hollywood billionaire
Chapter 233 VMA Awards Ceremony
Chapter 233 VMA Awards Ceremony
There was no need to look back, just by listening to the slightly hoarse whisper, Han Yi knew who the girl behind him was.
No, it should be said that even if his voice was stripped away, he could still call out her name instantly through the tight feeling of his fingertips digging into his chest.
"Maddie."
Han Yi grabbed her hand, took a step back, and hid behind the porch, making sure that no one in the salon area could see and point out the ten slender jade strands that suddenly grew on his chest.Then, Han Yi quickly turned around and quickly scanned the front hall, which was empty except for the two of them. Then he breathed a sigh of relief and faced Madison Bill Shining with a helpless smile. Glowing eyes.
"easy."
Madison wiped the sweat off his forehead and responded playfully.
"Why are you sweating?" Han Yi frowned and said with a smile, "Is someone chasing you?"
"I ran all the way from the car to the elevator." Madison winked slyly, "I told Billie that I really wanted to go to the bathroom, so I had to go first."
Madison, Billie and Phineas, who performed in Calgary yesterday, took the earliest Delta flight back to New York today.After a four and a half hour flight, it was already 57pm when we landed at JFK.Under the wrong leadership of Dylan Buckman, the three of them were sweating profusely and carrying large and small bags. They wandered around the parking lot for a long time before they found the commercial vehicle that picked them up.After being stuck in a traffic jam on the inbound highway in New York on Sunday afternoon, it was almost five o'clock when we arrived at One[-]. The three musicians didn't even have time to wash their hair, not to mention their makeup.
But even at the critical moment when he was about to go without makeup and walk on the red carpet, Madison Beer was still thinking about another unrelated thing.
"Why do this?"
"Because I don't want to see you with someone else for the first time." Adolescent girls always have such strange thoughts in their minds, "We haven't seen each other for a long time."
"It seems like a long time."
"It starts when I win the championship."
"indeed."
"No, since Cold Water wasn't even on the charts."
"Has it been that long?"
"There is."
Madison's voice suddenly dropped.
"You also said you would come to Anaheim to see me."
"I..." Han Yi opened his mouth, "Sorry, I'm really busy recently and have a lot of things to deal with."
"I went to Disneyland alone."
"Bili didn't go?"
"She went too."
"How can it be a person?" Han Yi laughed dumbly.
"I feel like one person." Madison pouted a little aggrievedly, "She has her brother, and I don't have anyone."
"Next time." Han Yi looked at her fondly and lovingly, "I will definitely take you there next time."
"Who knows your next time will be..."
Before he finished speaking, Madison seemed to have a premonition of something and turned to look at the still closed elevator door.
The private elevator in the apartment did not display the floor, but based on the normal speed, Billie and Phineas should have reached the 79th floor.
"Time is running out."
Madison muttered something in an imperceptible voice, then put his hand on Han Yi's chest, pushed him hard against the wall.
Tracy McGrady's plan is obvious.
Before anyone knows, hurry up and taste the long-lost taste.
"Don't bring her into the equation."
The moment Madison's soft lips were about to touch Han Yi, Barbara Pavin's warning suddenly exploded in her mind.
Han Yi subconsciously held Madison's shoulders and held her in place.
"What’s wrong with you?"
Maddie couldn't help but be stunned. Ever since the first sneak attack was successful on the Hollywood Ridge Road, the Long Island girl had not encountered any resistance until today.
"Keep her at arm's length, but don't reject her outright."
Observing Madison's panicked eyes, Han Yi suddenly showed a sunny smile.
"Honestly, I miss you so much too, Maddie!"
After saying that, Han Yi took the initiative and hugged Madison tightly in his arms.
Of course, when he hugged the other person's palm, he was actually touching the inside of his own arm.Show the most measured enthusiasm in the most gentlemanly way.
"I...really?"
If the memory is correct, this should be the first time Han Yi took the initiative to hug her.
The panic that had not yet formed was dispersed by the sudden joy. Madison stretched out his fingertips to cover Han Yi's back, and placed his cheek on his shoulder with peace of mind.
However, before she could feel comfortable for half a second, Han Yi changed positions again.He released Madison from his arms, pressed his hands on the girl's shoulders, and turned her around.
"Let's go, I'll take you to meet those people who have always cared about you!"
Pushing Madison forward almost like a plow, Han Yi whispered in her ear.
"Keep your distance, but still be kind, genuine, and warm to her, and continue to play the mentor role you should be."
"See...who?"
A series of hairpin turns left Madison stunned.
He kept saying that he missed her, but within a few seconds he dragged her to see someone else.
What's with all these mixed messages? !
"Hey guys, be quiet!"
Han Yi clapped his hands and shouted at the top of his lungs.According to common sense, once rappers enter the battle mode, they have a strong desire to win and, encouraged by the carnival crowd, they must fight until they can tell the difference before giving up.But fortunately, the person in charge of the Bluetooth speaker is Takeoff, who is the youngest among the Migos trio, but the most reserved, calm, and unpretentious. He saw the boss clapping his hands in an attempt to attract everyone's attention. Although he couldn't hear what Han Yi said, Takeoff However, the music was immediately paused, causing the crowd of onlookers to let out a burst of unsatisfied lamentation.
"The boss wants to speak." Takeoff stretched out his arms and said to his uncle who was full of good words stuck in his throat.
"Hey buddy."
I don’t know which room I was hiding in just now and had a good time baking myself. At this time, Post Malone, who not only looked like a marshmallow in his standing posture but also in his tone of voice, walked up to Han Yi, his smiling eyes narrowed in a naive manner. .Austin can be said to be the person with the biggest difference between appearance and heart in Han Music and even the entire European and American music scene.His face is covered with tattoos and his flat head makes him look like a killer from the Los Carnales Mexican gang at first glance. But if you talk to him for two or three words, you will find that this soft-spoken word can speak to everyone. The boy from Snow City, who is as gentle as the spring breeze, has a panda character that no one can find fault with.
"Do you want a microphone?"
"You brought a microphone?" Han Yi asked in surprise.
"No." Post Malone responded with a smile.
"Then...why are you asking me?"
"I think it would be better to ask." Post Malone's eyes were blurry, but his attitude was still perfect.He thought for a moment and added unhurriedly, "If you need it, I can borrow it for you."
"Uh, thank you, Austin, but no need."
"Okay, call me anytime if you need anything."
Austin folded his hands in front of him, bowed slightly, and moved backwards, looking more like a butler than Corey McIntosh, who looked stunned behind him.
Han Yi wiped his lips, suppressed the smile that was about to overflow, and then took Madison Beal's right hand and raised it into the air.
"Ladies and gentlemen, let us give a warm welcome to our treasure, our gold mine, our one and only, the youngest holder of the Billboard chart's record for three consecutive weeks of No. [-] singles, Madison - Bill!" Half ninety, many things in this world are like this. The most difficult thing is not the starting point, but the last foot of the finishing line.In the previous life, "Cold Water" missed the best opportunity to top the charts because it failed to accumulate enough radio plays in a short time after its release. After being suppressed by "Cheap Thrills" for a month, it was again ranked by Phenomenal "Closer" was stuck in place for ten weeks.Not only did Mad Decent lose another opportunity to make history, but the popularity and exposure dropped rapidly without the MV, which also had a certain negative impact on the long-term performance of the song.
"Cheap Thrills", which is not known for its streaming data, has been played 2023 million times as of 7.8, while "Cold Water", whose initial data was a lot ahead of it, only recorded 8.21 million times in the end The total amount has formed a cliff-like gap with the 26.27 billion "Closer".
The reason why major record companies want to compete for the Billboard championship is that the so-called honor and historical status are just an unimportant part of it. No one in the industry really cares about "the longest consecutive time on the chart" or "the one who was first airborne". "Ten most times" is a record.The blessing of the song's public recognition after reaching the top of the charts and the guarantee of traffic for a long time to come are what every promotion team hopes to see most.
Although Def Jam helped distribute the previous version of "Cold Water", after all, all the master tape copyrights and a large part of the music copyrights are in the hands of Mad Decent. Island Def Jam Group will never use all its resources to carry out the project. support.But this time, Mad Decent is absolutely controlled by Han Music. Diplo, his group Major Lazer, and Madison Beer are all artists exclusively signed by Han Yi.Not only can you reap the mechanical royalties and performance royalties generated by the song's sales, but you can also enjoy considerable benefits from the subsequent increase in the artist's commercial value.Coupled with Han Yi's precise control of the future trends of the music industry, Han Music almost operated in a cost-effective manner when promoting "Cold Water".
To give you a random example, in its third week on the list, "Cold Water" continued to top the list. The most critical factor is its streaming performance that did not fall but rose.In the second week, the seven-day playback volume in the United States was 1890 million, and in the third week, the seven-day playback volume returned to the level of 2000 million, an increase of 21%, reaching 2286.9 million times, which was even higher than the first week's playback volume. Some.
Behind this is the comprehensive development of Han Music’s playlist strategy.
Combined with the Spotify and Apple Music platforms, Han Music's promotion team has posted a total of 1012 playlists, not including playlists naturally created by users.
Total cost $18.9 per week.
What concept?
The royalties that could be settled from the play volume in the United States that week were only US$80498.88.
In other words, when Han Music was promoting this single, it was basically investing additional money at a rate of losing $10 a week.
It is not the kind of unnecessary waste that just throws money into the water just to hear a sound, but truly every penny is spent wisely.
This kind of effective transformation of data growth can be seen for every dollar spent, which makes Han Music even more excited. It also allows "Cold Water" to dominate the charts for three consecutive weeks, completely breaking off "Cheap Thrills" and returning to the charts. The first spirit.When the single sales price returns to normal, "Cheap Thrills" must increase its radio coverage by another 15% to have a chance to compete with "Cold Water".But when radio resources have been fully mobilized, this is an impossible task for RCA Records - no matter how rich they are and how willing they are to spend money, they cannot create 15% of the new land area and new population for the United States out of thin air. .
Therefore, when the list was announced for the week of August 8, Victoria happily reported to Han Yi that "Cheap Thrills" radio coverage had dropped by 27%.
This meant that RCA began to slow down their promotion machine and stopped competing with "Cold Water" on the charts.
After winning first, RCA finally raised the white flag.
Although Han Yi knew that the weak radio exposure of "Cheap Thrills" was nothing more than a timely adjustment of the competition strategy by the Sony Music Group headquarters.After studying the situation, they decisively superimposed all radio resources on "Closer", which performed well on streaming media, hoping to use electronic music to defeat pop music head-on.But in any case, it is still a gratifying thing for a company that has been founded for half a year to defeat the three major music groups in stages.
So far, there are only five singles that have topped the charts for three consecutive weeks.Adele's New Year's Eve hit single "Hello", Justin Bieber's second promotional single "Purpose" produced by Skrillex, "Sorry", Rihanna's collaboration with Drake, "Work", Germany "One Dance" by Lake, Wizkid and Kyla, and finally, "Cold Water" by Major Lazer, Justin Bieber and Madison Beer.
Based on ISRC-encoded registration data, more than 100 million pieces of music are released globally every year.In this vast rhythmic library, only five works have been able to top the Billboard charts for three consecutive weeks. This achievement can make every participant recorded in the history of pop music, and it is obvious to enhance the commercial value of artists. .
On Diplo's side, the highest quotation UTA has received for a single performance has been as high as $28 per hour.For the New Year’s Eve event, organizers from five regions including Bali, San Bernardino, El Paso, Fort Lauderdale and Chiba are vying for the opportunity.His single price has increased so much that more and more nightclubs and music festivals are choosing to book Major Lazer's combo schedule.
There are still four months left in 2016, and Major Lazer has already booked EDC Mexico, Ultra Music Festival Miami, Fyre Music Festival, Middlelands Music Festival Houston, Hangout Music Festival, Boston Calling Music Festival and Sunset Music Tampa. The seats for the finale or sub-finale of seven performances including the festival are reserved from February to May.
The average price per game of US$20 means that the Major Lazer trio have locked in at least US$2017 million in revenue in 140.
It only takes less than 11 hours of work.
On Madison Beal's side, although the absolute value is not as high as Diplo's, the increase alone is even more amazing.This little girl, who is only 17 years old, had almost zero mainstream media exposure before "Cold Water". Therefore, after she became famous, countless olive branches were offered to her. Everyone wanted to take advantage of the public The novelty of Madison Beer spurred reading and ratings.
"Vanity Fair" magazine, first in-depth interview + inside page photo + web report, September 2016, 9.
Apple Music, first streaming video interview + mobile screen push + banner display, September 2016, 9.
CBS Sunday Morning, first morning show interview + music performance, September 2016, 9.
And these are just a small part of her next 26 announcements.
Seeing Madison's rapid rise in topicality and exposure, Interscope has begun discussions with Han Music to expand the promotion of Madison's upcoming "Bad Things", which will be released in collaboration with Machine Gun Kelly on October 10.First of all, Interscope wants to move the MV shooting to early September, taking advantage of the Future Now: The Tour's tour break between September 14 and September 9 to ensure that the video can be released simultaneously with the audio.
In addition, late-night talk show performances have been put on the agenda. Unlike last time, when there was no choice but to appear on the Seth Meyers Late Night Show, this time, every late-night show on the three major TV networks has given The combination of Madison Beal and Machine Gun Kelly was given the green light.
On October 2016, 10, the TV premiere of "Bad Things" was scheduled to be on James Corden's Late Night Show. The interview guests that night were Dakota Fanning, John Stamos, and Shaquille O'Neal. It is full of buzz and entertainment, and the ratings will never be low.
Next up, Madison and MGK will appear on The Tonight Show Starring Jimmy Fallon on October 10, kicking off the show with interviews from Justin Timberlake and Tracey Ullman.It is worth mentioning that in the episodes between the two, it was officially announced that the musicians who will appear on the show are all famous and successful, including Kings of Leon, Michael Bublé, and Phil Collins. Being able to rank "Bad Things" here shows the sincerity of NBC and Jimmy Fallon's team.
Coupled with the Jimmy Kilmer live show on November 11th with Robert De Niro and Gigi Hadid, Madison Beal will be able to complete three major sales with a new single in less than a month A late-night grand slam on network television.In addition, the daytime program Interscope has not let go, ABC's "Good Morning America", and "The Ellen DeGeneres Show" broadcast on various NBC or ABC affiliated stations across the country through broadcast syndication, all of which are waiting for Madison. -Bill's conquest scene.
In terms of performance, although Madison only has one hit single so far, the total number of singles that can be performed live is only about five or six. If you use chatting to kill time in the middle, it can at most support a four-to-10-minute set. .But what organizer wouldn’t want a sales gimmick like the Billboard singles chart topping the list?Therefore, even though most people had never heard of Madison Beer a month or two ago, or thought she was just an ordinary Instagram celebrity, gig offers are still flying in from all over the world.
Several acting agents in the music department of United Artists Agency have reached an agreement that they will not accept any offer below US$50000 excluding tax. After the release of "Bad Things" on October 10, the price will be raised to US$14. Any offer below this figure will be accepted. offer, will be thrown directly into the shredder.More importantly, even if the amount exceeds US$60000, it will be screened first based on the artist's status and Madison Beale's performance seats, and then submitted to Zhao Youzhen for management to make the final decision.
From US$3000 to US$50000, a 16.7-fold increase, completed in less than 30 days.
Even if there is no price increase in the future, judging from the number of offers received now, it won’t be a big problem for Madison Beale to save the down payment for a three-bedroom villa with panoramic views of the Hollywood Hills between now and September next year.
From his debut three years ago to today, he has experienced the loneliness of being ignored and the humiliation of collective termination of contracts between his management company and music labels. Madison Beer's counterattack begins now.
The team behind Han Music likes this girl from Changdao who just goes into the office when there is nothing to do and doesn’t put on airs when talking to anyone. Even if the single has been on the top of the list for three weeks, she still looks like a girl next door.Seeing Han Yi raise her right hand like a referee declaring the winner of a boxing championship, loudly shouting a list record that was complicated but sounded very powerful, the entire public area of One57#79 was instantly filled with applause, cheers, and whistles Drown with screams.At first, Daoxi's congratulations were chaotic, but it didn't take long for the shouts in the room to become unified.
"MADISON! MADISON! MADISON!"
"I...really broke that...what record?"
Madison Bill asked Han Yi while clasping his hands together, bowing and saying random words of thanks to everyone.
"Yes, you are the youngest holder of three consecutive Billboard records!"
Did it break the record?
Han Yi didn't know. He didn't care about these things. He didn't even know whether Billboard had officially recorded a list of artists who had won three consecutive championships.
But at the age of 17, winning three consecutive championships, it seems that even Justin Bieber has not done it.
So, that's all for the celebrations. Now Han Music just needs one good news after another to maintain this high-spirited momentum.
"Go celebrate, Maddie!"
Diplo, who didn't mind watching the excitement, and Post Malone, who just wanted to spread joy to the world, pushed Madison into the celebrating crowd.A few seconds later, she disappeared into the crowd because of her petite figure and was thrown high into the air.
"MADISON! MADISON! MADISON!"
“What are we celebrating, what are we celebrating?!”
Bi Li, who was late, screamed and ran past Han Yi. Although she didn't understand the situation at all, it didn't prevent her from instantly integrating into the party atmosphere.
"Someone get these two girls some tequila!"
A voice that resembled Horsi penetrated the crowd and reached Han Yi's eardrums.
"Let's see who the hell dares to feed them tequila before the awards show!"
Hmm... No need to guess, it must be Karen Guo.
"Give her time to grow up, time will become her friend."
Silently reciting Barbara Pavin's message in his heart, Han Yi lowered his head, put his hands in his pockets, and once again slipped away from the edge of the crowd.
His Han music requires this kind of vigorous youthful energy, but Han Yi himself finds this kind of excitement that spreads 24 hours a day quite draining.
If it weren't for the fact that Han Music needs a highly anticipated occasion to make a strong statement of existence within the music industry, and Han Yi also has the task of contacting artists, he must use this platform to connect with the target he wants to cooperate with, and then 1 Never in a million years would he choose to come to Madison Square Garden to join in such exhausting excitement.
Han Yi rubbed his temples and walked through the corridor towards the south wing of the apartment.His apartment is not 100% open to outsiders. At least the master bedroom in the southeast is still a restricted area that only he can pass.
Before the large army set off, Han Yi wanted to be as clean as possible.
Absolute silence can stimulate useful thinking.
Thinking about the confrontation with Paramore and their overprotective manager, thinking about how to deal with meeting the superstar at the ceremony, thinking...
Han Yi, who was overthinking and not looking at the road, bumped into a tall figure who had just walked out of the master bedroom.
"I'm sorry... You Zhen? Why are you here..."
Han Yi took a step back.The next second, he saw the girl's makeup clearly and held his breath unconsciously.
"Wow."
I'm getting married tomorrow, so I'll take a day off in advance!There is no need for red envelopes. Our custom here is to keep monthly tickets.
(End of this chapter)
There was no need to look back, just by listening to the slightly hoarse whisper, Han Yi knew who the girl behind him was.
No, it should be said that even if his voice was stripped away, he could still call out her name instantly through the tight feeling of his fingertips digging into his chest.
"Maddie."
Han Yi grabbed her hand, took a step back, and hid behind the porch, making sure that no one in the salon area could see and point out the ten slender jade strands that suddenly grew on his chest.Then, Han Yi quickly turned around and quickly scanned the front hall, which was empty except for the two of them. Then he breathed a sigh of relief and faced Madison Bill Shining with a helpless smile. Glowing eyes.
"easy."
Madison wiped the sweat off his forehead and responded playfully.
"Why are you sweating?" Han Yi frowned and said with a smile, "Is someone chasing you?"
"I ran all the way from the car to the elevator." Madison winked slyly, "I told Billie that I really wanted to go to the bathroom, so I had to go first."
Madison, Billie and Phineas, who performed in Calgary yesterday, took the earliest Delta flight back to New York today.After a four and a half hour flight, it was already 57pm when we landed at JFK.Under the wrong leadership of Dylan Buckman, the three of them were sweating profusely and carrying large and small bags. They wandered around the parking lot for a long time before they found the commercial vehicle that picked them up.After being stuck in a traffic jam on the inbound highway in New York on Sunday afternoon, it was almost five o'clock when we arrived at One[-]. The three musicians didn't even have time to wash their hair, not to mention their makeup.
But even at the critical moment when he was about to go without makeup and walk on the red carpet, Madison Beer was still thinking about another unrelated thing.
"Why do this?"
"Because I don't want to see you with someone else for the first time." Adolescent girls always have such strange thoughts in their minds, "We haven't seen each other for a long time."
"It seems like a long time."
"It starts when I win the championship."
"indeed."
"No, since Cold Water wasn't even on the charts."
"Has it been that long?"
"There is."
Madison's voice suddenly dropped.
"You also said you would come to Anaheim to see me."
"I..." Han Yi opened his mouth, "Sorry, I'm really busy recently and have a lot of things to deal with."
"I went to Disneyland alone."
"Bili didn't go?"
"She went too."
"How can it be a person?" Han Yi laughed dumbly.
"I feel like one person." Madison pouted a little aggrievedly, "She has her brother, and I don't have anyone."
"Next time." Han Yi looked at her fondly and lovingly, "I will definitely take you there next time."
"Who knows your next time will be..."
Before he finished speaking, Madison seemed to have a premonition of something and turned to look at the still closed elevator door.
The private elevator in the apartment did not display the floor, but based on the normal speed, Billie and Phineas should have reached the 79th floor.
"Time is running out."
Madison muttered something in an imperceptible voice, then put his hand on Han Yi's chest, pushed him hard against the wall.
Tracy McGrady's plan is obvious.
Before anyone knows, hurry up and taste the long-lost taste.
"Don't bring her into the equation."
The moment Madison's soft lips were about to touch Han Yi, Barbara Pavin's warning suddenly exploded in her mind.
Han Yi subconsciously held Madison's shoulders and held her in place.
"What’s wrong with you?"
Maddie couldn't help but be stunned. Ever since the first sneak attack was successful on the Hollywood Ridge Road, the Long Island girl had not encountered any resistance until today.
"Keep her at arm's length, but don't reject her outright."
Observing Madison's panicked eyes, Han Yi suddenly showed a sunny smile.
"Honestly, I miss you so much too, Maddie!"
After saying that, Han Yi took the initiative and hugged Madison tightly in his arms.
Of course, when he hugged the other person's palm, he was actually touching the inside of his own arm.Show the most measured enthusiasm in the most gentlemanly way.
"I...really?"
If the memory is correct, this should be the first time Han Yi took the initiative to hug her.
The panic that had not yet formed was dispersed by the sudden joy. Madison stretched out his fingertips to cover Han Yi's back, and placed his cheek on his shoulder with peace of mind.
However, before she could feel comfortable for half a second, Han Yi changed positions again.He released Madison from his arms, pressed his hands on the girl's shoulders, and turned her around.
"Let's go, I'll take you to meet those people who have always cared about you!"
Pushing Madison forward almost like a plow, Han Yi whispered in her ear.
"Keep your distance, but still be kind, genuine, and warm to her, and continue to play the mentor role you should be."
"See...who?"
A series of hairpin turns left Madison stunned.
He kept saying that he missed her, but within a few seconds he dragged her to see someone else.
What's with all these mixed messages? !
"Hey guys, be quiet!"
Han Yi clapped his hands and shouted at the top of his lungs.According to common sense, once rappers enter the battle mode, they have a strong desire to win and, encouraged by the carnival crowd, they must fight until they can tell the difference before giving up.But fortunately, the person in charge of the Bluetooth speaker is Takeoff, who is the youngest among the Migos trio, but the most reserved, calm, and unpretentious. He saw the boss clapping his hands in an attempt to attract everyone's attention. Although he couldn't hear what Han Yi said, Takeoff However, the music was immediately paused, causing the crowd of onlookers to let out a burst of unsatisfied lamentation.
"The boss wants to speak." Takeoff stretched out his arms and said to his uncle who was full of good words stuck in his throat.
"Hey buddy."
I don’t know which room I was hiding in just now and had a good time baking myself. At this time, Post Malone, who not only looked like a marshmallow in his standing posture but also in his tone of voice, walked up to Han Yi, his smiling eyes narrowed in a naive manner. .Austin can be said to be the person with the biggest difference between appearance and heart in Han Music and even the entire European and American music scene.His face is covered with tattoos and his flat head makes him look like a killer from the Los Carnales Mexican gang at first glance. But if you talk to him for two or three words, you will find that this soft-spoken word can speak to everyone. The boy from Snow City, who is as gentle as the spring breeze, has a panda character that no one can find fault with.
"Do you want a microphone?"
"You brought a microphone?" Han Yi asked in surprise.
"No." Post Malone responded with a smile.
"Then...why are you asking me?"
"I think it would be better to ask." Post Malone's eyes were blurry, but his attitude was still perfect.He thought for a moment and added unhurriedly, "If you need it, I can borrow it for you."
"Uh, thank you, Austin, but no need."
"Okay, call me anytime if you need anything."
Austin folded his hands in front of him, bowed slightly, and moved backwards, looking more like a butler than Corey McIntosh, who looked stunned behind him.
Han Yi wiped his lips, suppressed the smile that was about to overflow, and then took Madison Beal's right hand and raised it into the air.
"Ladies and gentlemen, let us give a warm welcome to our treasure, our gold mine, our one and only, the youngest holder of the Billboard chart's record for three consecutive weeks of No. [-] singles, Madison - Bill!" Half ninety, many things in this world are like this. The most difficult thing is not the starting point, but the last foot of the finishing line.In the previous life, "Cold Water" missed the best opportunity to top the charts because it failed to accumulate enough radio plays in a short time after its release. After being suppressed by "Cheap Thrills" for a month, it was again ranked by Phenomenal "Closer" was stuck in place for ten weeks.Not only did Mad Decent lose another opportunity to make history, but the popularity and exposure dropped rapidly without the MV, which also had a certain negative impact on the long-term performance of the song.
"Cheap Thrills", which is not known for its streaming data, has been played 2023 million times as of 7.8, while "Cold Water", whose initial data was a lot ahead of it, only recorded 8.21 million times in the end The total amount has formed a cliff-like gap with the 26.27 billion "Closer".
The reason why major record companies want to compete for the Billboard championship is that the so-called honor and historical status are just an unimportant part of it. No one in the industry really cares about "the longest consecutive time on the chart" or "the one who was first airborne". "Ten most times" is a record.The blessing of the song's public recognition after reaching the top of the charts and the guarantee of traffic for a long time to come are what every promotion team hopes to see most.
Although Def Jam helped distribute the previous version of "Cold Water", after all, all the master tape copyrights and a large part of the music copyrights are in the hands of Mad Decent. Island Def Jam Group will never use all its resources to carry out the project. support.But this time, Mad Decent is absolutely controlled by Han Music. Diplo, his group Major Lazer, and Madison Beer are all artists exclusively signed by Han Yi.Not only can you reap the mechanical royalties and performance royalties generated by the song's sales, but you can also enjoy considerable benefits from the subsequent increase in the artist's commercial value.Coupled with Han Yi's precise control of the future trends of the music industry, Han Music almost operated in a cost-effective manner when promoting "Cold Water".
To give you a random example, in its third week on the list, "Cold Water" continued to top the list. The most critical factor is its streaming performance that did not fall but rose.In the second week, the seven-day playback volume in the United States was 1890 million, and in the third week, the seven-day playback volume returned to the level of 2000 million, an increase of 21%, reaching 2286.9 million times, which was even higher than the first week's playback volume. Some.
Behind this is the comprehensive development of Han Music’s playlist strategy.
Combined with the Spotify and Apple Music platforms, Han Music's promotion team has posted a total of 1012 playlists, not including playlists naturally created by users.
Total cost $18.9 per week.
What concept?
The royalties that could be settled from the play volume in the United States that week were only US$80498.88.
In other words, when Han Music was promoting this single, it was basically investing additional money at a rate of losing $10 a week.
It is not the kind of unnecessary waste that just throws money into the water just to hear a sound, but truly every penny is spent wisely.
This kind of effective transformation of data growth can be seen for every dollar spent, which makes Han Music even more excited. It also allows "Cold Water" to dominate the charts for three consecutive weeks, completely breaking off "Cheap Thrills" and returning to the charts. The first spirit.When the single sales price returns to normal, "Cheap Thrills" must increase its radio coverage by another 15% to have a chance to compete with "Cold Water".But when radio resources have been fully mobilized, this is an impossible task for RCA Records - no matter how rich they are and how willing they are to spend money, they cannot create 15% of the new land area and new population for the United States out of thin air. .
Therefore, when the list was announced for the week of August 8, Victoria happily reported to Han Yi that "Cheap Thrills" radio coverage had dropped by 27%.
This meant that RCA began to slow down their promotion machine and stopped competing with "Cold Water" on the charts.
After winning first, RCA finally raised the white flag.
Although Han Yi knew that the weak radio exposure of "Cheap Thrills" was nothing more than a timely adjustment of the competition strategy by the Sony Music Group headquarters.After studying the situation, they decisively superimposed all radio resources on "Closer", which performed well on streaming media, hoping to use electronic music to defeat pop music head-on.But in any case, it is still a gratifying thing for a company that has been founded for half a year to defeat the three major music groups in stages.
So far, there are only five singles that have topped the charts for three consecutive weeks.Adele's New Year's Eve hit single "Hello", Justin Bieber's second promotional single "Purpose" produced by Skrillex, "Sorry", Rihanna's collaboration with Drake, "Work", Germany "One Dance" by Lake, Wizkid and Kyla, and finally, "Cold Water" by Major Lazer, Justin Bieber and Madison Beer.
Based on ISRC-encoded registration data, more than 100 million pieces of music are released globally every year.In this vast rhythmic library, only five works have been able to top the Billboard charts for three consecutive weeks. This achievement can make every participant recorded in the history of pop music, and it is obvious to enhance the commercial value of artists. .
On Diplo's side, the highest quotation UTA has received for a single performance has been as high as $28 per hour.For the New Year’s Eve event, organizers from five regions including Bali, San Bernardino, El Paso, Fort Lauderdale and Chiba are vying for the opportunity.His single price has increased so much that more and more nightclubs and music festivals are choosing to book Major Lazer's combo schedule.
There are still four months left in 2016, and Major Lazer has already booked EDC Mexico, Ultra Music Festival Miami, Fyre Music Festival, Middlelands Music Festival Houston, Hangout Music Festival, Boston Calling Music Festival and Sunset Music Tampa. The seats for the finale or sub-finale of seven performances including the festival are reserved from February to May.
The average price per game of US$20 means that the Major Lazer trio have locked in at least US$2017 million in revenue in 140.
It only takes less than 11 hours of work.
On Madison Beal's side, although the absolute value is not as high as Diplo's, the increase alone is even more amazing.This little girl, who is only 17 years old, had almost zero mainstream media exposure before "Cold Water". Therefore, after she became famous, countless olive branches were offered to her. Everyone wanted to take advantage of the public The novelty of Madison Beer spurred reading and ratings.
"Vanity Fair" magazine, first in-depth interview + inside page photo + web report, September 2016, 9.
Apple Music, first streaming video interview + mobile screen push + banner display, September 2016, 9.
CBS Sunday Morning, first morning show interview + music performance, September 2016, 9.
And these are just a small part of her next 26 announcements.
Seeing Madison's rapid rise in topicality and exposure, Interscope has begun discussions with Han Music to expand the promotion of Madison's upcoming "Bad Things", which will be released in collaboration with Machine Gun Kelly on October 10.First of all, Interscope wants to move the MV shooting to early September, taking advantage of the Future Now: The Tour's tour break between September 14 and September 9 to ensure that the video can be released simultaneously with the audio.
In addition, late-night talk show performances have been put on the agenda. Unlike last time, when there was no choice but to appear on the Seth Meyers Late Night Show, this time, every late-night show on the three major TV networks has given The combination of Madison Beal and Machine Gun Kelly was given the green light.
On October 2016, 10, the TV premiere of "Bad Things" was scheduled to be on James Corden's Late Night Show. The interview guests that night were Dakota Fanning, John Stamos, and Shaquille O'Neal. It is full of buzz and entertainment, and the ratings will never be low.
Next up, Madison and MGK will appear on The Tonight Show Starring Jimmy Fallon on October 10, kicking off the show with interviews from Justin Timberlake and Tracey Ullman.It is worth mentioning that in the episodes between the two, it was officially announced that the musicians who will appear on the show are all famous and successful, including Kings of Leon, Michael Bublé, and Phil Collins. Being able to rank "Bad Things" here shows the sincerity of NBC and Jimmy Fallon's team.
Coupled with the Jimmy Kilmer live show on November 11th with Robert De Niro and Gigi Hadid, Madison Beal will be able to complete three major sales with a new single in less than a month A late-night grand slam on network television.In addition, the daytime program Interscope has not let go, ABC's "Good Morning America", and "The Ellen DeGeneres Show" broadcast on various NBC or ABC affiliated stations across the country through broadcast syndication, all of which are waiting for Madison. -Bill's conquest scene.
In terms of performance, although Madison only has one hit single so far, the total number of singles that can be performed live is only about five or six. If you use chatting to kill time in the middle, it can at most support a four-to-10-minute set. .But what organizer wouldn’t want a sales gimmick like the Billboard singles chart topping the list?Therefore, even though most people had never heard of Madison Beer a month or two ago, or thought she was just an ordinary Instagram celebrity, gig offers are still flying in from all over the world.
Several acting agents in the music department of United Artists Agency have reached an agreement that they will not accept any offer below US$50000 excluding tax. After the release of "Bad Things" on October 10, the price will be raised to US$14. Any offer below this figure will be accepted. offer, will be thrown directly into the shredder.More importantly, even if the amount exceeds US$60000, it will be screened first based on the artist's status and Madison Beale's performance seats, and then submitted to Zhao Youzhen for management to make the final decision.
From US$3000 to US$50000, a 16.7-fold increase, completed in less than 30 days.
Even if there is no price increase in the future, judging from the number of offers received now, it won’t be a big problem for Madison Beale to save the down payment for a three-bedroom villa with panoramic views of the Hollywood Hills between now and September next year.
From his debut three years ago to today, he has experienced the loneliness of being ignored and the humiliation of collective termination of contracts between his management company and music labels. Madison Beer's counterattack begins now.
The team behind Han Music likes this girl from Changdao who just goes into the office when there is nothing to do and doesn’t put on airs when talking to anyone. Even if the single has been on the top of the list for three weeks, she still looks like a girl next door.Seeing Han Yi raise her right hand like a referee declaring the winner of a boxing championship, loudly shouting a list record that was complicated but sounded very powerful, the entire public area of One57#79 was instantly filled with applause, cheers, and whistles Drown with screams.At first, Daoxi's congratulations were chaotic, but it didn't take long for the shouts in the room to become unified.
"MADISON! MADISON! MADISON!"
"I...really broke that...what record?"
Madison Bill asked Han Yi while clasping his hands together, bowing and saying random words of thanks to everyone.
"Yes, you are the youngest holder of three consecutive Billboard records!"
Did it break the record?
Han Yi didn't know. He didn't care about these things. He didn't even know whether Billboard had officially recorded a list of artists who had won three consecutive championships.
But at the age of 17, winning three consecutive championships, it seems that even Justin Bieber has not done it.
So, that's all for the celebrations. Now Han Music just needs one good news after another to maintain this high-spirited momentum.
"Go celebrate, Maddie!"
Diplo, who didn't mind watching the excitement, and Post Malone, who just wanted to spread joy to the world, pushed Madison into the celebrating crowd.A few seconds later, she disappeared into the crowd because of her petite figure and was thrown high into the air.
"MADISON! MADISON! MADISON!"
“What are we celebrating, what are we celebrating?!”
Bi Li, who was late, screamed and ran past Han Yi. Although she didn't understand the situation at all, it didn't prevent her from instantly integrating into the party atmosphere.
"Someone get these two girls some tequila!"
A voice that resembled Horsi penetrated the crowd and reached Han Yi's eardrums.
"Let's see who the hell dares to feed them tequila before the awards show!"
Hmm... No need to guess, it must be Karen Guo.
"Give her time to grow up, time will become her friend."
Silently reciting Barbara Pavin's message in his heart, Han Yi lowered his head, put his hands in his pockets, and once again slipped away from the edge of the crowd.
His Han music requires this kind of vigorous youthful energy, but Han Yi himself finds this kind of excitement that spreads 24 hours a day quite draining.
If it weren't for the fact that Han Music needs a highly anticipated occasion to make a strong statement of existence within the music industry, and Han Yi also has the task of contacting artists, he must use this platform to connect with the target he wants to cooperate with, and then 1 Never in a million years would he choose to come to Madison Square Garden to join in such exhausting excitement.
Han Yi rubbed his temples and walked through the corridor towards the south wing of the apartment.His apartment is not 100% open to outsiders. At least the master bedroom in the southeast is still a restricted area that only he can pass.
Before the large army set off, Han Yi wanted to be as clean as possible.
Absolute silence can stimulate useful thinking.
Thinking about the confrontation with Paramore and their overprotective manager, thinking about how to deal with meeting the superstar at the ceremony, thinking...
Han Yi, who was overthinking and not looking at the road, bumped into a tall figure who had just walked out of the master bedroom.
"I'm sorry... You Zhen? Why are you here..."
Han Yi took a step back.The next second, he saw the girl's makeup clearly and held his breath unconsciously.
"Wow."
I'm getting married tomorrow, so I'll take a day off in advance!There is no need for red envelopes. Our custom here is to keep monthly tickets.
(End of this chapter)
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