Rebirth is very troublesome
Chapter 1091 Competing Patience
Chapter 1091 Competing Patience
Wang Yu finally signed up for the trip to Southeast Asia.
But instead of him going in person, Yin Zhenhua, who was far away in Southeast Asia, participated on her behalf.
After more than a year, Wang Yu believed that Yin Zhenhua had a thorough understanding of the group's layout in Southeast Asia, and her ability was beyond doubt. Therefore, with Wang Yu's authorization, she was fully capable of taking on this task.
Moreover, Guan Yuming also knew Yin Zhenhua, and as soon as Wang Yu reported her name, he asked if she was the one from the Tang family.
"Now she is helping me and is fully responsible for the business in Southeast Asia."
Wang Yu replied to Guan Yuming on the phone: "And she has been stationed in Southeast Asia for a long time and is far more familiar with the situation there than I am."
Guan Yuming recognized Wang Yu's recommendation and reported Yin Zhenhua as the general person in charge of the business team established by Engine Technology.
After settling this concern, Wang Yu focused on the formation of Pin Xixi.
The reason why he wanted to take control personally was not because he doubted Huang Zheng's ability, but because of Ali.
Judging from the news learned from various sources, it is confirmed that Alibaba will add an e-commerce platform, and it will be in the near future.
It turns out that Guoke e-commerce platform and Taobao are each deeply involved in one field, and there is not much competition between them because the customer groups they face are very different.
But now in the future layout of the two companies, ByteDance, a subsidiary of Engine Technology, is going to form Xixi, which will take Taobao’s cake. On the other hand, once Alibaba’s Tmall is established, it will also be Grab resources on Heguoke e-commerce platform.
Especially for Engine Technology, seeing that the Guoke e-commerce platform has just completed a round of financing and plans to be listed on the Hong Kong stock market in September or October next year, if it is hit by the newly established Tmall under Alibaba before then, the losses will be huge. That's big.
"Mr. Wang, there are two plans now. As for which one to choose, each has its own pros and cons!"
In the conference room on the 38th floor, a special meeting organized specifically for this matter was being held, and the participants were all of high level.
Chairman Wang Yu, CEO Shen Mengyun, Vice President Chen Yanhui, Vice President and Executive President of ByteDance Zuo Changsheng, Executive President of Guoke e-commerce platform Lin Dawei, Pinxixi Executive President Huang Zheng, Pinxixi Vice President Song Qiuyun, Directors Office Director Zhou Aiqing. It can be said that more than half of the company's senior executives attended this special meeting.
"First talk about the pros and cons of the two options."
Wang Yu, who was sitting at the top, said: "Everyone here here can put forward their opinions or opinions later."
After finishing speaking, the lights in the conference room dimmed. Huang Zheng held a laser pointer in his hand and began to explain the PPT projected on the screen.
"The first option is called Me as the Main One!"
Huang Zheng stared at the projection screen and preached: "To put it simply, we don't need to worry about when Tmall will be launched on the market. We can carry out promotion activities completely according to our rhythm. The benefits are obvious. We can fight against each other. We were caught off guard and seized the market with lightning speed. Moreover, we also have our own advantages. With the upstream and downstream industrial chain channels connected, our products are sinking deeper, so there is no need to worry about the power of Taobao, just fight for it. .”
What I just talked about is the advantages, and the next step is naturally the disadvantages.
"The disadvantage is obvious. As long as we launch Pinxixi first, the impression left on the industry is that we are going to seize Taobao's market first, and when they launch Tmall later to seize the business of Guoke e-commerce platform, it will become fought back."
Huang Zheng shrugged his shoulders and said: "Actually, what I just said is one of the advantages of the second option." "What Mr. Huang means is to compete with Ali to see who has more patience?"
Shen Mengyun said at this time: "Personally, I feel that we should not underestimate the so-called moral high ground, because once propaganda and public opinion spread, those who occupy the commanding heights will always gain inexplicable sympathy. None of us can predict what kind of mentality changes those consumers will have, but Everyone should know about the avalanche effect. By the time this effect really occurs, it will be too late for us to do anything."
"Mr. Shen is right, we are afraid of the avalanche effect."
Huang Zheng said with emotion: "There are leaders' opinions in the public opinion field, and they also exist in the consumer field. The moral high ground may seem neither important nor important, but at the critical moment, it is the first snowflake that triggers the avalanche."
Wang Yu nodded after listening, and then said: "Tell me the pros and cons of the second option?"
"One of the benefits of the second option has just been described, and the other benefit is in the allocation of funds."
Huang Zheng turned the PPT to the fifth page, pointed at the table above with a laser pointer and said: "This is the fee schedule I made based on the first stage of promotion. In order to attract more than 1000 million effective customers within a quarter, , we need to spend at least 13.8 billion."
Not only is there the first stage, but the relevant data is listed on the sixth and seventh pages.
"If Tmall is launched first, they will inevitably compete with Guoke e-commerce platform for the market. However, our Guoke e-commerce platform has just completed a financing and has a lot of cash flow in hand. It can be said that we are not afraid at all."
Huang Zheng looked at Wang Yu and said: "Mr. Wang, in this way, Alibaba will invest more funds as the market competition becomes more fierce, but I am sure that Alibaba's promotion expenses for Tmall cannot be unlimited. , must be based on the actual situation, so as long as our Guoke e-commerce platform holds back a large amount of funds from Alibaba, we will be in a state of sufficient food and grass when Pinxixi is launched to compete with Taobao.”
The logic is fine.
Wang Yu thought for a while and then said: "We cannot underestimate Alibaba's financing capabilities. Even if the funds are temporarily tight, it will be solved in a short time."
"Although Taobao started to make profits this year, its profitability is not very strong."
Huang Zheng has done enough homework: "Alibaba has just bred a hen that can lay eggs, and it will definitely survive. There is no doubt about this. But Pinxixi is a company starting from scratch. As long as it is snatched, it will be To reduce Taobao's losses, instead of waiting for Taobao to complete the transformation of its self-hematopoietic mechanism, it is better to attack it while it is still young, causing it to continue to bleed, and asking Alibaba to continue to spend money to stop its bleeding, which they cannot bear. When we live there, it will be the best time for the two families to sit down and negotiate an armistice agreement."
It is indeed Huang Zheng who led Pin Xixi to surpass Taobao in the time and space before Wang Yu was reborn.
Now that you have poached him, trust him.
"Which option do you personally prefer?"
"Mr. Wang, I personally prefer the second option!"
"Okay, just do it according to your own ideas."
Wang Yu made the final decision.
(End of this chapter)
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