The Birth of the Hong Kong Island Family.

Chapter 146 [Give it to you, brother]

"Boss, Crocodile has opened another store on Wellington Street, and it will open this Saturday!" A staff member hurriedly found Chen Jun and reported the news.

When Chen Jun heard this, he was very surprised, the opponent reacted too quickly.

Afterwards, he asked: "So fast, is it a store that has been opened in a hurry to deal with us?"

He thought of this possibility, but in front of the rich and powerful Lin Zhichao, he was already timid before fighting.

The clerk said: "I took a few glances from the outside, and found that the interior decoration is similar to their main store, and it will not take a month or two to fix it. Instead, they started to advertise a lot and held a 'first anniversary' event—— [-]% off for two pieces, [-]% off for three pieces.”

Chen Jun gasped, he was in this business, and he knew that if the three items were discounted by [-]%, the profit would be very high.

If it were him, he would not have the strength to engage in such activities.

He also finally understood why the fellow villagers gave Lin Zhichao such a high evaluation, that is, this person is very good at doing business.

He has only been in business for a week, and others have already attacked with a series of targeted measures, overwhelming him.

Originally, the 'Lion King' clothing was suspected of plagiarism. It was a replica of the 'Crocodile Shirt'. Naturally, the business was not as good as the genuine one, especially when the genuine one was already well-known.

Now it's good, and being targeted, Chen Jun has already thought of the situation where the "Lion King" is struggling to survive.

"What news did you get?" Chen Jun couldn't help but asked again.

He was very worried, and the crocodile shirt made one move after another, which made the Lion King unable to cope.

The clerk thought for a while, and then said, "Boss, did you listen to RTHK's advertisement last night?"

Chen Jun said: "Crocodile shirts are often advertised on Hong Kong Radio Station, of course I know."

He couldn't help being envious. Crocodile shirts are not only rich and powerful, but also good at selling them.Within a year, it became well-known in Hong Kong and became the first choice for many middle and high-class people.

The more this is the case, the more he feels that this is a huge market.In the future, there will be more and more middle and high-class people in Hong Kong, and it is impossible for one company to occupy this market.And now that he's involved in running the 'Lion King' with all his heart, he must be the one who wins in the end.

After all, in his opinion, human energy is limited, and it is impossible for Lin Zhichao to pay attention to a small clothing brand all the time.

The employee said: "But they suddenly changed the advertisement, which surprised me!"

Chen Jun asked: "What kind of advertising words should be replaced? Isn't it good?"

The clerk nodded and said: "Now I've replaced a bad advertisement, at least I think so. The advertisement says 'I only shop for crocodile shirts twice a year, and I get something new every time', you Listen, isn't this pushing customers outside, in case others want to shop more!"

After Chen Jun pondered, he felt that the advertising words would not be so simple.

He suddenly reacted, and then said: "This is their brilliance, 'I only shop for crocodile shirts twice a year', which means their quality is very good. And Hong Kong's clothes are only divided into two seasons, one-time purchase It’s enough for one season, isn’t it just a year without buying clothes.”

One move after another made Chen Jun suddenly bald. He originally wanted to compete for the number one local clothing brand in Hong Kong, but now he thinks about how to survive.After all, in this era, there is not much room for Hong Kong brand clothing production.

The crocodile shirt has so many clever tricks, and Chen Jun's pressure doubled for a while.His first reaction was to hold an event, but then he found out that an event without a name would be laughed at as a mere imitation.

In the end, I had to give up.

Xing Tao lost the lawsuit and paid 1000 yuan to other people to settle the matter. Moreover, the 'Cartelo' brand died before it was born, which caused a lot of reputation loss.

Hong Kong's The Lion King has just launched, and it has also suffered a series of blows.

Hey!
Chen Jun always felt that all this should belong to him, but he did not expect that it belonged to others in the end.

Saturday.

The crocodile shirt on Wellington Street officially opened, and customers who had been informed in advance flocked to the store, and soon there was even a long queue at the door. This is something that has never happened in Hong Kong.

A reporter quickly licensed to record this extraordinary event.

"Is there any mistake? I have to wait in line to buy clothes. Is there no clothes in Hong Kong?" Someone complained.

Although he was complaining, he didn't intend to leave at all. The reason was simple - there were advantages to take advantage of.

He only needs to shop for 'crocodile shirts' twice a year, and he can get a [-]% discount if he buys all of them for one season at a time; this saves a lot of money, and he still wears high-end brands and imported fabrics.

Hong Kong people like to settle accounts, want to wear mid-to-high-end clothes, but want to save money.It is precisely because of this psychology that crocodile shirts can quickly occupy the market.

"There is a discount today! You can get 40% off if you buy three items, and you can wear famous brands. With the [-]% off, you can save [-] yuan. It doesn't matter if you wait a few minutes, it's Saturday anyway." Someone answered this question .

Crocodile shirts are suitable for people with a monthly income of more than 150 yuan. In fact, it does not necessarily have to be middle and high class, because many people in Hong Kong like to wear Western styles, which is conducive to improving social status and progress.So even if the salary is only 150 Hong Kong dollars per month, many people would rather spend 150-200 to buy a set of crocodile shirts - shirts, trousers, leather shoes.

After putting it on, my confidence immediately increased.

"I'm going to have a cup of tea, let's take a look!" A customer in front suddenly said intentionally.

The customers behind were immediately overjoyed, thinking that if you went to drink tea, I will advance one place, and you will have to line up again when you come back.

A fool!
In fact, there are many such fools, and they are all ranked first.They all found reasons to leave temporarily, and after a while they queued up again.

At this time, the long queue has reached nearly a hundred meters. Although the speed of putting them in is still very fast, the queue is still increasing.

For a while, more people who passed by paid attention.

"Alligator Anniversary!"

"[-]% off for [-] pieces"

It was very lively for a while.

Chen Jun, who was standing not far away to investigate the enemy's situation, already had a stiff face.He didn't expect that the business of crocodile shirts is so good, is it because there are too many rich people in Hong Kong?
According to the information inquired by his staff, there were long queues in all three stores of Crocodile shirts, and people lined up to send money.

"How is the Lion King not as good as a crocodile shirt?"

late at night.

Lin Zhichao is still working overtime at Uniqlo clothing company, he is waiting for the results of the first day of the 'Crocodile Shirt' event.The cost of this activity is very high. If it is not effective, it will lose money.

In later generations, the rent of a shop in Hong Kong is several million or even tens of millions a year. Lin Zhichao has always wondered whether the tenants are not losing money?

It was only later that Lin Zhichao discovered that it doesn't matter that the prices in Hong Kong are high, the important thing is that the pace is frighteningly fast.For example, in a small restaurant, there are crowded people eating, a table has to be shared, and the guests will leave automatically after eating, and let others, without any delay.

The same is true for clothing stores, with a lot of traffic.

Because of this, the service can't keep up. The smaller the store, the better the business. Almost all the bosses and shop assistants look like they hate each other.

It has already begun to emerge in this era. Many shops in Central have a very good business, and the population is too dense.

"Boss, I have calculated it. The turnover of the Queen's Road flagship store is 3.52 Hong Kong dollars, the turnover of the Tsim Sha Tsui store is 2.35 Hong Kong dollars, and the turnover of the Wellington branch is 2.82 Hong Kong dollars. The three stores have a total of about 700 transactions."

Lin Zhichao said with satisfaction: "Yes, this result is worthy of this large-scale event!"

Zhao Mingyi and the others also showed smiles. Everyone was very busy today, so everyone in the office went to the store to help, even the designers went to the scene, leaving only a few people to stay in the company.

"It can be regarded as small profits but high sales. The important thing is that after such an event, more people know about our 'crocodile shirts', and the brand name has increased." Zhao Mingyi said.

He couldn't help admiring his boss, who built an influential clothing brand in just one year.

As everyone knows, all of this is a dimensionality reduction blow.

"It's still the same old saying! Branding is a long-term and lasting thing. Usually, we should attach great importance to customers' opinions and almost always keep our original intentions. In this way, crocodile shirts will become a big tree in the sky after decades."

"clear."

Think about a clothing brand (crocodile shirt), which could have a market value of more than one billion Hong Kong dollars in the 80s, and during this period, it also brought a lot of dividends to the founders and shareholders.Including the later representative casual clothing brands such as Giordano, they are all worth more than one billion or even higher.

This shows that a small Hong Kong brand has a bright future.

Of course, Lin Zhichao can use the crocodile shirt clothing brand to develop and buy shops or even buildings at the same time. This is the best way.

Finally, Lin Zhichao said, "Manager Zhao, have you made arrangements for the people in the office to work overtime tomorrow?"

Zhao Mingyi nodded and said, "It's all arranged, and everyone has no objections. After all, the company promised to double the salary."

"Okay, then pack up and get off work!"

Office workers in Hong Kong still have weekends and holidays. Of course, the boss can let you work overtime, and some bosses don't even pay overtime pay.

For Lin Zhichao, he still attaches great importance to employee benefits.Overtime work is unavoidable. Hong Kong's pace is fast, but the overtime pay that should be paid should also be paid.

in the car home.

Lin Zhichao is still thinking, this year Crocodile will use the funds in the account to buy the first and second stores.Although these prosperous shops will inevitably be demolished in the end, it is obvious that even if they are demolished, the price can still buy a shop in the same location, and there are even some leftovers.

Buying 1 or 2 shops a year and buying a small or medium-sized commercial building in ten years will not only not affect the development of crocodile shirts, but will speed up the development and heritage of crocodile shirts.

The reason is simple, shops can collect rent and reduce costs, and commercial buildings can be said to be a very good investment.

The next day, the weekend.

Several newspapers published relevant news about the anniversary of the 'crocodile shirt'. It was the first time that Hong Kong citizens heard that there was a long queue to buy clothes.

Therefore, 'Crocodile Shirt' has done a lot of advertising for free, and its popularity has increased again.

The tea restaurant in Central began to welcome customers very early, and a group of businessmen gathered together to talk about current affairs, Z Bureau, etc.

Liao Baoshan, Chen Weilan and others also gathered together.

"Let me just say, Lin Zhichao will definitely bully people. As soon as the Lion King opens, the crocodile shirt will take revenge." Liao Baoshan pointed to the news in the newspaper, and said to her companions with an expression that I knew.

Everyone had also heard about this incident, and when they read the news in the newspaper, they immediately gasped.

Everyone admired Lin Zhichao's business methods, and good bridges (smart tricks) came one after another.

Chen Weilan said: "This Shunde native Biaoqing has already left behind you, a Chaoshan native Biaoqing."

Liao Baoshan could only smile wryly and said: "It is obviously inappropriate to compare me with him now. He is now a celebrity of HSBC, and is regarded by the business community as 'Ho Tung Second', the next leader of Chinese businessmen. There is no comparison! "

In the past, he still had the desire to win, but since he learned that Lin Zhichao was in the shipping industry and achieved great results, he has already extinguished the idea of ​​comparison.

Back then when everyone speculated in gold together, he was able to beat Lin Zhichao, and he also made a lot of money.As a result, the gold faded, and Liao Baoshan could only work hard in the bank, but it was obvious that there was not much progress.

But Lin Zhichao was amazing, and quickly put himself into shipping, and became bigger and stronger.

Companions discussed:

"It is said that Lin Zhichao's fleet is already comparable to Xu Aizhou's fleet, with seven or eight [-]-ton ships, very impressive."

"Relying on HSBC, of ​​course we have strength. I haven't heard of HSBC lending to shipowners. Lin Zhichao is really capable."

"That's right! In two years, I'm afraid he will be named a Justice of the Peace, otherwise why would he be doing charity in Tsuen Wan?"

"It makes sense, this speed of development is faster than that of the old family."

"Do you think this Lin Zhichao will lead the Shunde Chamber of Commerce to exceed the influence of our Chaoshan Chamber of Commerce?"

Liao Baoshan said: "He is on the top line, likes to deal with the British, and doesn't like JC and clubs. But you can't underestimate his influence. His shipping company and industrial company have 2000 people under his command. When you sneeze, the industry shakes."

The main influence of Hong Kong Chaoshan Chamber of Commerce is in the Chinese circle, and it is concentrated in JC and associations.In fact, the Chaoshan Chamber of Commerce is in the upper class in Hong Kong, so it is not a cast member.After all, many current Chaoshan bosses have not risen yet.

Moreover, for example, Zhou Junnian and Zhou Xinian, the big bosses of the Executive Bureau of the Legislative Council, are all from the Dongguan Gang, and even Liu Fu, the inspector of Zonghua, is also from the Dongguan Gang.So the Chaoshan Gang at this time is not a big force at all.

As for clubs, they are all rich people's toilet paper. In Lin Zhichao's eyes, they don't even count as toilet paper.

There are also many Shunde businessmen in Hong Kong. With only one district and county level, many rich people flock to it in later generations, which is remarkable.

Chen Weilan also smiled and said: "Don't talk about him, he is only interested in the British, how can he run a chamber of commerce."

Lots of echoes!
If Lin Zhichao heard this, he would probably be in the dark.

This is just like the "richest man Wang" and "Cao Shoushan" in his previous life. What Lin Zhichao pursues is "helping people with industry" - solving more unemployed people and giving employees higher salaries and benefits. This is where he feels that he has a clear conscience.People like Chen Weilan pay attention to forming cliques, speaking out for China, and making regular donations.

Everyone is talking about 'goodness'. As for whose kindness is better, there are opinions from the public.

Liao Baoshan still didn't speak ill of Lin Zhichao, the two had worked together for a while, and now he admired Lin Zhichao.What's more, he actually doesn't like to over-participate in too many chambers of commerce, just make money, and what to do with those things (JC, associations), he will never be on the stage for a lifetime.

Lin's bungalow.

Lin Zhichao also saw the news in the newspaper and showed a smile. He took over the crocodile shirt, killing three birds with one stone.

First, you can get involved in clothing brands very early and earn huge profits.

Second, the Chen Jun family was suppressed.

Third, it further suppressed the Lin Baixin family.

Whether it is Chen Jun or Lin Baixin, they are all Chaozhou merchants, and Lin Baixin later became a representative of Chaozhou merchants.

Coupled with the fact that Lin Zhichao took Li Chaoren's opportunity again, his carelessness lowered the two representative businessmen from Chaoshan to several levels.

Will China's No. [-] Chamber of Commerce be given to tide merchants in the future?
You know, when talking about tide merchants in the previous life, Li Chaoren must be the first one mentioned.

If it continues to develop like this, with Lin Zhichao propping up the "Shunde Chamber of Commerce", even a small district and county in Shunde can also support the No. [-] Chamber of Commerce.

In the future, if I support a few younger brothers from Shunde, they can be regarded as "Oriental Jews"!
In fact, Lin Zhichao is not targeted, he does everything according to his own career needs.

What's more, Lin Zhichao doesn't like regional titles and reputations. He prefers to be a "world businessman" and a guest of leaders of various countries.

Of course, he can be high-profile, but his children and descendants must be low-key, and control the wealth of an invincible country.

Lin Zhichao's idea is that cultivating more outstanding children is his greatest security guarantee.

"Brother Zhichao, what are you thinking?" Xu Caiying and Tang Caiyun approached at the same time.

Lin Zhichao put down the newspaper, and immediately said: "I was thinking about having more children, Caiying, you should also contribute!"

Xu Caiying immediately said: "Then you are kind! Every time you call others to eat, I don't know if it is true!"

Tang Caiyun said with a smile: "This girl, she has already believed it, so she's still pretending!"

"elder sister!"

After teasing a few nasty jokes, everyone quickly shut up, and someone came up and called everyone to have breakfast.

It was Lin Xin'er, the girl, she was already graceful, like a beautiful girl.

"Brother, the two sisters-in-laws are having breakfast, and they are still in love!" Lin Xiner said with a smile.

Xu Caiying immediately teased: "Hey, what a pretty beauty, do you have a date?"

Lin Xiner blushed and said, "No, I want to concentrate on my studies and get into a good university!"

Xu Caiying teased her younger sister in surprise, and said, "Then what? Do you want to repay your brother's kindness in nurturing you and come to work in the family business? If you come to Universal, do you want to call me the boss?"

Lin Xiner was stunned and numb at once. She felt that she studied hard by herself, but in the end she could only become a migrant worker for this sister-in-law who didn't like to study.

It was Lin Zhichao who took care of his younger sister, got up and came to Lin Xiner, grabbed her shoulders, and said kindly: "Don't listen to Caiying! As long as you can do it, how can you be a part-time worker in the future? My brother will give you a big hotel." shares."

"Brother, I don't want it!"

"Silly girl, let's go and have breakfast!"

Tang Caiyun and Xu Caiying happily followed. How could they care about Lin Zhichao's words? After all, Lin Zhichao is only a younger sister, and petting is inevitable.What's more, neither of them knew what the hotel was!

And Lin Zhichao didn't lie to deceive children.

He already planned to let Lin Xiner study abroad and study hotel management, and then work in his own 'Shangri-La Hotel Group'.If she has the ability, the shares are naturally no problem.

The premise is that there is real ability!
(End of this chapter)