Rekindle 2003

Chapter 666: Turmoil in all directions

When the news came from the supply chain that Fantasy Group suddenly jumped in line and carried out large-scale stocking at a price increase, everyone at the major brand owners was confused when they were woken up from their beds.

Huaqing Tongfang, 800 million Spacetime, Yanda Founder, Shida Computer, Qixi Computer, Tianchuang Computer and other industry giants have felt unprecedented pressure.

In the IT industry, these large domestic brands have always maintained a delicate balance and tacitly maintained the price system.

They are all assemblers, and all their parts are purchased from outside. They all rely on scale to gain cost advantages. Fantasy Group's sudden large-scale stocking up overnight left everyone confused.

It’s not that they don’t know that Fantasy Group released a high-end gaming computer at a special price at its new product launch conference yesterday morning.

In previous private communications, they also knew what was going on. Fantasy Group wanted to cut off the claws of new players in the industry from entering the market.

They are happy to see this happen.

Anyway, Fantasy Group will fight one or two price wars every year to clean up small and medium-sized brands.

They have long been used to it, staggering their efforts during this period.

From their position, having fewer small and medium-sized brands on the market would also be good for the development of the industry.

Since they imagine that this big brother is willing to carry out a bloodbath at a loss, they will only shout 30 for those 666 computers.

However, the Fantasy Group suddenly added 70 computers, and it still jumped the queue and added 5 times the liquidated damages in order to avoid being pried. What is it doing?

Is this the fight against the Yanhuang Group or them?
In the branded machine market, among domestic merchants, Fantasy Group stands out. In 2002, it sold 245.87 million branded machines.

And they belong to the second-tier echelon. Yanda Founder, which ranks second in the country, sold only 2002 brand-name machines in 53.8.

This data is still the overall data of the brand machine, and it is even less broken down into the home machine market.

Based on the data from the first few months of this year, the home console market is expected to only sell less than 220 million units for the whole year. Now the Fantasy Group is going to sell 100 million units of one model?

This is a rhythm that does not give everyone a way to survive.

Rong Yonglin, the chairman of Huaqing Tongfang, is standing in front of the floor-to-ceiling window of his office, looking at the fireworks in the early autumn morning of Yanjing downstairs, but his heart is as lonely as fireworks.

He seemed to be able to hear the sound of the man pushing a tricycle downstairs selling bean paste, fried rings, shredded pickles, large white steamed buns, tea leaves, and eggs.

The fireworks are really good, but I don’t know if Huaqing Tongfang will have enough food for him in the future.

Zhiliu actually didn’t even answer his phone call...

"What are they going to do? They want to kill us too, right?"

While muttering to himself, he suddenly turned around and yelled at the assistant behind him with eyes wide open,

"Report to the school immediately! If Zhiliu wants to play dirty tricks, we will play off-board tricks!

Let’s see who has played who!
At the same time, make me an appointment with Founder, Tianchuang, Great Wall, Shida, and Qixi!
I still don’t believe it, we can’t deal with him even if we join forces! "

The assistant nodded heavily and quickly picked up the phone and started to contact him. Rong Yonglin turned back to his desk, holding his mobile phone and frowning.

Maybe……

I have to ask the old man from the same clan for help.

At the same time, Zhao Lei, the chairman of 800 Million Spacetime, was waving the report in his hand in the conference room. He loudly said to the team: "We can't just sit back and wait, we must take the initiative!

He is the only bastard Zhiliu who knows how to engage in a price war, right? We will stay with you until the end!

If they offer models priced at 5000 yuan, we will offer models priced at 3500-4500 yuan to seize their share! The big deal is to change tactics! "

The team members nodded and agreed with Zhao Lei's decision.

They know that this is a critical moment for their survival and development, and they must go all out.

But in the Great Wall Computer Conference Room, the atmosphere was peaceful.

For them, it doesn't matter whether they want to fight a price war or not.

Anyway, Great Wall Computer's own brand computers have long become a wall with ventilation on all sides, and the sales channels have been handed over to Shenzhou Digital, a subsidiary of Fantasy Group. Everyone, including me and you, are all allies.

At this moment, most of their profits on consoles come from ODM and OEM business.

Of course, the greater profit contribution in Great Wall Computer's overall financial statements comes from the sales of computer accessories.

The whole machine is negative.

"Both Fantasy and Yanhuang use our chassis and power supply. Should we raise the price again?"

Faced with the questions raised by his subordinates, Chairman Wang Zhi shook his head, "Both companies are very thieves and have set high liquidated damages."

Having said this, he smiled bitterly, "Zhiliu even called me, wanting to pry Yanhuang's order, or ask us to postpone the delivery date of Yanhuang Group...

You say, how dare I do this? It's 10 times the liquidated damages, and even Zhiliu can't help me pay it. "

After that, he waved his hand and said, "No matter they are our customers, we can't offend them. As for our brand machines... the worst we can do is withdraw from the market and lose money every year, so don't worry."

……

At the same time, in the chairman's office of Shida Computer, Chairman Hu Gang rolled his eyes and fainted from a heart attack.

Seeing that the chairman was so angry that he was sick, his subordinates gathered around him in panic, calling his name one after another. The secretary quickly pried open his mouth and stuffed a few quick-acting Jiuxin pills.

After a while, Hu Gang slowly opened his eyes and stood there with a pale face.

Shida Computer started very early. It has performed the legend of "registered capital of 25 yuan, 16 employees, and developed to total assets of 5 billion yuan and 20 employees in 3000 years" in the century when it was listed. It is also the first IT company in China. The listed company formed a North-South confrontation with Fantasy Group at its peak.

Setia, which took the domestic computer industry by storm in the 90s with its iconic sea blue logo, once created the 'blue myth' in China's IT industry.

Therefore, Shida Computer was once a thorn in the side of Fantasy Group, and was attacked from all directions by Fantasy Group. Its peak moment was also the turning point of fate.

Zhiliu is known as the "Godfather of Business". In addition to being good at cultivating talents, he also has the reputation of defeating those who are proud of his contemporaries.

From more than 90 computer brands in the country in the early 2000s to 2002 in 76, Zhiliu's throne is filled with the skeletons of his friends.

At this moment, Hu Gang's face showed neither sadness nor joy.

At this moment, they were a small sampan in the wind and rain. The wind and waves in front of them could kill them directly.

However, they were unable to fight back. They lack sufficient funds and resources to deal with this price war, and failure to recover is inevitable.

After a long silence, Hu Gang took a deep breath and asked everyone to go out and ask Vice Chairman Jing Yuan to stay.

He is the founder of the company, while Jingyuan is the representative party of external capital. The purpose of investing in Shida is for capital operation.

However, unfortunately, the Shida Group has gradually declined under the stranglehold of long-term illusions, leaving no room for capital operations.

Jingyuan closed the door. In the office, Hu Gang stared into Jingyuan's eyes and said slowly,

"Xiao Jing, contact Song Ruhua and ask him to take into account the past relationship between TOP and Shida and convey it to the general manager on your behalf and ask him if he is interested in acquiring Shida Group."

TOP started its business by selling Shida computers as an agent, and the relationship between the two companies has never ceased.

It's just that Shida Computer's poor management in the later period broke the original situation of mutual competition.

When Jing Yuan heard this, his eyes widened immediately and he said in disbelief, "Old Hu...this..."

Hu Gang waved his hand and smiled relaxedly, "That's it, Xiaojing, my ability is not enough to lead Shida Group forward."

Jingyuan was silent for a long time and nodded.

Hu Gang can't do it, and neither can he.

Not only has Shida suffered losses in performance for several years, but its management team has also been changed several times, but nothing can be done about it.

Fortunately, taking this opportunity, he and Hu Gang took the money and retreated.

In the context of a bloody feud with the Fantasy Group, Xiaoqing from the Yanhuang Group is always the best choice.

After all, the example of Song Ruhua is right in front of him.

Unlike others, the two people who have a good relationship with Song Ruhua are very aware of Song Ruhua's current state.

Living a life that is nourishing.

Hu Gang rubbed his temples and suddenly smiled, "Hey! Xiaojing, what do you think about me going to teach?"

……

At the same time, leaders of Yanda Founder, Qixi Computer, Tianchuang Computer and other brands are also urgently discussing countermeasures.

As the information gradually gathered, they actually understood that the Fantasy Group's strategic intention was not only to crack down on scalpers and cut off Qing Yun's claws in the industry, but also to cleanse small and medium-sized brands in the entire brand machine market.

But they know better that this price war is also a huge impact on them, and they must work together to resist the impact of this price war.

Phone calls spread and gather from their respective offices.

……

September 9th 16:8AM
The operating hours of the People's Bank of China's large-value payment system are from 8:30 to 17:00 on working days.

When the computer system jumped to 8:32, the accountants at the Fantasy Group Financial Center simultaneously clicked on the web page to review and agree.

The transfer instructions were entered in advance by the cashiers in the financial center, and were reviewed many times at this time.

However, the financial director Ma Xuezheng was still checking the correctness of the amount and the other party's account against the fund approval form one by one. After confirming again and again, he pressed the confirmation button on the computer and entered the password and U-shield command.

In the conference room, everyone was upset when they saw this, but there was nothing they could do to urge it.

Funding is no small matter.

The strict capital system of state-owned enterprises is a protection for everyone.

What's more, there is no room for mistakes today. A slight discrepancy between the account name and account number will cause the funds to be returned or left vacant.

Normally, it would be nothing more than a matter of going through the process again and making an order.

And in today's race against time, no one can bear the responsibility if the payment is delayed due to this mistake and the order is wasted.

Regarding the position, Zhao Linghuan begged his father to sue his grandmother last night. Under pressure from all levels, he also completed the declaration. Now the funds are only waiting for the moment of travel.

When Ma Xuezheng clicked the last confirmation button, Zhiliu's cell phone also rang.

Bank hotline.

For the transfer of large amounts of funds, the bank will contact the hotline contact person for verification, usually one of the person in charge of the company or the financial person in charge.

In Fantasy Group, there are Chairman Zhiliu and Chief Accountant and Financial Director Ma Xuezheng, both of whom have hotlines.

When the 'financial pen' system of state-owned enterprises concentrates all the financial decision-making power of the enterprise in the hands of the person in charge of the enterprise, naturally the 'chief accountant' system needs to supervise and balance the direction of funds.

"Confirmed!"

"Confirm! Please arrange travel immediately!" (hang, second tone, terminology)

It was not until the supply department contacted the finance department of the receiving unit and confirmed that the funds had arrived that everyone in the conference room breathed a sigh of relief.

Finally finished.

According to the contract, if something goes wrong after the payment reaches the other party's account, it is the other party's responsibility and must pay liquidated damages.

"I have to say that Zhiyuan is getting older and older now!"

After understanding Yang Zhiyuan's operation, Li Qin lit a cigarette and looked at Yang Zhiyuan with a tired smile.

Although he and Zhiliu went to the nearby hotel to rest after 10 o'clock last night, it was to let these juniors give it a try. They were sitting there, and the people below could only ask for instructions on everything. Reporting only delays efficiency.

But where can I sleep?
If we win this battle, it will be easy to say hello, hello, hello, hello to everyone. No one will dare to stroke the fantasy group’s beard for at least three years.

If you lose...

It would take less than three years for the Fantasy Group to fall apart or even collapse.

……

(End of this chapter)