i have an electronics factory

Chapter 56 Carrier Promotion
Chen Zifan was also shocked when he got the news. Is this the speed of domestic manufacturers?He remembered that Liu Lirong only contacted him half a month ago, and now he is going to launch a new model?
"No, doesn't it take time for your product design, mold opening, and supplier integration?"

But considering that Gionee mainly focuses on button function phones, this speed is not surprising. The previous Xinghua Electronics Factory can produce a copycat function phone in a month, which is much faster than Gionee’s new phones.

After all, Gionee is also considered a big domestic brand, and has cooperated with some local operators. In addition, after the release of Stardust 1, suppliers have imitated everything from accessories to appearance design, and have produced a batch of new accessories.

Moreover, Chen Zifan also provided a batch of free chips from MediaTek. The most important thing is that, apart from the appearance and touch screen of a smart phone, Gionee's new phone is still the original functional phone.

Originally, Chen Zifan thought that the design of Gionee's new mobile phone would be bad, but after looking at the documents Zhao Wushang gave him, he found that he seemed to have underestimated Gionee, and they really have something different.

The first is the screen. Although the screen licensed by Stardust Technology is also a touch screen, the pixel density is very low, and it is not fully bonded.

When using this kind of screen, you have to use a lot of force or fingernails to achieve an inaccurate touch screen, which is very different from the top screen on Stardust 1, as if it is a product of two eras.

But this kind of screen also has an advantage, that is, the cost is very low, and the touch screen is just a promotional selling point. It doesn’t matter if it is not easy to use, because Gionee is also equipped with a stylus and sliding physical buttons.

"Isn't this the big-screen slider phone?"

"Damn, this promotional poster..."

Chen Zifan had a bad premonition. The scene in front of him seemed a little familiar. He could guess that every major mobile phone manufacturer would launch their own new models and use a unified advertising slogan:

"A whole new generation of smartphones..."

Regardless of whether the product is good or not, the advertisement must be done well, coupled with a price that is close enough to the people, and a product that looks extremely high and attractive...

I am afraid that a wave of "smart phones" will be formed in a short period of time. In fact, most of them are functional phones with changed shells. Look at others, with large screens, keyboards, and stylus.
Moreover, the price is still cheap, and most consumers are blind, and it is normal to follow suit.

"Proper Nietzschean behavior!"

In Chen Zifan's memory, Liu Lirong, the founder of Gionee, took a big gamble in the past few years, trying to save Gionee, which was on the verge of extinction, but he went bankrupt directly, and even the users who brought Gionee mobile phones also suffered.

In order to repay the debt, all the businesses of Gionee mobile phones were taken over by competitors. Overnight, Gionee users found that their mobile phones were filled with all kinds of junk advertisements and Trojan horse viruses.

But during the period of time Chen Zifan and Liu Lirong were in contact, he thought that Liu Lirong might be more radical in choosing the company's strategy, but he would definitely not be a person who lost his mind and would be impulsive casually.

So in the end why Gionee ended up that way, he guessed there might be some secrets behind it.

Of course, Gionee's final development will have little impact on Stardust Technology. Chen Zifan doesn't care about one more competitor, nor does he care about one less partner. After all, their product positioning is completely different.

With Stardust 1, Stardust Technology has no rivals in the price range above 3999. This is true for Stardust 1, and it will be the same for future Stardust 2, 3 and some other models!The same price is the best!

He is not afraid of those "pseudo-smartphones" that are sold under the name of smart phones. During the period when Nietzsche's mobile phones were at their peak, their advertisements could be seen on the telephone poles at the entrance of the village.

why?
The product does not match the publicity. No matter how good the advertisement is in the early stage and how popular the sales are, consumers will definitely find something different after getting the product.

After shopping around, if one day these pseudo-smartphone users see what a real smartphone looks like, what will they think?
In Chen Zifan's view, Gionee's operation is likely to smash its own brand, but if the product sales are high enough, it's okay to lose a little word of mouth, as long as it can be made up for through marketing means.

Facts have proved that his guess is right. In July, knock-off phones similar in appearance to Stardust 7 appeared in some digital markets.

The employees of the marketing department found some of these mobile phones when they were visiting the Haicheng Digital Market, and brought back a few of them, which were placed on Chen Zifan's desk.

To be honest, without turning on the screen, if you look at it from a distance, it really looks like Stardust 1.

But if you turn on the screen... Congratulations, you won the aircraft carrier frame + large fruit grain light leakage blind screen package, and the function phone without the physical keyboard is very difficult to use, it is purely fake, and the power failure rate is very fast.

Chen Zifan watched helplessly as the power of the counterfeit Stardust 1 in front of him jumped from 38% to 27%.

"Damn! What a shiny screen! Damn! Who stole my electricity? What the hell is this?"

The most exasperating thing is that the price of Shanzhai Stardust 1 is still very high. One set costs 999. The version with large memory costs 32 yuan for a 500GB large memory. In fact, there is no difference between the two versions.

Once the system data is changed, you can earn an extra 500 yuan by changing hands... Chen Zifan couldn't help but curse out:
"Damn it! It's really a trick!"

It's not known how many people would be fooled by a properly wronged machine. Although Chen Zifan was very angry about this kind of thing, there was nothing he could do. After all, it was not a day or two that counterfeit machines were rampant.

This is true now, and it will be true in the future.

The predecessor of Xinghua Electronics Factory was a copycat workshop. He knew that even if one or two workshops were found, it would be difficult to completely eliminate the copycat machine. Looking at it from another perspective, the copycat Xingdust 1 is equivalent to a disguised advertisement.

"If there is no reputation, no sales, and no good product, who would want to copy Stardust 1..."

There is nothing consumers can do if they are cheated. When anyone is cheated, the next time they buy a mobile phone, they will know the importance of the Stardust Direct Store~

Some people say that Redmi is the one that kills counterfeit phones. The price/performance ratio of Redmi is so high that even counterfeit phones can’t survive. Some people say that it’s MediaTek that kills counterfeit phones because they can’t produce smart phone chips...

Chen Zifan felt that, in fact, the copycats had never been really killed. Who would have thought that Gionee, Tianyu, and Duowei, which were once smashing hits, would turn into copycats one day?

Stardust 1 is right there, they can copy it as they please, even if they copy it at the pixel level, it doesn’t matter, whether it is a copycat workshop or a serious brand, one counts as one, and all Stardust technology will follow.

As soon as Chen Zifan threw that fake Stardust 1 into the trash can, Zhao Wushang called:
"Chen Dong! There is an important matter, the three major operators have begun to take the initiative to promote wifi..."

"Okay, I see."

It is indeed a good thing.

This shows that the three major operators have unified their development strategies and launched their own packages one after another. In order to promote cooperation, they chose shopping malls and restaurants in various places, and made great progress at the beginning.

The profits from wifi are also deliberately given up by Chen Zifan. Every mobile phone manufacturer cannot avoid cooperation with operators, and the same is true for Stardust Technology, otherwise he would not have chosen to invest in milk tea shops at the beginning.

Facts have proved that his choice is correct. After providing operators with a large number of patents and products through BALD, operators also began to actively cooperate with Stardust Technology, such as launching some contract phones~

This is what Chen Zifan is waiting for. Before the era of China Cool Union, the main promotion channel for domestic mobile phone manufacturers was the business halls in various places. When people think of buying mobile phones, they go to the local business halls.

Even in the era of China Cool Union, the main shipping channels of these four domestic manufacturers are to cooperate with operators to promote. Stardust Technology has also worked hard in this regard at the beginning, but as the saying goes——

"Come out and talk about the background..."

When the two feature phones "Sea" and "Xia" were selling well, they couldn't get on the carrier's car. If Stardust 1 had not brought too much influence and made great contributions to the promotion of wifi, Maybe…

But let’s not mention this kind of thing, the current Stardust Technology has achieved serious and equal cooperation with the three major operators, and will produce a batch of special version contract phones in the future~
"A certain mobile has 20 units, a certain communication has 35 units, a certain letter has 15 units, a total of 70 units..."

"The recent demand for Stardust 1 is a bit high, and the production capacity is a bit insufficient. We need to increase it..."

"I'm afraid communication technology has to be put on the agenda, it's best to cooperate with the official, the risk is small..."

"3G can't participate, you can only join the 4G plan, no wonder 3G disappeared so quickly..."

The advantage of holding more 4G or even 5G patents is that the right to speak in the future will be more important. If in the 5G era, one day the products of Stardust Technology can only use 4G, Chen Zifan may choose another way~

"I hope it's best not to mess around. If it doesn't make us feel better, everyone should just leave..."

At present, there are many domestic manufacturers investing in research and development of communication technology, mainly ZTE and Huawei. It may be a bit troublesome for Stardust Technology to join.

Regarding the cooperation, Chen Zifan sent people to start preparations, and Mo Shaokun was also making preparations. Compared with Stardust Technology, Xinghan Zhixing was miserable, and there was nothing but a plan.

Chen Zifan is not in a hurry. The development of new energy vehicles is destined to take a long time. It is more important to continue to build the Stardust ecological chain around electronic products, because some international brands have already reacted.

For example, Nokia, they have been very high-profile recently, and even publicly declared in an interview with foreign media: "Stardust Technology's products are not as good as you think, it just occupies a little first-mover advantage.

As early as five years ago, Nokia established the development direction of smartphones, and we have a deeper accumulation at the technical level. Nokia's first smartphone will soon meet you..."

Chen Zifan was speechless at the time, my dear, you really dare to say, if Nokia really started making smartphones five years ago, what would Apple do?

　PS: It’s a bit false, there are two updates today, and one more at 23:20170517204637317, and we will continue to hit the fourth update tomorrow... Thanks to Qingcha Yunyu, book friend 20190102205810090, book friend 20200913222945661, book friend [-] for the monthly pass!Thanks for the support!

　　
　
(End of this chapter)