Almighty painter

Chapter 258 Shock and Sales Goals

The size of the poster is slightly higher than that of ordinary people. It is a large publicity page with a height of about two meters and a width of about half.

Printed from polyethylene resin.

Resin is not a very high-end printing material, because of the difference in ink adhesion and refractive index of light.There is a certain color difference between the color of the poster printed on the resin and the color number of the original project file in the computer.

It also has a small amount of color cast that is difficult to correct during the printing process.

The advantage of resin is that it is convenient and the cost of printing is very low.

After printing out, according to different needs, it can be placed in the glass box of the movie theater window as a movie launch preview.

It can also be fixed on the aluminum alloy bracket with adhesive on the back like the current staff of Shuishi Bookstore, and placed on the side of the road outside as a publicity sign.

Therefore, it is widely used in the printing industry.

The staff of Waterstone Bookstore erected several posters and signs and stacked them on the small trailer, following the line of people waiting in line outside the store.

One will be placed every few meters.

The staff prepared a variety of posters.

There is a signboard with [Scholastic Group's "The Little Prince" new book launch/signing event) written in cursive letters.There is a headshot of the translator Hawke who is sitting behind a table with his hands folded and tiptoeing under his chin, meditating, and his profile introduction.There are also content such as the matters needing attention in the signing process.

None of this matters.

What really made the crowd produce silent magic was the promotional poster facing the team placed on the innermost side of the trolley.

An enlarged book cover of The Little Prince.

The golden desert slowly unfolded under the black night, and the little boy sat sideways on the top of the dunes, looking up at the lonely and ethereal starry sky.

The thin evening mist like silver gauze gently covered the little prince.

Misty and mysterious like flowing mercury.

The expressiveness of this excellent picture...is it really possible for a human to draw it?

tool,

Is it just a hard oil painting knife?

The round-faced best friend Maca suddenly felt that she had misunderstood the knife painting known as rough and amateurish before.

Maca seemed to be able to feel the coolness and moisture of the haze overflowing from the promotional poster and blowing on her face.

She couldn't help covering her face lightly.

It’s incredible!
Sea of ​​sand, starry sky, misty mist, lonely prince...

The scenery on the poster is like a bright relief on a dark background, forming a unique compressed three-dimensional effect.

"This kind of color effect should be a three-dimensional color matching technique, which may be similar to the technique used by Manet when he created the work "Olympique". The paint is made into a layered flat state through external pressure. You don’t lose the depth and realism of your characters through repeated application of thick paint.”

Maca still has prejudices against Detective Cat, she is also a top art student at the Royal Academy of Art.

With the cultivation of art appreciation, she unconsciously asked her to analyze this seemingly incomprehensible work.

The more you come from a major.

The more Maca felt that she couldn't believe the level of the illustrations in front of her.

Learning to draw since he was a child, Manet, the oil painter who is famous for his exquisite technique among impressionist painters, uses extremely fine brushstrokes to adjust the paint style little by little.

Someone used a hard oil painting knife to express it delicately.

It's a joke!

Think about it, sculpting and engraving on clotted cream-like paste paint.

This kind of unique feeling that can only be expressed by painting with a knife is perfect here.

Not only that.

The mystery of this painting is definitely not only that.

It was already difficult for Maca to continue analyzing.

Her knowledge of knife painting techniques is not enough for Maca to read the deep information of this painting through such a detailed split.

She's just having a macroscopic overall feeling.

It seems that the illustrator is not only expressing to the audience what is painted on the surface of the scroll, but also expressing a unique sense of telling.

The oil painting knife covers the boundless space and time.

Detective Cat—she is not painting, but like a jadeite merchant observing and polishing a rough stone, she cuts out a small slice of this universe with an oil painting knife.

This promotional poster is a cut-out window for readers to observe the fairy-tale universe described by Saint-Exupéry.

on the promotional poster.

The short distance of one foot between the little prince and the shining pole star in the sky is not a two-dimensional ink paint, but a real universe.

There are countless light-years of starry sky, suspended cosmic dust, burning stars, dead black holes, the ebb and flow of the sun, moon and stars, but they are all filled by a deep look.

Maca's thoughts followed that look.

Every now and then.

The round-faced girlfriend quietly closed her mouth. The moment her eyes made contact, she even forgot what she had just said.

No criticism.

No attack.

Maca didn't even have the slightest desire to comment.

She just wants to enjoy this peaceful illustration in a quiet posture.

The passage of time slowed down at this moment.

If Gu Weijing was standing here on Oxford Street at this very moment.

He must have a new and deeper understanding of the phrase "beauty itself is a kind of power" and the efficacy of legendary skills.

According to the exaggerated statement of the Italian tabloid, when Audrey Hepburn was dressed up by a makeup artist and walked into the set of Roman Holiday for the first time, all the men in the audience fell silent.

Shocked by Miss Hepburn's beauty full of classical temperament, all creatures forgot to breathe, and even the sparrows outside the window stopped chirping.

It was as if this scene happened again yesterday.

On March 3, in London in the afternoon, there was such a short moment.

Everyone around Waterstones along Oxford Street was silently staring at the illustrations on the trolley.

Even the family shopping group passing by with large and small shopping bags on the side of the road suddenly twisted their necks and interrupted the conversation when they accidentally saw the posters on the trolley of Shuishi Bookstore.

It's like being on the set of a silent movie.

People in Britain call themselves gentlemen, and they still have the active gene similar to football hooligans buried in their bones.

John Bulls are no less quieter than their American relatives when they should be rambunctious.There have been military parades in the parliament, even on serious occasions such as the coronation of Charles III not long ago.

There was an uproar outside Westminster Abbey.

And here—it is the busiest commercial street in the UK!

If you want to calm down the people here, you can't even dispatch the riot police.

But an illustration poster actually did it!

Although it was only a fleeting moment, even the interviewing reporters were completely attracted by the promotional poster of "The Little Prince", and did not notice it.

But it really does.

Art can moisten people's hearts better than power, and this truth has been verified once again.

"Hey!"

The black guy in the front row was too fascinated by the illustration.

The Starbucks hot drink in his hand accidentally spilled on the trousers on his calf, which made him stamp his feet non-stop.

His complaints, like a hammer breaking glass, shattered the strange atmosphere like an enchantment around him.

Only then did everyone withdraw from the inexplicable silence just now.

With their minds broken, many people were finally able to take their eyes off the illustration poster of "The Little Prince".

They all have some feelings that cannot be accurately described.

What the hell just happened?
"Wow, I love it. Amazing, Unbelievable..."

The boy's legs were obviously burned, but the black boy was still staring at the promotional page in front of him.

From his thick lips, various interjections were sprayed out like a goddess, like a fast-paced rap.

"It's weird, it's weird..."

The literary young woman with pink earrings was also staring at the promotional poster, frowning as she realized the impact of this illustration, muttering in a low voice.

Literary and artistic young women think.

This cover picture is very special.

Obviously, more than half a century has passed since the time when the French writer created this fairy tale.

A supplementary illustration,

But it gave her a look that complemented the little prince's childish and blurred writing temperament.

It's like it and the "Little Prince" that I have read before are a match made in heaven.

wrong,

It's not just as simple as a good cooperation.

"This promotional cover... I actually feel like it fits the work better than the original illustration by Saint-Exupéry. It's unbelievable."

Kelly softly expressed the heartfelt voice of a literary girl: "Looking at this painting, it's like reading "The Little Prince" again in a second, watching thousands of stars flowing past my eyes."

"It's intoxicating."

There was love in her eyes.

"Hello, friend. Is there an illustration poster for you to choose from among the commemorative gifts at the signing event?"

The staff of Waterstone Bookstore took the cover poster of "The Little Prince" from the small trailer and placed it a few meters away from Kelly and her girlfriends.

Seeing this scene, Kelly asked hurriedly.

Kelly is an illustration enthusiast and amateur illustrator. She usually collects various illustration posters, including some rare illustrations.

One of the coolest collections of illustrated posters right now is the movie poster painted by New York illustrator Drew Stoke for the 2001 Spider-Man movie.

Drew Stuker's status in the illustration industry is even more senior than Wehrlein's first-line artist.The image of Spider-Man weaving a web between the Twin Towers in the movie poster became an orphan after the September 911 terrorist attacks in the same year.

Someone once offered 220 pounds to buy it at the fellowship meeting, but Kelly was not willing to sell it.

The first moment I saw this poster.

The blonde girl knew that the name of her favorite poster collection was about to change.

"Sorry, the commemorative gift should be a small bookmark with roses printed on it, and there are 200 copies in total."

The staff glanced at the reporters who were taking pictures in the long line in front of the store, and scratched their hair in surprise. "According to the number of people queuing now, there is a high probability that it can only be first come first served."

"See you soon."

The staff member muttered in a low voice.

The number of customers waiting this time was more than the store staff expected.

It's not a big deal either.

Waterstone Bookstore on Oxford Street is nicknamed "Celebrity Bookstore".

Working here, you may meet all kinds of celebrities and writers every day. Even the winners of the Nobel Prize in Literature have several book signing symposiums here.

It can be called the Holy Mountain of Olympus in the field of books.

He has seen scenes much bigger than this before.

In the publishing industry, the influence of writers is limited, and the capacity of each bookstore is also limited.

According to the consensus of everyone in the British publishing industry, usually 200 readers can participate in a book signing and purchase it, which is considered a big sale.

Embarrassing scenes of small authors selling [-], [-] or even fewer copies also happen from time to time.

It's just that at the Waterstone Bookstore on Oxford Street, the criteria for the first-day book signing meeting to be a complete success are at least twice that of other branches.

Taking into account the distribution of Waterstone branches across the UK and the experience summed up by the past sales statistics model.

General book debuts.

How many books were sold at the book signing on Oxford Street Bookstore? Add a 0 to the end of the sales volume. With a high probability, you can roughly estimate the total UK shipments of this book including the e-commerce platform.

That is to say, if the first day of signing here will sell [-] books.The full-day sales volume of this book in the entire British Isles is about [-] copies.

Alan Garner's "Syrup Walker" sold 497 books at the signing event on Oxford Street. The first-day sales volume in the UK was 5321 copies, and the sales volume in the first week was 1.5 copies, ranking first in the Moon Newspaper at that time. The sixth best-selling book of the week.

Annual sales of "Syrup Walker" in 2022 are about 26 copies.

It is very good in children's books, and in the historical sales records of book works that can be held on the first day of the signing session in Oxford Street, it is considered a barely passing level.

According to this estimation model,

The sales of the new version of "The Little Prince" at today's autograph session will reach more than 400 copies, and only then can the annual sales volume of 30 copies set by the board of directors be reached.

Basically, all super bestsellers sold more than a thousand copies on the first day at Waterstone Bookstore.

The first sales record in history was created 15 years ago by the Scholastic Group's current cash cow "Harry Potter and the Deathly Hallows".

3200 copies were sold, and J. K. Rowling only had time to sign a small half of them even when it was dark.It sold 530 million copies on its first day in the UK and 670 million copies in the US.It sold 1200 million copies on the first day, which is more than the total number of books sold by countless great writers in their lifetime.

This kind of monster-level sales only depends on how many books are in stock in the bookstore, and how many books can be sold.

Creators who can bring such benefits to the publishing house are worthy of being called ancestors by the board of directors of Scholastic Group.

Not "The Little Prince" and Detective Cat can touch porcelain.

According to Osborn's estimate, today's book signing will sell 600 books, and the sales volume on the first day will be more than [-] copies. It is not in vain for him to take such troubles, and the board of directors will be generally satisfied with this result.

What really surprised the staff was the scene where all the audience in front of them were in a daze just now.

It was the first time he had seen an illustration produce such an outrageous effect after working for more than ten years.

When a bookstore employee like him saw the fairy tale books of "The Little Prince", he was immediately shocked by the wonderful visual communication of the cover illustrations.

However,

As far as the eye can see, they are all stacked up "The Little Prince".

After a few seconds of shock, he got used to it a lot.

After taking it out and showing it to the crowd, the effect is beyond description.

Totally like witchcraft!
The new product launch meeting of Burberry next door failed.

"Syrup Walker" didn't do it.

Not even the legendary Harry Potter.

(End of this chapter)