i have an electronics factory

Chapter 5 Hearing the Voice of the Sea
As soon as this remark came out, all the senior executives present were shocked. Chen Zifan saw a series of complex emotions such as shock, doubt, puzzlement, and eagerness in their eyes, all of which were within his expectation.

"This…"

"Absolutely not! The mobile phone market is too deep. Now, Stardust can make stable profits as long as we increase orders step by step and increase production capacity!"

"Yeah, it's very simple to make a counterfeit mobile phone, just follow the black path, and you can make a brand..."

"The difference between being a spare parts supplier and making end products is too great, we don't need to take risks!"

"Yes yes yes!"

"Think about it again..."

Chen Zifan didn't interrupt the discussion of the high-level executives. He waited for them to finish speaking. The final decision was still in his own hands. After all, Stardust Technology belonged to them both before and now.

This point has not changed from the beginning to the end. Chen Jianjun is sometimes very extreme. He can offer ridiculously high salaries to the company's top management, and he is not willing to let a little bit of shares out.

And Chen Zifan also inherited this point. He needs to have the absolute right to speak about Stardust Technology, but he will not ignore the opinions of high-level people. If someone raises a problem, then the problem will be solved.

He believes that these high-level executives just haven't come out of the shadow of Xinghua's failure, and it's not that they don't want to make branded mobile phones, otherwise they wouldn't be so easy to do Xinghua with Chen Jianjun.

After the sound in the meeting room gradually quieted down, Chen Zifan arranged for his assistant to send a file folder to every high-level executive present, which contained hundreds of files ranging from brand development plans to detailed parameters of a battery in the product. Page.

Even Zhao Wushang, the CEO of Stardust, was silent when he saw these documents. Leaving aside the contents, at least this heavy document can make people feel inexplicably at ease, which Chen Jianjun has never felt before.

"No wonder Xiaofan has to do it..."

It has to be said that it is better to use multimedia when introducing the plan. Chen Zifan began to introduce this document while considering the renovation of the conference room:
"A new brand, especially a new brand without strong capital and technical background, wants to create its own brand surrounded by Samsung, Motorola, Ericsson... Lenovo, Newman, TCL... and many counterfeit mobile phones. By what?
Maybe you will answer me, rely on luck, design, novelty products, marketing... But I want to tell you, these are, but not, we should rely on ourselves!
We should think more about why Xinghua Mobile will fail!We are too anxious, all brands are too anxious!How many manufacturers can't wait to release a product every day, a design today and a style tomorrow.

Do the expensive ones, and do the cheap ones. All kinds of exaggerated brainwashing advertisements are flooding our lives, and we can’t wait to kill all competitors in one go. But you say, is this really right? "

Chen Zifan slowed down for a moment, and the high-level executives of Stardust Technology still remained silent, but the frequency of flipping through documents in their hands became faster, and a different color appeared in their eyes.

"Have you ever thought that we can try a different path, we don't need to compare with those so-called big international brands, and we don't need to fight price wars with counterfeit mobile phones every day, we just need to be ourselves.

To find out our positioning, as the saying goes, there are not many soldiers but good ones. I will not comment on Xinghua mobile phones, but Stardust Technology and Stardust mobile phones are only high-quality products, so what if there are no shipping channels?This time we will open the shop ourselves!
To break through the surface, use the business model of direct-sale stores in the document, start from the first Stardust direct-sale store, Stardust after-sales service center, and start from Haicheng, make good products and build our brand! "

This is a long-term development plan. From the beginning, Chen Zifan did not plan to achieve any achievements in the era of feature phones. The purpose of making feature phones is to enter the market in advance and prepare for future smart phones.

No matter how brilliant Nokia and Motorola are now, they will still be unable to stop the Apple 4, a generation of kidney machines sweeping the Chinese market five years later. The end of the feature phone era is also an inevitable result, just follow the trend of the times.

Giving Stardust Technology five years to fight for a chance to be nirvana in the era of smart phones, Chen Zifan was even prepared to operate at a loss in the early stage.

However, there are other stable profitable projects of Stardust Technology, coupled with his development plan that breaks the surface, there are very few products and direct sales stores in the early stage, and even a loss is within an acceptable range.

As Chen Zifan expected, after reading the previous part of the market analysis and brand planning, Stardust Technology executives have accepted the plan psychologically, and then saw the following products...

"This is?"

Chen Zifan smiled: "A music phone that combines a mobile phone and a Bluetooth headset. I named it 'Hai', which means: start from Haicheng, and hear the sound of the sea!"

Zhao Wushang looked at the blueprint with some doubts: "Can we do this design now? And cancel the detachable battery design...Will it be a bit too bold? Oh~ So it is like this..."

"Wonderful! You can also make money from after-sales, and you can also earn word of mouth. The most important thing is that there are publicity points if there is any controversy. We can seize this to hype it."

Obviously, Wang Jinli's focus has always been on marketing and publicity, while the senior management of other departments paid more attention to another selling point: waterproof!

"With such a complicated design, it also integrates a Bluetooth headset storage compartment. Can it really be waterproof? Both the body and the Bluetooth headset are waterproof, this..."

"I'm in the R&D department, and I can do it in the lab, but in reality, the environment in which mobile phones are used is much more complicated, and in this way, the cost of 'sea' may be a bit high!"

"Cost is not a problem. The positioning of this product is already very high. It is aimed at young and fashion-conscious consumers. These people have relatively strong spending power, so the price should be higher!"

"We are Stardust now, not Xinghua. Don't keep thinking about making quick products like before. As long as the 'Hai' is done well, the selling point of the Bluetooth headset alone is enough to pay back the cost!"

"Yes, there is no need to mass-produce in the early stage, let's see the market reaction first, and it will not be too late to make a decision at that time!"

"What if it is copied?"

"Ha ha…"

Wang Jinli laughed after hearing this question, and Chen Zifan also laughed. It is easy for Dachang to copy them, but what if they copy them?

Either it is not as good as them, or the price is higher than them. The most important thing is that the ultimate goal of Stardust Technology is not to make profits, but to let Stardust Technology enter the mobile phone market.

It is okay to copy a mobile phone, but how to copy the following products?Do you want to lose the face of the big factory?

To sum it up, copying by big factories will affect their own reputation, while copying by small factories will not threaten Stardust Technology, so there is no need to worry at all.

This is also the reason why various high-quality designs emerge in an endless stream in the era of functional phones, but in the era of smart phones, good designs are much less.

Major domestic manufacturers have gradually discovered that good designs are often popular but not popular. On the contrary, products that directly copy Apple and Samsung test papers have never been short of sales, such as the first year of Liu Hai in 2018.

Chen Zifan doesn't mind others copying his design, because he also copied the design of the future, and added a little bit of his own elements. For example, "Hai" is a product designed based on the Nokia 5710.

But it far exceeds the Nokia 5710 in terms of the entire product. Even if this phone is placed in 17, 2022 years later, in the era when smartphones are fully popularized, the starting price will still not be low.

The entire high-level meeting followed logically. Apart from products, Chen Zifan also finalized with Zhao Wushang, Wang Jinli and others about the construction of Stardust directly-operated stores and after-sales centers.

This part of the work is very important, but it is not so important until the "Hai" passes the certification of the Ministry of Industry and Information Technology and is mass-produced and launched. It is enough to prepare in advance.

Chen Zifan only raised two requirements: simplicity and grandeur. For this reason, he also provided a specific design drawing. Zhao Wushang and Wang Jinli were stunned after seeing this design drawing:

"This, this is too exaggerated!"

"I was thinking about going to a prime location in Haicheng to rent a store, but it turns out that... directly build a direct-sale store? And combine it with an after-sales center?"

"As expected of Mr. Chen! The old Mr. Chen would definitely not be able to come up with such a radical design!"

"The old director Chen has always sought stability, while the young director Chen has an aggressive style. It can only be said that each has its own advantages and disadvantages~"

"If you follow this design, you don't have to open a store in a prime location."

"really…"

This is a design drawing of a single-family directly-operated store. The overall design concept is very advanced, with a large enough floor space and a simple but very grand style. It is a big signboard there.

However, the normal Stardust directly-operated store is not so big, and it is also separated from the Stardust after-sales center. With the direct-operated store plan, some traditional channels are not so important. Just imagine:
If Zhang San has a need to purchase a phone, should he consider the Stardust mobile phone that is directly sold by the government, authenticated as a genuine product, and has a complete after-sales service, and the electronic market that is mixed with good and bad, with many brands, and no one cares about it?
Of course, this is based on the premise of sufficient budget...

Stardust directly-operated stores will definitely not have any advantages in the initial stage, but with the release and launch of Stardust products, consumers' trust in directly-operated stores will only increase over time.

When Stardust Technology competes with other brands in the market, it will have an inherent advantage. As for the traditional cooperation with operators and third-party channel shipments, they will also do the same.

It's easy to talk about the brand, but it's not enough to sell it through third-party channels. In addition, Chen Zifan also set his sights on another channel, which is the online shopping platform:
"The cost of the direct-sale store model is still too high. I still need a fully functional Stardust official website and a cross-platform Stardust mall. This needs to be prepared, but the 'sea' must be made..."

(End of this chapter)