Rekindle 2003

Chapter 994 Own People

Qing Yun, who was treated like a rich man and was slaughtered, is naturally not such a stingy person.

Moreover, when he was studying at Shishi Middle School, he had received more or less help from this group of people.

When playing ball, I drink water with a bottle of ice cream, a popsicle from time to time, and a bag of snacks...

Otherwise it would be impossible to play together.

Although he could repay the favor by explaining the questions or doing some small favors, the hardest thing to repay in this world is favors.

"Eat as much as you want today. If you're not satisfied, order more!"

While Qin Manyan, Tang Qianying, Chen Yue and Xiao Ya looked as if they wanted to rush over and kill someone, Emperor Yun just ate his hamburger obediently and did not join the army of fattening people.

When everyone slowed down their eating and started drinking milkshakes and licking ice cream, Qing Yun got to the point and asked them,
"Brothers, what are your plans for the future?"

Wu Yihang and the others put down their food after hearing this. They looked at each other, and then looked at Qing Yun in confusion, "You don't want us?"

These words made Qin Manyan and the other three girls couldn't help laughing. The boys' reactions were exactly the same as Li Yali's earlier.

Qing Yun was also happy to hear this, "How is that possible? I would love for you to help me."

Zuo Wangdao rolled his eyes at him and said, "That's it! Instead of asking us what our plans are, we might as well ask you what your plans are for us. Anyway, with you here, we can work less for at least ten years."

This is not surprising at all. The more elite they are, the more selfish they are.

The existence of super high school alumni associations allows them to clearly understand the interests involved while they are in high school.

They understand the principle that three people make a crowd.

Gritting his back teeth and pretending to be a lone hero, and then climbing up step by step in other places without any background or help, singing "I Want to Fly Higher"?

Maybe after working hard for ten years, it would not be as good as working under this youngest guy for one year.

Isn’t this asking for abuse?

Qing Yun was well aware of this, and said solemnly, "That's fine, but let's make sure we don't make a fuss first. The old rules are the same as when I explained the questions to you before. It depends on your own luck."

When giving guidance to classmates, Qingyun only took them to the door and asked them whether they could kick the door open to see for themselves.

If he can't kick it open, it means he's not cut out for it.

In this situation, Qing Yun would let him do a large number of questions, memorize them and practice the routines, just like when he gave Tang Qianying some questions to practice every day.

They can get good points and cope with exams, but they are definitely not as good as those who can get in. He will teach them more advanced Olympiad methods.

Upon hearing this, everyone nodded in approval of this approach.

You can only eat as much as you can.

Those who came to Chang'an were the most likely to accept this practice.

Because their grades are only average, which means they are stuck in the middle and outside the gate, they have become accustomed to Qing Yun's way of doing things. If they don't have talent, don't even think about getting any dumplings.

Wu Yihang put down the ice cream in his hand and said seriously, "Lao Qing, we know you are good to us, but we also know ourselves.

We are already very satisfied just to be with you.

We don’t expect to be as talented as Lao Wu, Li Yali and others.

But don’t worry, we also want to make our own achievements.”

Others also expressed their agreement, their attitudes were sincere and firm.

Qingyun nodded.

He knows that each of his classmates has his or her own shining points, and as long as they are given the right opportunities and guidance, they can all shine.

"Okay, don't be too nervous. I have great confidence in you." Emperor Yun had a smile on his face.

He glanced around, looking at these familiar faces, their eyes were full of expectation and trust. He cleared his throat and began to talk about his arrangements for them.

“First of all, students’ main focus is definitely on learning, there is no doubt about that.

For those who study business, if you have nothing to do, you can go to the Yanhuang Chang'an Branch to work part-time. For you, this is considered an internship.

As for those studying engineering, my idea is that you should come back to Jincheng during the winter and summer vacations and do something at the Hardware Research Institute.

But in fact, I hope that all of you can be exposed to various aspects such as sales and operations during your student days, especially those of you Guangyi who want to do research and development.

Believe me, this will be beneficial to your future development.”

He knew they didn't understand, so he explained in detail, "The ultimate goal of R&D is to develop a good product. So can you tell me what a good product is?"

There was silence for a few seconds. After all, they were all freshmen, so it was normal for them not to be able to answer. Qing Yun did not embarrass them and started talking himself.

“The concept of ‘good product’ is too broad, but if we slightly change it to quality, it will be easier to understand.

Quality can be a standard or it can be said to be customer satisfaction. After all, if customers are not satisfied, there is no question of quality.

Remember, keep it in your mind, quality is inseparable from customer experience.

Whether the quality of the product you make is good or not is not up to me to decide, but should be determined by the market.

If the market is dissatisfied, it means that the quality of this product is poor.

Therefore, customer satisfaction is the core of quality.

Speaking of experience, if you developed this product without understanding the customer experience, it should be expected that "customers" will be dissatisfied.

Remember, in Yanhuang Group, I never emphasize customer needs.

Because the customer will say, "I really can't explain what I want, but I can tell that what you gave me is not what I want." Doesn't this sentence make you want to hit someone?

Sorry, in society, this idea is what 99% of customers think.

Remember, the customer never knows what he needs until you put it in front of him.

You may not understand why now, but you will understand it in the future. Just remember what I said.

So, this requires us to infer the needs of customers.

However, demands derived through subjective inference are sometimes inaccurate.

For example, wireless mice were selling very well in the market last year. However, this year things have changed and people have started buying wired mice again because wireless mice suffer from frame loss. I would never have known this if I hadn’t asked my customers.

This shows that the real demand of customers is a good user experience, so R&D should strengthen communication with customers.”

Shi Guangyi frowned when he heard this. "Isn't this the job of sales or marketing personnel? Do you want us to go to the front line in the future?"

He plans to engage in research and development related work in the future.

Because interpersonal relationships are simple.

But it was a little hard for him to accept Qing Yun's words now.

If you do this, you might as well just do sales and earn more money.

Qing Yun also understood their thoughts, smiled, and continued,

"Don't worry, just keep listening.

In my opinion, from the perspective of the enterprise, making "good products" has never been just the job of R&D personnel.

If only R&D is making products, it will be useless even if you give him 10 yuan a month, let alone 100 million yuan a month.

He can't do it, he must need someone to tell him what to do, right?"

Huang Yingbin nodded when he heard this, "I see it's called 'product manager' in foreign companies."

Qing Yun gave him a thumbs up, indicating that he was right.

“But in China, the long-term separation between R&D and the market cannot be resolved because we have been out of touch with it in terms of education.

Moreover, the influence of Lao Xiong's system engineering thinking is huge. People are used to working in niche areas and have no desire to break boundaries.

In other words, everyone should take care of their own business, those in R&D should only do R&D, and those in marketing should only do marketing.

The product managers in China who originally connected the two don’t understand R&D or the market.”

This made everyone laugh.

In fact, many bosses attach great importance to R&D.

They spent high salaries to hire R&D managers and R&D directors, hoping that these people could make good products for them. However, no matter how much money they were paid, they just couldn't do it. So they replaced people one after another, but no matter how they replaced them, it was of no avail; they just couldn't produce a hit product.

So the boss came to a wrong conclusion that there were no excellent R&D personnel he wanted in the world.

In fact, it’s the boss’s cognition that’s wrong.

This is not a question of money, it is a question of ability.

R&D personnel do not naturally have this ability.

Because R&D personnel are all technical people, there are very few R&D personnel in domestic companies who understand marketing and customers, so the choice of enterprises is like the blind carrying the lame.

“‘Good products’ are made by the two of them working together on product marketing and R&D planning.

One of them is the father and the other is the mother. It's just like people. It's impossible for there to be only a mother and only a father.

The same goes for a good product.

As a R&D personnel, if you want to make a hit product, if you want to make a good product, you need two people to work together, a father and a mother.

As a marketer, you really need to understand the market needs, understand customer needs, and also look at the competitive landscape, and finally come up with a product definition:

I have to know what my product looks like to make it a best-seller, so that I can discuss with the R&D planners how to implement it, what time, cost, technology and process to use, so that we can make it as soon as possible.

This is a question that needs to be answered before the product is built.”

At this point, Qing Yun shrugged his shoulders and said, "But this is also a theoretical situation.

In actual operation, marketing personnel are unable to explain their needs to R&D personnel. They will feel that it is completely inconsistent to talk to R&D personnel.

Coincidentally, the R&D staff thought so too.

Most companies do things as they think of them. The boss makes whatever he wants to make, and the R&D staff makes whatever they want to make. Everyone is taking a chance.

This is gambling, it is unreliable.

Of course, we do not rule out the possibility that there are always people in this world who can win at gambling, but you have to ask yourself, are you an invincible general?

Can you win every time you play mahjong?
So, what’s the best approach?
It means that R&D personnel take the initiative to take a step forward. If you understand the market, at least you can understand the product manager's ideas and judge whether his ideas are reliable or not.

Of course, it would be best if you could all become true product managers and serve as a bridge of communication between R&D and the market.”

He spread his hands, looked at everyone and said sincerely,
"Brothers, frankly speaking, with our relationship, if you join the Yanhuang Group, you will at least be a supervisor in the future.

Under the same conditions, I will definitely give priority to you because we are my own people. "

……

(End of this chapter)