Rekindle 2003

Chapter 842: A park city under the snow-capped mountains, a happy city amidst the fireworks.

In fact, ever since Chen Yue appeared in the media as a senior executive of Yanhuang Group, Chen Xiangming knew that some things could not be concealed.

Everyone knows what is going on.

Although he knew very well that his daughter was by no means a vase, the fact that she was in that position spoke volumes.

Otherwise, how could an 18-year-old girl hold a high position in a large group?

There are naturally a lot of people gossiping about family matters in the office, but they are all jealous and just looking for trouble, so it's better to ignore them.

He is not that pedantic, nor is he that aloof.

But Chen Xiangming had to respond to the leaders' "concern".

When the leaders learned that "General Xiaoqing" would return to Jincheng during the National Day, they were very pleased.

They didn't go to the extent of going to the airport to greet him, but they all told Chen Xiangming to be nice to the children and have a good National Day holiday.

Many leaders secretly said, "Old Chen, you only have one daughter, so you must want her to stay with you in the future, right?"

Damn it, a family matter involving a prospective son-in-law turned into a task assigned by the leader.

Just when Chen Xiangming was still thinking wildly in his mind, Qing Yun's voice rang out in the study.

"Uncle, there's still something missing."

Chen Xiangming drew his attention back and smiled when he heard it, "It's missing a city brand."

The city brand is the recognition of the city’s image and identity, and is a highly refined summary of development concepts and goals in the process of promoting modern cities.

At this point, he passed a cigarette to someone and said, “The last time I talked to you, I felt that your idea about the city’s positioning was very good, but after I came back, I thought about it for a long time and couldn’t come up with a satisfactory answer.

Xiaoqing, the outside world's associations with Jincheng are often 'having a long history and culture', 'having a beautiful natural environment', 'full of comfortable lifestyle' and 'slow pace'.

To be honest, it's not just me, all the leaders who know about it feel a little confused.

This kind of label impression actually exists in many cities. What we lack now is a clear distillation of the city’s core values, spiritual temperament, and urban character traits.

Jincheng also specially came to discuss with Wang Zhigang whom you mentioned last time..."

At this point, he smiled and said, "Don't think too much. This kind of thing must take into account the opinions of all parties."

Qing Yun shrugged his shoulders upon hearing this, indicating that it didn't matter.

The advice given by an 18-year-old boy is naturally not convincing enough.

Wang Zhigang, a planning master famous for building cities based on industries, cannot be compared with him in terms of status, at least in terms of urban construction.

Chen Xiangming took a puff of his cigarette and continued, "His suggestion was 'a city of leisure and ease.'"

After that, he shook his head and said, "To be honest, this summary does give an accurate positioning of Jincheng. However, I... and even the entire decision-making level always feel that it is a little lacking."

Chen Xiangming wanted to say that the idea of ​​a "leisure and ease city" was indeed eye-opening, but it was several levels worse than the concept proposed by that brat last time.

'The city of leisure and ease' is the past and present of Jincheng. Wang Zhigang's approach is to use the current Jincheng to attract the whole country.

When Qing Yun was discussing the "Longzhong Discussion" with him, he could clearly feel that Qing Yun was describing the future and talking about her vision.

As a city development plan, it is basic to base on the current situation, and looking forward to the future is the significance of planning.

Qing Yun didn't even think twice and directly recited the phrase "Jincheng's new brand" that was later named by the boss and introduced to the world.
"A park city under the snow-capped mountains, a happy city amidst the fireworks."

The difference between him and Wang Zhigang is that Wang Zhigang’s positioning is the first generation of Jincheng, while he is the fourth generation.

'A city you won't want to leave once you're here' - 'China's fourth largest city' - 'City of wealth, capital of success' - 'Park city under the snowy mountains, happy city amidst fireworks'

This is Jincheng’s urban brand upgrade route, representing Jincheng’s core demands in every era.

Emperor Yun, who didn't want to take a detour, went straight to the point in one step, combining the current situation with his vision to attract people.

Naturally, Chen Xiangming would not be shocked when he heard this.

Instead, he just stayed there and looked at Qing Yun with a strange expression.

After a while, he sneered, "Xiaoqing, do you want to see what's outside the window?"

He has lived in Jincheng for decades, how could he see snow-capped mountains?
Jincheng has nothing to do with snow mountains.

Qingyun shrugged his shoulders after hearing this, "Uncle, what does 'The window contains the eternal snow on the western hills' mean?"

Chen Xiangming rolled his eyes at him in annoyance, "Can the present be compared with the ancient times?!"

Of course he knew the origin of this half sentence of the poem, which meant that one could see the Gongga Snow Mountain by opening the window in Jincheng.

But this little bastard doesn’t even look at the current air quality!
This is 2003, not the Tang Dynasty!

There are also snow mountains!

All you can see now is Shudao Mountain!

Qing Yun didn't say anything either, and flicked his fingers on the document, "This is the vision."

Chen Xiangming rolled his eyes. "This is a scam! Don't you think about what others will say if they come and can't see it?"

He felt that this brand positioning was good and catchy, but out of touch with reality.

Qing Yun shook his head upon hearing this, "Uncle, why don't you call the weatherman and ask how many days a year we can see snow-capped mountains during the mountain viewing season in Jincheng."

Chen Xiangming tilted his head and looked at him in confusion, "What the hell? Guanshan Season?"

Qing Yun chuckled, "Uncle, you don't know? Hehe, Jincheng Meteorological Department has been collecting this data since the 80s. From more than 80 times a year in the 40s to 01 times in 18, it has been decreasing year by year."

He said that without investigation, there is no right to speak.

But, he has.

The off-campus practice of Shishi Middle School is not just about going out for fun. They have also visited museums and weather stations.

Chen Xiangming hissed, blinked his eyes, then put out the cigarette, walked to the window and took out his cell phone.

"Old Hou, there is such a thing, you guys..."

It’s not that I don’t believe Qing Yun, but this kind of thing must be done.

After a while, Chen Xiangming came back and put his phone on the coffee table with a smile on his face, "You are right, kid."

Since there is, then it is easy to say. However...

Chen Xiangming then sighed, looked at the plan in Qingyun's hand, and smiled bitterly, "Tell me the truth, is what Uncle wrote a little too conservative in your eyes?"

Since this slogan is proposed, it is conservatively estimated that the number of "mountain viewing days" should be increased to more than 50 days.

This is a requirement for air pollution control and also a requirement for rapid industrial transformation.

Qing Yun nodded unceremoniously upon hearing this, "I understand your idea, and we will transform steadily."

After saying this, he shook his head repeatedly, "Uncle, but time waits for no one!"

The principle description of this plan is very consistent with his development, but the most critical action steps...

Emperor Yun wanted to say, damn, he is not as bold as in his previous life!
He knew the reason last time.

Because of the appearance of this historical troublemaker.

Because of the unexpected involvement after his rebirth, the severe cold sounded the alarm in Jincheng half a month earlier. It was better controlled than in his previous life and did not last long, unlike in his previous life, where it had a very significant adverse impact on Jincheng's economy.

His acquisition of TOP Group was completed with great speed, which objectively helped to revitalize Jincheng's bad debts and prevent the city from falling into the dilemma of "technical bankruptcy".

The activation of the industrial park and the emerging Yanhuang Group are like recreating a Houpu, which has made the Jincheng local people subjectively no longer have the profound motivation to change when they are in trouble as in the previous life.

This was something he had expected, and he had thought of a countermeasure before coming.

Facing Chen Xiangming's hesitation, Qing Yun spoke decisively, "Uncle, Yudu is trying his best to surpass Jincheng. Just think about it, if Jincheng doesn't run forward desperately, what will happen?"

Chen Xiangming took a deep breath. He originally wanted to persuade Qingyun that "governing a big country is like cooking a small fish".

“Look at Chancheng and Guancheng now. Because of the existence of Pengcheng, their development speed ranks last in East Guangdong Province.

Jincheng and Yudu are 270 kilometers apart in a straight line, and it takes only 4 hours to drive there. This is a situation where either you siphon me off or I siphon you off.

If Jincheng falls behind in this long-term development race, its fate will be worse than any other city!"

Emperor Yun said while the iron was hot.

There's no way, there aren't many things that can get people in Jincheng excited.

There are two things related to Yudu.

First, Jincheng lost to Yudu.

When Xishu holds a meeting, they can bang the table and roar, and they will use all the strength of Sichuan to make Jincheng surpass Yudu.

Second, people from other provinces curse Yudu.

It's okay for people in Jincheng to curse Yu, but if someone from outside the city curses Yu, they will usually be greeted with "It's none of your business!"

Conversely, the same is true in Yudu.

Yu Du said, "I personally participated in the war of words between the two places, and also posted on the Internet."

Therefore, as for the Chengdu-Chongqing dispute, outsiders should stay away and just watch the fun. It is not okay to complain.

But at that time, especially when Yudu had just been directly under the central government for a few years, the grievances and hatreds between Chengdu and Chongqing were enough to make every local official in Jincheng excited.

Besides, Qingyun didn’t think he said anything wrong.

The siphon effect is unavoidable.

Chen Xiangming's expression changed several times, and then he slapped the table heavily and exhaled a foul breath.
"No matter who you lose to, you can't lose to Yudu! Xiaoqing, you tell me and I'll change it!"

Emperor Yun smiled and said, "It's actually quite simple. The key is to improve the standards of polluting enterprises."

Chen Xiangming was stunned for a moment when he heard this, "No need to move?"

Qing Yun shook his head. “The heavily polluted ones need to be relocated, but the ones that are controllable can be kept.”

Looking back at the development of Jincheng over the past 20 years from the perspective of later generations, there were mistakes made during the construction of Jincheng, and there were even fatal mistakes.

But why has Jincheng’s city ranking been rising year by year?
It’s just that when crossing the river by feeling the stones, all cities are competing to see who makes fewer mistakes.

One advantage of being in Jincheng is that you will never be short-sighted. You can stick to a plan for 20 years without any setbacks.

When later generations reviewed the mistakes made by Jincheng during this period, the biggest one was the one-size-fits-all relocation of industrial enterprises, which resulted in the hollowing out of industries in Jincheng's main urban area.

Thinking of this, he continued, "Uncle, the integration of industry and city, and the balance between work and residence are the foundation of a city's prosperity."

Chen Xiangming rubbed his nose and closed his eyes. "Go on."

Emperor Yun chuckled, "Integrate industry and city, break the existing urban circle boundaries of Jincheng, and don't artificially separate the industrial areas of emerging industries from the urban areas.

For example, electronics itself does not cause much pollution, so there is no need to move them far away from urban areas. We can promote the city through industry, promote industry through the city, and integrate industry and city.

A city without industrial support is just an “empty city” no matter how beautiful it is.
Without the support of a city, an industry, no matter how high-end it is, can only "run in vain".

Urbanization and industrialization must have a corresponding degree of matching, and they cannot be one fast and the other slow, or disconnected and separate.”

Jincheng’s initial planning has always been to separate industry from city.

Around the world, all megacities are close to the coast or have well-developed inland waterway systems leading to the sea, which is a geographical advantage that facilitates sea transportation.

The only exception is Jincheng.

As a megacity built thousands of kilometers away from the coast, with no inland waterway transportation and poor road transportation, Jincheng has no experience to draw on and can only grope and explore on its own.

The fertile plains of thousands of miles surrounded by mountains and the geographical advantages of the basin have made Jincheng an inland megacity, but it has also brought the greatest disadvantages to Jincheng's industrial development.

The basin's topography and climate prevent pollution from being diluted quickly, but instead cause it to accumulate in the air above the basin.

Therefore, in order to make the city more livable, Jincheng began to relocate its industries in the 90s.

But this actually resulted in the hollowing out of the main urban area.

The concept of "leisure and ease city" proposed by Wang Zhigang objectively catalyzed this process.

Back to this point in time, Qing Yun must of course correct this bias.

There is not only one way out.

……

(End of this chapter)