Rekindle 2003
Chapter 682 Going to sea? !
Chapter 682 Going to sea? !
Guo Wei stood up and paced around the conference room with his hands behind his back, "High-end gaming computers, frankly speaking, this market itself is not a mainstream market, but a niche market.
And now we and our friends have expanded this market into a mainstream market of 4000 yuan to 5000 yuan through price. But please note, in order to attack us, they have lowered their products by a thousand yuan. Yuanxian is competing in a misaligned position.
Although, I have to admit that their move will put pressure on our products with the same configuration, but invisibly, their ragtag group is diluting the share of the mainstream market.
Originally, this group of customers who were based on 'why not have better configuration at the same price' will automatically enter the positioning range of 3000 yuan to 4000 yuan due to the downward movement of the price center, because high-end gaming graphics cards are for them. waste.
Therefore, the mainstream market that we have created will still be a niche market, at least not as big as we originally imagined. "
When everyone heard this, they immediately understood.
No wonder Guo Wei looks down on those eight families so much.
If these eight 'friends' were a consortium and fought against the 4998 line of fantasy specials, that would be the most uncomfortable thing.
Now it seems that in terms of market share alone, Fantasy has not suffered much losses.
Guo Wei shrugged his shoulders and a smile appeared on his lips, "So, we will continue to sell at this price and sell as much as we can.
The market has become smaller, and there will also be problems with subsequent shipments.
Because when state-owned assets occupy an absolute controlling position, their salary and performance are limited by the ceiling of state-owned enterprises. The cap is only that number, and it is useless no matter how high the performance is.
In his opinion, this is unsolvable. It just means that Guo Wei's analysis allows everyone to see benefits that were not originally thought of, but it does not mean that the problem has been solved.
Li Qin burst out laughing when he heard this, and gave Guo Wei a thumbs up, "Thorough!"
Although Guo Wei had rescued him before, at this moment, the situation also changed subtly.
Going overseas has been a fantasy strategic plan for the past two years. The reason why it has only stayed in the plan is because there are many operational details that need to be perfected.
On the contrary, scalpers are individuals. They will not dare to cut prices without a lower limit because they have to consider brand positioning. They are based on the principle of selling.
Therefore, at least the first 30 units were a breakout battle by scalpers, not the Fantasy Group. No matter how brutal the killing was, it had nothing to do with the Fantasy Group.
The executive committee of the top leadership is all thinking about cashing in its performance in the days after the stock exchange operation.
"Go to sea?"
Just like Yang Zhiyuan, the annual salary for the same position at Abby is US$1879 million, while Yang Zhiyuan's current annual salary is equivalent to US$9.
Realizing performance requires time and planning.
That's right, with cash available, scalpers spent 4998 yuan to buy computers and stockpile them with real money.
It cannot be said that the deputy general manager in America gets 300 million US dollars a year, while the domestic deputy general manager only gets 60 yuan. This is obviously not in line with the principle of market fairness.
Guo Wei repeated loudly.
And now that we are in a time of great strife, Zhiliu will definitely take him down and replace him with a commander in troubled times like Guo Wei.
He knows very well that the better Guo Wei performs this time, the more unstable his position will be, and he may even be replaced immediately.
And consumers did not buy computers through regular channels. They will only think that they have found this channel with unique insight and found a computer originally priced at 4998 yuan at such a cheap price.
Everyone was stunned when they heard this. They were about to say it was impossible, but they immediately realized it.
But once the share exchange is successful and the state-owned shares drop to a non-absolute shareholding ratio, everyone's salary will be in line with America's management who earn millions of dollars at every turn.
Anyway, there are scalpers helping us worry, and they are the ones who will be hurt the most. "
Therefore, no matter how loudly the slogan of 'going global' is shouted, the executive committee and senior management of Imagination have no intention to carry out actual overseas operations at this moment.
Yang Zhiyuan asked with a frown.
However, things are different now.
Going to sea is not impossible, but very possible.
Equal pay for equal work.
Although he knew in his heart the gap in ability between him and Guo Wei, when this scene was about to happen, Yang Zhiyuan still wanted to struggle.
There is no harm without comparison.
His position as crown prince is now in doubt.
Who can tolerate this? Who can bear it?
So Fantasy's brand value will no longer be impacted.
At the same time, it is also the reason why the incentive mechanism is insufficient. Although the management sees the potential of overseas markets, it has no motivation to start immediately.
Everyone who reacted felt somewhat relieved.
Anyone with a discerning eye can see that the world of this market is beginning to change.
In Zhiliu's eyes, he, Yang Zhiyuan, is the prime minister who governs the world, and Xiao Gui and Cao follow the steps to run the Fantasy Group smoothly.
because……
If these 70 computers were really smashed into the hands of myself and others...
But... "Mr. Guo, you can't sell many of the remaining 70 units, right?"
Guo Wei over there said with a smile, "Mr. Yang, the only solution for now is to go to sea!"
Yang Zhiyuan, who has been studying Zhiliu's psychology for more than 10 years, understands his thinking logic even better than Zhiliu himself.
"Go to sea!"
Net assets were suddenly wiped out by more than 20 billion. Not to mention the difficulty of revising the financial statements, they could not pass the accountability of state-owned assets alone.
The position is gone, and the butt is changed...
Therefore, Guo Wei's proposal at this time made everyone see the light.
Secure your position first, only then will you be able to achieve success.
Guo Wei chuckled, "We will not lose money only if we go overseas! In China, it can only be a special price of 4998 yuan, but what about in India, Indonesia, Brazil, and Africa?
Abroad, we don’t have to play with special offers.
The low labor costs in our country have led to the fact that once our models are exported, in most countries except Europe and the United States, they are cheap machines.
Of the 70 units, 10 units will be left in China to check the situation, and the remaining 60 units will all be shipped overseas. "
Zhiliu's eyes lit up when he heard this, and then he stood up suddenly and paced around the conference room with his hands behind his back.
Guo Wei continued, "We can also apply for an export tax rebate, a 16-point tax rebate. In this way, for these 60 units, we can even make no losses at all and still make a small profit."
He said to Zhiliu, "Teacher, as you said before, in the collaboration of the global industrial chain of our industry, America and its allies are positioning us in assembly and transferring production capacity to us. .
Both Intel and related international parts manufacturers are tilting our prices. With our low labor costs, we assemble black and white home appliances and even computers in China, and then sell them back to their countries. Because for assembly in their own country, high labor costs will push up the price of the product, which will result in others using low-priced products to harvest, but they need computers, so the existence of national trade in computers.
Well, in this case, our proactive anti-selling operations are within the rules and are something they would like to see happen.
Our listed company is listed on Hong Kong Island. Domestic customs clearance on Hong Kong Island is tax-free. When marketing overseas, Hong Kong Island has signed double taxation avoidance agreements with most countries, and re-export trade avoids double taxation.
From a domestic perspective, first, we have become an example of 'going global', second, we have created foreign exchange, and third, our brand image will also be improved.
fourth……"
Guo Wei shrugged his shoulders, "Even if things are not harmonious and we suffer losses in the process, with the first three benefits, we still have an excuse in front of state-owned assets."
A small loss occurred during the expansion of territory, but it did not affect the overall situation.
Zhiliu nodded when he heard this, "This is something I never thought of before, but the channel..."
At this point, he looked at Guo Wei and said, "Xiaowei, we don't have local distribution channels. The most convenient thing is to make good use of international channels."
Guo Wei immediately said, "Teacher, don't take the road! 60 units seems like a lot for us now, but in fact, from the perspective of the world, we can't afford it. I suggest that we learn from Hua Wei and establish overseas legions." "
Use international channels? What a joke!
Guo Weicai didn't want to lay the groundwork for the future.
In his opinion, the biggest contributor to Qing Yun's success this time was his fantasy access policy.
The essence is that because there is a channel with strong distribution capabilities, Fantasy Group has lost control of the forefront of the market, and that little bastard can manipulate the terminal at will.
In Guo Wei's view, the big version trend of 'channel is king' has not changed, but the latest small version should be called 'terminal victory'.
The ability to control the terminal determines the survival of an enterprise.
Zhi Liu originally wanted to say, 'Why bother?', but then he thought about it and looked at Yang Zhiyuan with a relaxed brow.
"Zhiyuan, start immediately to mobilize the backbone and form an overseas team!"
'Zhiyuan, immediately start recruiting key personnel to form an overseas team'?
Zhiliu's words made Yang Zhiyuan feel sad.
Ha ha!
Is this... sending myself overseas?
After sighing slightly in his heart, he nodded in agreement.
The situation is better than people.
Just wait.
Seeing that the crisis had been resolved, everyone knew that it might not be long before the Fantasy Group changed again with the change of prince, but they felt relieved at this moment.
After all, these 70 computers will at least not make a loss. Even if they do, it will only be a loss in shipping costs and the like.
Compared to losing half of the money in China...this is considered a profit.
Zhiliu was no exception. He happily scattered a circle of smoke, lit it, picked at his brow, and turned his attention to Guo Wei.
"Xiaowei, your 'going to sea' move is so wonderful! It's just...this battle has severely damaged our vitality."
He was a little embarrassed and wanted to ask Guo Wei if he had any other tricks to make up for the previous losses.
Guo Wei understood what he said, but he could only look at this cheap teacher with a dumbfounded look, "Teacher, you can't have both."
Zhiliu thought about it, so he didn't bother too much.
After everyone chatted for a while, Zhiliu let go and asked Guo Wei to follow him to the office.
Yang Zhiyuan stood up and packed away the things on his desk. He gritted his back molars before turning his head to look at the backs of the master and apprentice, who seemed to complement each other very well at the moment.
He knew very well that his eyes were full of resentment at this moment and he must not be seen.
There are no friends in the workplace, only adding insult to injury and backstabbing.
Now is the moment when Guo Wei is in power and Zhiliu dislikes him the most. The slightest excuse will lead to a more difficult situation for him.
Tolerate!
I can only endure it!
I've endured it for so many years, and it's not far behind now.
By lowering his head to pack his things, Yang Zhiyuan adjusted his mental state and walked out of the conference room with a smile like a normal person.
Before he was relieved of his duties as general manager, he was also the general manager of Fantasy Group.
From an operational perspective, he is the company's second-in-command.
So, why should he sit still and wait for death?
As Yang Zhiyuan was walking in the corridor, an idea ignited in his heart.
'The enemy of my enemy is my friend. '
When this bold idea emerged from the bottom of his heart, Yang Zhiyuan himself was shocked.
However, he suppressed this rebellious idea in an instant.
However, after the thought was pressed down, it kept swirling in his heart.
Yang Zhiyuan simply stopped, placed his notebook on the windowsill, took out a pack of cigarettes from his trouser pocket, took one out and lit it in his mouth.
A pair of eyes looked out the window without any sadness or joy.
Downstairs, there is a dilapidated reception room.
That was the 1:1 replica of the original office at the entrance of the Chinese Academy of Sciences.
Yang Zhiyuan blew out a smoke ring out the window and watched as the smoke ring slowly expanded, enveloping the communication room.
Putting his hands on the window sill, he blew out the smoke ring with a strong breath.
Not that far!
He admitted that Guo Wei was far more capable than him and should be in this position.
But he knew very well that Zhiliu and Guo Wei had fundamental differences.
Zhiliu is looking for profit, while Guo Wei...
What he pictures is ideals and feelings.
The two of them will definitely not be able to urinate in a pot in the end.
only……
Yang Zhiyuan turned around, put out his cigarette, and walked slowly towards the elevator.
……
(End of this chapter)
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