Rebirth is very troublesome

Perhaps it was Wang Yu's words that stimulated Cheng Wei's dignity.

Or maybe it was the funds promised by Goldman Sachs that gave him enough courage.

When leaving, Cheng Wei did not give Wang Yu an answer, and he did not give Wang Yu a reply later.

Silence represents his attitude.

So Wang Yu unceremoniously announced at a media conference in the capital that he would enter the taxi service industry.

Shang Wanzhen also acted vigorously and resolutely. One week after the media conference, she led the team to acquire a local company of the same type that was struggling in Shanghai and changed its name to Guoke Online Dating.

One month later, Guoke.com was launched simultaneously in about 80 large and medium-sized cities across the country.

At the same time, an online taxi-hailing company called Shenzhouxing emerged and was promoted in 60 cities across the country.

Less than half a month later, Didi announced with a high profile that it would accept 10 billion yuan in financing from Goldman Sachs.

For a time, the online ride-hailing market has undergone tremendous changes.

Guoke.com has natural conveniences.

The first is APP software. Wang Yu founded Guoke Electronic Technology Group, which has three hot-selling smartphones. It can quickly build scale by gathering customers.

Secondly, the Guoke brand has already achieved a certain degree of influence in China.

From Guoke mobile phone, to Guoke e-commerce platform, Guoke Film and Television, Guoke Chinese website, Guoke tram, and Guobao payment.
A series of companies with the name Guoke or related companies are all leaders in their respective industries. Therefore, the name Guoke has naturally carried traffic and brand value since its birth.

Of course, in terms of funds, Wang Yu is not short of cash flow.

Let’s not talk about anything else. Last year, he personally earned 27.3 billion yuan from Mobai Technology (China).

Moreover, in the past few years, the team led by Luo Qianqian has competed in the international capital market, and its annual income is no less than 5 million yuan.

Not to mention Yonghua Bank. In the past few years, with Wang Yu's step-by-step expansion in Southeast Asia, its business has spread to major cities in various Southeast Asian countries, and the bank's assets have more than tripled.

In particular, major breakthroughs have been made in Indonesia's offshore exploration. CNOOC's exploration has discovered a large offshore oil and gas field, and it is also a shallow sea area, so development is relatively simple.

Bank of Balaya, controlled by Yonghua, suddenly ushered in earth-shaking changes. The deposit deposited into the bank account just for purchasing energy exceeded 50 billion yuan.

That’s why Guoke Online Dating has sufficient funds to spread its services to 80 cities across the country.

Basically, as long as Didi is present in major cities, Guoke.com has entered all of them.

With Didi’s high-profile announcement of raising 10 billion yuan from Goldman Sachs, less than a week later, Guoke.com ushered in its first round of financing.

The company founded by Wang Yu has attracted the attention of many venture capital institutions including IDG, Sequoia Capital, and Hillhouse Capital. After the final first round of financing, Guoke Online Dating was established less than two months ago. It was valued at 30 billion yuan.

The majority of 20% of the shares were acquired by an investment company called Gray Rhino Capital. Together with several other venture capital institutions that shared 20% of the shares, Guoke.com raised 12 billion yuan in its first round of financing. funds.

After completing the financing, the first thing Guoke Online Dating did was to centrally purchase taxis. It suddenly purchased 20000 Windrunner new energy vehicles from Guoke New Energy Vehicles.

Everyone in the industry knows that Guoke Motors is a traditional oil vehicle project under Guoke New Energy Group. However, Wang Yu’s blatant behavior has not received any objection or opinion from any investment company.

The main thing is peace of mind.

In terms of building Internet companies, Wang Yu has created a golden brand, so even though the financing agreement signed a series of stringent conditions, everyone can still accept it, for no other reason than to make money.

Guoke Online Dating didn’t just start with impatience, but took it one step at a time and laid a very solid foundation.

Even if Shenzhouxing and Didi started fighting to grab the market, Guoke.com remained indifferent.

It wasn’t until New Year’s Day more than three months later that Guoke suddenly made a move. The first is the monthly card model. Guoke.com launched a monthly card based on its own taxi company, which reduces the taxi fare to 3 yuan within 3 kilometers and 10 yuan within 10 kilometers.

If nothing else, the Windrunner new energy vehicle uses electricity.

The second is family subsidies. This activity is jointly carried out with Guoke New Energy Group and is aimed at the families of laid-off and unemployed workers across the country.

The activity stipulates that families in need can apply to Guoker New Energy Group to purchase the first-generation new energy vehicle Windranger with 0 down payment. The repayment is based on 30% of the family’s monthly income from online ride-hailing. The maximum loan period can be 10 years. Year.

It was only at this time that people in the circle saw the true layout of Guoke Online Dating.

It doesn’t care about the profit of Guoke online booking at all. What it wants is to promote the development of Guoke new energy vehicles.

How can an online ride-hailing company that doesn't care about profits and even subsidizes it compete with him?

Because this activity is not a short-term act to grab customers or the market, just look at the repayment agreement with a maximum period of 10 years, and you will know that Guoke Online Dating intends to stick to this price for at least 10 years.

There is no way to play anymore.

Unless Didi can be like Guoke and remain unprofitable for 10 years.

The key point is that they have not made a profit for 10 years because of the industrial chain. They make money in the east and make money in the west. But what does Didi have?
As soon as this policy came out, Cheng Wei broke the defense, Goldman Sachs broke the defense, and even investment institutions such as IDG, Sequoia Capital, and Hillhouse Capital that originally invested in Guoke Online Dating also broke the defense.

I invest in you to make money, not to do charity for you.

If you don’t make money for 10 years, even if you defeat Didi or Chinaxing, it will be useless to dominate the market.

At the cusp of the storm, Wang Yu summoned all investors and held a closed-door meeting at the Xijiao Hotel in Shanghai.

After two days of meeting, everyone signed a confidentiality agreement.

Subsequently, investors in Guoke Online Dating became quiet.

Didi Taxi is in a precarious situation. If the price war continues, the funds on hand can still be used for a while, but it cannot last long.

Even if you use a lower price to suppress Guoke Online Dating, it won’t work, because after overwhelming publicity, everyone knows that Guoke Online Dating will implement long-term preferential policies for the people. If you covet Didi’s short-term discounts, you will lose the application. If you want to qualify for a monthly card on Guoke.com, the gain outweighs the loss.

Yes, Guoke.com is so domineering.

This trick is either/or, I learned it from Tencent.

So on the first day after the New Year's Day holiday in 2016, Wang Yu received a call from his old friend Bruce.

"Mr. Wang, someone asked me to have a chat with you."

"Dais?"

"Dice's superior, president of Goldman Sachs Investment Asia Pacific."

"Come to surrender?"

"."

Bruce was speechless for a moment, then smiled and said: "Give me some face and let's talk."

"Extreme pressure?"

Wang Yu also smiled: "I'm in the Magic City, let him come!" (End of Chapter)