hollywood billionaire

Chapter 235 Open the gap
There are many stars stepping onto the VMA white carpet today, but Madison Beer, who just won three consecutive No. [-] spots on the Billboard singles chart, is definitely the one who is most anticipated.

Most of the famous musicians whose names people can name are already frequent guests on various red and white carpets. Four-year-old Blu-Ivy Carter put on an $11000 Mishcka Aoki dress and held her mother's hand. The confused look is cute, but this is not the first time Beyoncé and her daughter have appeared in public.She has attracted much attention from the moment she was born, but has long lost her novelty in the mass media.

Not to mention the popular couples Nicki Minaj and Meek Mill, Kim Kardashian and Kanye West, Swizz Beatz and Alicia Keys, if Hollywood were to judge overexposed celebrities , these names that have never been removed from TMZ’s official website are definitely among the best.

An awards ceremony with millions of people watching the live broadcast and tens of millions of people following online, regardless of whether the award setting and selection criteria are fair or not, must at least meet the audience's two psychological expectations - to reward the best people who have made outstanding achievements in the past year. entertainers, and showcase a supernova that quickly rose to fame within a ceremony cycle.

Madison Beale best fits the general public's definition of the latter.

On February 2016, 2, she stood on the Grammy red carpet in a sparkling silver floral skirt. Not to mention a mixed bag, there were not even a few photos left.After all, there's really nothing else to write home about other than her social media numbers, which look pretty good.

Sung two verses of the new single "Out Loud" acapella on the red carpet?
She was terminated by Kojima Records in March and had no chance to officially release the song.

But things are different now, working together with Major Lazer and Justin Bieber, taking over from Drake, and overpowering Sia and Sean Paul to win the championship for three consecutive weeks. From the end of June to now, she has performed 6 concerts, and her popularity is getting more and more popular. According to rumors, the box office of Future Now: The Tour is growing now. She is already dragging Demi Lovato and Nick Jonas in small steps. Run away.

The Dallas station, which will be held at the American Airlines Center on September 9, originally had around 12 tickets. In the two or three weeks since "Cold Water" reached the top of the charts, sales quickly exceeded 8000 copies, and it was only one step away from selling out the 11810-person venue.

This kind of situation where live guests gradually become more popular than main artists happens every three or four years in the music industry. The Beatles opened for Roy Orbison in 1963, The Doors opened for Them in 1966, Elton John opened for Drake and the Dominos in 1970, and Mott the Hoople opened in 1974 Queen…then to Taylor Swift, who opened for Rascal Flatts in 2008, and Katy Perry, who opened for No Doubt in 2009.

These warm-up guests have different music styles, but they all have a similar fate - that is, after a round of switching positions and top-heavy tours, they all continue to work hard in their respective fields and gradually grow into the history of pop music. of a monument.

At present, it is still unclear whether Madison Beal will become Taylor Swift or Duffy.Although the 17-year-old is already at the forefront of history by winning three consecutive Billboard No. [-] hits, after all, this is just Madison's first successful single. What will be the performance of the next new song after "Cold Water" and the quality of the first studio album in preparation are the big tests that Madison Beer has to face.

Only after passing these two levels can she initially establish a foothold in the music circle.

However, the unstable status in history does not prevent Madison from becoming the white carpet darling of this VMA awards ceremony.The total number of fans on social media is quickly approaching the 800 million mark, and he has entered the ranks of weak second-tier stars.Before she had any music achievements, Madison Beer was famous for her appearance that was extremely in line with the aesthetics of Generation Z. Most of her fans started to follow her since then, and it is self-evident what they like about her.After reaching the top of the list, Madison's appearance has become a super bonus that empowers her commercial value.

Nowadays, exquisite appearance is no longer a prerequisite for female pop singers to stand out, but this does not mean that the pop music market does not have demand for contestants with both sex and art, starting from the young Shania Twain and Jennifer Lopez , Rihanna and Shakira, who just debuted in the [-]s, can at least be famous for a while, not to mention eternal fame.

This is the core factor why photographers from various media on the white carpet favored Madison Beer. Her debut at the VMA awards ceremony, and her idol from Barbados, after the release of "Replay" in 2005, the first Rihanna, who appeared at Billboard's The Music Upfront for the first time, has a similar approach.

The last call of the phoenix before its rebirth.

"Madison, you're right. This is your first interview with the media after winning Billboard, right?"

As soon as she left the filming area where she almost had amnesia, Madison Beer was pulled in front of the official live camera of the VMA Awards ceremony by MTV host Gabby Wilson.Although there are many gossip media such as USA Today, Teen Vogue and ExtraTV in the mixed area, MTV will definitely seize the opportunity of being interviewed for the first time after the musician won Billboard.

"Yes!" Madison Beer put her hands behind her back and smiled cutely, "And I'm very happy that this first time is with MTV."

"Aww, I think that's why everyone in our team is looking forward to you." Gabby held her chest with one hand and sighed in a long tone, her expression and tone were very exaggerated.

"Really?" Madison tilted her head in cooperation and asked with a sweet smile. There is no need to take the polite words in this situation too seriously, "Everyone?"

"That's right, everyone. Several of our executive producers are about to start a fight in order to seize the opportunity to interact with you." Gabby Wilson took a step back, waving to the camera, gesturing to the photographer to close the screen. Zoom out a little further and frame Madison Beal's full-body outfit. "I mean... look at you, Madison. Today's outfit, in my opinion, can be said to be the best at this year's VMAs."

"No! Definitely not. Have you seen the outfit Riri was wearing just now?"

Madison pointed back in the direction of the stage, her tone filled with the kind of excitement only a fanatic fan would have, too sincere to act out.As a loyal fan of Rihanna, she originally wanted to find an opportunity to say hello to her on the white carpet, but Rihanna, who has become famous, has passed the stage of relying on red carpets to attract attention and increase exposure.After getting off the limousine, we walked directly into Madison Square Garden under the escort of six security guards.

Today, Rihanna is divided into four sessions and will perform a total of fourteen songs.To put it bluntly, the performance arrangement of today's VMA awards ceremony can be described as "Rihanna's special concert, with her invited warm-up guests."

"That Alexander Foti? Of course I saw it!" Gabby Wilson raised her head and let out an envious growl from the bottom of her throat, "She is on another level entirely."

"Another planet, I gotta say." Madison Beal nodded in agreement.

"I hear she's your idol, Riri."

"An idol that can be defended with life, without any doubt."

"Although I don't know if you have met before, I am very sure that your idol will be proud of your fashion aesthetic today. You two belong to the same planet - the planet of the fairy godmother, thousands of miles away from us ordinary people. .”

Gabby Wilson stretches her hands as far as she can, as if to express the unattainable beauty of Madison Beer and Rihanna.

"Share with us your outfit. I believe there must be many girls waiting in front of the TV with notebooks."

"Of course! This is probably my favorite dress so far, from the good people at Ralph & Russo."

With her hands on her hips, Madison Beer showed off her white silk Ralph & Russo ghazal ballgown with light blue printed lining to the camera.

Celebrities attend award shows, wearing gowns and jewelry that often cost millions of dollars, but in most cases, they don't have to pay a penny.

Generally speaking, there are three sources of celebrities' wedding outfits. First, if, like Jennifer Lawrence, you have signed an image ambassador contract with Dior, then no matter where you go, you can only wear dresses provided by this French brand.

Second, celebrities will hire well-known stylists in the industry, who will contact major brands to lend them dresses.Jennifer Lopez's personal stylists, Rob Zangardi and Mariel Hahn, have been the actual decision makers for J.Lo's red carpet looks over the years.As soon as Jennifer Lopez decides to attend an event, they will immediately take action and contact Versace, Oscar de la Renta or other high-end dress brands.

When the number of celebrities is small, the most the brand can do is lend out dresses for free, and even ask the artist team to bear the insurance costs.And if the popularity reaches a certain level, or there are important tasks arranged at the on-site event, at this time, the brand that urgently needs exposure will even pay the celebrity a remuneration ranging from 10 to 25 US dollars.If a stylist can help his client obtain brand sponsorship and act as a fashion broker to facilitate the deal, he can receive an intermediary fee of US$3 to US$5.

Tonight, the dresses of Billie Eilish, Dua Lipa and Anne Marie, as well as other newcomers of Han Music, were all obtained from the second type of channels.In order to give its artists a perfect appearance on the VMA white carpet, Han Music paid a package price of US$134000 to one of Hollywood's most famous styling teams, Jill Lincoln and Jordan Johnson's Jill and Jordan, one week before the awards ceremony. Exclusive time to perform ceremony styling for 16 groups of artists.

For male artists, especially electronic music producers like Cheat Codes, the preparation before the ceremony is much less difficult than for female artists.Just find any tailor shop on the Upper East Side that makes custom suits, borrow a suit that fits you, tuck in the cuffs, and go into battle.In recent years, as long as it is not the Grammy, Oscar, Emmy Award, Tony Award or Golden Globe Award, the usual VMA, AMA, Teen Choice Awards and Children's Choice Awards, wearing big pants and slippers to attend the ceremony It is not uncommon for male artists to do so.

Today, Nick Jonas arrived at the scene wearing a Louis Vuitton casual suit. The coat was a loose bomber jacket, the trousers were anti-wrinkle sports trousers, and the shoes were ordinary pure white sports sneakers. Chance The Rapper went even more exaggerated, wearing a pair of beige suspenders and a baseball cap on his head before walking onto the white carpet, successfully adding an African-American plumber character to "Super Mario".

This is the way this society operates. The word "try-too-hard" is only applicable to men.Any enthusiasm for "fashion" or "clothing" will be instantly labeled as feminine or even homosexual.

The demands placed on female artists by mass media and mass media consumers are at the other end of the spectrum.An outlier like Alessia Cara, who wears ordinary jeans and Converse sneakers to the ceremony, no matter how good her previous releases are, no one will give her a second glance on the white carpet.

An actress who cannot use her appearance and figure to lead aesthetic innovation and consumer trends, thereby promoting an increase in sales of certain products, cannot obtain strong support from major mainstream brands, and naturally cannot effectively extend her short career.It was precisely for this reason that Alessia Kara in the previous life quickly fell silent after a brief burst of brilliance.

It seems that this time will be no exception.

Han Yi, who has gathered a group of future superstars under his command, will never let them make the same mistake as Alessia Cara. The so-called "awakened woman" of Generation Z is not her kind who completely separates herself from materialism and consumerism. What the stripped-down hermits, brands and the big companies behind the brands need is, in the era of awakening, to help them, who are getting older and older, seize the new generation and turn the situation around for them through their own image.

First lady Jacqueline Kennedy in the 60s wore Oscar de la Renta, and Y2K pioneer Billie Eilish, who wore green lipstick, also wore Oscar de la Renta. The trend of thought in front of the stage changed like a horse. , but the players behind the scenes will always come and go.

Han Yi is very clear about the nature of the entertainment industry and capital society, so he spares no effort and money on the image of an artist.Billie wore the weird and cool Rick Owens, Dua wore the avant-garde and sexy Trussardi, and Anne-Marie wore the simple and elegant Jacques Mousse, which even had a bit of a sporty feel.Every artist has a unique style, just as every song carries a special emotion. Even if he is just a newcomer at the beginning of his career, and even if no brand is willing to spend money to sponsor it for the time being, Han Yi also hopes that his artist will attend a major award ceremony for the first time. On the stage of the ceremony, they can face their respective audiences with the most exquisite and accurate image.

In the early stages of a career, it is commonplace in Hollywood to lose money and gain fame, or even bet your entire future, just to tilt the spotlight in your direction.How many people, because they have no starting capital, have spent their entire lives hanging around the gates of Century City, working as waiters, bartenders or baristas, waiting for a daytime fairy tale that is destined to never happen.

Even if you sign a contract with a company, have the support of a team, and start the publicity machine at full speed, there is only one successful person who can finally reach the top of the mountain.Han Yi chose successful cases that had already emerged or shone brightly in the previous life, but even so, he never took it lightly.

The butterfly effect caused by rebirth can catalyze a perfect storm like "Cold Water" and naturally bring out a series of negative ripples that will deviate the future time and space from the established track.If we can't go all out to do every detail and ensure that music production, marketing, artist management, entertainment management and many other fields develop rapidly in accordance with the established plan, in that time and space, Bi, who kicked off the 2020s with a song "Bad Guy", will Pear Eilish may be instantly overwhelmed by the waves of the times at any time.

However, Han Yi is a little relieved that at least so far, all the artists signed by Han Music and Renyu Management are developing in a better direction than in the previous life.Billie Eilish entered the Billboard charts two years in advance, and Dua Lipa's first single ranked in the top ten of the British Singles Chart. She had been confused and struggling for five or six years, and before he was reborn, he was Madison Beal, who had yet to make a major breakthrough, had a phenomenal single that topped the charts for three consecutive weeks within six months of signing the contract.

Regardless of whether Madison Beer wants to think this way, at this moment, there is indeed a clear gap between her and her best friend Billie.Take this VMA awards ceremony as an example. Billie Eilish simply answered a few questions in the mixed area, and the white carpet time ended hastily, while Madison Beer was directly invited by the official host of MTV. Pulled aside for an exclusive interview.

Billie Eilish's Rick Owens dress required a guarantee from Jill Lincoln and $1500 in damage insurance.The Paul & Russo piece worn by Madison Beale was a rare display space purchased by the brand for $12.

Calvin Klein Collection, Francesco Scognamiglio, who dresses Beyoncé, Missoni, who sponsors Justin Scales, and Balmain, which lent a rainbow skirt to Hailee Steinfeld, have all expressed their gratitude to Madison Beal extended an olive branch.Although Madison does not have the task of going on stage to present awards today, nor does she have any performance time, and her exposure time during the live broadcast is not guaranteed, every brand knows that this new champion with a proud figure and top-notch appearance As a singer, even if she can't leave a video, her white carpet image will be circulated on major platforms in the form of photos.

After winning the championship, he made a strong appearance at the VMA Awards Ceremony and staged Princess Revenge. This kind of live advertisement with its own topic is more effective and more direct to people's hearts than hanging a poster on the big screen in Madison Square Garden for a month.

Therefore, what was originally just a tentative invitation for fittings from two brands, Calvin Klein and Missoni, ended up being a bidding war for seven brands.In the end, Paul & Russo, a designer brand from Europe, won, not only because they offered the highest price, but also because the look book they put in front of Renyu Management was the most suitable for Zhao Youzhen.

Madison Beer's white-bottomed dress with light blue patterns was just worn by Jordan Dunn on the red carpet at the Cannes International Film Festival on July 7.Jordan Dunn is a black model from the UK, and Madison Beer is a white Jewish singer. If they wear the same dress, the media will make comparisons, but it will not have a substantial impact on both parties.

Because no matter in terms of race, nationality, occupation or body shape, there are too many differences between the two.Therefore, wearing the same style of clothing can subtly make the public think that the brand's recognition and standards for Madison Beer are on the same level as the world's supermodels without being swallowed up by negative comments.Bringing European dresses to North America for the first time at major awards shows will also allow other brands to see Madison's endorsement potential in this area.

"The designers at Ralph & Russo...were really nice to me. They flew all the way from London to Vancouver..."

"Oh, really? Come directly to Vancouver to find you?"

"Yes, that's right. I was on tour, so I couldn't go to their headquarters or come to New York to try on clothes, so they very accommodatingly brought the whole team to my hotel to help me try on different looks and help me Tailor-made...it was like a mini party, we played for four or five hours that day and almost missed the rehearsal."

"It sounds very interesting. If I were there, I would probably have a glass of champagne in my left hand and a crazy selfie with my right hand. I can't wait to take pictures of every detail of every piece of clothing."

"Believe me, that's what I did!" Madison Beal thought for a moment, then stepped in front of the microphone and corrected, "It's just that the left hand is not holding champagne, but orange juice."

"Haha, ah, yeah, it's unbelievable. We often forget how young musicians as talented as you are... at 17 years old, you have a number one single. In the last month, I've been able to I've seen you on various channels, promoting new singles... But this occasion is different. There are media at your fingertips and fans at your fingertips. It should be the most grand occasion besides the concert tour, right? What does today feel like for you?”

"An overwhelming feeling, very scary and very nervous." Although he said this, Madison Beal's expression didn't even change.Having performed [-] times in a venue with thousands of people, no matter how big the scene is, it becomes a trivial matter. "But I love this feeling very much! It's great, it's that kind of positive pressure. I'm very honored to be invited to participate in the VMAs. For this One moment, I haven't had a good night's sleep in almost three weeks... Yeah, overall, it's great to be here."

"We are also very happy to invite you... Next question, Madison, many fans are amazed by your beauty, especially your look on the white carpet today. I just heard several photographers saying, you Probably the cutest girl they’ve photographed in hours.”

"Why, thank you." Madison shrugged, stuck out her tongue, and responded softly shyly.Anyone who accepts this kind of direct compliment can't help but feel a little embarrassed while eating honey in his heart, "Again, I don't think I am the cutest girl today. Just among the people who came with me, There are many better looking than me."

"You don't have to say anything about this matter. After you enter the venue later, I will find friends who know you and ask them for their opinions... Back to the topic, Madison, fans fanatically adore your fashion ideas and … Aesthetic standards, they’re as interested in your pregame rituals as I am. How do you look your best before attending such a big event?”

"I'm very prone to getting sick, so, um... during the pre-match ceremony, I will push everyone away and try to keep a distance from them. In fact, this is also the case in my life, I try not to have too much physical contact with everyone. .”

except someone.

That person, let alone physical contact, just stick your tongue in.

Madison Beal, who was calmly making up nonsense, could not help but blush a little bit on his cheeks.

"In addition, before participating in activities, I will try to put on as little or no makeup as possible, and then put it on until I have to go on stage. Because I am easily emotional..."

When he arrived at One57 today, he deliberately didn't put on lipstick because he was afraid that it would leave suspicious marks on his mouth.

"Then, I will keep the habit of writing a diary, vent all my nervousness in the diary, and tell myself, hey, it doesn't matter, this is just an awards ceremony, no matter what happens on the scene, it cannot define me... …”

This time when I came to New York, the most important thing was to hug him and then kiss him. VMAs?After all, I wasn’t nominated, so why should I think about those issues?Are you right, dear diary?
"More importantly, everything today is so busy and compact that everything feels like it's happening at the same time. At this time, it's most important to take a mental note to yourself."

"Do you think it's important to share spiritual notes like this? To your fans, and to your potential audience."

"Of course, it's very important. I try to be honest in front of my fans..."

Not including falling in love with your boss.

"It's not an easy thing to do and social media can be quite scary sometimes..."

So I have to hide it well so that no one can discover it.

"So, I do my best to open up and let them see what the real Madison Beer is like, and basically every two or three days if I have time - every day when I have free time - I'll be online Go live and talk to them about my life..."

"Speaking of live broadcasts, it seems that you recently broke a big news in the live broadcast. What about the next cooperation?"

"Which collaboration are you talking about?" Madison Beer rolled his eyes and laughed happily, "I broke a lot of news on the live broadcast. I can tell everything I should and shouldn't say."

"Lana Del Rey, you said Lana invited you to be a part of a demo she was working on with another female singer. You said, and I quote, 'This is the luckiest thing that's ever happened to me.'"

"Yeah, yeah. Wow, I'm sorry, I have to say sorry to my record company, I didn't realize I actually revealed this news... and to Lana and her label, 100%." ​​Madison Beer rubbed the back of her head, looking quite distressed. She did tell all business secrets in front of fans, especially a few close fans, which is the same behavior as Tom Holland in the film industry. .

"But yes, we are making some new attempts. Maybe early next month, we will go into the studio to see if there is anything I can contribute."

"Now that we've talked about it, who is the other artist... can you reveal it now?"

"No." Madison Beer shook his head quickly, "I have already caused a lot of trouble. If I continue, I will become an Industry Plant in the literal sense..."

Having said this, Madison stretched out her index finger and pointed furtively at Lana Del Rey, who was being interviewed by another media not far away.

"If you want to know, ask Lana, maybe she will tell you..."

"That's a decision only she can make."

(End of this chapter)