Rebirth is very troublesome

Chapter 207 Dividends, Going Abroad

On the first day after the New Year's Day holiday, Wang Yu asked Jiang Weilin to go to Jinmao.

Chief Financial Officer Xiong Guilan handed the two financial statements to Wang Yu and Jiang Weilin.

"Throughout 2006, the Group's subordinates have developed six markets in Jinling, Xihu City, Capital, Rongcheng, Yangcheng, and Shencheng. By the end of December, the number of stores in each of the six cities has reached 12. Excluding the Shanghai market, the six cities have a year-round The total revenue reached 100 billion, the total expenditure was 15.52 billion, of which the expenditure for purchasing stores formed 12.35 million fixed assets, and the total annual profit reached 4.86 million."

"All five branches are profitable?"

Jiang Weilin flipped through the financial statements and wondered: "It seems that those investors will also get part of the dividends by the end of this year?"

"Basically, it's better than nothing. It was originally agreed that there would be no dividends for the first year!"

"Where is the magic city?"

Speaking of the Modu branch, Xiong Guilan said with a smile: "Currently, the Modu branch has 150 stores. This year's annual revenue will reach 9.86 million, the total expenditure will be 6.91 million, and the net profit will reach 2.95 million!"

"The following branch will hand over 80% of the profits after dividends to those shareholders. The headquarters will make overall arrangements and allocate 3000 million yuan for reward distribution at the end of the year!"

Wang Yu smiled at Jiang Weilin and said, "It's less this year, you can get 3000 million dividends after tax. Next year, you can take at least [-] million back!"

Jiang Weilin gave an OK gesture. He knew that this year was an expansion period, and the funds of various branches would be relatively tight, but he did not expect to generate more than 3 million profits after removing the fixed asset gain.

By next year, according to the current trend, even if there is no expansion, the profit will exceed 20 billion!

Is it possible without expansion?

According to the company's plan, the number of stores will expand from the existing 750 to 1500 next year, and it will spread to second-tier cities across the country.

Among other things, the gain in fixed assets alone can reach the level of one billion.

So he was very satisfied.

After Xiong Guilan finished reporting and left, Jiang Weilin raised his jaw slightly: "It's a good luck to let you pick up such a treasure!"

Knowing that he was talking about Qin Shiyu, Wang Yu smiled and said, "I can't thank you for your guidance!"

"How's the polish going?"

"It's still early, at least a year or two away!"

"Tsk tsk. I'm a little envious of you!"

Jiang Weilin skipped over this topic with a smile: "Are you going to the United States the day after tomorrow?"

"Well, Nayuki's first batch of flagship stores are about to open over there, I'll go to the Big Apple City to see!"

"Tsk, it's a pity that Westerners are still keen on drinking coffee!"

Smacking his lips, Jiang Weilin looked at Wang Yu: "Do I still have a chance to play in the second round?"

"The valuation of the second round of financing will reach the order of 80 billion. Are you sure you want to enter?"

Wang Yu looked at Jiang Weilin and said, "And the entrance fee is secondary, the main thing is whether it can help Naixue get listed on NASDAQ!"

"You're going to soar into the sky!"

"I'm just making money!"

Wang Yu waved his gestures exaggeratedly: "After the listing, I will reduce my shareholding by 10%, and I will make billions in my hands!"

"It seems that the next two years will be the time for your Internet company to exert its strength!"

Jiang Weilin sighed: "Don't you feel sorry for burning so much money? Are you really so optimistic about this track?"

Wang Yu smiled mysteriously at Jiang Weilin: "In two or three years, one of our companies will conduct the first round of financing. Will you have a ticket then?"

"A word is settled!"

Jiang Weilin immediately laughed: "It's a pity that you have Wei Yutong, otherwise I must introduce my younger sister Jiang Qiao to you!"

"I'm a fire pit!"

Wang Yu and Jiang Weilin still had the same cigarette and the same cigar, each smoking their own.

"A few rich men don't play outside?"

Jiang Weilin puffed out a cigarette, and said disapprovingly: "The more successful a man is, the more he has a conquest mentality. Whether it's a career or a woman, the ascetic bosses you see just have a higher threshold of happiness."

Wang Yu has also grown rapidly in the past year. He smiled and said: "So the average happiness threshold of the financial industry is the highest. All you have to do is face hundreds of millions of funds all day long, and you are in contact with billionaires."

"So don't touch the financial girl!"

Jiang Weilin laughed: "However, there are no absolutes in everything, otherwise there would be no allusions about how the war of war plays with the princes, the concubine who rides the world of mortals laughs, and loves beauty but does not love Jiangshan!"

"Since ancient times, a wealthy family has been born with love!"

Wang Yu nodded to himself: "I won't!"

"Be careful when you go to America, there is a world of flamboyance, as long as you have money, you can buy anything."

Jiang Weilin reminded: "Don't lose yourself!"

After crossing the Pacific Ocean and crossing the United States to reach the Big Apple City on the west coast, Wang Yu, who was sitting even in first class, was extremely exhausted.

Wang Yu brought a lot of people with him on this trip, including translators, bodyguards, secretaries, Naixue Coffee's operations director and team.
The two sides add up to a team of 12 people.

Xiao Haiyang had already returned to the United States before New Year's Day, and came to pick him up when Wang Yu arrived.

The place to stay has been booked in advance. It is the Waldorf Astoria Hotel located in the bustling area of ​​the city center. This hotel is famous for hosting the presidents of various countries. There are more suites in the hotel than ordinary rooms.

Knowing that Wang Yu and his party had to fight jet lag first, Xiao Haiyang left after sending them to the hotel.

After experiencing painful jet lag, Wang Yu finally recovered and took Nayuki's operations director to inspect the flagship store that was about to open.

It is very simple to say, Wang Yu copied the way of Starbucks after the second transformation in his previous life.

If you don't use the ready-made successful templates, why do you want to innovate?

Moreover, at this stage, it is the best time to intervene in the coffee chain market in the United States. Wang Yu still remembers an article he read at the time, which described how Starbucks came back to life, and now it is Starbucks that is dying. stage.

From the end of the 20th century to the beginning of the 21st century, in order to achieve growth, development and the necessary scale of operations, Starbucks expanded wildly overseas. In the five years from 2001 to 2005, the number of stores tripled to more than 9000.

However, behind the expansion and growth of this taste, it is also facing many problems. The foundation of Starbucks has begun to shake, such as the deterioration of customer experience in stores, and the loss of brand value.

In the store, the mellow and imaginative fragrance from freshly ground coffee slowly fades until it disappears, which makes most of the romantic atmosphere and personal experience of the cafe greatly reduced...

Unique logo, fragrance and charm, these are the brand connotations of Starbucks entering the market.

At that time, Starbucks stores heard less and less praise from customers for coffee. Instead, they were replaced by the aroma of various breakfast sandwiches.And these breakfast sandwiches, while popular with customers, have slowly diverted Starbucks away from its core business.

In addition, the loss of coffee flavor, repeated steaming of milk, tall espresso machines and other negative factors that have nothing to do with Starbucks' core business combined together, and finally opened the prelude to the company's destruction.

In order to maintain the beautiful figures of sales growth, Starbucks has to expand its stores, so that it often chooses inappropriate locations, and does not provide enough training for newly hired baristas, resulting in a continuous decline in the quality of drinks.

Another reason is that in the past seven years, Starbucks has hardly launched any influential new products. The lack of innovation in products cannot meet the needs of consumers for taste and freshness.

Instead of sticking to the road of continuous innovation, Starbucks has boldly ventured into unrelated fields, such as the entertainment industry, promoting products that deviate far from the core of the "coffee experience".

Furthermore, as a large company, Starbucks has not yet provided regional managers with the convenient technology tools and work software to easily surf the Internet while traveling, which is already used by most professionals in the world to manage the business.

And the store's sales system, that is, the electronic cash register is even more backward, and was eliminated by Microsoft as early as the mid-20s.

All of these are related to expansion to acquire concepts, and this concept is easy to take root in some large companies. Expansion rather than concentration has become an important reason for the collapse of many companies.

Wang Yu took Naixue into the U.S. market quietly, leaned on the dying Starbucks, absorbed nutrients to strengthen himself, and wanted to erect his own monument on the ruins of giants.

The typical way of taking Starbucks makes Starbucks have nowhere to go.

(End of this chapter)