The Birth of the Hong Kong Island Family.

Chapter 124 [Active Cells] (Ask for a monthly pass!)

In mid-June, the 'crocodile shirt (CROCODILE)' flagship store opened in Queen's Road Central, Central.

Crocodile has been preparing for more than four months. It has its own design department, marketing department, etc., and has been committed to dressing the middle class in Hong Kong from the very beginning; before opening, it has already advertised on Lai's "Silver" radio station Language—Crocodile shirts started in 1911 and are committed to being Hong Kong's own clothing brand.
In the morning, the flagship store of Crocodile Shirts in Central has rolled out the red carpet and placed flower baskets, ready to welcome customers.

Lin Zhichao and Tang Caiyun specially came to attend the opening ceremony, and invited many friends to visit today, which can be regarded as Lin Zhichao's heartbreaking work.In fact, he himself is quite worried. The crocodile shirt was developed by the Chen Jun family in the previous life. Now that it is developed by Lin Zhichao, whether it can reach the height of the previous life, or even surpass it.

This is a test of Lin Zhichao's management level. Of course, Lin Zhichao implements more modern management systems, and he still guides the development of crocodile shirts as a consultant.

In terms of clothing styles, Lin Zhichao abides by the characteristics of the times, and does not stand out from the crowd, focusing on various shirts, trousers, and leather shoes; on the contrary, he has put a lot of effort into fabrics, services, and marketing for crocodile shirts.

"Lin Sheng, congratulations, you have added another career!" Li Zhaoji immediately came to congratulate.

"Haha, brother Zhaoji is also starting a new business, and we are all happy together." Lin Zhichao said happily.

Lee Shau Kee has already opened a hardware factory, which mainly produces tools (wrenches, pliers) and standard parts (bolts, nuts), etc., and exports them to the mainland.At this time, the mainland is a completely agricultural country, with heavy industry relying on Big Brother and light industry relying on Hong Kong.

Of course, some hardware may be produced in the Mainland, but after all, the supply exceeds demand, and it is extremely scarce; because of this, Lee Shau Kee in his previous life only entered this industry in 1952. After several years of development, he has also accumulated hundreds of dollars of wealth.

It's different now. Lee Shau Kee has a net worth of 20 Hong Kong dollars at the beginning of the year, and now he has entered this industry very early.So in this life, Sun Hung Kai may not have the Big Three.

After chatting for a few words, Hu Zhaochi, He Xiangmian and other Shunde fellows came to congratulate, Tang Zhongyuan, Tang Bingyuan, Li Gaofu and other relatives and friends came to congratulate, and the place became lively in an instant.

"I have only lived in the United States for less than two years. I didn't expect that we would have a young businessman like Lin Sheng in Shunde. I think it's hard work for those who are capable. You should at least be his vice president and make greater contributions to the chamber of commerce."

Hu Zhaochi was the chairman of the Shunde Chamber of Commerce in the 40s, the founder of Qili Foreign Trade Co., Ltd., and the founder of Baoyuan Trading Company, and concurrently engaged in real estate, trade, and tourism. , worked for Citibank (Citigroup) in 1919, and has a great influence in the Hong Kong business community.

Lin Zhichao said with a smile: "I think it is better for me to be a director. It is right to contribute to the chamber of commerce. As for the vice president, of course it is still a senior businessman."

In fact, he didn't want to be the president of a fellow villager or something, because such a regional color would be too strong, and it would consume too much energy.On the contrary, if he is the chairman of a certain industry, Lin Zhichao is more interested. His current state of mind also hopes to lead Hong Kong's industry and shipping to a place in the world as soon as possible.

"Haha, that's right. You are now engaged in real estate, shipping, industry, and clothing, but you are a busy person. We old guys have to pay more attention to the affairs of the chamber of commerce." Hu Zhaochi then said.

Everyone started chatting one after another until the opening ceremony officially started.

Then I led everyone into the store for a visit. When everyone saw that the collar and cuffs of the crocodile shirt can be changed, they all praised it, thinking that it would be very attractive to the middle class in Hong Kong.

"Why are there basically female shop assistants, and the shops in the store are all for men?" a friend asked.

As early as the 30s and [-]s, Wing On Department Store took the lead in recruiting female shop assistants in Hong Kong, so it is not uncommon in Hong Kong in this era.Of course, the clerks are mainly men, with only a small number of women.

Lin Zhichao explained: "Ladies, be more careful! Moreover, if men come to shop for crocodile shirts, if they like them, they can go to the fitting room over there to try them on, and then pay at the front desk if they are suitable."

"Something new!" Everyone praised.

The fitting room is definitely not new, but the layout and service of the whole store are all new, giving people a refreshing feeling, but not particularly obtrusive, because Lin Zhichao deliberately innovated in terms of decoration layout, but he also adhered to this era.

Soon, the guests who came to participate in the ceremony dispersed one after another, and the crocodile shirt officially welcomed an endless stream of guests.

I only heard a customer say while choosing clothes: "I heard about it on the radio, and the crocodile shirt has opened again. I liked this brand before the war, but it was confiscated by the Hong Kong government. I didn't expect to see the light of day again."

The sales girls are all from Lin Zhichao's line of sales skills, so they are naturally good at talking, but they don't overwhelm the guests.

"Mister is really a regular customer of crocodile shirts, and he knows so much about the history of crocodile shirts!"

The crocodile shirt deliberately downplays that it was founded by the Germans, only traces its history back to 1911, and emphasizes that it is a local brand in Hong Kong.

"Can I try it on?"

"Of course, there's a fitting room over there."

As guests came to visit, the cash register quickly checked out non-stop. Lin Zhichao knew that this wave of customers came here because they heard the radio station.To be a well-known brand, what you need is long-term word of mouth, quality, marketing, etc.As for the style, it is necessary to refer to European and American fashion, but also to follow the preferences of the local middle class.

For example, in Hong Kong now, men often wear shirts. As for shirts and T-shirts, they are not yet popular, and it is estimated that they will be in the mid-to-late 50s.

When he and general manager Zhao Mingyi came to the doorman, Lin Zhichao said: "The store in Kowloon will try to open in July, and then we will make up for the shortcomings in time based on the market feedback of the two stores."

Zhao Mingyi is the general manager of Crocodile Shirt, and he holds great power, but Lin Zhichao has a huge business after all, so it is impossible to keep an eye on the development of Crocodile Shirt.Therefore, Lin Zhichao would rather train the abilities of these managements than participate in the trivial matter of crocodile shirts.

Of course, once in a while as a customer, Lin Zhichao will be able to find areas for improvement by going to experience shopping a few times in person.At present, the crocodile shirts have good fabrics, excellent production, considerate service, and innovative decoration and layout. These four are the main directions.

"Well, no problem, that store is almost finished! We will also come to the store every day to accumulate more practical experience." Zhao Mingyi said confidently.

In his view, the boss has taught everyone a lot of business philosophy, and they should strictly implement it and look for more advantages.

As for performance, in the words of the boss, every satisfied customer is the best performance.In fact, what the boss means is that brands need to be accumulated.

"Don't disturb the store too much, especially put too much pressure on the store staff. You come to the store as customers to find problems, not the boss to teach the store staff and the store manager. If there is any problem, talk about it at the meeting, and then pass it on to the store manager and deputy store manager. .”

"Ok, I see!"

Lin Zhichao was worried that he would become the leader of later generations to check every three days, so that the people below only knew how to deal with it, and changed their original intentions.

Afterwards, Lin Zhichao took Tang Caiyun away.

"Husband, I feel like you have to take care of a lot of things a day, but each thing is so powerful." Tang Caiyun said admiringly.

She knew that the development of the Changjiang Garment Factory would be inseparable from her husband commanding the overall situation.Even Dongfang Textile has the shadow of its own husband.

This management ability can almost be said to exist like a god.

Lin Zhichao leaned on the back of the car and said: "It's all just talk on paper. In fact, like everyone else, I am doing follow-up development through concrete practice. Therefore, some things require my own hard work and then plan."

Tang Caiyun had an adoring look on her face, but she knew that her husband had a strong learning ability.

Seeing Tang Caiyun's appearance, Lin Zhichao said with a smile: "I am pulling you on many things at work now, and I also tell you that you can't forget it in retrospect. Moreover, in a few years, when the Yangtze River System becomes a group At that time, you have to go to work in the company."

Tang Caiyun immediately cheered up. Being a full-time housewife still felt a little boring to her.However, in the words of my husband, Hong Kong has been in a bad situation for the past few years, and the company has also been scattered, so there is no time yet.

"En." Then she whispered in Lin Zhichao's ear again: "Husband, I think I can conceive your child again, my body has recovered a long time ago."

Lin Zhichao patted Tang Caiyun's thigh and said, "I have a plan, don't worry!"

It is better to wait a year and a half, not only to protect Tang Caiyun's body, but also to enjoy her young and beautiful wife more.

Strange to say, Lin Zhichao had a guess, because Tang Caiyun's appearance was not damaged at all after giving birth, but it was even more attractive; the same was true for the skin on her body.

So he guessed that whether it is his saliva or his saliva, it may contain a kind of 'super active cell', which is very beneficial to the human body.

If so, that's a good thing, of course it can't be said.

the other side.

In a nearby tailor shop, the boss asked the employee who was acting as a scout: "How is it? What's the situation with this crocodile shirt?"

The employee said: "They use imported fabrics, and then produce a lot of clothes to hang in the store for customers to choose. In terms of price, it is relatively expensive. A shirt costs about 50 Hong Kong dollars, but if the collar and cuffs are worn, they can Replacement for the customer."

The boss immediately said: "It's so expensive, is there any order? Don't you need to measure your body width and height and buy clothes directly?"

The employee nodded and said, "Yes, they produce clothes of various sizes, and customers buy them after they try them out. After a while, there will be a lot of sales!"

The boss immediately said in disapproval: "You have to measure it to find out whether it fits or not. People who can afford high-end clothes will buy a set casually. I think this crocodile shirt is not long. It is not as cheap as the ready-made clothes in the store. It doesn’t fit like our custom tailors.”

The employee doesn't speak up, he thinks it's good to shop like that.

At the dock in Hong Kong, Lin Zhichao and his family are waiting for Victory's turn to arrive at the port. There are telegraph machines on large cargo ships, and telegrams can be sent within hundreds of kilometers.

If the fleet becomes large, the telegraph machines on each ship will be used to form a huge information network. In this way, the telegraph room at the Hong Kong headquarters can know the situation of merchant ships around the world and make unified dispatches.For example, if it is notified that there will be a big storm in a certain sea area, then an experienced captain should look for the nearest safe haven as soon as possible.

"Here we come, the Victory Wheel has entered the port!"

A sharp-eyed senior executive of Global Shipping shouted happily.

Everyone looked into the distance one after another, showing excited expressions. The Victory Ship was bigger than the Liberty Ship, and it looked newer, like a brand new cargo ship.

As the big ship gets closer, the huge size of the Victory Wheel is finally clearly displayed in front of everyone's eyes. It is painted with the "Global Shipping" logo, which shows the strength of global shipping.

Some workers at the dock also saw this scene.

"Which foreign company's big ship is that, it's so majestic!"

"Boy, didn't you see the logo of Global Shipping on it, which means that the boss is Lin Zhichao."

"Lin Zhichao? Is that the boss of the two Liberty Ships?"

"It's him! I didn't expect that we Chinese can have such a powerful ship owner. This ship must have more than [-] tons."

For a while, the people on the pier were also talking about it.

Although Lin Zhichao deliberately kept a low profile, he would not keep it completely secret, so it was necessary to paint the logo of "Global Shipping" on the ship.

What's more, when he has more ships, who can count how many ships he has.

Tang Zhongyuan said to Lin Zhichao from the air: "You have a cargo ship of nearly 5 tons, and the business pressure is very high, right?"

If you have a ship but no orders, don't you get angry!

Lin Zhichao said with a smile: "The business has stabilized! The first two ships are already on the right track. I plan to go to Japan to sell the two newly purchased ships and lease them out according to the deadline."

Tang Zhongyuan nodded. He doesn't understand shipping, so he won't judge the pros and cons of this business method without authorization.

After a while, everyone boarded the Victory Ship and were warmly welcomed by the crew led by the captain.

Lin Zhichao shook hands with the foreign crew one by one, and arranged for the executives of Global Shipping to entertain them in Hong Kong. Once the sailors landed, they only wanted to have fun. After all, after so many days at sea, something went wrong.

As for the seafarers of the global shipping, they are naturally not qualified yet, and the monthly salary is one hundred Hong Kong dollars, which is not so chic.Of course, although the salary of global seafarers is only 100 Hong Kong dollars, after all, food and accommodation are included on board, so they are also a high-income group in Hong Kong. If they save money, they can save a lot in a year.

Afterwards, Lin Zhichao also encouraged the sailors of Universal, encouraging everyone to make progress, instantly ignited everyone's enthusiasm, and wished to contribute to the company immediately.

Seeing these details, Tang Zhongyuan and other relatives and friends were secretly amazed. They found that Lin Zhichao liked to personally motivate the employees at the bottom, and he was very charismatic.

It's a technology!
Later generations call it painting cakes, and Lin Zhichao has always insisted on painting cakes for employees.Of course, the pie he drew will indeed exist.

In the afternoon, Lin Zhichao held a meeting with the management of Global Shipping to discuss the matter of its four ships.

At the beginning of the meeting, Lin Zhichao said: "If we use the 'Gold and Silver' to combine our two fixed routes, that is, Tokyo-Hong Kong-Southeast Asian ports-Australia, the remaining three ships will be leased for half a year. Is the route feasible?"

Jinyinhao is the 8600-ton cargo ship named Jinyinhao. Of course, this is a Chinese name, and the hull is usually printed in English.

Because doing business outside, English is the best.

The management at this time understood the benefits of a long-term lease, so naturally they would not object to the boss's arrangement.

Gao Qiqiang said: "Shipping is becoming more and more prosperous now, especially the Japanese economy has begun to develop, and the shipping business has greatly increased. Therefore, almost [-]% to [-]% of the shipping status can be achieved on fixed routes, and there is no need to worry about no cargo orders."

As early as the end of 1949, the Japanese economy had already begun to receive support from the United States, and the chaos itself was almost over.

Lin Zhichao nodded and said, "In this case, I will try to rent out all three ships for half a year this time. When the shipping situation is more prosperous, we will consider the next operation."

No one asked any questions, so they settled down.Next, it is time to arrange the formalities of the 'Jinsheng' and 'Gold and Silver', and try to get them all in place by the end of June.

As for the seafarers, the second batch of seafarers in Global Shipping has been trained for three months, and all of them just joined the post.

As for the purchase of new ships, Global Shipping still has the final payment not repaid, and it will not be able to pay for it for a while.

Later, Lin Zhichao said to Gao Qiqiang: "How is your Japanese literature?"

Gao Qiqiang immediately said honestly: "I guess it's not good, there are still some difficulties in direct communication!"

Lin Zhichao said: "Well, if you deal with the Japanese more, you will naturally become proficient. You and I will go to Japan with me next week. After global shipping, the business will mainly depend on small Japan. With the support of the Americans, their economy will only get better. The better it is, but Japan is small and has a large population, so it has a great demand for shipping. Japan is strict with foreign exchange, and it may not be possible to buy ships in time, so it must be very enthusiastic about chartering ships.”

Japan has strict foreign exchange management and has already formulated strategies in the late 40s.Although the chartering contract is a long-term contract, the payment is made every month, so this makes Japan very enthusiastic about chartering ships.

Of course, Japan itself will also have a lot of ships, but it cannot meet the growing economic needs.

"Okay," Gao Qiqiang said seriously.

Other executives took the boss's words to heart one after another, because this may be the outline of future operations.

To be honest, everyone still has some reservations in their hearts. The boss has such strong funds that he should buy a few thousand tons of medium-sized ships and run a one-way charter. This will definitely be more profitable.

It is obviously not a good idea to buy a large ship of [-] tons now.

Whose idea is better?
Everything will be revealed within a year!
(End of this chapter)