Time flies in the world of film and television

In the early morning of the next day, the sun was shining brightly, Lutu Coffee Lujiazui Financial Street Flagship Store, together with Xujiahui Commercial District, Huaihai Middle Road Commercial District, Zhongshan Park Commercial District, Nanjing Road Pedestrian Street, Wujiaochang Commercial District and other commercial centers, a total of 23 stores jointly opened.

Although the area of ​​these coffee shops is not very large, the decoration has been worked hard. As for the materials and baristas, they are also not inferior to those big coffee shops. After all, this is the first batch of shops, and word of mouth is the most important.

At the same time, in the business district where Ode to Joy is located, two stores opened, and the people on the 22nd floor of Ode to Joy, except Han Tao and Andy, all arrived.

Therefore, in front of the four shops that Fan Shengmei is in charge of, there is a whole row of supercars and luxury cars parked on the side of the road. Before the official opening, countless passers-by are attracted to watch.

Especially in the Ode to Joy store, dozens of flower baskets are placed at the small entrance of the coffee shop, which looks quite spectacular and somewhat nondescript.

The time soon came to the selected auspicious time, and with the sound of bang bang bang, everyone cheered and went forward to congratulate Fan Shengmei on the grand opening.

"Sister Fan, congratulations, living here with Sister Fan is booming!"

"Congratulations to the four stores managed by Sister Fan, who can become the top sellers every month!"

"Sister Fan, it's a great opening, congratulations, congratulations!"

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"Thank you everyone, thank you everyone, you are all future directors of our Lutu Coffee, we are happy together!"

Among everyone's blessings, Fan Shengmei smiled and pulled Qiu Yingying and Guan Juer to respond to everyone's congratulations,

Seeing that everyone was greeting each other, Qu Xiaoxiao's good friend Lan Lan stepped back a few steps to greet the sanitation workers at the side, and each gave a big red envelope. The latter immediately packed it up and said blessings.

At this moment, Yao Bin touched Qu Xiaoxiao with his arm, and asked, "Miss, it's over here, let's go over there as soon as possible, the reception is probably already started!"

Qu Xiaoxiao gave Yao Bin a blank look, and replied angrily: "Why are you so anxious, we agreed to support the sisters, and stay here for a while, there are big bosses over there, we just go to make soy sauce, it's okay if it's early or late!"

"Qu Xiaoxiao, are you stupid? You have already said that there are many big bosses over there, why don't you just go and get acquainted with them? Look at Brother Tao's business layout, you will inevitably have to deal with them in the future.

Among other things, you, Qu Xiaoxiao, the future queen of air conditioners, can still fight for it, otherwise I would be too sorry for the resources Brother Tao gave you. "

Yao Bin has done a lot of homework recently, especially for Han Tao's investment. After a large group of them analyzed it, they were full of admiration. Just like this journey coffee, why did it open after shaking the fire? This is all arranged.

"Understood, I'll say hello to Sister Fan and the others, and Xiao Qiu is going there too, so I'll take her with me."

Qu Xiaoxiao nodded and went forward to chat with Fan Shengmei. After the opening ceremony, everyone offered to leave one after another. However, this scene was filmed by many people. There were even several well-known anchors who recently rose to live broadcast the whole process.

Of course, Qu Xiaoxiao's operation was indeed effective. This battle indeed attracted many passers-by to watch, and many interested people stopped to check it out, and some were even eager to try it.

The anchors who got the explanation in advance also started to line up. While queuing up, they also endorsed the fans in the live broadcast room to help Lutu Coffee, a domestically produced coffee shop that focuses on high-quality and low-consumption coffee, vigorously promote it.

"Sister Fan, I'll take Qiu Yingying and leave first, see you tonight!"

Seeing that they had nothing to do, Qu Xiaoxiao finally said hello, and then left with Qiu Yingying and a group of rich second-generation friends.

As for the other three shops who went to join in the show, they also received Yao Bin's notice, and they all left in a swarm.

Fan Shengmei bid farewell to everyone, saw a long queue in the store, hurriedly dragged Guan Juer, who had taken a day off, into the store, put on an apron, and warmly greeted the customers outside the door.

Lutu Coffee is half price on the first day of opening, [-]% off on the second day, and [-]% off on the third day. Follow the official account to get a voucher.

There are also discounts for bringing cups, buy two get one free, membership discounts, free drinks for Moments, etc. Various preferential activities and membership systems have attracted many young consumers and price-sensitive people.

Before getting in the car, Qiu Yingying watched the grand occasion of the opening, and said happily: "Brother Han is amazing, Sister Fan's position is considered to be in the middle and lower, and she can have such a good business."

Qu Xiaoxiao shook her head and sighed: "That's where it is. The first batch is only 23 stores. If after three months, 60.00% of these stores can maintain the customer flow, this matter will be considered real. By then, the second batch of [-] stores and the third batch of [-] stores can take off directly.

But I personally think there is no problem. The real strength is the network. With the Doujiu platform, Lutu Coffee will definitely become popular. After all, it is not only the traffic, but also the strength and positioning. They are all at the forefront. "

Qu Xiaoxiao has been in the business for a few months now, so she naturally has a deeper understanding of the business than Qiu Yingying did back then, not to mention that Yunxiao Investment Fund of their group is one of the round A financiers appointed by Lutu, and they have made sufficient preparations for an investment of one billion yuan.

Han Tao's positioning of Lutu coffee is to grasp the factors such as novelty, uniqueness, and personality. This is one of the fastest ways to attract others, and their beans are only domestically produced. In addition, the flavor of Yunnan Pu'er coffee is obvious, which is definitely not inferior to imported ones.

The location of Lutu Coffee is also located on the first floor of mid-to-high-end office buildings. This is the place where the main coffee consumers must go to and from work. Therefore, it has a great space advantage and can provide consumers with more convenient services.

Lütu Coffee can also place an order and pay through the mobile app, and it will be delivered within half an hour through takeaway, so you can enjoy it without leaving your home. This also saves time and energy consumption for consumers and further increases the energy consumption advantage.

The last is the pricing of Lutu Coffee, which is definitely cheaper than Starbucks, which is relatively expensive, and a large number of coupons have been launched. In the early stage, the second cup is given away for free, buy [-] get [-] free, buy [-] get [-] free, invite friends to download the app and get a free cup, etc. Promotional measures have greatly reduced the price and energy consumption of consumers.

Last but not least, Han Tao chose domestic coffee, because of his investment plan in factories and planting, Lutu will become an important industry for local industry support and rural revitalization.

The power hidden in this is invisible. It can be said that as long as Lutu Coffee does not do it by itself, it will definitely be a green light all the way. Besides, every Lutu Coffee has a legal assistance, that is to say, the public welfare department of Mingtang Law can provide assistance at any time.

Qu Xiaoxiao and the others were right in their analysis. The opening of the 23 coffee shops went very smoothly. It can be said that they became very popular as soon as they opened.

The reason for this, in addition to the above analysis, is the strong publicity, and another very important point, although Shanghai has now become an international metropolis, but the next day New York, Paris and other old wedding cities, the background is still almost meaningless.

Among other things, the per capita income is far away from others. Therefore, among the thousands of coffee shops in Shanghai, most of the coffee is priced at 40 yuan.

The focus of Lütu is low price and high quality, so compared with traditional coffee shops like Starbucks, Lütu’s customer positioning is very accurate. It targets those urban migrant workers who have a demand for coffee but are limited by the economic situation and cannot realize coffee freedom. It can be said that it directly hits their pain points.

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