Chapter 225 Mixed joys and sorrows, a conspiracy, an unexpected phone call
This time it was to discuss company matters, so Wang Yu came to Naixue's headquarters for a meeting.
Wang Yu, Wei Yutong, Operation Director, Financial Director and other core figures gathered in the small conference room.
Everyone else had read the data brought back by the operations director, so they were discussing some things in a low voice while waiting for Wang Yu to read the report.
"The daily revenue of a single store is 45% higher than Starbucks' stores of the same level, and the new product market popularity survey data shows that it also exceeds Starbucks. I will not discuss these advantages one by one here!"
After reading the report, Wang Yu put down the report, looked at the quiet people in the conference room and said: "I will talk about three deficiencies in it. The first is the problem of popularity. Publicity funds, and it takes a long time for brand management to achieve good results. I don’t have a good solution for this at the moment, let’s leave it to time!”
After Wang Yu said this, he looked at the other people in the conference room: "Perhaps one of you has a better solution, you can talk to Mr. Wei alone after the meeting, as long as it is feasible, we will definitely think about it." The method is implemented!"
After the first point was finished, there was a faint discussion in the conference room, but it was quiet for a while. Everyone looked at Wang Yu and waited for him to say the second item.
"The second point is the speed of expansion. Now there are nearly [-] Starbucks stores in Quanmi, and we only have [-] stores. No matter how high the revenue of a single store is, it can't offset the disadvantage brought about by the size gap, so we will speed up in the future. New store expansion is a top priority and it's nice to see that reflected in the report, it's on point!"
Wang Yu raised his voice first and then suppressed it: "But don't forget the most important point. Why did Starbucks become what it is now? A lesson from the past, the template of failure is in front of you. Blindly expanding without paying attention to details will only reduce service quality. Do you want Naixue to follow the old path of Starbucks?"
The director of operations fell into deep thought when Wang Yu said that, Wei Yutong raised his eyebrows and said, "Then how do you think we should control the speed of our expansion in the United States? How can we maintain the original characteristics in the rapid development?" , to avoid repeating the mistakes of Starbucks?"
"Establish a dual-post system at the cost of manpower. Starting from 100 flagship stores, the first batch will be [-], and the second batch will also be [-]. But by the third batch, there will be enough personnel to deal with [-] stores. In four batches, four hundred stores can be opened at once.”
Wang Yu said confidently: "If we open new stores at the pace of five batches a year, no matter what, we can open [-] stores in Quanmi. If combined with cost calculations, three batches a year If the batch rhythm is adopted, we will be able to catch up with Starbucks in terms of scale by the first half of next year at the latest!"
"This most reasonable ratio requires the financial department to make a double post model calculation, how to achieve the balance of development speed and quality control in the most economical state!"
Wei Yutong also expressed his own opinion, expanding his opinion on the basis of Wang Yu's suggestion.
After discussing this point for more than ten minutes, everyone looked at Wang Yu again.
"The third point is how to plan ahead for Starbucks' actions!"
At this time, Wang Yu tapped the table with his fingers regularly: "You can talk about how old Starbucks is in terms of internal management and upper-level decision-making, but they are not blind or deaf. Facing Naixue's threat, they will definitely make corresponding actions. Action. I have a feeling that when the number of our stores is close to [-], they will definitely make a counterattack!"
When it came to this, Wei Yutong in the conference room participated in the discussion, discussing how Starbucks would make moves, and how Naixue should respond.
Wang Yu sat aside with a smile and did not put forward his own opinion, but just smiled and listened to everyone's discussion.
Until the end of the meeting, Wang Yu did not speak again.
After the meeting, Wang Yu followed to Wei Yutong's office. Wei Yutong still had some sadness on his face.
It’s really difficult. No matter how bad Starbucks is, it still has such a large volume. It’s an old-fashioned coffee chain store that has been operating in the US market for decades. Once it fights back, Naixue will be worried.
There was no worry on Wang Yu's face, he approached Wei Yutong and hugged her gently, reaching out to smooth the corners of her frowning brows.
"I'm so anxious to death, don't you?"
Wei Yutong stopped suddenly, because she was familiar with Wang Yu and immediately thought of one thing. With this guy's temperament, he must have left behind!
"Tell me quickly, if it doesn't satisfy me. Hmph!"
In front of Wang Yu in private, Wei Yutong tended to become smaller and smaller.
Wang Yu smiled and kissed the corner of her mouth, and said confidently: "I have saved a trick for Starbucks!"
"uh-huh?"
Wei Yutong likes to see this little man's confident appearance: "What kind of trick made you not say it in the meeting just now, and have to hide it from the company's executives?"
"Actually, this can be regarded as an unappealing brown candy tactic!"
Wang Yu sat on the executive chair of the chairman and held Wei Yutong in his arms: "Starbucks will definitely do something in its counterattack: plagiarize and imitate our new products. They now lack innovation consciousness, and the original coffee styles are no longer available. After being sought after by the market, our Naixue new products are so popular in the market, how could they let them go?"
While speaking, seeing that Wei Yutong also had a worried look on his face, Wang Yu continued: "My strategy is to let them plagiarize, and when the time is right, I will find a large legal team to file a lawsuit with them!"
"what"
Wei Yutong uttered in surprise: "This kind of lawsuit will take a long time, even if it takes a lot of time and money."
"Who said we have to win?"
"."
When asked by Wang Yu, Wei Yutong fell into deep thought.
Not long after, his face was full of surprise and joy: "Wang Yu, you want to."
"We don't have the money to advertise in Quanmi for the time being, so we can't gain fame and brand. But Starbucks is famous. Once this lawsuit breaks out, people in Quanmi will eat melons, and everyone will find one thing involuntarily: Starbucks will also copy other people's ideas. and works?"
When Wang Yu talked about his pride, one hand had already started to mess around, and Wei Yutong's attention was all attracted by Wang Yu's unconstrained strategy, and he didn't realize the "danger" at all.
"At an appropriate time, we will come up with two or three new flagship products. At that time, we don't need to say anything. It doesn't matter whether the lawsuit wins or loses. Taking advantage of this wave of opportunities, we can kill two birds with one stone, which not only promotes Nayuki."
Wei Yutong, who was also excited at first, was stunned suddenly, and then a blush flew to his cheeks.
The fort was attacked by Wang Yu, and now he felt weak all over, and wanted to get angry at Wang Yu, but the way he looked at him changed, with less anger and more charm.
This rare opportunity, Wang Yu lowered his head.
For a while, Wei Yutong's chairman's office became quiet again.
"Jingle Bell"
After an unknown amount of time, Wei Yutong who was lost was awakened by the ringing of the mobile phone.
Wei Yutong, who woke up, was ashamed, took advantage of Wang Yu's stunned effort to struggle away from his arms, fled to the side, and stared at Wang Yu's eyes while arranging his clothes.
Wang Yu didn't take it seriously, took out his phone and looked down at the number, then frowned.
How could it be her?
I haven't contacted him with this number for a long time, why did he call at this time?
After answering the phone, Wang Yu didn't hear the other person talking, only the faint sound of breathing.
"Ai Qing, what can I do for you?"
After all, Wang Yu softened his heart and spoke first.
"Sister Wang Yu, do you have time now?"
Zhou Aiqing on the phone habitually wanted to call Wang Yu's brother-in-law, but she knew that her sister had broken up with Wang Yu, so she changed the name in time: "I want to talk to you!"
Wang Yu didn't agree immediately, because he knew that the subject of Zhou Aiqing's chat with him must be Zhou Ziyu.
"I beg you!"
On the other end of the phone, Zhou Aiqing seemed to sense that Wang Yu didn't want to meet, and her tone was filled with pleading.
"I'm in Wujiaochang, see you at Nayuki's coffee shop in half an hour!"
After hanging up the phone, Wang Yu pondered for a moment, planning to say hello to Wei Yutong.
Unexpectedly, the door to the lounge was locked.
Wang Yu was stunned, and then smiled and said loudly: "I'll go first, and I'll give you a document for the specific operation later!"
With the sound of leaving footsteps, Wei Yutong, who was leaning against the door, let out a sigh of relief.
"enemy!"
After spitting, Wei Yutong turned to the shower to wash up.
(End of this chapter)
This time it was to discuss company matters, so Wang Yu came to Naixue's headquarters for a meeting.
Wang Yu, Wei Yutong, Operation Director, Financial Director and other core figures gathered in the small conference room.
Everyone else had read the data brought back by the operations director, so they were discussing some things in a low voice while waiting for Wang Yu to read the report.
"The daily revenue of a single store is 45% higher than Starbucks' stores of the same level, and the new product market popularity survey data shows that it also exceeds Starbucks. I will not discuss these advantages one by one here!"
After reading the report, Wang Yu put down the report, looked at the quiet people in the conference room and said: "I will talk about three deficiencies in it. The first is the problem of popularity. Publicity funds, and it takes a long time for brand management to achieve good results. I don’t have a good solution for this at the moment, let’s leave it to time!”
After Wang Yu said this, he looked at the other people in the conference room: "Perhaps one of you has a better solution, you can talk to Mr. Wei alone after the meeting, as long as it is feasible, we will definitely think about it." The method is implemented!"
After the first point was finished, there was a faint discussion in the conference room, but it was quiet for a while. Everyone looked at Wang Yu and waited for him to say the second item.
"The second point is the speed of expansion. Now there are nearly [-] Starbucks stores in Quanmi, and we only have [-] stores. No matter how high the revenue of a single store is, it can't offset the disadvantage brought about by the size gap, so we will speed up in the future. New store expansion is a top priority and it's nice to see that reflected in the report, it's on point!"
Wang Yu raised his voice first and then suppressed it: "But don't forget the most important point. Why did Starbucks become what it is now? A lesson from the past, the template of failure is in front of you. Blindly expanding without paying attention to details will only reduce service quality. Do you want Naixue to follow the old path of Starbucks?"
The director of operations fell into deep thought when Wang Yu said that, Wei Yutong raised his eyebrows and said, "Then how do you think we should control the speed of our expansion in the United States? How can we maintain the original characteristics in the rapid development?" , to avoid repeating the mistakes of Starbucks?"
"Establish a dual-post system at the cost of manpower. Starting from 100 flagship stores, the first batch will be [-], and the second batch will also be [-]. But by the third batch, there will be enough personnel to deal with [-] stores. In four batches, four hundred stores can be opened at once.”
Wang Yu said confidently: "If we open new stores at the pace of five batches a year, no matter what, we can open [-] stores in Quanmi. If combined with cost calculations, three batches a year If the batch rhythm is adopted, we will be able to catch up with Starbucks in terms of scale by the first half of next year at the latest!"
"This most reasonable ratio requires the financial department to make a double post model calculation, how to achieve the balance of development speed and quality control in the most economical state!"
Wei Yutong also expressed his own opinion, expanding his opinion on the basis of Wang Yu's suggestion.
After discussing this point for more than ten minutes, everyone looked at Wang Yu again.
"The third point is how to plan ahead for Starbucks' actions!"
At this time, Wang Yu tapped the table with his fingers regularly: "You can talk about how old Starbucks is in terms of internal management and upper-level decision-making, but they are not blind or deaf. Facing Naixue's threat, they will definitely make corresponding actions. Action. I have a feeling that when the number of our stores is close to [-], they will definitely make a counterattack!"
When it came to this, Wei Yutong in the conference room participated in the discussion, discussing how Starbucks would make moves, and how Naixue should respond.
Wang Yu sat aside with a smile and did not put forward his own opinion, but just smiled and listened to everyone's discussion.
Until the end of the meeting, Wang Yu did not speak again.
After the meeting, Wang Yu followed to Wei Yutong's office. Wei Yutong still had some sadness on his face.
It’s really difficult. No matter how bad Starbucks is, it still has such a large volume. It’s an old-fashioned coffee chain store that has been operating in the US market for decades. Once it fights back, Naixue will be worried.
There was no worry on Wang Yu's face, he approached Wei Yutong and hugged her gently, reaching out to smooth the corners of her frowning brows.
"I'm so anxious to death, don't you?"
Wei Yutong stopped suddenly, because she was familiar with Wang Yu and immediately thought of one thing. With this guy's temperament, he must have left behind!
"Tell me quickly, if it doesn't satisfy me. Hmph!"
In front of Wang Yu in private, Wei Yutong tended to become smaller and smaller.
Wang Yu smiled and kissed the corner of her mouth, and said confidently: "I have saved a trick for Starbucks!"
"uh-huh?"
Wei Yutong likes to see this little man's confident appearance: "What kind of trick made you not say it in the meeting just now, and have to hide it from the company's executives?"
"Actually, this can be regarded as an unappealing brown candy tactic!"
Wang Yu sat on the executive chair of the chairman and held Wei Yutong in his arms: "Starbucks will definitely do something in its counterattack: plagiarize and imitate our new products. They now lack innovation consciousness, and the original coffee styles are no longer available. After being sought after by the market, our Naixue new products are so popular in the market, how could they let them go?"
While speaking, seeing that Wei Yutong also had a worried look on his face, Wang Yu continued: "My strategy is to let them plagiarize, and when the time is right, I will find a large legal team to file a lawsuit with them!"
"what"
Wei Yutong uttered in surprise: "This kind of lawsuit will take a long time, even if it takes a lot of time and money."
"Who said we have to win?"
"."
When asked by Wang Yu, Wei Yutong fell into deep thought.
Not long after, his face was full of surprise and joy: "Wang Yu, you want to."
"We don't have the money to advertise in Quanmi for the time being, so we can't gain fame and brand. But Starbucks is famous. Once this lawsuit breaks out, people in Quanmi will eat melons, and everyone will find one thing involuntarily: Starbucks will also copy other people's ideas. and works?"
When Wang Yu talked about his pride, one hand had already started to mess around, and Wei Yutong's attention was all attracted by Wang Yu's unconstrained strategy, and he didn't realize the "danger" at all.
"At an appropriate time, we will come up with two or three new flagship products. At that time, we don't need to say anything. It doesn't matter whether the lawsuit wins or loses. Taking advantage of this wave of opportunities, we can kill two birds with one stone, which not only promotes Nayuki."
Wei Yutong, who was also excited at first, was stunned suddenly, and then a blush flew to his cheeks.
The fort was attacked by Wang Yu, and now he felt weak all over, and wanted to get angry at Wang Yu, but the way he looked at him changed, with less anger and more charm.
This rare opportunity, Wang Yu lowered his head.
For a while, Wei Yutong's chairman's office became quiet again.
"Jingle Bell"
After an unknown amount of time, Wei Yutong who was lost was awakened by the ringing of the mobile phone.
Wei Yutong, who woke up, was ashamed, took advantage of Wang Yu's stunned effort to struggle away from his arms, fled to the side, and stared at Wang Yu's eyes while arranging his clothes.
Wang Yu didn't take it seriously, took out his phone and looked down at the number, then frowned.
How could it be her?
I haven't contacted him with this number for a long time, why did he call at this time?
After answering the phone, Wang Yu didn't hear the other person talking, only the faint sound of breathing.
"Ai Qing, what can I do for you?"
After all, Wang Yu softened his heart and spoke first.
"Sister Wang Yu, do you have time now?"
Zhou Aiqing on the phone habitually wanted to call Wang Yu's brother-in-law, but she knew that her sister had broken up with Wang Yu, so she changed the name in time: "I want to talk to you!"
Wang Yu didn't agree immediately, because he knew that the subject of Zhou Aiqing's chat with him must be Zhou Ziyu.
"I beg you!"
On the other end of the phone, Zhou Aiqing seemed to sense that Wang Yu didn't want to meet, and her tone was filled with pleading.
"I'm in Wujiaochang, see you at Nayuki's coffee shop in half an hour!"
After hanging up the phone, Wang Yu pondered for a moment, planning to say hello to Wei Yutong.
Unexpectedly, the door to the lounge was locked.
Wang Yu was stunned, and then smiled and said loudly: "I'll go first, and I'll give you a document for the specific operation later!"
With the sound of leaving footsteps, Wei Yutong, who was leaning against the door, let out a sigh of relief.
"enemy!"
After spitting, Wei Yutong turned to the shower to wash up.
(End of this chapter)
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