A trip starting from the courtyard

Chapter 500 Running a Magazine

"Mr. Guo, this is the list of the world's richest people just published last week."

Fan Luxian took out a magazine from her handbag, handed it to Wang Lidong, and then explained: "90.00% of the fifth richest people on this list are shareholders of listed companies.

Our magazine counts the wealth of the rich, mainly based on company equity, public cash and real estate.

All come from public information, which is also the rule of the game in this business.

Otherwise, Forbes magazine would have gone bankrupt long ago, and my boss must have gone to heaven long ago. "

Wang Lidong flipped through the magazine casually, and the top ten were all familiar faces.

"Then what if they don't have equity in a listed company under their name. Just like the Koch Brothers, who are ranked ninth and tenth in this latest list, I remember their company is not listed?"

Fan Luxian said:

"I met the Ko brothers and Mr. Guo. After we checked the public information, we would come to investigate, just like I went to your company today.

If you agree with the tycoons on the list, you definitely don't mind providing a copy of the company's financial report.

Knowing the annual profit, and then finding the price-earnings ratio of a similar company in the industry to get the current size of the company, then the corresponding worth can be calculated. "

"What if you don't want to provide it?"

Fan Luxian shrugged: "I know that there is a saying in your world called 'wealth is not revealed', and there are many inconveniences to explain the source of wealth of many rich people.

In fact, the richest people in the world are the same.

What our magazine follows is the principle of voluntariness, never forcing, and respecting the other party's choice.

After all, it's just a business. "

Wang Lidong agrees with Forbes's approach.

Unlike Hurun, this guy's calculation of the equity of unlisted companies is based entirely on the data he has collected, and he does not conduct data exchanges or fact checks with the parties involved.

Then before the release, the other party will be notified that the new issue has your list.

I heard that some rich people don't want to be known by the whole world, so they can only.
Of course, there are also those who have a hard scalp, and then they are widely advertised.

If it wasn't for the skin of Lord Yang, this person would have disappeared long ago.

Wang Lidong said to the secretary beside him:

"Xiaofang, give Editor Fan a copy of the company's financial reports for the first three quarters."

Xiaofang nodded, and after a while, she took a financial report for filing taxes with the organization and entered the conference room.

After Fan Luxian took it, she read it carefully. Although she was somewhat prepared, she was still a little dazzled by the gorgeous data in the revenue column.

When I saw that the net profit was only 17.31 billion, I still secretly complained.

This is really different from what they estimated.

The total revenue of the Golden Arches is estimated by their magazine to be between 190 billion and 210 billion, and the net profit is about 57 billion to 63 billion.

Unexpectedly, Guo Ji, a mainland company, is as proficient in tax avoidance as other big companies in the world.

Most of the overseas branches of multinational corporations like Coca-Cola and Chew Deji will keep their net profit at a loss all year round, so that they don't have to pay a dime in taxes.

Wang Lidong said:

"Editor Fan, besides the financial report, what other information do you need here?"

Fan Luxian smiled and said:
"It's enough to have a financial report. Don't worry, Mr. Guo, our magazine will calculate your worth according to this report."

Saying that, he took out a folder from the backpack he was carrying and handed it to Wang Lidong.

"Mr. Guo, I did the math just now. If there are no accidents, you should be ranked 10th in the Chinese rankings published next week."

Looking at the top three, the first is Hengji Li Zhaoji, the second is the Guo brothers of Scarlet Ji, and the third is the famous "Gongzhan Patriarch Li Superman".

"can."

Wang Lidong thinks this ranking is not bad, neither high nor low, in fact, if it is not a system task, he does not want to be known.Whether it is now or in the next few decades, as long as those who boarded Baozhuo, either went in, went bankrupt, or had to stay outside.

Seeing that the purpose of the trip had been achieved, the two prepared to leave.

Wang Lidong still had something to do, so he led the two of them to visit the company where he would let them go.

On the way, the director of the public relations department distracted Fan Luxian's deputy and walked to the small garden of the company. After Wang Lidong motioned Fan Luxian to sit down in the small pavilion:
"Editor Fan, do you know the population of our Four Seas?"

"Of course I know this. It reached 12 billion last year. To be honest, when I first learned that there are so many people in your country, I was really shocked. The entire Europa and all countries add up to seven or eight billion. people."

"Does Editor-in-Chief Fan know how many copies of the magazine with the largest circulation in our country last year?"

Fan Luxian shook her head and said:

"How much did you sell?"

Wang Lidong raised a finger and said, "More than 1000 million copies."

"It's really surprising data. If it wasn't from Mr. Guo, I really doubt that the data is fake." Fan Luxian asked with interest, "What is the name of this magazine?"

"Reading."

Wang Lidong remembered that when he was studying in his previous life, he would eagerly buy a copy every time it was released.

At that time, I didn't know what chicken soup was called, and it was still poisonous.

Looking at the articles promoting 'truth, goodness and beauty' one after another in it, it's not good to be fed HIGH.

But most of them are touting the West.What Erdezi sewers, drinking water from the toilet in a small day, America cut off electricity across the country to protect the sparrows, etc.

"After I leave, I'll go to the newsstand and buy a copy."

"Editor Fan, according to statistics from relevant departments, in 92, there were more than 1000 million civil servants in our country 'going to sea'.

There is a popular saying on the street called 'one billion people and nine hundred million merchants'.

Today's world is an era of pursuing money and wealth.

If at this time, a magazine dedicated to the ranking of the world's richest people appeared on the market, how do you think the sales would be? "

Fan Luxian's heart skipped a beat: "Mr. Guo, what do you mean by telling me this?"

Wang Lidong said: "Does Editor Fan want to work for others for the rest of his life?"

Fan Luxian showed a helpless expression and said:
"Who doesn't want to be a boss. But Mr. Guo, even though it's just a magazine, there is a lot of investment in the early stage. With the current situation in the world, it will take a lot of time and manpower to make the data of the rich list more objective and fair."

As the editor-in-chief of the Asian region, it's not that he hadn't made this plan, but it's a pity that their branch is not taken seriously at the headquarters.There are only 8 employees in the whole branch, otherwise, in order to verify the situation of a rich man, he, the editor-in-chief, would not be required to run errands in person.

Wang Lidong smiled and said:
"I contributed 300 million yuan, and Editor-in-Chief Fan, you will be in charge of the operation and management of the new magazine.

I account for 60% of the company's shares, and the remaining 40%. Half of the shares in it are considered as your management and technology shares, and the remaining 20% ​​are used as equity incentive funds for the management. "

"Oh~~ Mr. Guo, your proposal is too unexpected." Fan Luxian was a little dazed, but he immediately came to his senses, and stretched out his hand after a little thought: "Mr. Guo, happy cooperation."

Such a good condition, it would be a fool not to agree.

He and Wang Lidong didn't know each other before, so there was no grievance between the two sides, and they wouldn't dig a hole for themselves to jump when they were full.

What's more, he is a Queen's countryman, and he has privileges in the world.

You don't need to spend a penny to own a magazine. Although you are only a small shareholder, you are still the boss.

Moreover, it is impossible for a rich man like Wang Lidong to personally manage a company with assets of several million.

It was like a piece of cake in the sky, the more Fan Luxian thought about it, the more excited she became.

Wang Lidong smiled and held the extended hand: "Editor Fan, we have a happy cooperation."

(End of this chapter)