Rekindle 2003

Chapter 1002: This Wu Yihang does have some talent.

At this time, Qing Yun's eyes flashed with a smile, "Old Wu's ability to summarize is good. The significance of issuing cards is to build a private domain."

However, Wu Yihang was a little confused. "So...what exactly is a private domain?"

Qing Yun, who accidentally blurted out the concept of his previous life, touched his nose and had to let it go.

He explained to Wu Yihang, "The public domain is like a forum or a portal website. It is a public view and anyone can see the information.

The private domain is a carrier of our own data assets. Through this channel, we can communicate directly with customers and output the information we want them to see.”

It was not accurate, but the meaning was conveyed. Combined with the previous discussion, it was enough for Wu Yihang to understand.

Wu Yihang rubbed his brows and digested it for a while, then raised another question, "I understand, but we rely on the penguin colony.

Although it is very convenient, this is an external software and its functions may not meet our needs.

For example, Wangwang, which we use when shopping on Taobao, can be associated with Taobao, but I don’t know if Penguin can do the same.”

No one was impatient.

Every inch has its own strengths and weaknesses. Wu Yihang studied business, so it is normal for him to like to discuss such topics.

Compared to those who studied engineering and had to rely on the later stages, Wu Yihang, who studied business, was like a ready-to-fight force for the youngest who could be trained in a short period of time.

A father has only blessings for his son.

Yundi praised Wu Yihang's insight and said, "Well said. This is also the problem we need to solve when we develop our own software later. Don't worry, this software is in our plan."

Wu Yihang raised his eyebrows. "So what we have to do now is to attract traffic, right? First guide them to Penguin, then purify them as you said, and then introduce the most likely purchasing group to our own software?"

Qing Yun gave him an affirmative answer and motioned for him to continue.

However, Wu Yihang was at a loss at this moment, "How to purify it?"

'How to purify it?'

Faced with this question, Qing Yun did not rush to answer, but asked Wu Yihang, "Why, Old Wu, are you interested in this?"

Wu Yihang nodded, "It feels quite interesting."

He laughed at himself and said, "I'm not like them who want to make a living from technology, and I don't have any interest in that area.

You know, I prefer dealing with people, and this...private domain that you're doing is very interesting to me, and I want to seize this opportunity."

Qing Yun nodded upon hearing this, and then winked at him, "Excuse me, Old Wu, I have to test you. What do you think is the group portrait of customers who buy low-end phones?
Emmm... that is, what are the common characteristics of their people? "

Everyone has become accustomed to this guy occasionally uttering a new word.

Fortunately, this word is easy to understand, and Qing Yun was able to get away with it by simply explaining it briefly.

However, as a well-known entrepreneur, he also has the ability and status to invent new words at this moment.

Wu Yihang thought for a moment and answered, "The most typical group is poor students. They are currently limited by their financial strength and have no overall brand loyalty. They only look at the price-performance ratio, which means they are a group that is very sensitive to price."

Qing Yun nodded, and then looked at him jokingly, "Since the portrait has come out, it's nothing more than finding a method according to the picture.

So what do you think we should do to find these people among those who have joined our penguin group because of card issuance refunds?
There are definitely some people who are not qualified to buy computers among the refund recipients. Some people simply don’t have the purchasing power to buy computers, while others have already had their needs met.”

Wu Yihang thought for a while and asked inquiringly, "Is it through their shopping behaviors that we can identify them?"

Qing Yun laughed loudly, and then patted his shoulder, "Okay, I've prepared a category of items for you, stationery, what do you think we should do?"

Wu Yihang's eyes lit up, and he began to excitedly talk about his ideas.
“Stationery is a necessity for students and we can see their spending habits through their spending and choices on stationery.

For example, we can see whether they tend to buy economy packs of stationery, whether they pay more attention to discount information, or whether they choose stationery based on practicality rather than brand.”

He continued, “We can post some discount information about stationery through the Penguin group, set different prices and grades, and see their reactions.

Consumers who are more price-sensitive may choose lower-priced options or wait for deeper discounts.

If they focus on the lowest price for a long time, it should be more in line with what you said about not having the purchasing power to buy computers, while those who choose higher-end stationery are more in line with having their needs met. "

At this point, Zuo Wangdao interrupted, "No... Old Wu, aren't you afraid of killing someone by mistake? Such a simple and rough classification is definitely not accurate."

Wu Yihang shook his head and said, "Don't be afraid, because we have selected the potential customers who are most likely to be interested in our low-end phones.

This will lock in the first batch of users as quickly as possible.

As for those who were missed in this batch, we can also post messages in the Penguin group and sell them to those who are willing to take the bait.

Then……"

At this point, Wu Yihang was suddenly stunned, and turned to look at Qingyun.
"Youngest... I think... there seems to be something wrong with this logic."

Wu Yihang frowned and thought for a while, then said, "I wanted to say that we can attract these consumers through targeted promotions and preferential activities, further collect their feedback and preferences, and then continuously optimize our products and marketing strategies. But, youngest brother, we are selling computers!
There is no problem using a computer for three to five years.

Moreover, the buyers are those who need low-end phones, and they are likely to change phones longer than ordinary people. So what is the point of establishing this private domain?
Do we expect them to buy our other products, such as MP3? They probably don’t have the spending power to do so.”

Emperor Yun smiled when he heard this.

Wu Yihang's concerns are reasonable. He took into account the particularities of low-end market consumers and the long-term value of private domain operations among this customer group.

This concern also reflects Wu Yihang's own understanding of the characteristics of the low-end market, and also touches on a core issue in private domain operations: how to continuously stimulate the purchasing potential of users with low consumption power and ensure the long-term value of the private domain.

I have to say that Wu Yihang is quite talented.

But... you have to use it with a little bit of restraint.

Because he knew very well that Wu Yihang, who studied liberal arts in high school, had a somewhat eccentric and impetuous personality.

A common problem among liberal arts students.

But sometimes, this kind of romantic character can be beneficial, it just depends on how you use it.

"Old Wu, there is a big taboo in the workplace. Don't question your leader easily."

As he spoke, Emperor Yun, who had been smiling, suddenly turned serious.

Before Wu Yihang could react, Qing Yun quickly questioned,

"Didn't I just tell you that I have prepared a category of items for you called stationery?"

Wu Yihang, who had always been good friends with Qingyun, was unhappy when he heard the words "Don't question your leader".

But Qing Yun's words interrupted his thoughts and he asked doubtfully,
"What's wrong with stationery? Is it really stationery? I thought you were just making an analogy.

When did the Yanhuang Group have stationery? "

Qing Yun passed a cigarette to him without commenting, and then said, "There is a key piece of information that you don't have.

Do you still remember that after I got the top score in the college entrance examination, I endorsed a stationery company called Chen Guang?
Some time ago, I acquired it and became its major shareholder. ”

When everyone heard this, they immediately remembered what Chen Guang was, and then they all looked cautiously at Qin Manyan, who had an expressionless face.

Their memories were awakened, and they remembered Qing Yun's previous endorsement and the incident with Chen Guang.

After Qing Yun won the title of top scholar, he did serve as the spokesperson for Chen Guang.

Later, because of the Su Caiwei incident, in order to please the little princess Qin Manyan of Houpu Group, Chen Guang jumped out to officially announce the cancellation of Qing Yun's spokesperson status and also demanded the endorsement fee from Qing Yun.

result……

Thinking about it now, it makes me sigh.

It seems that the old saying is right, when couples quarrel, remember to try to reconcile rather than break up, otherwise there will be no good ending.

Qingyun's words were like a breeze that blew away the fog in Wu Yihang's heart.

"Old Wu, this is the information gap. You and I are good friends and brothers, there should be no obstacles in our communication, right?"

There was a hint of playfulness in his words, as if reminding Wu Yihang that even the closest relationships could lead to misunderstandings due to unequal information.

Without waiting for Wu Yihang to answer, he continued, "If you had asked me one more question just now, would there be no information gap, and would your deduction be in another direction?"

Wu Yihang was helpless after hearing this and could only nod his head.

Qing Yun knew very well that this guy was definitely not convinced in his heart.

Yundi nudged Wu Yihang with his knee and sneered, "So, given the relationship between us, there is such a mistake in communication. Tell me, if your leader is not me, but someone outside, will you be scolded?"

Wu Yihang was about to argue and ask how he knew that, but suddenly he understood.

What he just did is indeed a big taboo in the workplace.

The reason why he dared to be stubborn was because the person sitting in front of him was his friend Qing Yun.

If it were anyone else, his questioning would likely be seen as disrespectful or immature.

If this happens and he enters the workplace after graduation, he will definitely be like those idiots his parents who work in state-owned enterprises say, and it would be considered a good ending if he can only work at the grassroots level for the rest of his life.

Beads of sweat appeared on Wu Yihang's back.

……

(End of this chapter)