The Birth of the Hong Kong Island Family.

late April.

Cheung Kong Properties sells its second high-rise residential building, which is also located on Kimberley Road; it is also the third high-rise residential building in Hong Kong, and the second is a residential building in Sham Shui Po.

Apart from that, no other real estate company has sold it anymore. After all, everyone's reaction was a little slow; including Li Gaofu's "Fuhe Real Estate" real estate, it is also scheduled to be sold at the end of October.

According to this trend, there will be successive residential real estate "off-plan sales" in November and December;

Changjiang Real Estate’s plan is to take out small real estate for development first, which is convenient to operate; in this wave of market prices (expected to last for two years), at most take out a piece of land of 17 yuan in the public Square Street, and develop a A true 'Private Estate' sale.

Large-scale sites such as Paterson Street, Haven Street, and Ferry Street were developed in the late 50s and early 60s, which is more in line with the interests of Cheung Kong Properties.Especially the land in Causeway Bay, which is developed together with commerce, it is impossible to ignore Hong Kong's economic level.

At the same time, the land area owned by Cheung Kong Properties has reached 120 million square feet. In the future, while selling uncompleted properties, it will also purchase land as a reserve. It is expected that it will not be lower than this figure, but will increase year by year.

"Boss, Mirador Building has sold a total of 168 residential units, with a total price of 505 million Hong Kong dollars. The down payment is 151.5 million Hong Kong dollars (30% down payment). It is estimated that this project can make a profit of 260 million Hong Kong dollars, as well as the second and third floors of office buildings, The shops on the first floor and the basement." Financial manager Zhou Fuzhao reported.

Lin Zhichao couldn't help but tremble with fear, it really was the experience of receiving money and receiving fear!

这幅地皮是1954年上半年买下的，当时的价格才125万港币（如今至少是200万以上的地皮费）；建筑费和杂费为120万，整个成本才250万港币不到。而如今，仅4~15层的住宅就让获利了260万港币，还得到四层收租面积。

To be honest, the location of Kimberley Road is still very good. It stands to reason that this street should be the most profitable to build commercial buildings; but the current economic environment in Hong Kong is not as good as that of later generations, and the number of tourists visiting Hong Kong is not large, so it cannot be planned. commercial building.

At present, there is no clear distinction between commercial land and residential land. For example, the second and third floors of Mirador Building are office buildings. When applying to the Hong Kong Government Planning Department, it was easily approved.

"Well, the work on the company's funds is getting heavier now. You have to do a good job in the financial department. Not only do you need to calculate the accounts, but you also need to understand the use of the company's financial skills."

"Ok, I see!"

Zhou Fuzhao is only 33 years old now. If he works hard, he will have at least 20 years of golden time, which is enough for Cheung Kong Industrial Group to go public (1972); Lin Zhichao specially asked him to study in London for a few years and get a diploma in accounting. It is to let him make up for the lack of diploma.

In fact, a diploma can only be used as an advantage, not everything about a person. For example, Shen Bi of HSBC only had a high school diploma. The same is true for the later vice chairman of HSBC Bank, who also has a high school education level and has military experience.

However, a diploma is not the biggest advantage, but if you enrich your cultural level while you are not working, it is bound to be impossible for you to be reused by large companies.

After Zhou Fuzhao left, a clerk walked in with a 50-year-old man, and Lin Zhichao immediately got up to greet him.

"Zhou Sheng, welcome everyone, my place is full of splendor!"

It turned out that it was Zhou Xinian's visit as the chairman of the milk company, and the time had been agreed upon by both parties.Zhou Xinian is the boss behind the Dongguan Chamber of Commerce, and more importantly, he is also the chief Chinese councilor and CBE honorary title. He can be said to be the darling of the Hong Kong government.

"Lin Sheng, you have become a blockbuster recently, and you have turned the Hong Kong real estate market upside down with one move. It's incredible!" Zhou Xinian complimented.

He is the darling of the Hong Kong British government, but he also understands that if he still needs to mess with the Hong Kong government, then Lin Zhichao is the object that the Hong Kong British government needs to win over, and his status is not lost to him.In terms of the honor given by the Hong Kong British government, both of them are justices of the peace. He won an extra CBE, but I heard that Lin Zhichao will also get a CBE. Of course, it is just some news from Ge Lianghong.

After being polite, the two sat on the sofa and sipped some tea first.

"Zhou Sheng, who are you here this time?"

"Recently, I saw that your high-rise building is very hot. It just so happens that the Milk Company has a property on Jordan Road, Yau Ma Tei, covering an area of ​​2 square feet. I want to invite you to cooperate. My idea is that the first floor of the store is for the Milk Company. Others are sold strata by unit.”

It is good to be famous, and there are also people who take the initiative to come to cooperate.

Lin Zhichao immediately said: "This is a good thing! But Zhou Sheng may not know that the basement floor of a high-rise building is also a treasure. We usually use the basement floor as a ground floor, and also set it up as a shop; so a high-rise building is actually a treasure. There are two floors that can be used as shops. If you ask me to cooperate, I will design the building for you together with the ground floor and leave it to you."

To put it bluntly, he just moved his hands, and he didn't need to pay anything to get a share of the profits.

In fact, the second and third floors can also be used as shops, but it depends on the economic environment and geographical location; if Lin Zhichao develops commercial high-rise buildings in Central and Tsim Sha Tsui, he must first create a shopping mall model. It's an embryonic stage.

Zhou Xinian said with satisfaction: "I knew it would be a very good thing to find Lin Sheng as a partner."

Lin Zhichao said modestly: "It is affirmation of my credibility that you can come to me for cooperation. If I don't consider the milk company, then I will live up to this trust. If this land is entrusted to us for development, the second floor and above will be used as Residential buildings, it is estimated that more than 200 residential units can be built, and we, Changjiang Real Estate, will contract all the expenses and efforts, and then sell the residences in layers, how about fifty-five cents of the cost?"

It is a 200-600 share of the selling price, not a 300-100 share of the profit.For example, a total of 150 residential units are priced at 150 million Hong Kong dollars, then each will be divided into [-] million Hong Kong dollars.The construction fees, taxes and all other expenses of Changjiang Properties are about [-] million to [-] million, so the net profit is more than [-] million Hong Kong dollars.

Not only that, Poly Construction and Stone Mining Company all have to make a fortune.Maybe someone else’s building costs 100 million yuan, but Lin Zhichao only needs to spend less than 80 yuan. After all, his industrial chain has developed through one-stop.

Zhou Xinian stretched out his hand very satisfied, and said, "Lin Sheng is a cheerful person! I am very satisfied with the general cooperation plan. It seems that I have found the right person."

He came for Lin Zhichao's strength and reputation, but he didn't expect Lin Zhichao to be so quick to give up profits.Generally speaking, the price of a shop on the first floor is the price of a residence on the 2nd to 3rd floors, plus the design of a floor shop, it is obviously not cheap.So Changjiang Real Estate is divided into 55% of the residences, and there is no problem.

In this way, the two initially reached a cooperation intention, and then naturally need to sign a formal contract.

After three consecutive weeks of official land auctions, the Hong Kong government finally stopped temporarily, and a total of 28 pieces of land were auctioned. At the same time, Hong Kong's real estate has already added fuel to the fire and is extremely prosperous.

The commercial land in Tsim Sha Tsui has risen to 180-200 Hong Kong dollars per square foot, and the residential land price in Hong Kong and Kowloon urban areas has risen to about 100 Hong Kong dollars per square foot.The commercial land in Central is already as high as 1000 Hong Kong dollars per square foot (core areas, such as Des Voeux Road, Queen's Road Middle, etc.).

Crazy!

frenzied!

Following this trend, the risks have naturally emerged!

Joey is a daily necessities wholesaler in Europe, with a sales network all over Western Europe and Northern Europe, which are the regions with the most consumption power in Europe.At the same time, Joey saw the popularity of "plastic flower" products in Europe and the United States, and learned that "plastic flower" was a "patented product" developed by a Hong Kong manufacturer, and immediately came to Hong Kong for investigation.

Because, although plastic flower factories have begun to appear in Italy in Europe, the price is nearly half that of Hong Kong, and the quality is similar to Hong Kong; even some plastic flower factories in Hong Kong can produce better plastic flowers than Italy.

After Joey came to Hong Kong, he first inspected two plastic flower factories, but he didn't make up his mind.

Then, he came to the Yangtze River plastic flower display store in Central, and saw all kinds of exquisite plastic flowers; he even saw two-color plastic flowers.

Gao Ming, the manager of the exhibition hall, introduced in English: "Mr. Joey, look, that is our patented technology certificate. Our Yangtze River Plastic Factory invented the plastic flower. Of course, in the words of our boss, the patent certificate is just a It is an honor, not a weapon to embarrass other colleagues, so we have not prevented anyone from developing plastic flowers, on the contrary, we have helped many colleagues enter this industry."

Joey's good feelings immediately increased. When he came to Hong Kong for inspection, he didn't go directly to the largest plastic flower factory - Changjiang Plastic Factory for inspection, because he didn't want to follow the "preconceived" feeling. He wanted to visit a few more plastic factories. Finally, Find a manufacturer you like and have a long-term cooperation.

He said, "Your boss must be amazing!"

Gao Ming has undergone special training, and he has a fixed statement: "Our boss said this-it's not that I have a noble character, but that I know the technology of plastic flowers. It's not very complicated. Even if I don't teach others , other people can quickly develop it. As for the patent, there is no need to spend energy on it, it is better to develop a better technology. Therefore, we took the lead in developing the two-color plastic flower technology, you see!"

This exhibition hall is the only plastic flower exhibition hall in Central Hong Kong. In fact, there are very few plastic flower factories in Hong Kong that have a dedicated exhibition hall.

Joey appreciated it and was soon very satisfied with the product.

"I know from Europe that the quality and variety of plastic flower products in Hong Kong are world-class; in terms of price, it is the most advantageous. Our company plans to order a large number of plastic flowers in Hong Kong. I don't know if your factory can Meet our needs?"

Seeing this, Gao Ming said, "If you have time, I will take you to inspect the factory right away. Seeing is believing."

"Of course, that's what I'm here for!"

Changjiang Plastic Factory spends a lot of energy and investment on sales channels, preferring to transfer the orders to Shunde factories before receiving orders, and to receive more orders.

More is better!

After all, if it is too late to produce, you can hand over the order to your peers, and you can get a little gratitude and a considerable income.

After that, Gao Ming took Joey to the factory in Tsuen Wan for inspection.

After arriving at the factory, it happened that Tao Derong was there, and the handover happened to be completed.

And Joey was shocked when he saw the huge plastic flower factory, and sighed: "The Changjiang Plastic Factory is so huge, it must be that many plastic flowers in the world are produced in this factory?"

Tao Derong immediately said: "Mr. Joey, I dare not say that. Hong Kong has already had more than 60 plastic flower factories in just one year, and it is still growing; we are just the largest factory, after all, We are the first to produce and sell plastic flowers in the world. The factory you see is not the whole of our factory. We also have many family partners. In this way, not only solve the income problem of many poor families, we also It saves energy."

Since the early 50s, Hong Kong has been aided by the United Nations. Changjiang Plastic Factory has been recognized by European and American businessmen for doing so.

Sure enough, Joey said with a moved face: "Can you take me to inspect those family factories?"

It is not only to make sure that the other party is not lying, but also to be curious about the appearance of the family factory.

"certainly"

Afterwards, Tao Derong personally drove Joey to the Tuji Building in Shek Kip Mei.Because the cooperative families there are relatively concentrated, there are almost dozens of them; at the same time, visiting the Tuzhi Building can arouse the trust and affection of the partners.

All of this is Lin Zhichao's conspiracy!

The next day, Joey continued to inspect the plastic flower factory in Hong Kong.

It's not that he is dissatisfied with Changjiang Plastic Factory, but he wants to investigate how many such factories are there in Hong Kong?In his heart, he is already determined to cooperate with Changjiang Plastic Factory, but he hopes to have more surprises.

And Tao Derong didn't have any dislikes. On the contrary, he was still enthusiastic, and there was confidence in his enthusiasm as a gift to Joey.

At present, there are only a few plastic flower factories in Hong Kong that can enter Europe and the United States; among them, Changjiang Plastic Factory is even more lenient in receiving orders, and can only hand over some orders to some colleagues hand-picked by Lin Zhichao while expanding cautiously. To do it, quality is of course the key. Changjiang Plastic Factory even spared no technical guidance to ensure quality.

Joey came to Changhe Plastic Factory in Shaukiwan this time. He didn't take the initiative to come to the door, but Li Jiacheng was very clever to get some European and American wholesalers from the Hong Kong government department and chamber of commerce, and then he sent them in the form of a picture album. Going out, Joey was one of the people who received the album.

Seeing Joey's arrival, Li Jiacheng's heart jumped wildly. He has been engaged in plastic flowers for nearly half a year, and his products can only enter the Southeast Asian market, or hand over some to local foreign companies as agents.

Although even so, the profits brought to him are much higher than before, but he dreams of entering the European and American markets, and that is the real opportunity for his company to take off.

Li Jiacheng knew that his shortcoming was the dilapidated factory and old machinery, but he still handed over the good quality plastic flowers to Joey, and said sincerely: "Mr. Joey, this is our product, although our factory and The equipment is relatively old, but we attach great importance to plastic talents and spend a lot of money on networking, so the products we produce will not lose to the products of other companies in the market. Look!"

Joey didn't look down on Li Jiacheng because of the factory and equipment, because the other two factories he visited were also in the same situation; he understood that the Changjiang Plastic Factory was because the boss was very powerful, and other factories in Hong Kong should be like this looks like.

After carefully observing the samples of Haochanghe Plastic Factory, and then looking at the production process, it is indeed better than the first two as a whole. It is a factory with great potential, and the boss is also good at management.

So, he asked: "Can you produce two-color plastic flowers?"

Li Jiacheng was taken aback for a moment, then shook his head!
Joey said at this time: "Mr. Li, your products are indeed better than other factories, but not as good as Changjiang Plastic Factory."

Li Jiacheng quickly said: "We can give you a cheaper wholesale price than them!"

Joey said: "This is not the point! Even if the size of your factory can't satisfy me, I can actually do business with you first. However, after the overall inspection, I will still choose Changjiang Plastic Factory to cooperate."

Li Jiacheng said sincerely again: "I want to know why you still choose Changjiang Plastic Factory when the quality of the products is similar. Is it because of their large scale? But after all, they will not serve you wholeheartedly because of their large scale; The scale is small, and we will definitely do our best for you wholeheartedly.”

Beautiful words!
Joy said: "It is true! But I appreciate the style of Changjiang Plastic Factory. They hand over some links to those poor families to handle at home, thus supporting hundreds of poor families."

Li Jiacheng was stunned and speechless, and Joey also left.

It was as if hitting Li Jiacheng deliberately, it first surprised Li Jiacheng, and then kicked him hard to the cliff.

Maybe Joey doesn't have that in mind, but he's doing it.

After Joey left, Li Jiacheng was hit hard, and he came back very late.

He said to himself: "I can't shrink back! Now the plastic flower can bring Changhe Plastic Factory a profit of 20 million a year, and I can definitely grow up gradually. Also, I must be the second for the double-color plastic flower." A successful research and development! The following links can indeed be handed over to those Chaozhou families, and they can also win a good reputation. Great, great, this Yangtze River Plastic Factory is really powerful."

Li Jiacheng at this time, after all, did not know that plastic flowers should be the core business of his fortune, so he was not too shocked.On the contrary, it can earn 20 million Hong Kong dollars a year, which is three or four times that of the previous Changhe Plastic Factory.

He never imagined that in his previous life, he made millions of dollars in the production of plastic flowers in the first year (1957); in the second year, he made a profit of several million Hong Kong dollars.

And in this life, no matter how much he jumps around, his annual profit cannot exceed one million. (end of this chapter)