Rebirth is very troublesome

Chapter 1098 Guobao is online
Jack wanted to make a half-assed attack when the engine technology was in decline, but Wang Yu didn't give him this chance at all.

Guobao payment was launched in mid-December as planned. With the release of a new batch of Guokell II mobile phones, many users found that there was an additional application called Guobao on the startup page.

The audience will not be unfamiliar with it, because there is overwhelming publicity on the streets.

The local promoters trained by Mi Tuan went to battle again. They distributed small gifts in the bustling business district and enthusiastically promoted the use of Guobao payment to people.

All kinds of media are also working hard at the same time. From TV to newspapers, from the Internet to outdoor scenes, promotional advertisements can be seen in every corner of the city.

That’s not all, there are more attractive ways to promote it.

From ordering takeout to ordering coffee, from drinking milk tea to shopping on the Guoke e-commerce platform, from ordering movie tickets online to booking travel tickets, plane tickets, and booking hotels online. As long as you use Guobao payment software, you will get discounts!
Especially in the Jiangsu, Zhejiang and Shanghai regions, not only can these online payments receive preferential subsidies, but offline payments in many shopping malls, supermarkets, and theaters can also receive preferential subsidies using Guobao payment software.

This is Wang Yu using the resources of the Yangtze River Chamber of Commerce.

Ordinary people may not be that sensitive, but people in the business circle are knowledgeable. They were surprised and speechless for a while.

It turned out that unknowingly, a huge business empire had been laid out. During this promotion of Guobao payment software, they saw the tip of the iceberg.

From food and drink to beauty and health care, from electronic products to daily household items, from leisure and entertainment to travel and vacation
Engine Technology, a company founded in 03, its industries have penetrated into every aspect of people's lives.

Alibaba was also caught off guard. They did not expect Engine Technology to be so decisive. When Alipay was still available, they abandoned the original payment system without hesitation and fully promoted their own payment system.

Even if there is some confusion in the middle, even if a lot of users are lost in the middle, even if the Guoke II mobile phone is in the market, the supply will be tight for a time.

In the eyes of outsiders, this is the cohesion of everyone in Engine Technology, but in the eyes of insiders, what they see is Wang Yu's unparalleled control over this business kingdom.

With one order, all its industries cooperated unconditionally, regardless of losses or annual targets.

Ali was greatly affected.

At first, Ali wanted to solve the problem through negotiation.

In Jack Ma’s plan, Engine Technology was given a half-battle in the early stage, leaving Guobao’s payment system in an awkward position.

Then it forced Wang Yu to sit at the negotiating table and made concessions on channels, logistics and other shortcomings that Alibaba urgently needed to expand. At the same time, it released a chronic poison, allowing the engine technology system to continue to use Alipay, slowing down the replacement time of Guobao payment system.

This can also give Alipay a buffer time so that its user losses can be absorbed in the annual growth.

However, Engine Technology’s one-size-fits-all policy caused Alipay’s users to plummet off a cliff.

Brother Xiao Ma in the south is secretly happy because his WeChat is also planning to promote its own payment system. Taking advantage of the chaos between Alipay and Guobao, he quietly launched it on the market to seize users.

It's chaos, it's all chaos.

WeChat Pay, which was originally launched in 13, was two years ahead of schedule, and Guobao Pay, which did not exist before, appeared out of nowhere.

Wang Yu has a feeling that many things in the future may be affected, and no one knows how much they will change.

Amid such chaos, Alibaba decided to launch Tmall ahead of schedule.

Because the advance of engine technology disrupted Alibaba's rhythm, in order to prevent themselves from being too passive, they also decided to launch Tmall in advance to seize the market while diverting the attention of the outside world and weakening the influence of Guobao Pay's launch. A huge amount of promotional funds were invested, and sure enough, from the first day of Tmall’s launch, overwhelming publicity came out.

Publicity is only one aspect. The key is to attract users. A series of shopping preferential policies launched by Tmall have put great pressure on JD.com and Guoke e-commerce platforms.

This is a conspiracy, and the competition is to invest funds.

I'm in stud, do you want to follow me?

The Guoke e-commerce platform is a little better, because more than half of its platform is famous and high-quality specialties from all over the country, most of which are related to food. The same type of products that need to be followed account for only one-third of the entire platform's products.

In other words, even if the Guoke e-commerce platform offers the same discounts as Tmall, it will only cost one-third of the cost.

Not to mention that in the past, Guobao Pay already covered discounts on all categories of products in order to promote it.

The sad thing is JD.com. After returning from Shanghai, JD.com has yet to reach the details of a strategic alliance with Guoke e-commerce platform.

The goods on JD.com's platform overlap with Tmall's products of the same category by more than three-quarters. If he wants to keep up, the subsidies will be a considerable expense, enough to give JD.com Liu a headache.

In desperation, he could only call Wang Yu personally and ask him to send someone to negotiate the details of the alliance contract as soon as possible.

At the same time, he also knew that Wang Yu had a trump card in his hand that he had not yet played. Once he did it, it would attract a large part of Ali's attention, and the pressure on his side would be much less.

But Wang Yu has no obligation to help him like this. After all, Engine Technology has its own rhythm, just like Guobao payment software. It must have made detailed plans in private and must have its own timetable for when to promote it.

After hanging up the call from Jingdong Liu, Wang Yu looked at Huang Zheng sitting opposite him.

"I have already created the conditions for you."

He smiled and pointed at the phone he put down and said: "JD.com just called. It seems that Tmall is putting a lot of pressure on them, so I hope I will send you over to discuss the alliance as soon as possible."

Huang Zheng also had a smile on his face: "Chairman, I can't ask you to do more for Pin Xixi."

Yes, in the previous layout, Guobao Pay must be launched ahead of schedule even with such a huge loss. Of course, it has the intention of cutting corners, but it also has the intention of paving the way for the launch of Pinxixi.

Coupled with the pressure on JD.com this time by using Tmall online, Huang Zheng can get supplies from JD.com through many channels, which is a big help.

It's not that Pin Xixi can't talk about it from family to family, but how much time will it take?

There is no ready-made one that is so comfortable.

That's why Huang Zheng said such a sentence in front of Wang Yu.

"Don't be stressed. Anyway, Tmall's rhythm has been disrupted by us. The launch of Pinxixi can also help reduce the pressure on the Guoke e-commerce platform. It is already a double win."

Wang Yu smiled and said to Huang Zheng: "You can take your time here. The Pinxixi model has natural advantages, so in the first two years, I don't have any big performance indicators for you. I just need you to work steadily."

Huang Zheng nodded and said to Wang Yu with an admiring tone: "Chairman, I am confident that Pinxixi will definitely surpass Taobao in the future!"

(End of this chapter)