life play game
Chapter 62 The Three Generations of Investing in Dreams
Chapter 62
"Compare... special?"
Lu Zhixing felt that Professor He Cheng had something to say.
Professor He Cheng coughed twice: "Yes, this is a statement with a relatively high EQ."
Lu Zhixing is very curious, what is the saying of low EQ?The rules of this competition are weird?Clear brain circuits?The organizer is not a normal person?
Professor He Cheng took a sip of tea and said slowly: "It's so special, it's hard to explain clearly in a few words.
"By the way, this competition was held last year. Do you know which game won the first prize last year?"
Lu Zhixing: "I don't know, but I should have heard of it, right?"
However, when Professor He Cheng said the name slowly, Lu Zhixing looked bewildered and completely unfamiliar.
"This game is called "Mech Legend"."
Seeing Lu Zhixing's bewildered expression, Professor He Cheng laughed: "Have you never heard of it? It's normal if you haven't heard of it, because the game died suddenly after it was released, and it was so cold. It's normal if you haven't heard of it." .”
Lu Zhixing couldn't help but look back strategically, in awe.
You know, this game won the first prize last year, which means that there is a guarantee of 1000 million research and development funds, which is not a small sum.Moreover, the games that can be regarded by investors should not be much worse, so Lu Zhixing felt that he should have heard of the name to some extent.
Unexpectedly, a game that took such a large sum of money would die suddenly after it was released?
How is this done?
Judging from the name of the game, it seems to be a mecha theme.This theme is not popular in China, but as long as the quality of the game is decent, there should be some splashes.
Professor He Cheng explained: "This matter starts with the theme of last year's 'Dream Building Game Competition'.
"The theme of the dream building game competition is randomly selected, and the theme drawn last year was: driving simulation games.
"As a result, many excellent independent game producers, and even the heads of some small studios came to participate, and a series of excellent works such as "Simple Flight Simulation" and "Domestic Truck Simulation" emerged."
Lu Zhixing was stunned for a moment: "Wait, I've heard of these two games, aren't they still on the official platform's best-selling simulation games list?"
Professor He Cheng nodded: "Yes."
Those who didn't win the first prize were all on the best-selling list, but the ones who won the first prize died suddenly?this……
Professor He Cheng laughed and explained: "If you know what kind of game "Legend of Mecha" is, you will understand.
"Because this time is the driving simulator theme, "Mecha Legend" is a mech driving simulator!"
"Mecha driving simulator?" Lu Zhixing couldn't help being awed, "Then how to drive?"
Professor He Cheng explained: "This is the peculiarity of this game. Its designer specially designed a peripheral for this game. This peripheral is a completely self-designed operating device. It has a total of Divided into four parts:
"The left and right hands each have a rudder, and there are fire keys and other auxiliary driving buttons on the rudder; there is a control panel in the center, on which there are more than a dozen status lights, radio knobs and various function keys; there are three under the feet that look like game steering wheels. pedals.
"This device has more than fifty buttons, and the player uses both hands and feet, and even to activate the mech, you need to press five different buttons in sequence.
"The most outrageous thing is that if the mecha is damaged and is about to explode, the player must perform the ejection operation, otherwise the player's character will be permanently deleted as the mecha explodes.
"By the way, this machine costs 1600 yuan. If you don't buy it, you can't play this game."
Lu Zhixing was silent for a moment: "What Gao EQ says is that this is a genius idea that has surpassed the times."
Professor He Cheng laughed loudly: "Yeah, the saying of low EQ is that it's a bit whimsical!
"Of course, the sudden death of this game is not only due to these reasons. Although the designer has made a successful small-scale independent game, he has no management experience in large-scale projects.
"So, after receiving the 1000 million funds, he began to recruit a large number of people, but there were some problems in personnel control and project management, the research and development progress was slowed down, and many original ideas were not made. If it can be released in a hurry when the money is running out, the game itself is not considered perfect, and there is no extra money for publicity, so it is silently cold."
Lu Zhixing thought for a while: "But these things... If you are a senior game producer like Professor He, you can predict the design draft as soon as you see it, right?
"The investors in this game design competition, even if they don't understand the game, they should always find a consultant to check it out? How could they award No.1 to this kind of game?"
In Lu Zhixing's view, the failure of "Mecha Legend" is simply doomed.
Even if ordinary simulation games launch special peripherals, they will also provide players with other operating modes such as keyboard and mouse, handles, etc. How can they be directly bundled and sold like this?
What's more, the development cost of this project is high and management is difficult.Not to mention the game itself, just talk about which manufacturer to find for the peripheral console of this game, how to ensure quality control and other issues, it is enough for an inexperienced producer to drink a pot.
No matter from any point of view, this game is not comparable to other entries such as "Simple Flight Simulation" and "Domestic Truck Simulation".
As Professor He Cheng once repeatedly emphasized: cost control is the first lesson of game design.At least the cost control of "Simple Flight Simulation" and "Domestic Truck Simulation" is excellent, and the basic design is also a proven successful sample.
These can be seen intuitively from the design scheme.
No matter how you look at it, there is no reason for "Mecha Legend" to get No.1 in this game design competition.
"Professor He, is this what you said, the rules of this game design competition are rather special?"
Professor He Cheng nodded: "That's right, do you still remember what this competition is called?"
Lu Zhixing recalled: "Dream Building Game Design Competition."
"Yes, build a dream!" Professor He Cheng explained: "The original intention of this game competition is to build dreams for designers who have unconstrained imagination. Therefore, "Simple Flight Simulation" and "Domestic Truck Simulation" will be watched by the organizers. Come on, it's far less dreamy than "Legend of Mecha", so naturally it won't get No.1.
"Of course, these two games also received investment from other investors present. However, the sponsor of this competition, the rich second generation surnamed Li, still resisted all opinions and resolutely invested the 1000 million The bonus went to Mech Legend.
"After all, he paid for the 1000 million by himself. To whomever he wants to give it to, other investors can't say anything."
Hearing this, Lu Zhixing finally understood where the root of the problem was.
It happened on this rich second generation!
Among the many game design schemes that can really make money, accurately find the one that is "the most dreamy" and the easiest to waste money, and then pushed it to No.1 against the crowd?
I have to say, this guy has something.
Lu Zhixing asked: "Then dare to ask, who is this rich second generation?"
Professor He Cheng said: "Do you know Fuhui Capital? This is an investment company that started in Jingzhou, and they are present in many fields in China.
"This second-generation rich man, oh no, to be precise, he should be the third-generation rich man. His name is Li Rushan, and he is the only son of Li Chengyan, who is now the head of Fuhui Capital."
Lu Zhixing was surprised and said: "The background is really not small."
Lu Zhixing had heard of Li Chengyan's name.This can be called a bigwig in the investment world, and many emerging companies have his shadow behind him.However, judging from the reviews in the arena, although Li Chengyan is powerful, he is still far inferior to his father, Li Shi, the founder of Fuhui Capital.
After all, it is a legend in the investment world with an investment success rate close to [-]%.
Professor He Cheng said: "It's also very interesting to say.
"Li Shi, Li Chengyan, Li Rushan, the names of the three generations of ancestors and grandchildren were given by Li Shi. The original meaning, of course, is to hope that the future generations will be stronger and surpass themselves.
"From an ordinary stone to a huge rock, and then to a majestic mountain, just like Fuhui Capital, it continues to grow and develop.
"It's just that these talented entrepreneurs always encounter the same headache, that is, the succession of future generations.
"It's okay for Li Chengyan's generation. Although his talent is far inferior to his father's, fortunately, Fuhui's capitalists have a great career, and he is diligent and down-to-earth. With his father's guidance and the help of people around him, he can be regarded as taking over smoothly. Let Fuhui Capital continue to grow and develop.
"But when it comes to Li Rushan... something goes wrong."
(End of this chapter)
"Compare... special?"
Lu Zhixing felt that Professor He Cheng had something to say.
Professor He Cheng coughed twice: "Yes, this is a statement with a relatively high EQ."
Lu Zhixing is very curious, what is the saying of low EQ?The rules of this competition are weird?Clear brain circuits?The organizer is not a normal person?
Professor He Cheng took a sip of tea and said slowly: "It's so special, it's hard to explain clearly in a few words.
"By the way, this competition was held last year. Do you know which game won the first prize last year?"
Lu Zhixing: "I don't know, but I should have heard of it, right?"
However, when Professor He Cheng said the name slowly, Lu Zhixing looked bewildered and completely unfamiliar.
"This game is called "Mech Legend"."
Seeing Lu Zhixing's bewildered expression, Professor He Cheng laughed: "Have you never heard of it? It's normal if you haven't heard of it, because the game died suddenly after it was released, and it was so cold. It's normal if you haven't heard of it." .”
Lu Zhixing couldn't help but look back strategically, in awe.
You know, this game won the first prize last year, which means that there is a guarantee of 1000 million research and development funds, which is not a small sum.Moreover, the games that can be regarded by investors should not be much worse, so Lu Zhixing felt that he should have heard of the name to some extent.
Unexpectedly, a game that took such a large sum of money would die suddenly after it was released?
How is this done?
Judging from the name of the game, it seems to be a mecha theme.This theme is not popular in China, but as long as the quality of the game is decent, there should be some splashes.
Professor He Cheng explained: "This matter starts with the theme of last year's 'Dream Building Game Competition'.
"The theme of the dream building game competition is randomly selected, and the theme drawn last year was: driving simulation games.
"As a result, many excellent independent game producers, and even the heads of some small studios came to participate, and a series of excellent works such as "Simple Flight Simulation" and "Domestic Truck Simulation" emerged."
Lu Zhixing was stunned for a moment: "Wait, I've heard of these two games, aren't they still on the official platform's best-selling simulation games list?"
Professor He Cheng nodded: "Yes."
Those who didn't win the first prize were all on the best-selling list, but the ones who won the first prize died suddenly?this……
Professor He Cheng laughed and explained: "If you know what kind of game "Legend of Mecha" is, you will understand.
"Because this time is the driving simulator theme, "Mecha Legend" is a mech driving simulator!"
"Mecha driving simulator?" Lu Zhixing couldn't help being awed, "Then how to drive?"
Professor He Cheng explained: "This is the peculiarity of this game. Its designer specially designed a peripheral for this game. This peripheral is a completely self-designed operating device. It has a total of Divided into four parts:
"The left and right hands each have a rudder, and there are fire keys and other auxiliary driving buttons on the rudder; there is a control panel in the center, on which there are more than a dozen status lights, radio knobs and various function keys; there are three under the feet that look like game steering wheels. pedals.
"This device has more than fifty buttons, and the player uses both hands and feet, and even to activate the mech, you need to press five different buttons in sequence.
"The most outrageous thing is that if the mecha is damaged and is about to explode, the player must perform the ejection operation, otherwise the player's character will be permanently deleted as the mecha explodes.
"By the way, this machine costs 1600 yuan. If you don't buy it, you can't play this game."
Lu Zhixing was silent for a moment: "What Gao EQ says is that this is a genius idea that has surpassed the times."
Professor He Cheng laughed loudly: "Yeah, the saying of low EQ is that it's a bit whimsical!
"Of course, the sudden death of this game is not only due to these reasons. Although the designer has made a successful small-scale independent game, he has no management experience in large-scale projects.
"So, after receiving the 1000 million funds, he began to recruit a large number of people, but there were some problems in personnel control and project management, the research and development progress was slowed down, and many original ideas were not made. If it can be released in a hurry when the money is running out, the game itself is not considered perfect, and there is no extra money for publicity, so it is silently cold."
Lu Zhixing thought for a while: "But these things... If you are a senior game producer like Professor He, you can predict the design draft as soon as you see it, right?
"The investors in this game design competition, even if they don't understand the game, they should always find a consultant to check it out? How could they award No.1 to this kind of game?"
In Lu Zhixing's view, the failure of "Mecha Legend" is simply doomed.
Even if ordinary simulation games launch special peripherals, they will also provide players with other operating modes such as keyboard and mouse, handles, etc. How can they be directly bundled and sold like this?
What's more, the development cost of this project is high and management is difficult.Not to mention the game itself, just talk about which manufacturer to find for the peripheral console of this game, how to ensure quality control and other issues, it is enough for an inexperienced producer to drink a pot.
No matter from any point of view, this game is not comparable to other entries such as "Simple Flight Simulation" and "Domestic Truck Simulation".
As Professor He Cheng once repeatedly emphasized: cost control is the first lesson of game design.At least the cost control of "Simple Flight Simulation" and "Domestic Truck Simulation" is excellent, and the basic design is also a proven successful sample.
These can be seen intuitively from the design scheme.
No matter how you look at it, there is no reason for "Mecha Legend" to get No.1 in this game design competition.
"Professor He, is this what you said, the rules of this game design competition are rather special?"
Professor He Cheng nodded: "That's right, do you still remember what this competition is called?"
Lu Zhixing recalled: "Dream Building Game Design Competition."
"Yes, build a dream!" Professor He Cheng explained: "The original intention of this game competition is to build dreams for designers who have unconstrained imagination. Therefore, "Simple Flight Simulation" and "Domestic Truck Simulation" will be watched by the organizers. Come on, it's far less dreamy than "Legend of Mecha", so naturally it won't get No.1.
"Of course, these two games also received investment from other investors present. However, the sponsor of this competition, the rich second generation surnamed Li, still resisted all opinions and resolutely invested the 1000 million The bonus went to Mech Legend.
"After all, he paid for the 1000 million by himself. To whomever he wants to give it to, other investors can't say anything."
Hearing this, Lu Zhixing finally understood where the root of the problem was.
It happened on this rich second generation!
Among the many game design schemes that can really make money, accurately find the one that is "the most dreamy" and the easiest to waste money, and then pushed it to No.1 against the crowd?
I have to say, this guy has something.
Lu Zhixing asked: "Then dare to ask, who is this rich second generation?"
Professor He Cheng said: "Do you know Fuhui Capital? This is an investment company that started in Jingzhou, and they are present in many fields in China.
"This second-generation rich man, oh no, to be precise, he should be the third-generation rich man. His name is Li Rushan, and he is the only son of Li Chengyan, who is now the head of Fuhui Capital."
Lu Zhixing was surprised and said: "The background is really not small."
Lu Zhixing had heard of Li Chengyan's name.This can be called a bigwig in the investment world, and many emerging companies have his shadow behind him.However, judging from the reviews in the arena, although Li Chengyan is powerful, he is still far inferior to his father, Li Shi, the founder of Fuhui Capital.
After all, it is a legend in the investment world with an investment success rate close to [-]%.
Professor He Cheng said: "It's also very interesting to say.
"Li Shi, Li Chengyan, Li Rushan, the names of the three generations of ancestors and grandchildren were given by Li Shi. The original meaning, of course, is to hope that the future generations will be stronger and surpass themselves.
"From an ordinary stone to a huge rock, and then to a majestic mountain, just like Fuhui Capital, it continues to grow and develop.
"It's just that these talented entrepreneurs always encounter the same headache, that is, the succession of future generations.
"It's okay for Li Chengyan's generation. Although his talent is far inferior to his father's, fortunately, Fuhui's capitalists have a great career, and he is diligent and down-to-earth. With his father's guidance and the help of people around him, he can be regarded as taking over smoothly. Let Fuhui Capital continue to grow and develop.
"But when it comes to Li Rushan... something goes wrong."
(End of this chapter)
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