Chapter 556: Explode and it’s over!
Looking at the big advertising screens in New York's Times Square sent by some funny people in the comment section, Li Youzhi hissed.

Don't say it, don't say it...

Brother Zhi has been wise all his life, but this time he is really limited by his thinking!

Technically speaking, it would be no problem to rent a big screen in Times Square in New York to show movies, and... it doesn't seem to cost much.

As the most prosperous area in Manhattan, Times Square is known as the "crossroads of the world." In the general impression, only well-known large companies can show up here.

For example, Microsoft, CITIC, Tencent, Amazon, Coca-Cola...

In addition to these international brands, Chinese companies have also placed advertisements in Times Square in recent years. Since 1995, when China's economy was taking off, advertisements of Chinese companies began to appear on billboards on Seventh Avenue.

The first one was Sanjiu Pharmaceutical, followed by Haier, Wuliangye, Giant, JD.com, Sina, Cheetah, Tuniu, Jumei... With the development of China's economy, the Nasdaq advertising screen in Times Square has become a show for Chinese companies to compete with each other.

Since the first batch of advertisements in Times Square were all large and well-known companies that were relatively trusted, most people thought that these advertisements were super expensive and super fancy.

Actually, that’s not the case at all…

Chinese people have always been deceived by the advertising space in Times Square because of the marketing of big domestic brands such as "appearing in Times Square".

Without talking about other places, let’s just talk about the advertising screen in the heart of Times Square, on Seventh Avenue and 48th Street. How much is the average price for advertising?
15 seconds only costs RMB 998!

Yes, it’s really only 998…

Even in the recent years when the global economic situation is not good, the advertising companies that rent these building advertising spaces have launched value-added services. In the quotations of some advertising companies, the price of full-day circulation advertising is as low as RMB 6680!

With only 6,000 yuan, you can make an advertising video "glorify Times Square" or "strongly land on Nasdaq", improve the quality,

The advertising screens in these places are actually similar to the "white monkeys" that domestic developers like to use.

What is a white monkey?

I am talking about those foreigners who have no special skills and only rely on their foreign faces. They are hired by developers for three to five hundred yuan a day to fill the void at the opening of new properties.

These foreigners sometimes pretend to be famous musicians, sometimes they pretend to be diplomatic envoys of the US Embassy, ​​and sometimes they pretend to be well-known construction engineers. To put it bluntly... they are just pretending to be famous.

In recent years, when these veils faded, many Chinese people have discovered new ways to play with the Times Square advertising screen.

Movies were promoted in Times Square, fans cheered for their idols in Times Square, and even Ma Baoguo and DORO were projected on the big screen by bored people, leaving the foreigners in Times Square confused...

Now seeing the comments from netizens on Leziren, Li Youzhi is really moved!
Although "Parasite" is a feature film, running for an hour and a half, if you find an advertising company on the other side of Times Square to bid for a package, the package price for one screen is basically one thousand dollars a day.

The only thing that worries Li Youzhi is whether the screening of "Parasite" in Times Square complies with the Oscars' screening regulations.

Obviously, Li Youzhi's concerns are also the concerns of most people.

Shake your hands, comment section.

Seeing the sudden idea of ​​the silly netizen before, many people who like to have fun have started to ask questions;
"Fuck, brother, I'm not sleepy anymore if you say that! Although anyone can come to Times Square now, it still sounds pretty explosive to say that my movie premiered in Times Square! But are you sure that the Oscars on the screen in Times Square will recognize it?"

"Minato, don't say that. I'll show you the original text of the Oscar nomination rules. The film must be shown in 35mm or 70mm film or digital format on a commercial screen in Los Angeles or New York... This commercial screen... should also include screens like Times Square, right?"

"Hahaha, according to the original text, this Oscar rule should mean that the film must be released in commercial theaters, but if we take it literally, there's nothing wrong with Times Square! Who says advertising screens aren't commercial screens? Even if you say it to the letter, this is still commercial!"

"Haha, I am dying of laughter, you idiots. The Oscars are for commercial screens that go on theatrical circuits to earn box office revenue, but you guys are just going for a commercial screen that pays for advertising. If I really do what you say, it will really be like releasing the film on loan!"

“Loan for the screening 666! It sounds so domineering! Hahahaha, I strongly suggest that you rent an advertising screen in Times Square and premiere Parasite in Times Square!”

"Who are you looking down on above? Huh? My brother Zhi is now the president of a listed company, the boss of Heguang Culture, and worth more than a billion. Let me tell you! Why are you planning to book an advertising screen? If foreigners see it, they will think we can't afford the advertising screen in Times Square! I'll give you a number... @Li Youzhi, I suggest that you do it on a larger scale, book the entire screen in Times Square, and show his "Parasite" for seven days! Since you want to compete for the Oscars, you must make a big splash and don't be afraid to spend money!"

"Fuck, you're such a clever kid. All the screens in Times Square will show this for seven days... It's really exciting just to think about it! But let's be honest, many of the advertising screens in Times Square are not 16:9, so they can't show movies, right?"

"What's the big deal? If we can't show the movie, we can just show the stills and posters for seven days. The main point is that it's a blast and it's rich and powerful! PS: It's not my money anyway."

“666666666666! This idea is awesome. I strongly second it!”

"Second the proposal +100861111111!"

Beep!
Received amazing points, 4012900 points!
Beep!
Receive a suggested task (it is suggested to rent an advertising screen in Times Square and let "Parasite" premiere in Times Square!), the task difficulty is 3 stars, and you can get an E-level reward chest after completing it!
Received a suggested task (it is suggested to book all the screens in Times Square and show "Parasite" for seven days). The task difficulty is 5 stars. After completing it, you will get a D-level reward chest!
Duplication of tasks detected,

Duplicates merged… Suggested Task Update;
Receive a suggested task (book the entire Times Square commercial screen, hold a premiere ceremony for "Parasite" and broadcast it for seven days). The task difficulty is 6 stars. After completing it, you will receive a B+ level reward chest!
"..."

Li Youzhi smacked his lips as he looked at the comments from people who were excited about finally finding something new to do after two months, and then at the list of suggested tasks that was refreshed in front of him.

You guys are a bunch of idiots who just want to watch the fun and not be afraid of trouble. You really are talking without any pain in your waist.

Commercial screens throughout Times Square...

Even though the advertising packages in Times Square are not expensive now, when all is said and done it's still a business screen that costs dozens of dollars.

If we calculate based on the package price of one thousand dollars a day, if you take the whole package for seven days, that would cost hundreds of thousands of dollars, asshole!
Since you don't spend your own money, you're being righteous, right?

After complaining bitterly in his heart, Li Youzhi put down his phone and looked up at Su Bona, Liu Meng and Wang Hui who were all looking worried in the activity room.

"I have a solution. You guys should contact Times Square right now. No matter what method you use, book all the commercial screens in Times Square for me."

"Huh?" "Huh?" "Huh?"

()()()
Hearing Li Youzhi's arrangement, Wang Hui, Liu Meng and Subona all raised their heads.

"Brother Zhi, what are you going to do?"

"Boss...are you crazy?"

Facing the confused faces of the three people, Li Youzhi, who was not crazy but just slightly insane, snorted and smiled.

Although the netizens of Leziren are stupid and irresponsible and do not take Zhige's gold coins as gold coins, this idea... is correct.

What's the situation now?
The Academy of Motion Picture Arts and Sciences played tricks on Zhi Ge and occupied all the cinema screens. It was obvious that they didn't want Zhi Ge to participate in this year's Oscars.

Since they are playing tricks on Brother Zhi on the rules, don't blame Brother Zhi for playing word games with them!

Don't you want to play with Zhige? Then Zhige will push the momentum to the maximum!
Zhi Ge really has to win this year's Oscar!

"Don't ask me about the details. I don't have time to explain them to you. Just do as I say and negotiate for all the commercial screens in Times Square. I'm going to call Xu Haonian now and ask him to promote Parasite on TKTK!"

Li Youzhi waved his hands at a few people and narrowed his eyes.

"Those old scoundrels in the Academy tried so hard to keep Parasite out. What does this mean? It means they are scared! What does their fear mean? It means that once Parasite is released, there is a high chance that it will win this year's Oscar!
In this case, let's go all out this time and have a big fight with them! I want to see whether this Oscar is made of gold or silver!"

……

After some communication between Liu Meng, Wang Hui and Subona, the commercial screen placement in Times Square soon received a response.

In fact, this is not difficult to do. After all, although there are dozens of screens of various sizes in Times Square, there are only a few advertising companies that operate the content delivery on these screens.

Faced with a big money sponsor like Li Youzhi who offered a full-scale package for seven days, several advertising companies quickly gave their quotations.

Together, the seven advertising companies have a total of forty-seven advertising screens.

The total cost of seven days of full-day advertising is $570,000 - this also includes the penalty fee for the advertising company to temporarily withdraw the previously signed advertising agreement.

In order to avoid any further accidents, Li Youzhi personally contacted the seven advertising companies and set the release date from December 15th to December 22nd.

After finalizing all the advertising contracts, Li Youzhi turned around and told Xu Haonian that "Parasite" would be released on December 15th, and asked TKTK to cooperate with the publicity and promotion work.

When Xu Haonian learned that Li Youzhi would be holding the premiere in Times Square, he was completely shocked.

When it comes to content marketing, Xu Haonian is considered a veteran.

I have been in charge of Douyin content operations in China for several years, and have participated in various operations, both large and small.

But this is how a movie premiere is played out. Brother Xu swears to God this is the first time he has ever seen this!

"No, Xiaozhi, we are just asking, is it okay for you to do this? Will the Oscars recognize the nature of this commercial screen? Not to mention that the premiere is over, if people say that your advertising screen does not count as a screen, then you will suffer a huge loss!
Even if your film has the first round of exposure, if it doesn't make it to the Oscars, you can't sell the film license according to the first broadcast price, and can only go to theaters or streaming media at the rebroadcast price. The cost of your film is more than 10 million US dollars, so you will lose money if you do this."

Hearing Xu Haonian's concern on the phone, Li Youzhi laughed.

"Brother Xu, don't worry! On December 15th, you promote TKTK's premiere of Parasite in Times Square. I guarantee it will be a success!"

"I understand what you mean. You want to completely give up the profits from the cinema. Why don't we start the promotion a few days earlier? I'm afraid... if you try to do both, you'll end up with nothing. How about this? We at TKTK will start promoting this premiere for you from the 12th, and you can maximize the momentum and popularity before the premiere.

After the movie is shown in Times Square for seven days, you can bring Parasite to our TKTK for free. I'll give you $8 million for the copyright, and you can sell some DVD licenses and still make ends meet."

Feeling Xu Haonian's kindness, Li Youzhi was happy.

"No, no, no, no, Brother Xu, please don't do that. The 15th is the 15th! Don't do it too early." It's too early, and the college will have too much time to react.

This time, we are targeting them by surprise! We want "Parasite" to quickly gain word of mouth and popularity in the shortest possible time, without giving them any time to react.

Kill them by surprise!
……

In the blink of an eye, it is already mid-December.

Academy of Motion Picture Arts and Sciences, Office of the Oscar Organizing Committee.

As the deadline for Oscar nomination screening draws closer, Greens feels more and more relieved.

The reason why we are in such a good state is, on the one hand, that as the end of the year approaches, most of the preparations for the Oscars have been completed, and the main framework work has been completed.

On the other hand, it also feels like everything has finally settled. The many uncontrollable risks hanging over this year's Oscars have gradually become impossible, which makes Greens, the alternate chairman who took over in the midst of turmoil, feel that his future is bright.

At around three o'clock in the afternoon, after completing the last procedural approval of the day and preliminarily determining the list of major attendees for the non-crew/actor portion of the Oscars ceremony, Greens stretched his body.

Seeing that the date had reached the 15th, he patted his forehead and turned to look at the secretary who was sorting out documents.

"Oh, by the way, Rig. What are the movements of the Parasite crew and Li Youzhi these days?"

Hearing Greens' sudden question, the secretary who was sorting documents stopped what he was doing.

"I'm sorry, Mr. Greens. I've been too busy lately and haven't really paid attention to the crew's affairs. But haven't you already arranged the screening schedule for commercial theaters in Los Angeles and New York?
I think even if this crew has great ability, it is unlikely to get a share of the screening schedule and premiere their movie. In fact, I haven't heard any news about this crew these days. I'm afraid... this poor crew has probably returned to their hometown in China.

You know, for this kind of cross-regional filming crew, the cost in Hollywood is very high. Their crew consists of dozens of people, and if they can't hold the premiere ceremony, they probably won't waste money here.

Well... but Mr. Greens, if you really care about this crew, maybe I can go ask the hotel in Hollywood, maybe they can have some information."

Seeing the busy secretary's helpless look when mentioning the "Parasite" crew, Greens laughed and waved his hand.

"That's not necessary. I don't have to pay attention to those damn Chinese guys. Most of the work on the Oscars has been completed. The next step is to complete the procedures step by step and worry about something going wrong. There is less than half a month left before the nomination selection ends. Since there is no movement from Li Youzhi's crew, it is estimated that there will be no trouble.

Okay, Rig, my loyal and hard-working assistant, it's getting late today. Pack up and leave this damn office. I heard that you've been courting the new assistant professor in the college. Um, the girl named Christina, right? She looks like a stunner. Don't forget to bring a rose tonight, if girls these days still fall for that..."

"Haha, Mr. Greens, times have changed. Girls nowadays don't care about this... Compared to romance, they are more practical. Maybe I should take her to the luxury stores on Fifth Avenue tonight... This way, the chances of winning her heart will be better."

ding ding ding,

Just as Rig was listening to Greens teaching him in a relaxed and comfortable manner how to please girls, his cell phone on the table suddenly flashed a few times.

While laughing and joking with Greens, Rig picked up the phone.

He thought it was a message from the girl he had just hooked up with, asking him to have dinner with her that night. However, when he unlocked the screen, he found that the message was a push notification from the TKTK platform.

Like many young people, Rig is also a veteran TKTK user. Christmas is coming soon, and TKTK has recently had a lot of splash screen ads. Rig thought it was another Christmas ad push for some product or brand.

However, just as he was about to swipe over, his fingers... froze on the screen!
"Well, if you ask me, Rig, the times are really different now. Back then, people weren't as realistic as they are now. Girls would jump for joy over a rose or a box of heart-shaped chocolates. Even a simple whistle. I still remember the red-haired girl I met on the street in the winter when I first entered the academy... Rig, Rig?"

After packing up his briefcase and still chattering about his romantic history, Greens suddenly noticed that there was no movement behind him.

With a hint of dissatisfaction, he turned his head and saw...

His secretary's eyes bulged out, he stared at the phone screen with his mouth wide open!

"Reg, what happened? Hey! Young man, what's wrong with you?"

Seeing that his secretary was in a bad condition, Greens walked up to him and pushed him gently with his hand.

After this push, the secretary finally came back to his senses.

"Mr. Greens, sir... there's some movement from the Parasite crew."

Ok?
Seeing the secretary's face full of astonishment, Greens frowned, feeling that something was not right.

Before he could ask, the secretary handed him the phone screen.

On the screen, there was a huge movie poster that filled the entire screen;
The eyes of the characters in the theme poster are all blurred. It is obvious that Ki-woo's family, who are from the poor class, are in a clearly disadvantaged position in the poster, and each of their eyes is blurred with black mosaics.

The Lawrence family in the movie is standing in front of a bright, spacious and sunny villa. Their eyes are also covered with mosaics, but the color of the mosaics is white.

The poster, which is very contrasting and impactful, does not contain much information, only the title of "Parasite" and a promotional slogan.

“No one is black or white, but smell is always there…”

[The year-end blockbuster, the first film to describe the living conditions of a minority LGBTQ+ family, "Parasite". World premiere at 12:25PM on December 19th, Times Square, New York! ]

in the office.

Looking at the premiere poster of "Parasite" that appeared in front of him without any warning on the screen of Rig's mobile phone, like a UFO falling from the sky, Greens couldn't close his mouth.

"WTF?!"

It was not until more than ten seconds later that a scream was heard in the office.

"This retarded guy, what does he think he is doing?! The premiere ceremony needs to be held in a movie theater, what does he think a commercial screen is?! This bastard, this lunatic!"

……

Beep!
Received from Greens, an additional stunning value of [fear] and [panic], 88 points, 88 points, 88 points!
Beep!
Received amazing points, 412020 points!
new work time.

Standing in the middle of the bustling intersection of Seventh Avenue and 48th Street, among the bustling crowd, Li Youzhi, who was wearing a black and white suit, no tie, and unbuttoned shirt collar, looked relaxed but decent, and smiled faintly when he heard the notification of the stunning value being credited to his account.

In front of him, there were already quite a few pedestrians and tourists, whose attention was attracted by the stage that suddenly appeared at the intersection of Seventh Avenue.

In fact, it wasn't just the pedestrians on both sides of the street. The road show, which suddenly appeared like mushrooms after a spring rain, also attracted the attention of quite a few people in the office buildings near Seventh Avenue and 48th Street.

It was 6:45 p.m., rush hour in New York.

Many people looked at Li Youzhi on the stage in the middle of the road and whispered to each other.

"What's this for? Is this a roadshow for some company?"

"It doesn't seem like it. It looks like a roadshow for some movie. Look at these advertising screens. They are all movie posters, "Parasite"... Have you heard of this movie?"

"Oh! Oh my god, it's Parasite! I saw a short video of this film crew on TKTK a few days ago! It was the crew that was targeted by the Oscar officials and was almost deported because of filming LGBTQ themes!"

"So, the guy standing on the stage is the creator of this film? Or the host or something? Oh, I mean, he's so sexy, my middle finger can't help but get hard!"

"Brother Zhi, we are ready. We can start now. 10, 9, 8..."

Amidst the discussions, Li Youzhi heard the countdown voice of Liu Meng, who was in charge of the premiere ceremony, in his earphones.

Hearing Liu Meng's confirmation, Li Youzhi nodded slightly, stood on the stage and slowly raised his arms.

As the arm was raised to the level of the shoulder...BOOM!

All the large commercial screens on Seventh Avenue and 48th Street flashed at the same time, and a tough, aggressive oriental face appeared in front of everyone!
"Hello everyone, I am Li Youzhi, a director from China. Today I would like to solemnly introduce my latest work to you. It is called "Parasite"."

The scene change, like a large-scale magic show, directly surprised the entire street with screams and surprises.

Seeing Li Youzhi appear on every screen at Seventh Avenue and 48th Street, passers-by near the stage instantly cheered!
"That's so cool dude!"

"Oh my god! That David Copperfield opening! I'm starting to get curious about this movie now!"

"I like this kind of premiere! It's so COOL! Handsome guy, what is your movie about?"

On the stage, he could hear the screams and shouts of passers-by, and Li Youzhi on every screen on the street showed a smile that was enough to kill people.

"Bathing in the sunshine in the courtyard will turn you into a human being, but breathing the air in the dark room will only make you walk like a ghost."

"Once you hold onto the stone of poverty, you will never be able to get rid of it. Once you have the smell of cheapness on you, you will never be able to get rid of it."

"The bedbugs curled up underground are sterilized with chemicals; the host in the high place is disinfected with money."

"The rich rise by sucking the blood of the poor, while the poor live in the houses of the rich."

"People and ghosts live in the same room and share food, insects and animals parasitize each other and develop grudges."

“This is a story about an Asian LGBTQ+ family struggling to survive. It is also a story about class, rich and poor, and good and evil.”

Li Youzhi smiled and opened his arms as he introduced the story of "Parasite" to everyone present as if he was preaching;
"And tonight, this film will be shown for free on commercial screens at Seventh Avenue and 48th Street. I hope you enjoy it!"

boom!
As Li Youzhi on every big screen unveiled the prologue of "Parasite", the crowds standing in front of New York's Times Square were blown away!
(End of this chapter)

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