Rebirth is very troublesome

Liang Wanying and Su Miaomiao basically ate Cantonese food in the past few days when they came to Yangcheng.

Wang Yu took them to the Southeast Asian guild hall where Guan Changli often went, and invited them to taste Southeast Asian food.

Maybe because she was full in the afternoon, Su Miaomiao behaved very politely at the moment, but Liang Wanying, on the other hand, had a different feeling in her heart after leaving the magic city, and was tired of waiting next to Wang Yu to feed him food.

"Do you want me to go out for half an hour?"

Su Miaomiao finally couldn't bear it anymore and started teasing Liang Wanying: "If half an hour is not enough, one hour will do!"

Liang Wanying also felt slightly embarrassed after being teased, and finally sat up straight and started talking to Wang Yu about business.

"Because of what happened last time when I participated in the filming, several real estate companies I joined thought I was unwilling, so I didn't have any other unnecessary ideas."

"How do you feel after interacting with Yin Zhenhua in the past two days?"

Wang Yu did not directly ask about the results of these days. Instead, he asked Liang Wanying what she thought of Yin Zhenhua.

"This woman."

Thinking of the contacts she had had in the past few days, Liang Wanying couldn't help but admire her. She sighed: "How smart he is, almost like a demon!"

"This word can be used both as a compliment and as a criticism."

"Since she is doing things for you, of course there are more compliments in it."

Liang Wanying replied to Wang Yu with a smile and then said slightly worriedly: "Can you control it?"

Any sharp knife is easy to use, but it can easily hurt yourself.

Since taking sole control of Jincheng Real Estate, Liang Wanying's growth has been visible to the naked eye. Her abilities were already revealed during her tenure as vice president. After taking the lead alone, she has become more mature and can consider issues more comprehensively.

"In an industrial group as big as mine, she only has a small piece in her hands. What are you afraid of?"

Wang Yu smiled and said: "And forget it, there are some things you don't know very well, but she is still worth trusting anyway."

"You can do it yourself."

Liang Wanying also highly praised Wang Yu's ability. She just reminded her out of habit, and she would not continue until Wang Yu said this.

"Now several local real estate companies have begun to join forces to use their connections to put pressure on Hotai."

Although Wang Yu didn't ask, Liang Wanying still took the initiative to talk about it: "The land parcels Hetai holds are all in good locations. They serve as a bellwether for the Yangcheng real estate market. Where can I leave them now?" This movement will have a very bad impact on the entire market, so the government also requires Hetai to start project construction as soon as possible.”

"When the Louwang land parcel was acquired, it was very attractive, which led to the appreciation of the surrounding land. But now it is idle there. Once the time is prolonged, it will trigger some bad public opinions, which will also be a blow to the Yangcheng real estate market."

Wang Yu nodded and said: "This is your action on the surface, and it has a certain effect, but this alone cannot push Hetai."

"Of course there are also private actions."

Liang Wanying sighed at this time: "This is the plan given by Yin Zhenhua. Let several of our companies take the lead in spreading remarks to influence the members of the Yangcheng Real Estate Association. At the same time, through these remarks, we will influence the management behind Hetai, so that They forced Hotai to start the project as soon as possible in the name of project interests.”

"Oh?"

This time Wang Yu was curious. He had rich experience in the real estate industry, but he couldn't guess what Yin Zhenhua's plan was.

"Pricing power!" With just three words, Wang Yu was immediately shocked!

He didn't expect Yin Zhenhua to plan from this angle. When he heard these three words, he immediately understood the ruthlessness of this plan.

Don't underestimate the three words pricing power, the benefits contained in it are too great.

"You don't understand, do you?"

Seeing Wang Yu's expression, Liang Wanying was very surprised. When she heard Yin Zhenhua come up with this plan a few days ago, she was immediately shocked, but Yin Zhenhua gave her a detailed explanation at that time.

Now that Wang Yu only heard one name and understood something fishy, ​​how could Liang Wanying not be surprised.

"Well, I roughly understand her thinking."

Wang Yu smiled and saw Su Miaomiao looking at him curiously, so he said: "It contains two routines."

"Two tricks?"

Liang Wanying interrupted Wang Yu: "Yin Zhenhua only gave one interpretation, why is there another interpretation?"

"Then tell me about Yin Zhenhua's kind first."

Hearing that Wang Yu gave her the right to explain, Liang Wanying suddenly became energetic, sat up straight and said: "Yin Zhenhua asked me to spread a concept in the Yangcheng real estate circle recently, that is, pricing power. A healthy real estate market needs to be stable. The development of real estate does not mean that it is good just like sesame seeds blooming steadily. There is a secondary market in the regional sector. The price difference between new and old houses should not be too large. Therefore, certain restrictions should be placed on the property prices in a certain regional sector. It cannot be allowed to have unlimited pricing!”

After Liang Wanying finished speaking, Su Miaomiao looked confused.

Wang Yu laughed and explained caringly: "To put it simply, what Wanying means is that the sales pricing of houses must be controlled, and the price cannot be left to the market. Excessive market is not necessarily a good thing, and the government needs to take action." Certain controls!”

After a pause, Wang Yu continued: "This is very critical for Hetai. Once the maximum price is set for the projects surrounding his land, the pricing of his future projects will basically be within that range. However, the land prices paid by others are much cheaper than his. If Hetai’s land parcel cannot be purchased at a reasonable price, you will lose money to death!”

"He was forced to take the land at this price. No matter what he did, he would lose money."

Liang Wanying added: "If this happens again, maybe the dominoes will be knocked over!"

After saying this, Su Miaomiao understood, and then gave a thumbs up and said: "High, Gaojiazhuang's high!"

"Hahaha"

Wang Yu and Liang Wanying laughed at the same time.

After the three people raised their glasses and drank a few sips of red wine, Liang Wanying looked at Wang Yu and said, "Isn't there another interpretation?"

Being in the real estate industry, how could you not be interested in something like this?
Seeing Liang Wanying's thirsty eyes, Wang Yu smiled and said: "There is another kind of pricing power that comes from market recognition. When all the positive factors in a certain regional sector are taken into account, the highest possible selling price for the projects in this sector will be It's obvious. However, this kind of highest price cannot be achieved by any real estate company. Often some big-brand companies have the highest pricing power in the area. When homeowners choose a house in this area, they often use it as the best price. As long as the price of other companies is higher than it, it will be considered unreasonable. This is another explanation of pricing power!"

After listening to Wang Yu's explanation, Liang Wanying immediately understood the mystery based on the cases she encountered in actual business.

“This kind of pricing power behavior does exist!”

"So if Yin Zhenhua's plan does not work well, I mean it will be more difficult to mobilize the policies of government departments, so the second one is easier to operate!"

Wang Yu said with a smile: "Find out a real estate brand that is recognized by Yangcheng people, take the initiative to seek cooperation in development, use the land in the same area as Hetai as a benchmark, get the pricing power in the area, and use this to overwhelm Hetai." !”

(End of this chapter)