hollywood billionaire
Chapter 144 Hurricane Dash
Chapter 144 Hurricane Dash
Embark on one of the most popular late-night talk shows in the entire Commonwealth, delivering an impeccable performance for a 180-year-old in front of an audience of 14 million.This remarkable achievement in itself aroused an aftermath that surprised Billy and Phineas even more.
Since Shazam, a song-recognition software, went on the market in 2002, people have gradually become accustomed to using the service to help them identify unfamiliar and good songs that appear on TV shows.By 2016, many cable service providers in the United States, and even smart TV manufacturers themselves, will embed Shazam applications.In addition, there are nearly 9200 million mobile phone users in the country who have downloaded Shazam's mobile app from their Apple or Android stores.
Therefore, in many cases, to determine whether a song’s publicity on a specific TV program is effective, it is enough to look at the increase in the number of Shazam searches after the program is broadcast.
According to the data obtained by Han Music from Shazam, at least a quarter of the audience of "Jimmy Kilmer Live Show", that is, 45 people, used the Shazam service when performing in Bili, which made "Ocean Eyes " directly jumped to the eighth place in the Shazam US rankings.
How much has it improved from last week's ranking?
193 bits!
With such a topic and traffic tipping point, it is not surprising that Zhou Bili’s Spotify single-platform playback volume exceeded 100 million times.
Not only that, the total number of views of this MV on YouTube has reached 80, and the number of followers of Bili's Instagram has doubled to more than 13.
This is the powerful energy contained in the combination of visual and auditory multimedia announcements, and it is also the main reason why every musician racks his brains to participate in music performances on late-night talk shows or other similar programs.
This is the best way to reach light music users besides radio.
In fact, "Jimmy Kilmer Live" can only be regarded as the second echelon of music announcements in the field of television.The first echelon, such as the annual Super Bowl and "Dick Clark New Year's Rock Night", or once a week, as long as it can be invited, it will be regarded as "Saturday Night Live" that has established a firm foothold in the US market. The increase in the number of musicians, popularity and commercial value can only be described as immeasurable.
Entering the late-night talk show, Han Music's next goal is to send someone to "Saturday Night Live".
who can that be?
This was a question that even Han Yi couldn't answer right now.After all, among the artists who have released singles so far, Khaled is still running on radio stations to promote them, while Anne-Marie and Dua Lipa's energy has not yet been put into the US market.
However, on June 6, Dua Lipa, who had completed the tasks of the creative camp in stages, flew directly from Los Angeles to Amsterdam to participate in an alternative version of "Jimmy Kilmer Live Show" in Europe.
One of the most popular late-night talk shows in the Netherlands, RTL Late Show.
This program, hosted by Chen Yajian, a Surinamese-Dutch celebrity with Chinese descent, is broadcast on RTL 4, the most popular commercial TV station in the Netherlands.Every Friday night, the network attracts nearly 1700 million viewers in the Netherlands, which has a population of 200 million.
Because every Friday night, "The Voice of Holland" is broadcast.
The originator of good voices in the world.
After "The Voice of Holland", Chen Yajian's "RTL Late Show" can still retain about 15 to 30 viewers, and this is already a very remarkable figure in the Netherlands.
On average, the number of viewers is only one-tenth of that of the American counterparts, and the commercial income of RTL 4 cannot be compared with that of ABC, which has the silver bullet delivered by Disney. For Leish, it is much simpler.
A keyboard player, a drummer, and a synthesizer player. An outdated LCD screen is hung on the left to play the MV. On the right is a very tacky blue light board with the words "DUA LIPA" written on it.
Not only that, but as one of the features of the European program, during the performance, Dua Lipa was surrounded by audiences with awkward dancing postures to enhance the "sense of presence" of the performance.
Sitting on a bar chair—yes, a bar chair—the female audience member in white who was closest to her could snatch her microphone away with a single hand.
In this kind of live environment with no stage at all, Dua Lipa inevitably seemed a little at a loss.
In the standard chord progression of Am-Em-GD, the four bars of Dua-Lipa's opening are the female bass area close to E3.Many people think that in live performances, the difficulty should be in the treble part, but in fact, the most prone to out-of-tune is the bass part that challenges the singer's bottom range.
The equipment and performance environment of talk shows are relatively complicated. Although the ear return will definitely help, it is definitely not as clear as using noise-canceling headphones in an absolutely quiet cubicle. What's more, in the recording studio, a sentence repeated It is also normal to record ten times to find the best vocal position.On the spot, the singer must rely on his strong intuition for pitch and absolute control over the vocal position to move closer to the correct melody line.
Once a little careless, like Dua Lipa, the voice line will not sink, and the bass will appear a bit high.
But fortunately, Dua Lipa, who had mastered the song so well during the recording stage, quickly adjusted it, raised his apple muscles to raise the vocal position, and found a better focus point for himself.
"How he longed for a true stunner,
And I was the truest one he could find.
As my hand brushed lightly between his neck,
The emotions that had been buried in my heart were awakened again. "
100% vocalization with the chest cavity is the taboo and nightmare of many professional singers, because believe it or not, many pop stars standing in front of the stage actually have poor voice conditions, and it can even be said to be quite bad. The best way to expose their shortcomings.This is the reason why many singers add air sounds far beyond the normal ratio in the bass region.
However, Dua-Lipa has no such concerns at all. Even though he is not yet 21 years old, Dua's voice is not like that of his peers, and it is still in the budding stage.In fact, Dua Lipa's vocals have been in full bloom since her first solo single, "New Love."
Unlike most established actresses in the pop music industry, her voice is not like a cute girl representing youth and immaturity, but more like a mature woman who is generous, brave, confident and determined.
In the music industry in the 2010s, there are very few transparent and mellow voices that represent the complete growth of women, but each of them has the potential to become a superstar.
Beyoncé, Adele, Dua Lipa.
"My kisses, like sweet brew, make you move,
I can't even tell the direction myself.
Even seeing my dark side,
You can't help being paralyzed and sinking. "
The aura of the Albanian female eagle is powerful with the lingering sea breeze of the Adriatic Sea in the Balkan Peninsula. The pair of black eye shadows painted with flying black eye shadows seem to have a pair of devil wings. In the bright rhythm of House, Dua-Lipa's magnetic and rough low-pitched voice began to show its unique charm.
"Our chemistry, hot as hell,
When I leave you, will your heart continue to burn?
Am I the answer to your prayers when you are alone?
I'll give you heavenly pleasures,
I will make you feel,
Hotter than hell. "
From Build-up to the chorus part, which is closer to D5's mezzo-soprano, Dua Lipa is the most comfortable area on the scene. In this range, she can easily use her chest to drive the head cavity to resonate, and hide her breath in the In the thick power, it creates a kind of carefree and sexy like green smoke transpiring after the engine of a sports car accelerates and roars at full speed.
The hoarseness and faults in her voice are her unforgettable characteristics.
Although there were some flaws at the beginning, no one can deny that Dua Lipa's European debut, from the quality of the song itself to the performance of the singer on the spot, has reached a very good level.
After the show ended, the increase in the rankings of the Netherlands and neighboring countries, especially the Luxembourg region, also confirmed this very intuitively. "Hotter Than Hell" airborne at No. 100 on the Dutch Single Top 46 Singles Chart. At the same time, it also achieved preliminary results in the top [-] of the charts in six countries including Slovenia, Poland, Czech Republic, Sweden, Slovakia and Finland.
With the support of the strong publicity coverage of BBC Radio 1, which has the fourth broadcast frequency, Dua Lipa's performance in his hometown is also rising steadily.It ranked 21st last week, and this week advanced three places, surpassing "7 Years", Alan Walker's "Faded" and Swedish female singer Sarah Larsson's "Lush Life" that Han Yi failed to sign. No. 18.
The former is the single "Girls Like" by British rapper Tenny Temple and Sarah Larson, and the latter is also "Lush Life" by Sarah Larson.It can be seen that Sony and Epic have indeed invested heavily in the Nordic star.
Although no authoritative media has ever publicly listed them together, in the mid-to-late 2010s, with the rise of electronic music, the market share of pop dance music and pop electronic music has become larger and larger, followed by a rapid rise in consumer demand , and the itinerary of the industry segment gap.
In other words, as Lady Gaga's music style is becoming more and more obsolete, her career is inevitably changing, and her commercial appeal is gradually fading, the current European and American music scene has lost a pop dance queen with absolute dominance. , the three major groups in the previous life focused on launching a lot of newcomers, with hot singles one after another, they were smashed and brilliant.
From Charli XCX, Rita Ora, Ellie Goulding, Tove Lo who were one step ahead, to Halsey, Dua Lipa, Zara Larsson, Bebe Rexha, Anne-Marie, Jess Glynne who took over after their gradual decline, the long-distance horse racing for nearly ten years, to Only after the black swan event can the winner be roughly determined.
In this life, Han Yi took the lead. Before the three major music groups reacted, he successively snatched the three seed players of Horch, Dua-Lipa and Anne-Marie, although Bibi-Rexa and Sara-La Ersen and Jess Glynn are still in the hands of Warner, Sony and Universal by coincidence, but Han Yi, who has 50% resources and a greater winning rate, still has great confidence in the future of HMG.
Of course, this does not mean that he can sit back and relax on his laurels. After all, in 2016, all the history he is familiar with has not yet happened.He has to get 120 points and invest several times more time, energy and resources than the three major music groups before he can see the dawn of victory.
You know, the contest without Han Yi is an internal friendly match between the industry rulers.The three major music groups broke the bones and connected the tendons, and the middle and high-level managers jumped around without any scruples.Especially after EMI was devoured by Sony and Universal in 2012, the relationship between them became even closer.Today I win, and tomorrow you are the boss. Rather than saying that Universal, Sony, and Warner are three competing interest groups, it is better to say that they are subsidiaries of the same industry trust.
With 72% of the global market share, three players sit in a row and enjoy fruit.
But what if someone wants to take a plate of meat away from them...or just overturn the table?
At present, it seems that HMG's rapid expansion has not encountered any resistance, but all this is based on the premise that Han Yi's music group has not yet touched the three core interests.Occasionally one or two songs enter the top 4 of the list, and most of the works are wandering at the bottom of the list. Although they are worthy of attention, they are not much different from independent music labels such as XL Recordings and [-]AD, or even far behind.
毕竟,XL Recordings可是一手培养出了阿黛尔。虽然5月23日索尼已经用9000万英镑的史上第一预付款把她撬走,但XL Recordings还是凭借《19》、《21》、《25》三张专辑,基本上保证了未来半个世纪衣食无忧。
Seeing this, I believe everyone already understands that the reason why these independent music labels can survive is almost the same as the survival of small football clubs in the football world, that is, to discover new talents, cultivate them with all their strength, transfer benefits, and be content with the status quo.
I don’t even look at the 70% of the big cake, and concentrate on finding my own one-acre three-point land in the 30%.If time turns around and a newcomer at the Adele level becomes popular, then hurry up and make money, and when the contract arrives, give the cash cow respectfully to the three majors, and happily eat your money, or simply take advantage of this achievement to be directly accepted The overall acquisition, merged into the trust system.
The former is XL Recordings, and the latter is Spinnin' Records, which is negotiating an acquisition with Warner. The survival logic between the two is slightly different, but they lead to the same goal.
But Han Yi's HMG is fundamentally different from these affiliates.
He is not the type of small businessman who would be intimidated by £9000m.
If Han Yi had Adele under his command and Sony opened 9000 million, he would dare to throw 1.5 million backhand, which would directly hit the three major silencers.
His goal in the short term is to turn the Big Three into the Big Four.In the medium and long term, it is to let everyone know who is the biggest among the four.
The unique reward mechanism makes Han Yi no longer need to maximize profits as the first goal.
More precisely, making exciting moves is maximizing profits.
HMG, which takes this as its primary task, will undoubtedly touch the interests of many people in the development process.
Can't see it now, but what about after Dua Lipa gets his first number one single?And when Billie Eilish hits a million in the first week?What about after Horch or Madison Beal, after a round of world tours grossed over [-] million at the box office?
While the powerful enemy was still dozing off, Han Yi had to seize the time to accumulate food and build a wall.
Therefore, in addition to "Ocean Eyes" and "Hotter Than Hell" which performed well, Han Music did not give up "Location" and "Alarm" which have not yet seen results.Khaled is currently in the creative camp to polish the second single of his first album. When the one-week music creative camp ends on June 6, he will continue to embark on the journey of radio promotion, city by city Grow your audience.
Anne-Marie is also taking a similar route, using music festivals and live performances as the starting point for publicity, and the momentum of starting volume will not be as rapid as Bi Li's appearance on "Jimmy Kilmer Live Show".Performing non-core time slots at a music festival with tens of thousands of people means that there will be less than one-tenth of the real audience and a lower audience conversion rate.
But everyone in the music industry knows that fans converted from live performances have much higher loyalty, stickiness, and consumption desire than those converted from radio or online.Now it seems that although the ranking of "Alarm" in the new week has not improved, but has retreated four places, she has been accumulating experience and potential in various music festivals.
After a quarter of lively music festival tours are over, the diehard group has expanded from one to two hundred to ten to twenty thousand. The volume of sound they bring may not be able to make Anne-Marie's fame travel across the ocean to reach the American market, but at least in England Mishima, Anne-Marie will have a good chance to have a steady climb on the list.
Of course, the first wave matrix composed of these four singles is just the first trial of Han Music's cry.In fact, Han Yi's meticulously planned summer offensive is the move that will truly shock the entire music world.
Which singles are included?
"Closer," The Chainsmokers and Horch.The song will be released worldwide on July 7 by Disruptor Records, a division of Sony Music Group's Columbia Records.In the song's publicity plan, Han Yi has only one role to play, and that is Horch's artist management company.Participate in the creative meeting in the name of Halsey Inc. to ensure that there are no major problems in the overall promotion strategy of "Closer".
All that remains to be done is to watch this single win twelve consecutive championships, top five on the charts for 26 consecutive weeks, and top ten on the charts for 32 consecutive weeks, and just count the money with a smile.
Next, Han Music independently released the single "Cold Water" through the acquired electronic music label Mad Decent. The official release date is seven days earlier than "Closer".In the time and space before Han Yi's rebirth, because the latter's performance was so against the sky, "Cold Water" has been suppressed in the runner-up position, and it is difficult to make further progress.In this life, although Han Yi himself believes that "Closer"'s consecutive championship momentum is unstoppable, but this does not mean that he will give up his dream of making "Cold Water" hit the championship.
Because, a very important point is that although "Closer" has been released at the end of July, it will have to wait until the first week of September to reach the top of the singles chart.Maybe "Closer" after its rise made it hard for "Cold Water" to catch up, but before that, there is still more than a month left for Diplo, Justin Bieber and Madison Bill to hit the first place.
With the lingering prestige of "Lean On" and Justin Bieber's voice, Scooter Braun's SB Projects announcement team fully cooperated with him, and with his best fierce silver bullet offensive, can it be released in the summer? How about getting an honor to change history before the end?
It is worth looking forward to.
Also worth looking forward to is "No Promises", which is tentatively scheduled to be released by Han Music at the end of September 2016, jointly contributed by Cheat Codes, Lauv and Madison Bill. Unlike history, this time Han Yi insisted on using Lauv's name It is also listed in the feature list and appears as a producer/creator.
If "No Promises" can achieve a good commercial performance, Han Music will directly advance the release time of Lauv's next single to mid-February 2017, with a romantic little love song "I Like Me Better", Capture the Valentine's Day schedule of major streaming media platforms.
Compared with the original schedule on May 5, it is true that February 19 is more suitable for Lauv.
From the stage name to the song title, it would be a pity not to touch the announcement of this schedule.
Later, in October, Migos still has a blockbuster song to be released together with Lil Uzi Vert, that is "Bad and Boujee", which won the championship for three weeks after "Closer", which is the beginning of Migos' popularity The first step is also the strongest sound that the HMG hip-hop section led by Lord Gou is expected to make this year.
In addition, the rappers of Han Music will intensively release some works that may not be as popular as the top singles this year, but are still quite excellent.Co-produced by Metro Boomin and Louis Bell, Post Malone's single "Congratulations," featuring Migos member Quavo, will be released on September 9.In addition, 23 Savage's joint EP "Savage Mode", which was performed by Metro Boomin and added Zaytoven elements this time, is scheduled for July 21th. Lil Yachty's second commercial mixtape "Summer Songs 7" will be released on July 15, and Cardi B is also the new work of the second mixtape "Gangsta Bitch Music, Vol. 2", which is basically confirmed to be released on 7 online in the month.
In addition, Billy's second single "Bellyache" was launched with the tour on July 7, Dua Lipa's "Blow Your Mind (Mwah)" is waiting to take over on August 8, Anne-Marie and Illy and Clean Bandit's two blockbuster collaborations, as well as Madison Bill and Gray's "I Miss You", and Machine Gun Kelly's "Bad Things", as well as many singles that have not yet been officially released, HMG8 The second half of , will be extremely busy and exciting.
There is no doubt that this wonderful and well-planned Han Yi will never let it just stay on the online platform or the car radio.
On June 2016, 6, at the group management plenary meeting held by HMG every Monday, Han Yi excitedly announced another good news.
Han Live, a subsidiary responsible for the planning and execution of live performances, passed three levels of government approval in Beverly Hills on the same day and was officially incorporated.
HMG's full-block ecological chain is one step closer to its final closure.
(End of this chapter)
Embark on one of the most popular late-night talk shows in the entire Commonwealth, delivering an impeccable performance for a 180-year-old in front of an audience of 14 million.This remarkable achievement in itself aroused an aftermath that surprised Billy and Phineas even more.
Since Shazam, a song-recognition software, went on the market in 2002, people have gradually become accustomed to using the service to help them identify unfamiliar and good songs that appear on TV shows.By 2016, many cable service providers in the United States, and even smart TV manufacturers themselves, will embed Shazam applications.In addition, there are nearly 9200 million mobile phone users in the country who have downloaded Shazam's mobile app from their Apple or Android stores.
Therefore, in many cases, to determine whether a song’s publicity on a specific TV program is effective, it is enough to look at the increase in the number of Shazam searches after the program is broadcast.
According to the data obtained by Han Music from Shazam, at least a quarter of the audience of "Jimmy Kilmer Live Show", that is, 45 people, used the Shazam service when performing in Bili, which made "Ocean Eyes " directly jumped to the eighth place in the Shazam US rankings.
How much has it improved from last week's ranking?
193 bits!
With such a topic and traffic tipping point, it is not surprising that Zhou Bili’s Spotify single-platform playback volume exceeded 100 million times.
Not only that, the total number of views of this MV on YouTube has reached 80, and the number of followers of Bili's Instagram has doubled to more than 13.
This is the powerful energy contained in the combination of visual and auditory multimedia announcements, and it is also the main reason why every musician racks his brains to participate in music performances on late-night talk shows or other similar programs.
This is the best way to reach light music users besides radio.
In fact, "Jimmy Kilmer Live" can only be regarded as the second echelon of music announcements in the field of television.The first echelon, such as the annual Super Bowl and "Dick Clark New Year's Rock Night", or once a week, as long as it can be invited, it will be regarded as "Saturday Night Live" that has established a firm foothold in the US market. The increase in the number of musicians, popularity and commercial value can only be described as immeasurable.
Entering the late-night talk show, Han Music's next goal is to send someone to "Saturday Night Live".
who can that be?
This was a question that even Han Yi couldn't answer right now.After all, among the artists who have released singles so far, Khaled is still running on radio stations to promote them, while Anne-Marie and Dua Lipa's energy has not yet been put into the US market.
However, on June 6, Dua Lipa, who had completed the tasks of the creative camp in stages, flew directly from Los Angeles to Amsterdam to participate in an alternative version of "Jimmy Kilmer Live Show" in Europe.
One of the most popular late-night talk shows in the Netherlands, RTL Late Show.
This program, hosted by Chen Yajian, a Surinamese-Dutch celebrity with Chinese descent, is broadcast on RTL 4, the most popular commercial TV station in the Netherlands.Every Friday night, the network attracts nearly 1700 million viewers in the Netherlands, which has a population of 200 million.
Because every Friday night, "The Voice of Holland" is broadcast.
The originator of good voices in the world.
After "The Voice of Holland", Chen Yajian's "RTL Late Show" can still retain about 15 to 30 viewers, and this is already a very remarkable figure in the Netherlands.
On average, the number of viewers is only one-tenth of that of the American counterparts, and the commercial income of RTL 4 cannot be compared with that of ABC, which has the silver bullet delivered by Disney. For Leish, it is much simpler.
A keyboard player, a drummer, and a synthesizer player. An outdated LCD screen is hung on the left to play the MV. On the right is a very tacky blue light board with the words "DUA LIPA" written on it.
Not only that, but as one of the features of the European program, during the performance, Dua Lipa was surrounded by audiences with awkward dancing postures to enhance the "sense of presence" of the performance.
Sitting on a bar chair—yes, a bar chair—the female audience member in white who was closest to her could snatch her microphone away with a single hand.
In this kind of live environment with no stage at all, Dua Lipa inevitably seemed a little at a loss.
In the standard chord progression of Am-Em-GD, the four bars of Dua-Lipa's opening are the female bass area close to E3.Many people think that in live performances, the difficulty should be in the treble part, but in fact, the most prone to out-of-tune is the bass part that challenges the singer's bottom range.
The equipment and performance environment of talk shows are relatively complicated. Although the ear return will definitely help, it is definitely not as clear as using noise-canceling headphones in an absolutely quiet cubicle. What's more, in the recording studio, a sentence repeated It is also normal to record ten times to find the best vocal position.On the spot, the singer must rely on his strong intuition for pitch and absolute control over the vocal position to move closer to the correct melody line.
Once a little careless, like Dua Lipa, the voice line will not sink, and the bass will appear a bit high.
But fortunately, Dua Lipa, who had mastered the song so well during the recording stage, quickly adjusted it, raised his apple muscles to raise the vocal position, and found a better focus point for himself.
"How he longed for a true stunner,
And I was the truest one he could find.
As my hand brushed lightly between his neck,
The emotions that had been buried in my heart were awakened again. "
100% vocalization with the chest cavity is the taboo and nightmare of many professional singers, because believe it or not, many pop stars standing in front of the stage actually have poor voice conditions, and it can even be said to be quite bad. The best way to expose their shortcomings.This is the reason why many singers add air sounds far beyond the normal ratio in the bass region.
However, Dua-Lipa has no such concerns at all. Even though he is not yet 21 years old, Dua's voice is not like that of his peers, and it is still in the budding stage.In fact, Dua Lipa's vocals have been in full bloom since her first solo single, "New Love."
Unlike most established actresses in the pop music industry, her voice is not like a cute girl representing youth and immaturity, but more like a mature woman who is generous, brave, confident and determined.
In the music industry in the 2010s, there are very few transparent and mellow voices that represent the complete growth of women, but each of them has the potential to become a superstar.
Beyoncé, Adele, Dua Lipa.
"My kisses, like sweet brew, make you move,
I can't even tell the direction myself.
Even seeing my dark side,
You can't help being paralyzed and sinking. "
The aura of the Albanian female eagle is powerful with the lingering sea breeze of the Adriatic Sea in the Balkan Peninsula. The pair of black eye shadows painted with flying black eye shadows seem to have a pair of devil wings. In the bright rhythm of House, Dua-Lipa's magnetic and rough low-pitched voice began to show its unique charm.
"Our chemistry, hot as hell,
When I leave you, will your heart continue to burn?
Am I the answer to your prayers when you are alone?
I'll give you heavenly pleasures,
I will make you feel,
Hotter than hell. "
From Build-up to the chorus part, which is closer to D5's mezzo-soprano, Dua Lipa is the most comfortable area on the scene. In this range, she can easily use her chest to drive the head cavity to resonate, and hide her breath in the In the thick power, it creates a kind of carefree and sexy like green smoke transpiring after the engine of a sports car accelerates and roars at full speed.
The hoarseness and faults in her voice are her unforgettable characteristics.
Although there were some flaws at the beginning, no one can deny that Dua Lipa's European debut, from the quality of the song itself to the performance of the singer on the spot, has reached a very good level.
After the show ended, the increase in the rankings of the Netherlands and neighboring countries, especially the Luxembourg region, also confirmed this very intuitively. "Hotter Than Hell" airborne at No. 100 on the Dutch Single Top 46 Singles Chart. At the same time, it also achieved preliminary results in the top [-] of the charts in six countries including Slovenia, Poland, Czech Republic, Sweden, Slovakia and Finland.
With the support of the strong publicity coverage of BBC Radio 1, which has the fourth broadcast frequency, Dua Lipa's performance in his hometown is also rising steadily.It ranked 21st last week, and this week advanced three places, surpassing "7 Years", Alan Walker's "Faded" and Swedish female singer Sarah Larsson's "Lush Life" that Han Yi failed to sign. No. 18.
The former is the single "Girls Like" by British rapper Tenny Temple and Sarah Larson, and the latter is also "Lush Life" by Sarah Larson.It can be seen that Sony and Epic have indeed invested heavily in the Nordic star.
Although no authoritative media has ever publicly listed them together, in the mid-to-late 2010s, with the rise of electronic music, the market share of pop dance music and pop electronic music has become larger and larger, followed by a rapid rise in consumer demand , and the itinerary of the industry segment gap.
In other words, as Lady Gaga's music style is becoming more and more obsolete, her career is inevitably changing, and her commercial appeal is gradually fading, the current European and American music scene has lost a pop dance queen with absolute dominance. , the three major groups in the previous life focused on launching a lot of newcomers, with hot singles one after another, they were smashed and brilliant.
From Charli XCX, Rita Ora, Ellie Goulding, Tove Lo who were one step ahead, to Halsey, Dua Lipa, Zara Larsson, Bebe Rexha, Anne-Marie, Jess Glynne who took over after their gradual decline, the long-distance horse racing for nearly ten years, to Only after the black swan event can the winner be roughly determined.
In this life, Han Yi took the lead. Before the three major music groups reacted, he successively snatched the three seed players of Horch, Dua-Lipa and Anne-Marie, although Bibi-Rexa and Sara-La Ersen and Jess Glynn are still in the hands of Warner, Sony and Universal by coincidence, but Han Yi, who has 50% resources and a greater winning rate, still has great confidence in the future of HMG.
Of course, this does not mean that he can sit back and relax on his laurels. After all, in 2016, all the history he is familiar with has not yet happened.He has to get 120 points and invest several times more time, energy and resources than the three major music groups before he can see the dawn of victory.
You know, the contest without Han Yi is an internal friendly match between the industry rulers.The three major music groups broke the bones and connected the tendons, and the middle and high-level managers jumped around without any scruples.Especially after EMI was devoured by Sony and Universal in 2012, the relationship between them became even closer.Today I win, and tomorrow you are the boss. Rather than saying that Universal, Sony, and Warner are three competing interest groups, it is better to say that they are subsidiaries of the same industry trust.
With 72% of the global market share, three players sit in a row and enjoy fruit.
But what if someone wants to take a plate of meat away from them...or just overturn the table?
At present, it seems that HMG's rapid expansion has not encountered any resistance, but all this is based on the premise that Han Yi's music group has not yet touched the three core interests.Occasionally one or two songs enter the top 4 of the list, and most of the works are wandering at the bottom of the list. Although they are worthy of attention, they are not much different from independent music labels such as XL Recordings and [-]AD, or even far behind.
毕竟,XL Recordings可是一手培养出了阿黛尔。虽然5月23日索尼已经用9000万英镑的史上第一预付款把她撬走,但XL Recordings还是凭借《19》、《21》、《25》三张专辑,基本上保证了未来半个世纪衣食无忧。
Seeing this, I believe everyone already understands that the reason why these independent music labels can survive is almost the same as the survival of small football clubs in the football world, that is, to discover new talents, cultivate them with all their strength, transfer benefits, and be content with the status quo.
I don’t even look at the 70% of the big cake, and concentrate on finding my own one-acre three-point land in the 30%.If time turns around and a newcomer at the Adele level becomes popular, then hurry up and make money, and when the contract arrives, give the cash cow respectfully to the three majors, and happily eat your money, or simply take advantage of this achievement to be directly accepted The overall acquisition, merged into the trust system.
The former is XL Recordings, and the latter is Spinnin' Records, which is negotiating an acquisition with Warner. The survival logic between the two is slightly different, but they lead to the same goal.
But Han Yi's HMG is fundamentally different from these affiliates.
He is not the type of small businessman who would be intimidated by £9000m.
If Han Yi had Adele under his command and Sony opened 9000 million, he would dare to throw 1.5 million backhand, which would directly hit the three major silencers.
His goal in the short term is to turn the Big Three into the Big Four.In the medium and long term, it is to let everyone know who is the biggest among the four.
The unique reward mechanism makes Han Yi no longer need to maximize profits as the first goal.
More precisely, making exciting moves is maximizing profits.
HMG, which takes this as its primary task, will undoubtedly touch the interests of many people in the development process.
Can't see it now, but what about after Dua Lipa gets his first number one single?And when Billie Eilish hits a million in the first week?What about after Horch or Madison Beal, after a round of world tours grossed over [-] million at the box office?
While the powerful enemy was still dozing off, Han Yi had to seize the time to accumulate food and build a wall.
Therefore, in addition to "Ocean Eyes" and "Hotter Than Hell" which performed well, Han Music did not give up "Location" and "Alarm" which have not yet seen results.Khaled is currently in the creative camp to polish the second single of his first album. When the one-week music creative camp ends on June 6, he will continue to embark on the journey of radio promotion, city by city Grow your audience.
Anne-Marie is also taking a similar route, using music festivals and live performances as the starting point for publicity, and the momentum of starting volume will not be as rapid as Bi Li's appearance on "Jimmy Kilmer Live Show".Performing non-core time slots at a music festival with tens of thousands of people means that there will be less than one-tenth of the real audience and a lower audience conversion rate.
But everyone in the music industry knows that fans converted from live performances have much higher loyalty, stickiness, and consumption desire than those converted from radio or online.Now it seems that although the ranking of "Alarm" in the new week has not improved, but has retreated four places, she has been accumulating experience and potential in various music festivals.
After a quarter of lively music festival tours are over, the diehard group has expanded from one to two hundred to ten to twenty thousand. The volume of sound they bring may not be able to make Anne-Marie's fame travel across the ocean to reach the American market, but at least in England Mishima, Anne-Marie will have a good chance to have a steady climb on the list.
Of course, the first wave matrix composed of these four singles is just the first trial of Han Music's cry.In fact, Han Yi's meticulously planned summer offensive is the move that will truly shock the entire music world.
Which singles are included?
"Closer," The Chainsmokers and Horch.The song will be released worldwide on July 7 by Disruptor Records, a division of Sony Music Group's Columbia Records.In the song's publicity plan, Han Yi has only one role to play, and that is Horch's artist management company.Participate in the creative meeting in the name of Halsey Inc. to ensure that there are no major problems in the overall promotion strategy of "Closer".
All that remains to be done is to watch this single win twelve consecutive championships, top five on the charts for 26 consecutive weeks, and top ten on the charts for 32 consecutive weeks, and just count the money with a smile.
Next, Han Music independently released the single "Cold Water" through the acquired electronic music label Mad Decent. The official release date is seven days earlier than "Closer".In the time and space before Han Yi's rebirth, because the latter's performance was so against the sky, "Cold Water" has been suppressed in the runner-up position, and it is difficult to make further progress.In this life, although Han Yi himself believes that "Closer"'s consecutive championship momentum is unstoppable, but this does not mean that he will give up his dream of making "Cold Water" hit the championship.
Because, a very important point is that although "Closer" has been released at the end of July, it will have to wait until the first week of September to reach the top of the singles chart.Maybe "Closer" after its rise made it hard for "Cold Water" to catch up, but before that, there is still more than a month left for Diplo, Justin Bieber and Madison Bill to hit the first place.
With the lingering prestige of "Lean On" and Justin Bieber's voice, Scooter Braun's SB Projects announcement team fully cooperated with him, and with his best fierce silver bullet offensive, can it be released in the summer? How about getting an honor to change history before the end?
It is worth looking forward to.
Also worth looking forward to is "No Promises", which is tentatively scheduled to be released by Han Music at the end of September 2016, jointly contributed by Cheat Codes, Lauv and Madison Bill. Unlike history, this time Han Yi insisted on using Lauv's name It is also listed in the feature list and appears as a producer/creator.
If "No Promises" can achieve a good commercial performance, Han Music will directly advance the release time of Lauv's next single to mid-February 2017, with a romantic little love song "I Like Me Better", Capture the Valentine's Day schedule of major streaming media platforms.
Compared with the original schedule on May 5, it is true that February 19 is more suitable for Lauv.
From the stage name to the song title, it would be a pity not to touch the announcement of this schedule.
Later, in October, Migos still has a blockbuster song to be released together with Lil Uzi Vert, that is "Bad and Boujee", which won the championship for three weeks after "Closer", which is the beginning of Migos' popularity The first step is also the strongest sound that the HMG hip-hop section led by Lord Gou is expected to make this year.
In addition, the rappers of Han Music will intensively release some works that may not be as popular as the top singles this year, but are still quite excellent.Co-produced by Metro Boomin and Louis Bell, Post Malone's single "Congratulations," featuring Migos member Quavo, will be released on September 9.In addition, 23 Savage's joint EP "Savage Mode", which was performed by Metro Boomin and added Zaytoven elements this time, is scheduled for July 21th. Lil Yachty's second commercial mixtape "Summer Songs 7" will be released on July 15, and Cardi B is also the new work of the second mixtape "Gangsta Bitch Music, Vol. 2", which is basically confirmed to be released on 7 online in the month.
In addition, Billy's second single "Bellyache" was launched with the tour on July 7, Dua Lipa's "Blow Your Mind (Mwah)" is waiting to take over on August 8, Anne-Marie and Illy and Clean Bandit's two blockbuster collaborations, as well as Madison Bill and Gray's "I Miss You", and Machine Gun Kelly's "Bad Things", as well as many singles that have not yet been officially released, HMG8 The second half of , will be extremely busy and exciting.
There is no doubt that this wonderful and well-planned Han Yi will never let it just stay on the online platform or the car radio.
On June 2016, 6, at the group management plenary meeting held by HMG every Monday, Han Yi excitedly announced another good news.
Han Live, a subsidiary responsible for the planning and execution of live performances, passed three levels of government approval in Beverly Hills on the same day and was officially incorporated.
HMG's full-block ecological chain is one step closer to its final closure.
(End of this chapter)
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