The Birth of the Hong Kong Island Family.

Early July.

Lin Ruikai, who had just returned to Hong Kong for two days, drove to the Media Building. His mood seemed very exciting along the way because he was about to start his career.

This summer, he and Lao Wu (Lin Ruidong) went to work together.

To be honest, he was a little envious of Lao Wu. He heard that he was starting a business and promoting a toy called 'Cabbage Patch Doll'.

He was envious, but he was not jealous at all. The nine brothers and sisters in the family had to obey their father's arrangements for their work.His father arranged for him to work in a media group, and he was very happy to start as an ordinary employee.

Today, the Lin family has five brothers joining the 'family business'. Although only the eldest brother has the ability to relieve his father's worries, everyone thinks this is a good start.After all, the nine brothers and sisters have always had a common wish to share their father's worries as soon as possible and support this huge family.

"Sir, who are you looking for?"

As soon as I arrived at the office of the media group headquarters, a beautiful woman asked at the front desk.

"My surname is Lin. I made an appointment with Vice President Li. Trouble!"

As soon as Lin Ruikai finished speaking, many people looked at him strangely.

It is unusual for a person named Lin to go directly to Vice President Li!
Lin Ruikai generously looked at the staff member and smiled kindly.There was no uneasiness or confusion among new employees, but instead a kind of harmony.

The front desk lady glanced at Lin Ruikai, quickly dialed a number, and then put down the phone.

"Sir, please follow me!"

Vice President Li asked the front desk to take people into the office.

Later, Lin Ruikai came to Li Ziduo's office.

"Hello, Vice President Li!"

"Ruikai, I have been waiting for you to join the media group for a long time! Today, you, a top student, finally succeeded in your studies and joined the media group. Welcome!"

"Vice President Li, you are so complimentary. I am just a student who has just graduated from school."

Li Ziduo is the youngest group vice president under Lin Zhichao. He is less than 40 years old this year. This is also the reason why the media group was established the latest.Therefore, of course Lin Ruikai couldn't call him uncle, so he called him by his job title.

Lin Ruikai graduated from Stanford University and is certainly considered a top student, but his decision to join the media group was only revealed by Lin Zhichao to senior executives such as Li Ziduo this year.

Li Ziduo smiled and said: "Anyway, there are so many people in the whole group, and your academic qualifications are the most important. We won't go off topic too much. The boss has already arranged for you to serve as the assistant to President Luo Wenhui of Oriental Newspaper." Come on, I’ll take you to his office.”

"Well, thank you, Vice President Li!"

Meeting, going to HR, and settling in, Lin Ruikai felt the enthusiasm of the people in the company for him, but also felt that he had a heavy responsibility.He had a very high start and was directly led by Luo Wenhui, the president of Oriental Newspaper.

Two days later, Lin Zhichao came to the media group and met with the senior executives one by one in the office.

Li Ziduo is the vice president of the group, president of Oriental Publishing House, and vice chairman of the board of directors of Jiahe Film, so he was the first to enter the office.

"Boss, in the past year, old Hong Kong-style comics have risen and seized a lot of markets. They account for about [-]% of the local market. Currently, Huang Yulang's "Little Rascals" and Shangguan Xiaobao's "Bruce Lee" are the representatives in this regard. However, both parties have promoted Violence and sentiment have caused great public outrage!"

Lin Zhichao said: "Our revenue and profits have not decreased, right?"

Li Ziduo replied: "It has not decreased, but has increased rapidly. It is expected that the profit of comic publishing business alone will exceed 1500 million Hong Kong dollars this year. Among them, overseas markets account for more than half. Our "Fist of the North Star", " Works such as "Mobile Suit Gundam" are very popular among overseas comic fans."

Oriental Publishing House is no longer limited to Hong Kong, but has a global business.It may seem that HK$1500 million is not a lot of money to make, but if the huge expenses of Oriental Publishing House are included, the overall gross profit is actually very high.

Meanwhile, this is just the publishing business. "Mobile Suit Gundam" peripherals - toys, animations, etc., have also made a lot of money, but these businesses now belong to 'Bond' and are part of the media group.

Lin Zhichao is still very satisfied with the comic business. It's not that only "Fist of the North Star", "Mobile Suit Gundam" and "Captain" have achieved success, but under the halo of these three works, other works are relatively not so prominent. .

Just like Yulang Books in the previous life, Huang Yulang had 20 chief writers, and their annual salary was 200 million Hong Kong dollars (in the mid-80s); these chief writers were not necessarily the ones who painted "Dragon and Tiger Gate", they also had very good works, but they were just the most famous It must be Huang Yulang's Dragon Tiger Gate.

"Old Hong Kong-style comics did not rise, but they temporarily occupied a lot of market by promoting violence and sentimentality. Now with so many parents complaining, I am afraid that the Hong Kong government will soon legislate!" Lin Zhichao said calmly.

Li Ziduo nodded and said: "Talk about it, the quality of the drawings of the old Hong Kong comics has been improved a lot. In fact, under our leadership, the quality of the entire Hong Kong comics industry has improved by several percent. It's just in the past few years. The popularity of Bruce Lee's kung fu, coupled with Hong Kong's strong corporate culture, has given rise to a second spring for the distribution of old Hong Kong-style comics. Now, it depends on when the Hong Kong government will legislate to detect these 'bad publications'."

"Little Rascals" and "Bruce Lee" both teach bad things to children and promote club culture. They are completely rubbish works and bad publications.

Compared with "Fist of the North Star" and "Mobile Suit Gundam", regardless of the painting skills, it is definitely a high-quality publication just because it promotes positivity, delicate emotions and other elements.Not to mention, these works all have science fiction elements, which can stimulate children's imagination and active learning.

"It's almost time, it should be this time!"

When Li Ziduo heard this, he immediately said: "Boss, do you want us to add fuel to the fire?"

It must not be able to affect Oriental Publishing House, so he said with such confidence.

After Lin Zhichao thought for a while, he shook his head and said: "I believe in the survival of the fittest. There is no need for us to kill them all."

If everyone is divided evenly, he will choose to add fuel to the flames and beat the enemy down.But now that it has reached this level, old Hong Kong-style comics only account for [-]% of the market in Hong Kong, so why should we be afraid?

Lin Zhichao's character is already that of a "Confucian entrepreneur", and it is difficult for him to engage in business behavior that would undermine his character.Among the old school of Hong Kong businessmen, everyone adheres to the 'gentleman's style'. Apart from hostile acquisitions of British-owned enterprises, there is almost no possibility of hostile acquisitions.

"it is good"

Next, Luo Wenhui, Zou Wenhuai, Yuan Jifei (Bond) and other subsidiary general managers came to report on their work.Li Ziduo, as the vice president of the group, listened together.

Generally speaking, Lin Zhichao does not need to worry about the affairs of Oriental Newspaper. Its daily newspapers and magazines are already far ahead, and their style has been determined. Zou Wenhuai is a top talent in the film industry and has the ability to actually preside over the development of Jiahe Films, including production, distribution, and theaters. Waiting for business.

As for the Bond toy brand, it currently focuses on the development of 'Gundam' model toys, and also operates the global 'Rubik's Cube' toy business. It also operates a number of toy stores across Hong Kong, Macao, Taiwan and New Zealand.Bond Toys earns millions of Hong Kong dollars in patent fees a year just from the Rubik's Cube patent, and it has been exporting Rubik's Cube toys.

When communicating with Zou Wenhuai, Lin Zhichao mentioned: "At present, the upper limit of Fatty Hong is only 300 million box office, and it is time to train Jack Cheng. My idea is to integrate the comedy and humorous style into Chinese Kung Fu movies Inside."

Including Bruce Lee and Xu Guanwen, they were two years ahead of schedule. After Bruce Lee's death, although Golden Harvest can continue to maintain its dominance, after all, there are still box office guarantees such as Li Hanxiang, Chu Yuan, Xu Guanwen, Hui Guanjie, and Sammo Hung, but some independent film companies have risen somewhat. Including companies newly founded by directors such as Wu Siyuan and Luo Wei.

Zou Wenhuai did not hesitate about Lin Zhichao's vision for the film career, and immediately said: "Okay! Jack Cheng has been trained by our company for two years and has starred in 2 movies. It's time to implement the real plan!"

In the past two years, Golden Harvest has taken great care of Jack Cheng, giving him a lot of resources and even starring in two movies.Of course, in these two starring movies, Zou Wenhuai deliberately avoided humorous kung fu movies. He just wanted to conduct an all-round investigation.

Facts have proved that Jack Cheng is completely 'box office poison' when he has not determined the right style.

Lin Zhichao said: "I have also thought about his next two movies with a certain style, one is "Snake" and the other is "Drunken Master". It is probably this style. You can find elite soldiers and strong generals to support him. ! If these two movies are not popular, then there is nothing we can do." He just gave a general outline of the style, without the substance of the content, so we just chatted for a few words.As the boss of a film company, in the eyes of outsiders, he also has business skills.

Zou Wenhuai said happily: "This is really a 'new style'. I believe it will become popular just like the exclusive styles of Bruce Lee and Xu Guanwen."

On that day, Lin Zhichao did not ask about Lin Ruikai's work. He just left it to Luo Wenhui.

Lin Zhichao tried his best to avoid Lin Ruikai's involvement in the film company, at least until he gets married before he has the opportunity to interact with female stars.Otherwise, it would be easy for the father and son to bump into each other, which would be embarrassing.

Of course, in order to avoid this phenomenon, Lin Zhichao 'knows' those few earlier, so it is unlikely to happen.

new York.

Lin Ruidong is doing his final work inspection. This is the 'New York Cabbage Patch Dolls General Hospital', where company employees dress up as doctors or nurses. After the 'Cabbage Patch Dolls' come out, they are placed in the cradle waiting for 'adoption', creating a kind of The dolls truly feel alive.

After 'Cabbage Patch Doll' was adopted, the company also established a birthday file. Whenever the doll's birthday, the doll's "adopting parents" or "caretakers" will receive a birthday card from the company to further contact the company. Relationship with customers.

The company also sells Cabbage Patch Doll-related merchandise, such as doll sheets, diapers, strollers, backpacks and various toys.Since when customers “adopt” a doll, they treat it as a real baby and emotional sustenance, of course, they must purchase essential supplies for the doll.

And this company is the 'Alcorn Company' that Lin Ruidong created while studying while still in his senior year of college.

He has successfully obtained a Harvard diploma, which is what he must do; for this reason, three outstanding marketing management talents from Audrey Company are currently assigned to him as the entrepreneurial team.

"George, invite the editors of the New York media and their children to hold a party here. I will personally introduce and promote Cabbage Patch Dolls to them. I think media reports are more effective than any advertising. Of course, this is just our first step."

George was his deputy and an elite member of the original Audrey Company. From the moment he joined Alcorn Company, he knew that this company would be successful.At the same time, the young boss promised that if successful, the founding team would receive 10% of the options.

Full of energy!

"No problem, I'll make arrangements right away! Boss, you are such a genius, we can definitely become a hit!" George said with admiration.

This is admiration from the heart, not flattery.

Everyone on the founding team knew that this 'Cabbage Patch Doll' was planned by Ryan Hepburn, the son of Audrey Hepburn. When they joined, the boss already had a relatively complete marketing plan.

Lin Ruidong said with a smile: "This is just the first step. If it is successful and sensational, I will go out in person and travel around. In major cities, I will personally or send representatives to preside over the "Group Adoption of Cabbage Patch Dolls" ceremony held by the Children's Museum. . And we will advertise heavily in all major media.”

He admired him more and more, his father was simply a god-like existence.

Because the salesmanship of 'Cabbage Patch Doll' was first taught to him by his father.Subsequently, he made additional supplements in all aspects.

Now, it's time to test whether this 'marketing technique' can really achieve 'great success'!
"Well, we are ready to see Alcorn succeed."

Those who do marketing must first 'deceive themselves'. Everyone firmly believes that Alcorn will succeed only if it succeeds.

Lin Ruidong plans to use one year to prove himself. If Cabbage Patch Dolls succeeds, then he can join Audrey Company, which is his real stage.

Coyne, an editor at the New York Times, was invited by a company he had never heard of to take his family to a special event.

He had no reason to refuse because it was a free weekend activity and a very meaningful activity.

So, that day, he drove his car, took his wife and a pair of children to the Cabbage Patch Baby New York General Hospital.

"Welcome to Cabbage Patch Dolls General Hospital. Many Cabbage Patch Dolls have been born here. They are already lying quietly in their cribs, waiting for caring people to come and adopt them!"

The 'nurse' started the introduction and gave each guest a copy of the "Adoption Guide".

"Cabbage Patch Doll, adopt?" Kony asked his own question.

Of course he understood that this kind of activity must have a commercial purpose, and the other party would invite him for free because he was interested in his editorship.

"Wow, what a cute doll!"

"They all look different!"

The children were already cheering and gathered around the stroller to admire it.

Cabbage Patch Dolls are different. Since computer technology is not yet mature in this era, computers cannot be used to design thousands of faces. However, Cabbage Patch Dolls have been designed with dozens of shapes through a team of designers.

Faced with questions like Kony's, the nurse quickly explained: "These dolls have birth certificates, names, footprints, and "midwifery personnel" stamps on their arms. If you need to "adopt" them, please Solemnly sign the adoption certificate to establish the relationship between "adopted child and adoptive parents." So, children, are you willing to adopt the first batch of Cabbage Patch Dolls?"

"Yes, I will!"

"I want to adopt a Cabbage Patch Baby!"

For a moment, the children went crazy and raised their hands one after another.

The adults who came to participate were also excited. At the same time, everyone also understood that this was a marketing event organized by a doll company, and they hoped to report it through them.

why not?It's such a great marketing tool to see how interested the kids are.

A nurse then said to the children: "If you adopt them, then you will be their adoptive parents, so you must solemnly sign the adoption certificate and love them as if your parents take good care of you. Are you willing?" "

"willing"

"willing"

This marketing is not just for children, but also for adults.Many couples do not have children of their own due to various reasons, and they need adoption; many divorced adults, who long for a child in their hearts, also need adoption. This is a kind of spiritual sustenance that many people need.

The event that day was very successful, and editors from major newspapers gave a positive answer.

At the beginning of a new week, major newspapers in New York have reported on 'Cabbage Patch Babies'. As Lin Ruidong expected, the New York General Hospital of Cabbage Patch Babies has started queuing up for adoption.

And while he was thinking about maintaining this adoption model for a long time, he was also considering quickly expanding to the United States, and at the same time he had to personally go to major cities to open up the market.

As for design and production, he has already received strong support. One is entrusted to Audrey Company for design, and the other is entrusted to Hong Kong Changjiang Toy Factory for production. There is no need to consider supply issues at all.

What he needs to do is to spread this 'marketing technique' across the United States in the shortest possible time.Because if it cannot be rolled out across the United States at the first time, it will be easily imitated by opponents. (End of chapter)