonderful ideas" as this domestic watch brand, and there are even jewelry brands and so on.

It's just outrageous to open the door for outrageous mother, outrageous to get home~~
The words IG and Chen Mu are destined to make countless capital parties sleepless tonight. If this lucky baby is in hand for one day, it will lose countless benefits. It was originally their money, but now it is in vain!
There is no unreasonable hatred in the world, and there is no unreasonable love. Riot and Tengjing are thinking about how to create gods, and it is up to the players themselves to stand up.

In the past eight years of Chinese New Year, they have successfully created a god and successfully established themselves. Now, in order to save their declining popularity, they need to create another god.

Starting from the MSI mid-season, Chen Mu let the second chase the third, and saved the team from fire and water in a very exaggerated form of expression. This made the jaws of LPL and Riot Games almost drop to the ground in shock.

Even when SKT and Stupid Chicken were in danger, they didn't let the second chase the third. This kind of dramatic scene immediately made Chen Mu come into the eyes of Riot Games and Tengjing, and became the focus of investigation.

In the subsequent MSI Intercontinental Games and Asian Games exhibition games, although Chen Mu was a little hip in the domestic league, but when it came to world events, it was like a different person, as if a god lived in him.

All kinds of unbelievable and wonderful operations, one game can play two or three famous scenes, and the technical staff of the Riot company has not replayed Chen Mu's game, let's see if this force is open or not? !

Of course, there is no problem with the conclusions drawn, and it is impossible for this kind of world competition to have any loopholes for people to take advantage of!
When it came to the World Championship, that familiar scene came back again, that familiar god came back again, and in just one game in the group stage, the powerful TheShy was firmly pressed on the bench.

As long as he is still on the field, he will undoubtedly be IG's biggest team guarantee. No matter what kind of game, as long as he is not dead, IG can't talk about losing. Confidence.

From the group stage in the second half of the S game to the semi-finals to the finals, Chen Mu's own competitive performance, fan popularity, and commercial value have fully met the LPL official psychological expectations.

Even if IG doesn't win the championship, Tengjing can still monetize the popularity traffic of this global finals through operational planning and operation, and restore the number of domestic LOL player groups.

After all, the best results in the past, that is, the runner-up were still old calendars, and it was the first time for IG to reach the finals. With a little marketing, they can completely achieve the desired goal, and even pointing at S9 is a matter of course.

As a result, I really won the championship this time. It can only be said that with Chen Mu, the God of Dinghai, IG is lucky, and no one can stop it!

Eight years and one championship, Galaxy Battleship KT, which swept the rival LCK division in the finals, still swept [-]-[-], undisputed crushing, this gold content is simply scary.

Such a champion is like the finishing touch. If it doesn't work well, it will live up to the golden cake bestowed by God.

As a result, Chen Mu's exaggerated appearance and his own strength made things more effective. Before he could do anything, he started to take off by himself, and the next operation was much simpler, and Tencent was very familiar with it.

Omni-channel promotion, all kinds of celebrities posted Weibo to help out, and the celebrities were also happy. Those who had something to do with Tencent or those who had nothing to do with it all went away one after another.

The LOL official action is not slow, but it is quick to produce highlights of all Chen Mu's previous operations, and the whole video website is put on. After all, the strength of e-sports is the first. After the editor repeatedly deleted, there were still four 10-minute videos.

But this is also suffering from top laners around the world, who were almost beaten into a dementia by Chen Mu, and the background of well-known and unknown top laners went to the sea. As a result, the world competition was over, and they were pulled out and whipped repeatedly. .

Strength, popularity, word-of-mouth, and image Chen Mu has all of them. The first S-series world champion in the LPL division, the FMVP of the top laner, and the domestic top laner, all the operation teams in this buff stack call it outrageous.

They feel that they are not making gods, but just cutting some material to promote it~

Because it’s so easy!
There will be no mockery of the foreign aid Korea's double C to promote our country's prestige, there will be no jokes about the world's number one blowing jb, and there will be no self-mockery that I will prove who is the world's number one jungler.

Some only have one promise, and he really proved with his strength who is the number one top laner in the world!

An older 25-year-old world champion!Still FMVP, bigger than SKT's Ma Run back then, this is the world's number one top laner!Are you convinced?Hold on!

This wave of streaming is like a raging fire. After IG won the championship last night, LOL became popular on all platforms. Whether you play LOL or not, know IG or not, like Chen Mu or not, you just need to say something about IG Awesome, you are my good brother!

But yesterday, after all, it was already night when we won the championship. By daytime the next day, all major official media, news, or unscrupulous self-media were all at work, and the traffic frenzy was getting bigger and bigger.

With such phenomenal enthusiasm, the capitalists who were still in the tug-of-war with the club earlier quickly finalized an agreement to enter the arena, and then they all focused their goals on this phenomenon-level protagonist.

In the evening, Yang S set of news: "In the 2018 League of Legends Final Championship held in Incheon, South Korea yesterday, the e-sports team IG from China defeated the Korean team KT and successfully won the championship. His competitive spirit is worth learning for contemporary young people.”

Although it was only a brief 15 seconds, and the scene of Chen Mu winning the championship took up at least ten seconds, the meaning was different.

The news broadcast, the program with the most audiences in the whole country and even the world, in an instant, Chen Mu's classic toast photo completely entered thousands of households across the country.

IG's champion finally let the top set the tone and start to pay attention to it.

All the people in the e-sports circle who saw this news went crazy, carnival, tears of joy, all kinds of people.

This time is different from the CCTV news that the Chinese representative team won the Asian Games exhibition game in Jakarta a few months ago.

But this time, it is really returning to the League of Legends and e-sports itself.

Perhaps before today, some people could still talk about e-sports as something that should not be on the stage, just like the stinky rats under the table, cold eyes and ridicule are what they often experience, but from this moment on, everything is different.

The official voice came out, and the final conclusion was formally drawn, just like the rain has passed, and e-sports has finally come to the fore.

With CCTV's first announcement, more and more official social media are reposting the news and starting to celebrate the IG and LPL divisions. The momentum is jaw-dropping. I know clearly that the League of Legends S8 World Championship won the championship. Yes, those who didn’t know thought that the national football team had entered the World Cup~
And with the broadcast of this news on CCTV, some good netizens discovered the "importance" from Chen Mu's resume.

When Chen Mu was selected for the Chinese representative team in the Asian Games exhibition competition, his resume was posted on the official website for a period of time. At that time, he didn't care about it. Playing a game, who is okay to stare at the bulletin board? !
But at this time, netizens found it again. The column of Chen Mu’s political profile clearly read: “Party Member.”

This is something that all LPL fans and viewers did not expect.

ah? !this? !
Is this the power that Chen Mu can win the championship? !

People's good order? !
(End of this chapter)

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