Era: Retired from the army at the beginning and returned home.

Chapter 289
In May, the weather has actually started to get hot. If you work and bask in the sun, it’s hot. If you don’t work, sit under a tree and feel the breeze and feel very comfortable.But when summer arrives in a month or two, it will be hot and late.

Refrigerators and air conditioners have been in production, because the weather is still cool, and even if they are sold, they cannot be sold.Moreover, this is a new product, and the price is not cheap. Rich people must give priority to buying bicycles, watches, and sewing machines.will consider this issue.So for refrigerators, not only can you not ask for tickets, but you can't sell them in a simple form.

As for the air conditioner, it is currently only sold to enterprises and units, and the other is the homes of some big leaders.But the air conditioner needs to be installed, and the current production is window-type air conditioners, which need to open a window for installation.Unlike the hanging type, the hanging type only needs to open a hole to pass through the pipe.However, it is still necessary to develop switches and the like. The price and cost are too high. Even public institutions and enterprises may not be able to afford it if the price is high. After all, this is something to enjoy.

Another point is that these two things are seasonal, and they sell well in hot weather.Especially the air conditioner, which has a cooling function now, can only be sold in summer.As for refrigerators, rich people will buy them even in other seasons, but there are not many people like this.

As for the sale of refrigerators and air conditioners this time, Luo Cheng is preparing to sell them nationwide. In May, it can actually start in some hot cities.

So Luo Cheng has already contacted some schools, one is a technical secondary school, this part of people first get a group of people to learn to install the air conditioner, they don't need to install it by themselves, opening walls or removing windows, just find coolies to do it.

In addition, there are high school students, those who have no hope of going to university, but their eloquence is not bad, let the school accommodate them. But not necessarily great.And it goes without saying that the automobile factory now has local influence. For college students, if they don't consider leaving the province to develop, the automobile factory is the best choice.

In addition to the shuttle bus, the automobile factory is also producing trucks at full capacity, either for sale or for their own use.Relying on selling the refrigerators directly to the supply and marketing cooperatives, don't expect the inventory in the factory to be cleaned up.The same is true for air conditioners. There are only so many local companies and how many units there are.Some small factories earn only a few thousand a year, and this has to be ruled out.

Therefore, we must rely on our own transportation capabilities to lead people to sell.Of course, even if it is said to be sold nationwide, it is impossible to really spread the sales line across the country.We must first select some cities with good economies, big cities.Especially Tendo and Shijiucheng. If these two cities cannot sell in large quantities, then there is no need to think about other cities.

In order to maximize potential customers, Luo Cheng has been giving lectures to those high school students every day recently, teaching them how to sell things.In fact, Luo Cheng does not know how to sell, but this era is a little bit better, with backward thinking, and it is especially easy to trust others.Any trick can be very effective.

Luo Cheng's trick is very simple. First of all, this is a refrigerator, a major appliance.It's a lot of gimmicks, and the second is that the price is too expensive for many people. Even if Luo Cheng's price is set at [-], it is actually a headache at this price. A three-wheeled truck sells for [-], and the supply exceeds demand. (It’s not a tricycle. Many people in the comments still think it’s a tricycle. You’ve seen some house repairs and the like. They drive such a three-wheeled truck. In fact, they are small trucks with one wheel missing.)
But the refrigerator only sells for six hundred and five, and a car can buy nearly eight refrigerators.However, Luocheng refrigerators are sold to ordinary people, and companies and units must not be allowed to purchase them.But if you didn't want the car factory's products to be influential in the eyes of ordinary people at the beginning.Luo Cheng can completely sell refrigerators only to local units and enterprises.

Luo Cheng taught high school students not to teach them how to sell from house to house.Just ask them to clarify the sales policy when they sell in other cities.

The first is this refrigerator. There are two payment methods. One is full payment, which is to pay directly.The other option is to pay monthly. As long as you pay 20 yuan a month, the refrigerator can be moved home.But if you pay in installments, you must provide proof of employment and sign a contract.

In addition, there is another guarantee. Even if you use it for a month and find it difficult to use, it doesn’t matter.You don't have to pay any money later, just return the refrigerator.Even if there are quality problems, go to the designated supply and marketing cooperative to guarantee repair or replacement.

For two and a half years, twenty per month will do.And for 20 yuan, a single-employee family needs to support the elderly and the children. Even a fourth-level technician cannot afford it.What's more, in an era when there aren't many people with bicycles, even if this refrigerator is in installment form, some families who are not wealthy will not buy it.

But wealthy families, if they fancy it, will be reluctant to spend so much money all at once, and this method will make them very excited.And the car factory also promised that if you don't want to use it, you can take the agreement to return it at any time.As long as the refrigerator is not artificially damaged.

Every time I go to a city, in addition to the refrigerators that I want to sell, I also need to keep a few refrigerators for sale in the supply and marketing cooperatives, and reach a cooperation with the local supply and marketing cooperatives to help collect the installments for the refrigerators every month. I just need to arrange a special person. The car factory They don't pay wages either.When the trucks that come and go deliver goods every month, they will send some rice as an assistance fee.

If you directly talk about giving money, it is easy to be said to be a capitalist style, giving rice is good, just helping each other.There is no question of who hires whom.

As long as it can be sold, Luo Cheng actually doesn't worry about returning the goods.As for the refrigerator, as long as the compressor is not broken, it is very difficult to break.Even if someone only uses it for a few months in summer, Luo Cheng doesn't care, it's just a rental.

Moreover, Luo Cheng had already thought of a countermeasure, and it was not that easy to flirt with the car factory.Luo Cheng was just the one who asked them to bring the goods to a temporary sale, and he didn't need to buy a ticket to sell the refrigerator.I didn't say that I didn't need to go to the supply and marketing cooperative to buy a refrigerator.

You use it for three or four months, and if you want to retire in the summer, there is no problem.But Luo Cheng will make it difficult to buy refrigerators at that time, because Luo Cheng will not sell refrigerators in large quantities to enterprises and local units.When the time comes, Luo Cheng will issue some enough to buy tickets in one city, and stop selling them if they run out.Even if the car factory has a lot of refrigerators, they will not sell them. After the season, the production of air conditioners can be stopped directly, and the production of refrigerators can be greatly reduced.

However, the normal situation is not to increase the production line just because the sales are good in summer, but to maintain a certain output, keep stock for a long time, and then sell it within a few months.As for the inventory, you can also determine how much to produce in a year according to the sales situation, and you can produce more appropriately. When selling, you can sell in more cities.

These days, there is no one who specializes in business, and Luo Cheng doesn't expect these people to sell or anything. When he arrives at a place, he can just find the local supply and marketing agency.Generally, supply and marketing cooperatives are opened in places with a lot of traffic.At that time, we will set up a venue, hang a sign, and even ask the salesperson of the supply and marketing agency to help sell it.Don't give money, the salesperson is already paid, and if you take the salary and charge you to help sell it, it is a violation of discipline.It is still for food, and a bag of grain is directly given to the president of the supply and marketing cooperative, which is better than anything else.

The trucks are being produced urgently. In addition to Tianhu and Sijiucheng, we will choose eight other coastal cities that are relatively hot, such as Zhuhai, Guangdong.One car each for the air conditioner and the refrigerator, together with the technical secondary school students who have learned how to install them and the high school students who have learned how to sell them. The first batch of people have already set off. Don’t go to the Sijiu City, which is the north, no matter how big the market is. , there are more wealthy residents, but it is still cool over there, so we can go there in the second batch.

"Director Luo, if we sell like this, it will take two and a half years to get back the money after selling the goods. In terms of cost, it will take more than a year to get back the cost, which means that we have to pay for materials all the time."

In the office, Director Zhang couldn't figure out why Luo Cheng wanted to sell it like this.In fact, if you want to sell local units and enterprises, not only can you sell at a high price, but you can also send money directly.The current price of the refrigerator, that is, the compressor is produced by itself, otherwise let alone one year to recover the cost, it will take two years to earn a little processing fee.

Luo Cheng smiled, it was finally time for his future experiences to be reflected.Of course, he was actually betting that those who really could take away the refrigerator for 20 yuan would not really wait until two and a half years to fully pay back the money.

But there are some things that Luo Cheng doesn't want to tell Director Zhang so thoroughly, because he just has some summary of the concepts of later generations.Rather than self-comprehension.If I tell Director Zhang the reason now, I am afraid that Director Zhang will look at me strangely in the future.

"The cost of 100 million yuan, our automobile factory can still afford it. The main reason is to let the cities know about our products as soon as possible. Whether the refrigerator is good or not, we must let other people use it first. If it is 20 yuan, it is you. Refrigerators are not produced in our factory, do you want to buy one and have a look?"

Director Zhang thought for a while, and his salary has recently increased to more than 100.To be honest, I couldn’t spend it at all. It wasn’t that I didn’t have anything I wanted to buy, but that I didn’t have enough corresponding bills.

Except for the food that the car factory can purchase internally, even if you were the factory manager before, you could receive some additional subsidy food stamps.But his ration is actually the same as that of other workers, and it is not because he is the factory manager that he can have more rations than anyone else.Many leaders and cadres are like this, the most is more subsidies, and the subsidies are limited.

If you want to help relatives or the like, you have to go to the pigeon market secretly to buy food.Without a receipt, 20 yuan is really not worth spending in the pigeon market.

To be honest, for 20 yuan, get a refrigerator at home, and the guests will look good.Especially if there are children in the family, some homemade sugar popsicles can make the children show off in front of other children.

And in a little over two and a half years, the refrigerator is completely his own.During this period, if you no longer want it, you can return it at any time.

"Why don't you give me a [-] now, and I'll sign a repayment agreement."

Director Zhang nodded and smiled, and recently he was only in charge of maintenance and construction land approval work, but after building an industrial zone, there will not be any large-scale land requirements in the short term.Moreover, a large area around the industrial zone is also included in the planning area of ​​the industrial zone.So he is basically only busy with maintenance work at the moment.

I often take plumbers to do inspection work in the industrial area, and then sneak away from the busy schedule to go to the poultry factory several times, and fish with the director there by the river.The water level has risen, not to mention the number of fish, and it is often possible to catch a large fish and come back.

Today's fishermen don't have the problem of only loving fishing and not eating fish.Many fishing enthusiasts in the later generations don’t eat the fish they catch themselves, but give them away to others. In fact, it’s not that they don’t eat, but they eat too much, and they don’t have much interest in seeing fish.Most of the fish Director Zhang caught were pickled.But sometimes it will go bad if it is not marinated properly.

Moreover, the marinated fish tastes almost the same, but also salty.If this is kept in the refrigerator, at least you can eat fresh fish for several days.The understanding of freshness is different these days. In later generations, only those who are alive and killed are called fresh.These days, things that have not been pickled and processed are considered fresh.

"Forget it, just like me, sign a trial agreement, and each person will receive one. Just write a trial report every year. It is a performance test of the refrigerator. But if there is any problem, respond in time."

Director Zhang shook his head and smiled. For a person like Luo Cheng, he didn't know what to say.I always like to use public affairs for personal gain in an open and aboveboard manner, but you can't feel disgusted.

At the beginning of the year, I drove a commercial vehicle to SH City, and I could sell the car for more than 8 yuan.It was donated. He read the name of the donation. The reason was very simple. He saw that the person in charge of the institute was older and had to travel harder, so he specially donated a Demasi business cube car (still called a cube car in China) to a certain research institute. .

After Luo Cheng came back, his daughter-in-law's art troupe only had an address and hadn't been formally established.So I donated two more cars, but this time it was a little more modest, it was just a three-wheeler, one of the few cars Director Zhao brought here when he came here.The other one is a 1.15 square car with glass, which can seat several people and is suitable for the art troupe just starting out.

The relationship behind it is actually Luo Cheng's family unit.However, business-to-unit donations are allowed in China.Unless other members of the car factory collectively object to Luo Cheng's donation, it is not allowed to talk about it in the car factory.But no one wanted to target Luo Cheng at all. Even if someone wanted to deal with Luo Cheng, such a thing would not directly bring down a factory manager.At most, he will be talked to, let him restrain himself.

Since Luo Cheng said this, everyone has to sign an agreement if they go to try it out.Director Zhang knew that there was nothing to refuse, because if Luo Cheng was to do something like this, it would definitely not be just the two of them trying it out.

"How about this, Director Zhang, I will find Director Du later and ask him to draw up a trial list. Let's take out fifty units for trial, and assign them to various departments to select suitable people to come out for trial. Come and see our It takes a few years for the product to have problems. Trial users must report back in time when problems arise.”

Sure enough, Director Zhang just thought of what Luo Cheng had done in the past. Since he wanted to take this refrigerator home, there were many people who would own it.As soon as this idea came out, Luo Chengcheng implemented his idea.In order to save others from talking, I gave fifty sets at once.As for the allocation of these fifty units, at least half of them are determined by default, and for the sake of fairness, the other half must be for the people below to submit a list of people who want to try it out.Then arrange a performance period of half a month or a few days.If you perform well, you can get this trial quota.

It is said to be a trial. At most, the refrigerator is in your home. It is not yours in name. The factory put the refrigerator in your home for trial use.But the trial method of this refrigerator is to see how long it can last, which means that it does not need to be scrapped or returned to the car factory.This is no different than giving you a refrigerator.If I really have to point out the difference, it is that you cannot resell it.

Luo Cheng successfully changed the topic. In fact, his sales method was based on a statement he had seen on the Internet.People in this era will worry about it in their hearts if they owe money to others.Every month I think about repaying the 20 yuan. I really have some savings at home, and I feel good about it after using the refrigerator. There is a high chance that I can repay the fish in advance.

In later generations, if you are used to spending ahead of time, you have money and want to owe it.

At the beginning, I didn't feel anything when I just spent twenty to bring the refrigerator home, but as long as it's only a few months away, I will feel that way.And they will not choose not to use it, because after a few months, they have already paid 68, and if they don't want it, the money will be wasted.And if you want it, you can buy it for just over 500 more.

On the other hand, there is a shortage of tickets to buy refrigerators artificially, so that everyone knows that many units and enterprises want to buy refrigerators and it is difficult to buy them. This 650 yuan a piece is very cost-effective.That way they won't even choose to return it.

Luo Cheng didn't want them to refund it either, because it was only for summer use, and although he could collect a 'rent', it was really slow for the car factory to get back the money.

Luo Cheng didn't want Director Zhang to know that he was testing human nature, because people who like to study human nature are generally scary.But Luo Cheng is not a person who studies human nature, and only made such a sales method because of some sayings from later generations.

(End of this chapter)