Rebirth is very troublesome

Chapter 768 Spicy Strips
"He Jun, he plays in private equity funds."

Guan Yuhai didn't hide anything: "Banks, asset management companies, securities, all of them work in the financial field. The key is that this guy is actually a glove, helping a group of young men manage their assets."

Out of the corner of my eye, a car with a special license plate slowly drove over.

"Brother Guan, the leader is here. I have to hang up the phone first. I'll talk to you in detail tomorrow."

Wang Yu said hello and immediately hung up the phone. At this moment, not only him, but also the chief and deputy officers of Magic City TV came over.

After the leader got off the car, there was naturally a brief exchange of greetings.

"This year we got together on National Day and Mid-Autumn Festival. It's been a hard work for everyone."

After expressing condolences to everyone, he continued: "It's almost time, don't delay the normal performance of the Mid-Autumn Festival Gala."

When everyone moved out of the way, he immediately saw Wang Yu standing in the outer circle, smiled and waved to him.

"Good leadership!"

Wang Yu generously stepped forward and shook hands with the leader.

"Le Yue refused to go into details during the report, but he was convinced of the excitement of the show."

After shaking hands, the leader smiled at Wang Yu and said, "Then I can only come and watch it."

"Whether the content of the program is good or not, you have to make an evaluation after watching it."

Wang Yu lagged half a step behind the leader and said as he walked: "I don't dare to boast about anything else, but compared with the same variety shows nowadays, the content is still refreshing."

"Okay, then I will enjoy tonight's performance with anticipation."

It was already past 40:[-] when the group walked into the studio, only ten minutes before the party officially started.

Originally, Wang Yu's position was arranged on the left side of the first row, but the leader directly let Wang Yu sit at his table.

"The rest of my schedule these days is full, so take some time to go to my place after the holidays."

While there was still time, the leader said to Wang Yu: "I want to hear your views on the sharing economy. After all, you are the proposer of this theory and the first person to combine theory with practical projects."

It seems that the hype about the concept of sharing economy at home and abroad has attracted the attention of some leaders. Especially when shared bicycles involve green, low-carbon, and environmentally friendly concepts, they can also effectively promote the development of the service industry, which is very attractive to local governments. .

Of course, it is not a completely one-sided applause. At least its emergence will have a certain impact on the taxi industry. Some experts who have studied it have raised doubts about it.

Now that the person who proposed this new concept is right in front of us, the leader will naturally not let go of such an opportunity.

"If you don't mention this, I plan to visit you after the holiday."

Wang Yu smiled and said: "There has been some progress regarding new energy vehicles, I just want to report to you."

"Less than, take a look at the schedule for the afternoon of the first day after the holiday."

The leader told Secretary Yu: "Try to set aside at least an hour for me."

Ten minutes passed by in a flash, and as the host of the party came on stage, the studio became quiet.

However, the eyes of many interested people are focused on the middle position in the first row.

The identities of those who can come to participate in the live broadcast of this Mid-Autumn Festival Gala are not simple. As a new young boss in the Magic City business district, Wang Yu is familiar to many people, but some scenes tonight have broken their understanding of him. Wang Yu’s cognition.

Except for a very few people, most of the guests present had never seen the rehearsal of the show.

Originally, I attended the party with other mentality, but as the show started, everyone's attention was completely attracted by the show.

After watching the Mid-Autumn Festival Gala, which lasted more than two hours, everyone actually felt like they still had something to say.

"It's a worthwhile trip!"

The leader applauded and said to Wang Yu: "This is the most brilliant Mid-Autumn Festival party I have ever seen. It is rich in content, innovative and high-level!"

"I just don't know what the ratings will be tonight."

Wang Yu also applauded and said: "The audience's comments will not be received until later."

"How can this kind of program that is not boring and preachy but also promotes traditional Chinese culture not be popular?"

The leader looked at the satellite TV leader standing aside: "There should be more programs with this form and content in the future!"

The two sentences before and after were already high praises for this show, and the leaders of Shanghai TV were also beaming with joy.

After the party, the leaders also came to the stage to shake hands with the creative staff and take photos.

"Mr. Wang, are you interested in collaborating on Satellite TV's Spring Festival Gala this year?"

After seeing off the leaders in the parking lot downstairs, the deputy director of the satellite TV station in charge of this area directly sent an invitation to Wang Yu: "The data just reported backstage shows that the ratings of the party during its peak period ranked first among national satellite TV, only slightly lower than CCTV. 0.15 percentage points!”

"I'll ask Mr. Wu from Guoke Entertainment to come visit you later!"

Wang Yu said with a smile: "It may not be until mid-to-late October, because the latest film and television production is in the stage of development, and she is busy coordinating the film schedule of the theaters."

"I know, it's the action blockbuster "The Witch" that set off the National Day schedule."

The deputy director smiled and nodded: "I understand, I understand!"

The two roughly agreed on the intention to cooperate in the Spring Festival Gala of Satellite TV, and then Wang Yu left Magic City Satellite TV and took a car to Qingpu.

"How is the box office performance of "The Witch" these two days?"

After getting in the car, Wang Yu dialed Wu Ziyi's phone: "Has it exceeded 5000 million in the past two days?"

“The competition for National Day slots this year is too fierce!”

Wu Ziyi's first sentence on the phone was to sigh: "It's a theme film like "The Founding of the People's Republic of China", and it's a popular spy movie "The Wind", our "The Witch" is just a popcorn movie."

"Okay, I know it's more difficult for you there."

Wang Yu asked in surprise: "It took so long to prepare, but the box office results are so poor?"

"Oh, yes, it is far from the expected effect."

Wu Ziyi sighed: "In the past two days, the total domestic box office was only over 6800 million."

Wang Yu: "."

Is this revenge for the previous day, or does it belong to Versailles?
If Wu Ziyi were in front of Wang Yu now. Haha
Unable to hear Wang Yu's voice, Wu Ziyi probably knew that she had gone too far with Versailles just now, and quickly expressed her gratitude: "The results in the United States are far better than those in China. The total box office in the first two days exceeded 1500 million yuan. According to this trend If you keep going, you might be on the list this week!”

"What about other areas overseas?"

This time "The Witch" is released simultaneously around the world, and there should also be box office statistics in Europe, Little Days, Bangzi Country, Southeast Asia and other places.

Hearing Wang Yu's question, Wu Ziyi did not dare to continue to "provoke" and said honestly: "Those places are good and bad. The box office performance in Europe was not ideal. The total in two days was just over 400 million euros. Southeast Asia Just like Xiaoli, the total box office in the two days was 189 million yuan and 367 million yuan respectively. But in Bangzi Country, it unexpectedly topped their box office rankings. The total box office in the two days actually exceeded 450 million. Mi Yuan!”

Wang Yu was astonished. Sure enough, this perverted film is more in line with the tastes of Bangzi people. After being filmed by Guoke Entertainment, it was able to achieve such a good box office in Bangzi country. I really don’t know what his expression should be.
"Tomorrow we will promote the global box office in all major media."

"It's already being arranged!"

Wu Ziyi immediately replied: "I am here in Yangcheng today. I have just discussed the film scheduling rate of theaters here. Starting tomorrow, the rate in southern Guangdong will increase to 31%. Next, I will go to the southwest for a trip."

"If you go to Southwest, please contact this phone number. Her name is Su Jinwen. She has some connections there that can help you a lot!"

Wang Yu casually reported Su Jinwen's phone number to Wu Ziyi.

"Thank you Brother Yu!"

From the tone of her voice, she could tell that Wang Yu was no longer annoyed with her, so this girl started to climb up the pole again: "When the domestic box office exceeds [-] million, I will go back to the Magic City to treat you to dinner!"

"You have to come back after this trip."

Wang Yu reiterated the invitation from Magic City TV just now: "This is an opportunity. With the help of the fame of this Mid-Autumn Festival Gala, we can continue to work hard on this area and take time to talk about it in the middle and late semester!"

Naturally, Wu Ziyi would not refuse. In her plan, she would make two more trips to the Magic City if she had nothing to do. She would also go to Yangshi to see the progress of the film and television city project, and then it would be logical to bring gifts to visit Wang Xuehua and Gu Honglan.

It was already eleven o'clock in the evening when we arrived in Qingpu. After a quick midnight snack, Wang Yu and Dai Rong returned to Tan Gong Villa.

During the next few days of vacation, Wang Yu didn't go anywhere. He went fishing with Dai Bin during the day and went home early in the evening to study how to make babies. Time flew by and the National Day holiday was over.

On the first day of work, Wang Yu rushed to Jinmao Tower in the morning to inspect Jiahong Group.

"Looking at you like this, it seems like you haven't woken up!"

While Wang Yu was waiting for the elevator, he met Jiang Weilin who came to attend the meeting.

"It's not you yet. You have to come so early for a meeting on the first day after the holiday. I still have a lot of things to deal with."

Complaints are complaints, but they still come. Since the merger of Fruit Tea CC and Hualong Food, Jiahong has almost accounted for one-third of the Jiang family's annual profits. It cannot be overemphasized.

"I heard that spicy strips have been produced?"

After getting on the elevator, Jiang Weilin asked: "Is it so fast?"

"This thing has no technical content, it's very simple."

Wang Yu smiled and said: "The key is to seize the market opportunity and build the brand. In the later stage, only relying on the brand advantage can we become the dominant player."

"Is it so amazing?"

Although he has great trust in the business plan proposed by Wang Yu, there is still a trace of uncertainty before it actually comes to fruition.

"Let's listen to Wu Suqing's report later. The goods have been out for nearly a week. We also borrowed the Guocheng Delivery Department's Ditui Iron Army to focus on promoting the southwest region. I also want to see the results."

The two didn't chat for long before the elevator reached the 68th floor.Zhou Aiqing and Jiang Weilin's assistant Gu Shujing got out of the elevator first, and then saw Shang Wanzhen standing at the door of the company.

"Boss, Director Jiang, I will take you to the conference room!"

Shang Wanzhen said hello while leading Wang Yu and his group to go inside the company: "Mr. Wu is already in the small conference room. This time it is mainly to listen to the report on La Tiao products, so I did not notify other directors. "

When we arrived at the small conference room, it turned out that only one executive, Wu Suqing, was there. The other two busy making tea should be administrative girls.

"Chairman, Director Jiang!"

Wu Suqing saw Wang Yu and Jiang Weilin enter the small conference room, stood up, said hello, and motioned to the administrative side to prepare the screen projection materials.

"I heard that spicy strips were produced before, so I asked Director Jiang to come over and have a look."

Wang Yu sat down and said, "How is the market response to this gadget after a week of promotion?"

Wu Suqing did not speak directly, but asked another executive to place a box on the conference table. Soon, there was a pile of packaged food in front of Wang Yu and Jiang Weilin.

"Hualong Spicy Tiao?"

Jiang Weilin picked up a packet and looked through it: "The name is based on the instant noodles series. It can also borrow part of the brand effect. I was scared when I saw the spicy oil in it. This thing."

Wang Yu, on the other hand, picked up the smallest packaging bag, which contained the familiar small package of spicy strips.

"How much does this cost?"

"Five cents!"

"so cheap?"

Jiang Weilin shouted in surprise. Even though it's only 2009, to be honest, there don't seem to be many products priced in units of Mao.

Wu Suqing nodded: "Only fifty cents!"

After rummaging through the pile in front of him to find the exact same product in Wang Yu's hand, Jiang Weilin looked through it several times: "This thing is sold so cheaply, how much does it cost?"

"If you ask about the cost of materials, it's [-] cents."

Wu Suqing has an account in her mind: "As for other costs, it's hard to say, channels and advertising. But one thing is clear, the greater the sales volume, the lower the amortization cost. Let's take the southwest market as an example. If the annual sales volume exceeds 1 million packages, Its other non-cost expenses can be diluted to less than five points!”

"More than 150% profit?"

Jiang Weilin was stunned for a moment, but soon relaxed.

After all, the Jiang family is engaged in the food industry, and he also knows how profitable instant noodles were in the past.

It's just that the price of Hualong Spicy Tiao is too cheap, which is why I was surprised just now.

"Do you two leaders want to try it?"

Wu Suqing made suggestions to Wang Yu and Jiang Weilin. While Jiang Weilin was still hesitating, Wang Yu had already torn open a small packet. He wanted to try the spicy strips made by Jiahong and the spicy strips he had eaten in his previous life. What's the difference.

Seeing Wang Yu starting to eat, Jiang Weilin smacked his lips, tore open another package that looked more pleasing to him, and began to taste it.

"I eat mine, you report yours!"

Wang Yu waved to Wu Suqing: "It tastes good!"

Wu Suqing didn't expect that she made a joking suggestion, but Wang Yu actually opened the bag and ate the [-]-cent spicy strips.
When the PPT was projected, the entire LaTiao promotion plan was revealed.

"The reason why I borrowed the local promotion force of Guocheng Takeaway is mainly based on the following considerations."

Wu Suqing explained according to her own thinking: "First, the price and product characteristics of Hualong Spicy Tiao have their own particularities, so it is difficult to advertise on more formal media platforms; second, it is precisely Its low price determines the initial promotion area and specific customers; thirdly, the successful experience of the King of Hearts is there. Don’t look at the fact that we have not placed advertising on regular media platforms, but we will have it in all retail points. Relatively intensive publicity.”

The PPT not only contains text, but also photos, which should have been taken during the distribution of goods this week. You can clearly see in the photos that they are small shops and small supermarkets, and most of these small shops and supermarkets are concentrated in Around primary and secondary schools.
Even though Wang Yu did not impart some of his insights to Wu Suqing, she still did it with her keen sense of smell. This is why Wang Yu promoted her to the CEO of Jiahong Group!
After about ten minutes, Wu Suqing finished his explanation.

"hiss"

Jiang Weilin, who is accustomed to the light taste of Jiangsu and Zhejiang, has already inhaled the spicy taste. In just ten minutes, he has drank two cups of tea.

"I can't stand it, it's too spicy!"

While taking the wet towel from his assistant Gu Shujing to wipe his mouth, he said: "This thing may be popular in the southwest and north, but it is probably not enough in Jiangsu, Zhejiang, Shanghai and southern Guangdong?"

"But you've already eaten two packs!"

Wang Yu handed out the fatal blow: "I guess if Mr. Wu's PPT lasts another five minutes, you will have to work on it one more time."

Jiang Weilin lowered his head, then looked at the two torn bags in front of him with an incredulous look.

Just like Wang Yu said, although it was spicy, he actually ate two small packets without realizing it.

Taking the wet towel from Zhou Aiqing's hand, Wang Yu wiped his mouth and hands and said with a smile: "This thing has magical properties. You can't stop eating it!"

Wu Suqing nodded: "The taste of spicy strips has been adjusted many times. There were as many as 20 people trying the products, all selected from different regions across the country, just to test the adaptability of people with different tastes to spicy strips. .”

Hearing this, Jiang Weilin's eyes lit up. Thinking of the fact that he had just eaten two packs inexplicably, he sighed and said, "I can't believe it!"

"My report is over. What instructions do the two leaders have?"

"It's good, but I have a doubt."

Jiang Weilin pointed to the pile of spicy strips in front of him and said, "Can this thing finally enter the channel of a large supermarket?"

“In the early days, we still adopted the traditional three-level sales channel model: provincial agent – ​​prefecture-level city agent – ​​county (district) agent.”

Wu Suqing replied directly without thinking: "After the product has formed a certain reputation and brand effect, we will slowly take back the agency rights of the lower levels. It is estimated that only the provincial agents will be left, and then we will consider entering A large supermarket chain.”

Jiang Weilin thought for a moment, then nodded and approved Wu Suqing's approach.

"Let me make two suggestions!"

Wang Yu spoke after Wu Suqing and Jiang Weilin finished their conversation: "Mr. Wu, do you still remember that there is a best-selling snack on the market called Little Raccoon Instant Noodles?"

"Of course I know, that one"

Halfway through the words, Wu Suqing was stunned for a moment.

Her eyebrows were furrowed, as if she was thinking about something important.

After a moment, she raised her head and looked at Wang Yu, her eyes sparkling with brilliance: "Chairman, you are still the best!"

The conversation between the two confused Jiang Weilin. He looked at Wang Yu and then at Wu Suqing: "Is the Little Raccoon Instant Noodles you said very powerful?"

Wang Yu laughed, and then looked at Zhou Aiqing, Gu Shujing, Shang Wanzhen, and the two little administrative girls sitting in the back; "Do you know?"

Five young girls born in [-] all nodded!
"Chairman, I still have a collection of Water Margin cards at home!"

Shang Wanzhen said with a smile: "I didn't know how many packs I ate at that time, just to collect all those cards. Even so, I remember that I only collected more than 108 cards, which is still far away from [-]."

Zhou Aiqing said: "I remember there was a little boy in the class. In order to collect all the cards, he ate more than 1000 packs of Little Raccoon instant noodles."

Jiang Weilin looked at his assistant Gu Shujing, and then nodded when he saw her: "Boss, I have a whole set given to me by another little boy!"

After talking about this matter for a while, Jiang Weilin roughly understood what was going on.

"So I think our Hualong Spicy Tiao can consider giving this plan a try!"

Wang Yu said to Wu Suqing: "Of course it can't be [-] cents a pack, otherwise the cost will not be controlled and it will inevitably lead to changes in the price system, which may not be a good thing."

"I'll make arrangements after the meeting."

Wu Suqing nodded with a smile on her face: "With this killer move, it is estimated that the sales of Hualong Spicy Tiao will increase even more!"

Then she looked at Wang Yu expectantly, because he just said he wanted to make two comments.

"I remember seeing data from a study about food taste."

Wang Yu spoke under the gaze of everyone: "Generally speaking, in areas with relatively developed economies, food tastes tend to be lighter and lighter, but in areas with relatively weak economies, people's tastes tend to be heavier, so spicy food The sales areas of the article must be focused and targeted. Mr. Wu, you can try to refer to the research results of this article to see if it is more targeted!"

"I really wish I had seen it somewhere!"

Jiang Weilin felt a familiar feeling in his mind: "And this really makes sense. Look at the coastal areas, especially in Jiangsu, Zhejiang, Shanghai and southern Guangdong, the food is basically lighter, and in remote mountainous areas, the food is heavier. Salt"

Wu Suqing nodded thoughtfully: "I will find a research team specifically for this point and try to complete a similar survey report within a week. If it is verified that this is the case, it will not only be for the spicy strips product, but also for us. It will be of guiding significance for Jiahong’s future research and development and sales of a series of food products.”

Wang Yu and Jiang Weilin arrived at the Jiahong headquarters at 09:30, and the meeting ended at early ten o'clock.

"Anyway, you won't be able to do much if you rush back in the morning. Go to my office for a sip of tea and a cigar before leaving."

Jiang Weilin thought about it, so he followed Wang Yu to his office without ceremony.

Because many companies merged into Jiahong Group, it was no longer enough for Guocha CC to only use the first floor of Jinmao 68. Later, they rented the first floor of 69. Wang Yu’s original office was left to Wu Suqing, and he moved directly there. 69 floors.

This was also the first time Wang Yu came here after Jiahong was established. When he went upstairs, he saw that it was like a smaller version of the 38th floor of the Guoke Building.

"Director Jiang, you are the chairman of the supervisory board and you also have an office on this floor!"

Shang Wanzhen blinked: "It's symmetrical with the boss. Our board secretary committee is opposite your office."

When you come out of the elevator, you must pass by the office of the Board Secretary Committee. Wang Yu saw many people inside.

He frowned subconsciously, turned around and asked, "How many people have you recruited?"

Shang Wanzhen blinked and stretched out a hand.

(End of this chapter)