The Birth of the Hong Kong Island Family.

Chapter 196 [Real estate hegemony]

"What, the Yangtze River Plastic Factory has allowed more than a dozen businessmen to visit the factory?" Li Jiacheng said to his cousin Li Shulin in surprise.

Li Shulin nodded and said: "Yes! Originally, the skilled worker refused to share some information, but he let it go because of this matter, and he also asked for a favor fee of 300 Hong Kong dollars. The important thing is that the information is not a lot of!"

Li Jiacheng looked at the summary of the information in his hand, and felt a little uncomfortable. He originally wanted to be the first wave of plastic flower manufacturers; but now, the Yangtze River Plastic Factory is open to more than a dozen factories, which means that even if he produces plastic flowers, it will not be too late. It will face fierce competition; then, with the strength of Changhe Plastic Factory, there is no advantage at all.

"Are there mostly merchants from Shunde?"

"I don't know about this, but it should be like this!"

Afterwards, Li Shulin asked with concern: "Cousin, is this information useful? If it's not useful, I'll go find that worker!"

Li Jiacheng said: "Of course it is useful! We should be able to master the technology of plastic flowers soon, at most two or three months. By then, the company's debts will be almost paid off, and we can try to make plastic flowers while operating the original products." .”

He didn't express the worries in his heart, for fear of affecting everyone's morale.

Plastic flower is a good industry, but currently there is a super factory called Changjiang Plastic Factory, and a group of Shunde businessmen's factories; therefore, his factory has to face great competition and can only become a small factory among many plastic factories. There is no advantage.

Of course, Li Jiacheng didn't think too much, as long as he could make money, it was better than the current production of some simple products.

the other side.

Li Gaofu approached Lin Zhichao and proposed that he also wanted to produce plastic flowers.

Lin Zhichao smiled and said, "What do you think? It's not that simple to be a factory. You're used to making quick money. I'm worried that you don't have that patience!"

Indeed, Li Gaofu's business has always been a "high risk, high profit" industry. Now that he is a plastic flower factory, in fact, he may not be able to make money from wigs; however, the plastic flower industry is larger and can accommodate more funds. Come in.

Li Gaofu said seriously: "In the past two years, I haven't actually made much money - there is almost no business in foreign trade, and the mainland has not allowed private ownership in the past few years; the efficiency of Eastern traders is far worse than before. They have to overhaul once, and they will earn money in two years. 40 Hong Kong dollars; the real estate rent is stable, but the income is not very high. Therefore, I want to earn more business and develop in a diversified way!"

Because he knew that Hong Kong's residential buildings would be developed to high places, none of his properties were moved.But he didn't know how to develop real estate, so he planned to see how Lin Zhichao did it first, and then he learned how to do it.

However, no matter what, Li Gaofu's net worth looks like seventy-eight million yuan, and he has become a huge fortune.

Lin Zhichao said: "Okay, then you should hurry up and prepare, recruit two plastic talents, and then go to the Yangtze River Plastic Factory to inspect together. But there is one thing, some core technologies will not be told to you, it is up to you to explore, because each company's Key technologies such as color matching will be different, which will benefit the development of the entire industry. This is the case for everyone, and even others are only allowed to receive inspection visits. You can ask some questions and conduct multiple inspection visits. "

Li Gaofu said: "I understand! If it's like this, I still can't handle it, which means I'm not a factory material."

Lin Zhichao nodded!

In the field of plastic flowers, Changjiang Plastic Factory has established a dominant position, so there is no need to worry about competitors.What he did was nothing more than following the flow of favors.

In Cheung Kong's office, Lin Zhichao and Tang Caiyun shared a desk.

In fact, the time that both of them have been in the company is not very much. After all, Lin Zhichao has several three group companies, and occasionally has to go abroad for a long time; as for Tang Caiyun, she puts her family and children first, and her career is just an adjustment.

"I plan to inject 2000 million Hong Kong dollars into Cheung Kong to purchase land and old buildings as land reserves." Lin Zhichao leaned on a chair and said to Tang Caiyun next to him.

Although Tang Caiyun has positions in Changjiang Industrial and Changjiang Industrial, in fact she basically only works in Changjiang Industrial, and rarely crosses the sea to work in Changjiang Industrial Group.

There are also advantages to being familiar with a group's business, that is, more proficiency and specialization.

Tang Caiyun immediately leaned over and said with concern: "Last year the land really increased by 50%, and this year I have lost money!"

Lin Zhichao said with a smile: "Business is not calculated in this way. Maybe the land in 30 or [-] years will be dozens of times more expensive than today, so do you think it is still a loss if you buy it now? So, don't worry about temporary gains and losses. As long as the funds allow, And the market happens to have suitable targets, and they can buy properties.”

Tang Caiyun immediately nodded in response. Although she has been working for several years, she is actually a primary school student in real estate.

But in the next few years, she will learn a lot of practical knowledge about real estate.

After a while, Hu Zhaoxu walked in.

Lin Zhichao said to him: "I will inject 2000 million Hong Kong dollars into Cheung Kong to purchase land and old buildings. Then you inquire about the news in the market. The company no longer prefers large-scale land, but small land and properties. It is under consideration. For example, we purchased one or two adjacent tenement buildings in Causeway Bay, but it occupies a small area, so we can patiently purchase surrounding properties and merge the buildings. In short, our land and The old building is not to be developed immediately, but to be used as a reserve land."

Hu Zhaoxu nodded, and then asked, "Boss, is the commercial land in Central still under consideration?"

If it is a commercial land in Central, the capital of 2000 million Hong Kong dollars can only buy less than three places, depending on the location and size.The Pedder Street land purchased by Lin Zhichao in 1953 is currently worth more than 1500 million Hong Kong dollars (2.6 square feet).

Lin Zhichao then smiled and said: "I'm still considering it, but I can inject another capital. In short, I need to buy a lot of land and properties. But there is one thing, that is, don't show eagerness, you will only buy if you are suitable. You will Goals, report to me, I will tell you whether to buy or not, if you buy it, talk about it; even if I am not in Hong Kong, I will contact you by phone.”

Hu Zhaoxu nodded and said, "I understand! Land prices rose sharply last year. The price of Tsim Sha Tsui business district has reached as high as 130-140 Hong Kong dollars per square foot. If Tsim Sha Tsui is to the north, it is slightly cheaper; residential land in Yau Ma Tei, Mong Kok, and Sham Shui Po At 50-70 Hong Kong dollars per square foot, the land in Causeway Bay is only 70-80 Hong Kong dollars per square foot. The land in Central has risen the fastest, and the commercial and hotel land has risen to 600 Hong Kong dollars per square foot.”

It's just the price of the land, if there are properties on it, it will be more expensive.

Lin Zhichao said with a smile: "This is just the beginning. There is still a 40-50% increase this year, and it will continue to increase next year. The development of Hong Kong's current industry is bound to drive the development of real estate. For Cheung Kong, the ups and downs It doesn’t matter, anyway, we don’t operate in debt.”

Hu Zhaoxu nodded, and then walked out the door energetically, thinking of going to the market to do something big.

Then, Tang Caiyun asked formally: "How to judge the development prospects of the land?"

Lin Zhichao said: "Then let me tell you! In the commercial field, Central is currently the only one, but with the economic development of Hong Kong, there will be a 'prosperity moving eastward', and the commercial center will gradually develop to Wanchai and Causeway Bay; as for On the Kowloon side, Tsim Sha Tsui will undoubtedly be a commercial center, and may be planned as a tourist area in the future, because the cruise ship pier is there. In terms of housing, there are actually development prospects, with such a large population, Hong Kong and Kowloon will become a prosperous area sooner or later.”

Tang Caiyun heard the words, and said playfully: "That is to say, as long as it is land, it has potential for development!"

The implication is that after you talked for a long time, you summed up a sentence.

Lin Zhichao smiled and said, "There is always a sequence of development, but what you have concluded is indeed reasonable. Everyone is eager to have tiles to cover their heads, so real estate will eventually become the core of the global economy. Real estate is hegemony. Our Lin family In the future, we will focus on real estate as a core industry.”

Tang Caiyun was shocked, it turned out that her man attached so much importance to real estate, she always thought that shipping was the most important thing!

A month later.

Lin Zhichao came to a villa in Los Angeles to date Audrey Hepburn, of course Hepburn's mother Ella, and their child Lin Ruidong.

As soon as the two met, they ignored Aila and Lin Ruidong. They had already kissed from the stairs to the second floor of the villa, and then sparks collided.After all, the two haven't seen each other for more than two months, so naturally there are too many exchanges happening.

It was not until two hours later that Lin Zhichao walked down the stairs with Audrey Hepburn in his arms.

Aila protested: "You can't worry about me, an old man, the floor is almost collapsed by you. God, Lin, you are really amazing. Is it true that your yellow body is stronger than our white body? Strong? Back then, Audrey's father was not one-third as strong as you."

Audrey Hepburn took her son, lifted her blouse and began to feed her.Because the taste was not delicious, Lin Zhichao was not very interested, so Lin Ruidong's rations were sufficient.

Lin Zhichao sat on the sofa, crossed his legs, and said, "If I didn't have a good body, Audrey Hepburn would not follow me."

Audrey Hepburn immediately added: "He is excellent in many aspects. I don't just like his body." In fact, the physical aspect must account for a large part of the reason, but she is just embarrassed.

Ella looked at Lin Zhichao and found that this Chinese man was very attractive. Apart from being very rich, he was also a man of knowledge and talents.

"In any case, it's best not to make your relationship public!"

She could see clearly that the relationship between her daughter and Lin Zhichao was public, and the greatest pressure was on her daughter.The main reason is that Lin Zhichao is a married person, and his daughter can only be regarded as a lover, let alone have a child.

Of course, even if there are some gossips, it doesn't hurt. Who doesn't have a gossip among celebrities!

At this time, Audrey Hepburn said: "I have decided to quit the showbiz indefinitely and return to my family. So, I don't care what!"

After having a son, Audrey Hepburn has no memory of the showbiz.

Ella objected at this time, saying: "Isn't this decision too risky! Men will change their hearts!"

Halo, this baroness has been exerting some negative energy on Lin Zhichao and Audrey.Of course, as the mother of Audrey Hepburn, it is understandable for her to consider her daughter.

Lin Zhichao said at this time: "Why should I change my mind, Baroness? Do I need to change my mind?"

It means, I can marry three wives and four concubines, why change my mind!

After some confrontation, Ella could only calm down.Of course, she also talked about it, but she didn't actually do anything. Instead, she helped Audrey Hepburn take care of the children, and the three generations of grandparents and grandchildren depended on each other.

Audrey Toy Company.

Lin Zhichao and Audrey Hepburn attended the company meeting as partners.Since Barbie dolls need to be recognized by Americans, Lin Zhichao simply delegated power to the management team headed by 'Rich'.

In the meeting room, Rich said: "The day after tomorrow, Barbie dolls will officially appear at the 'New York International Toy Fair', with the theme - a role model for girls. Through this channel, we will get orders from major toy dealers. The market price is US$2.99. Give dealers a wholesale price of $1.89 to $2.29."

The cost of Barbie dolls is only 60 cents, and the ex-factory price is 1 US dollar. The Changjiang Toy Factory can earn about 2.5 Hong Kong dollars for one.

What's more, in terms of clothing, Changjiang Toy Factory can also make a fortune.

Lin Zhichao raised a question: "Barbie dolls are very avant-garde, a blank in the market, and a brand new business. I am worried that dealers may not take risks, so I hope you remember that if this is the case, no matter what, it must be placed Put it on the shelves of major distributors, let the market test whether the Barbie doll is successful? Instead of letting the distributors think whether it will be successful!"

Rich nodded and said, "Mr. Lin's worries are very reasonable, we will pay attention to this, and we will let the dealer put it on the shelf no matter what, even if it is a full refund."

Lin Zhichao said: "That's right! We can bear the risk!"

Next, Audrey Hepburn announced a news that immediately cheered up the management.

"After my discussion with my partner, Mr. Lin, assuming that the sales volume of Barbie dolls exceeds 200 million within three years, your management will get a 10% stock option. We will sign the specific agreement with our lawyers. "

This is what Lin Zhichao has been thinking about. How to tame these American management and employees, it is undoubtedly more realistic to award shares.If it develops smoothly in the future, it can go public directly to become an authentic American company.

Rich said happily: "No problem, for this goal, I think everyone can go all out, and it will definitely be achieved!"

Americans don't know how to be polite, and stock awards seem to be a very normal thing.What's more, Rich also understood that Audrey Hepburn was not good at management and Lin Zhichao's status was inconvenient, which gave them a chance for management.

As for Rich's desire to evade Lin Zhichao and Audrey, it is not realistic, because the shares of the two are so high that he can directly let him go.What's more, Rich also understands that Lin Zhichao's business talent is very good, and it can work just as well with another high-level executive.

If it goes public in the future, the board of directors has the final say, and the president can be replaced at any time.

In early March, the New York International Toy Fair.

In the exhibition hall of Audrey Toy Company, there are rows of Barbie dolls in two sizes, dressed in all kinds of beautiful clothes, very eye-catching.

A dealer came to the platform and frowned when he saw the slogan of Audrey Toys' role model for girls.

"Is this a children's toy, or an adult's collection?"

"It's a children's toy!?"

Richie then chatted with a dealer named 'William'.

Rich said: "Our philosophy is that children's dolls have always been cute, fat dolls that parents think they should play with. In fact, we have never thought about things from the perspective of children. In fact In the world, many children are longing for a grown-up look, and there is no doubt that Barbie will meet their imagination, such a perfect doll will give them great interest."

William suddenly felt that it made sense, and said, "Your ideas are very avant-garde and bold!"

Afterwards, he carefully picked up the toys one by one to admire, and fell into hesitant thoughts.

Rich was shocked at the moment, because it coincided with the prediction of the boss, so he quickly said: "Mr. William, you can try to buy a part, and we can support full refund. In order to open up the market, we are willing to take risks."

William's eyes lit up immediately, and he said, "Well, I'd like to promote it for you and put this Barbie doll on our shelves."

In this way, the first business was closed.

In the next few days, everyone had the same idea as William. Even if they supported the full refund, they would not dare to buy too much, but undoubtedly many dealers were willing to try.

(End of this chapter)