Era: Retired from the army at the beginning and returned home.

Chapter 291 The sales quickly became popular

Coastal, a certain city.

"Comrade, what's the matter with you? Others can buy this refrigerator, but why can't I buy it? And I just bought it for [-] yuan."

"Sorry, comrade, this is our factory's activity to benefit the people. If you don't buy a ticket, it's only sold to individuals. If you buy 20 yuan, you can take it back. After that, you will be given [-] yuan a month. You can. But you need to provide your work unit and home address. As you are buying on behalf of your unit, you have to go to the supply and marketing agency to get a ticket.”

"Then~~Then can I pay for it personally? I don't represent the unit anymore."

"That's possible, but you also need to provide your home address. Our family only sells one, and we won't sell any more."

"Okay, pay the full price and ask for one."

"Okay, Wang Hu, register this comrade and issue a purchase ticket. Comrade, keep the purchase ticket. If there is something wrong with the quality of the refrigerator, even if it is paid directly, we will send someone within two and a half years. Repairs are free. But if it breaks, you need to register it with the supply and marketing cooperative and someone will come to repair it within half a month."

In the space next to the supply and marketing cooperative, dozens of refrigerators are placed in the open air.They are all produced by Ngee Ann Automobile Factory, and they also took a brand name, which is more Sinochem. The first domestic refrigerator sold to ordinary people was Snowflake.Luo Cheng didn't have the bad taste to cut off a name, so he simply called it Han Lu.

The sales scene is very lively, but there are more people watching the excitement. After all, those who can afford [-] per month must have a strong family.So there are a lot of people watching. For many people, this is the first time they have seen a refrigerator, but there are also knowledgeable people who know that there are such things in big hospitals and some special places.

In addition, there are such things in foreign countries. The price can't be said to be expensive, but if it is imported from abroad, you don't even need to think about it. You can't buy it without thousands of dollars.As for imported things, you can't buy them casually these days if you have money.

And the more coastal areas, the more overseas information you can understand.Knowing about refrigerators, some people really came to buy them.But more of a representative unit.

If you bought it with full payment, if you don't dress like a cadre, the person who bought it is most likely a unit or corporate purchaser.High-level technical workers are also potential purchasers, but it is difficult to tell who is a high-level technical worker from the appearance.But senior workers are generally not very young.

Refrigerator tickets are provided with the car. According to what Luo Cheng said, one hundred to two hundred tickets will be issued according to the situation in each city.It is definitely not enough to hand it over to the top local unit, and then leave it alone.There are many cities in a province, even though the automobile factory has thousands of units in stock, Luo Chengdu has made the production line of refrigerators rush to production, and even added some equipment.

Now Luo Cheng's task for the refrigerator production line is [-] units a month, and any manpower needed will be transferred there first.But that means adding equipment appropriately and not adding an entire production line.Once the hot weather passes, the sales of this refrigerator will basically disappear. At most, some companies and units may buy some.

But if the production line is increased so that the refrigerator can produce [-] units a month, it will definitely be sold in a few more cities in the past few months.But once the season is over, what should I do, let the factory stop half of the production, and the workers in the refrigerator factory take half of the rest.It must continue to maintain production and wait for mass shipments next year.

According to the sales season, refrigerators generally have an off-season of eight months.It means that goods need to be stored for eight months, and if [-] units are produced a month, [-] units will be required in eight months.It will cost a lot of money, and the car factory can't afford it. The main reason is that [-] refrigerators have to find a large warehouse to store them.

In addition, refrigerators must be slowly accepted by everyone. For ordinary people, they are already expensive things, and you still rush into the market in large quantities.It will make some people who want to sell hesitate.

Luo Cheng plans to use hunger marketing next year to stir up the popularity of refrigerators and make everyone feel that even if you are rich, you may not be able to buy them if you are slow to sell them.

Moreover, Luo Cheng's hunger marketing is really hungry, and if it is sold out, it will be gone.It is simply to stir up such products, so that everyone can be proud of owning a refrigerator.If he really wanted to make money, Luo Chengcheng sold it to units and enterprises.And the current profit, hundreds of units is not as good as the profit of one car, which is meaningless.

"Hey, comrade, excuse me, you smoke."

"Master, what's the matter with you?"

"I saw you buying that refrigerator just now. It's like a square box, and it costs 650 yuan. It's worth it."

"Oh, master, you don't understand. I also know about this thing, but I don't have 650 yuan to buy it. The boss asked me to buy this thing, and I have come here for the second time. Let me tell you this, if this thing Imported from abroad, no matter what brand, it costs thousands of yuan. Originally, our company wanted to buy five units, but they don’t sell units here, so I had to buy it in my own name. The money belongs to the company, and it also costs money to buy things. Hand it in, but it’s in my name, and the company will give you a bonus of ten yuan when the time comes.”

"Well, this thing is really like what those people said. If you put food in it, it will freeze and it won't go bad for several months."

"It depends on how you use it, but you can freeze the fish, chickens, ducks, etc. you have killed. Master, actually, if you are willing, I will give you 650 yuan, and you can help me buy another one." Come to the station, give me the refrigerator when the time comes, and I’ll give you another ten dollars.”

"Here~~, didn't they say that you need to register the place to buy a refrigerator? One household can only buy one. This is for your unit, so I won't be able to buy it in the future."

"Master, I think you are just a worker. If you have the money to buy a refrigerator, you might as well keep it for your retirement. Maybe they are just saying this temporarily, and there will be no restrictions in the future. For ten yuan, you can buy more than ten kilograms. Where's the meat? How about it?"

"Why don't you look down on workers? Let's see what this is."

The comrade who just bought a refrigerator said that he was just a worker, so don't buy this refrigerator.The master was not happy, and took out a certificate from his pocket to show the other party.This is true for workers, but there are differences between workers.

"Level [-] blacksmith, hello, I'm sorry, I don't know that you are always a master. But~~ Forget it, I won't say more. Just say I will give you ten yuan to help me get a refrigerator, okay? . If you really want to buy it for yourself, just pretend I didn’t tell you.”

A seventh-level blacksmith earns more than 80 yuan a month. I originally wanted to persuade the old master to buy a bicycle and a sewing machine with the 650 yuan. As for the watch, I just carry it with me and don't need to mention it.But it is not difficult for a seventh-level blacksmith to get a bicycle and a sewing machine.

To be honest, the old master was not willing to spend [-] to buy a refrigerator.But his grandson is getting married, and the object's family is in good condition.The master's son and grandson are all single generations, very precious.The grandson is also working. There are three males in the family, all of whom are employed.Although they are all workers, the family is really rich, and they usually try their best to keep a low profile.

The master refrigerator master planned to buy one in installments and give it to his grandson for his wedding. He had savings, but he was really reluctant to spend [-] at once, but it felt quite easy to give [-] a month.

"Forget it, comrade, you can find someone else to do this. I plan to buy a refrigerator myself for my grandson's wedding."

"Okay, master is generous. Then I'll go first, and the refrigerator I bought has to be handed over to the unit."

People who buy refrigerators are gone, and there are policies and countermeasures. It is difficult for Luo Cheng to limit the purchase volume of units and enterprises.Aren't you going to prevent companies from buying tickets without buying them? Just shake people off.If you know the situation of some people who cannot afford a refrigerator, just give them some benefits and ask them to help them buy it.

The master returned to the place where the refrigerator was sold. He registered the address of the certificate according to the process, and bought a refrigerator for 20 yuan.No one was arranged to deliver it, so I put a rope on it and carried it back.

Carrying the refrigerator on his back, he walked very slowly, and regardless of the age of the old master, he felt that he had no strength.But he is a seventh-level blacksmith, and ordinary young people can compete with him in strength, and there may not be many people who can compare with him.

The master walks slowly because he wants to show off. In ancient times, fishermen who caught big fish would pass through their house three times without entering.Today there is an old master, carrying a refrigerator on his back, walking slowly.

I got to know many of the masters along the way. Whenever someone greeted me, the master would stay and chat with them, always talking about the expensive refrigerator.

It was a ten-minute journey, but it took almost an hour to walk, and it happened to be lunch time before returning home.

The old master lives in a courtyard. There are three rooms in his home, and there are several neighbors.This person was still tens of meters away from home, so he shouted at his family to come out and help.The neighbors who did it all came forward to watch the fun.

A refrigerator, bought, plugged in and ready to use.According to the salesperson, after moving the refrigerator, it is best to put it on the ground for a while and then turn it on for use.

Many neighbors in the courtyard also came out to watch the fun and wanted the master to show whether the refrigerator was as magical as he said.

The master didn't talk nonsense, seeing that there were many children in the courtyard, he directly pulled a wire out of the room, and switched on the electricity in front of everyone.Then let the child go home by himself and fill a smaller cup with water. Today he invites everyone to eat sugar water popsicles.I went home and took some white sugar out.

The child stopped until there were popsicles to eat, but he didn't take off yet. He quickly went home to get a cup to fill with drinkable water, and then took a chopstick and inserted it in the middle of the cup as required.

The old chef opened the refrigerator and adjusted the settings according to what was explained when he bought it.There are three levels, low, medium and high.Low means that the temperature is lower enough to keep vegetables fresh.The mid-range is relatively cold, which is more suitable for ice drinks. It will not freeze but is very cold.The higher one means higher power consumption, but the lowest temperature can freeze.

At present, the refrigerator has these three stalls, because it is a single-door refrigerator, and there is no function of keeping fresh on the top and freezing on the bottom.

The old chef turned on the highest setting, and then asked everyone to eat, which took time to turn into popsicles.Therefore, the ice lasted for about two hours. During this period, I opened it several times and looked at it. I could feel that the temperature inside the refrigerator was getting colder and colder, but the water in the water cups did not freeze completely. The main reason was that the cups everyone held were actually not small.

Those children only played around the refrigerator for two hours and did not dare to go far, for fear that the master would not get it as soon as he promised.

After the ice is ready, the water in the cup turns into ice, and you can’t pull out the chopsticks stuck in the ice. The ice and the cup are frozen together. You have to wait for the surface to melt a little before you can pull it out. .

I don't want to put too much sugar, but it's just a little sweet.Many children went outside to play with a large pile of ice cubes stuck in their chopsticks.A large piece of ice can be licked for a long time and is much stronger than ice cream.In hot coastal areas, having such a homemade popsicle at this time would really make you envious of other children who don’t have one.

Such a scene didn't happen in one place, Luo Cheng still underestimated the word "hidden wealth for the people".Seeing that there are not many rich people around me, it would be more troublesome to sell refrigerators in the past.A city with hundreds of thousands to millions of people, even if the proportion of rich people is low, the base is here.Plus local units and businesses.

A batch of refrigerators and air conditioners only costs about a thousand units. There are actually some petty bourgeoisie in every city.Bought the full price directly.There are also some veteran cadres who, in order not to occupy the purchasing quota, provide benefits to these senior leading cadres.Directly organize these people to go to the supply and marketing cooperative to 'get' refrigerators and air conditioners.

It was bought in their own names, and it was also used by these old leaders, but the money was paid by the unit.This made it impossible for a high school salesman selling refrigerators and air conditioners to refuse.In addition, some casual people with good wages come to buy, and this group of people take home more than [-], unlike others who have all the money.

Anyway, the sales staff can't tell whether it is an individual or someone else's organization, so they can only sell according to the sales process.This leads to a false impression that the people who come to buy seem to be individuals, so it feels like many people are rushing to buy.This also directly led to the emotions of other people who had not planned to buy a refrigerator.

They're all buying it, and they say it's good. If you're a rich family, you can get a watch, sewing machine or something when you get married. How can you have a high-end refrigerator at home?The refrigerators are sold and they have to queue up for registration, because the first batch of goods is about to run out, and the supply and marketing cooperative still has more than 150 refrigerators, but they all need a ticket to buy.

The salesperson promptly contacted Ngee An Automobile Factory with the news of the sale of the refrigerator. According to what they said, if possible, I feel that they can sell another batch of goods.However, abnormal purchases have also been reported, and it seems that many people have purchased for units and enterprises.

Luo Cheng didn't think about adding more goods. In fact, he could add more goods.There is still stock in the warehouse. The first batch sold now is originally in the hotter urban areas, and it has not yet been shipped to other areas for sale.If we increase the production line now and send the goods that will be sold in other cities to hot areas first, it will be possible for the factory to rush to work.

But there is no need for that. With that kind of energy, it is better to put people on the new cube car version 1.35. This is a big profit, and it is exported for goods.

Not only did Luo Cheng not add more goods, the team would stay there for a while anyway, since units and companies were looking for someone to buy privately.Luo Cheng told them that since they have a registered purchase address anyway, if the refrigerator is sold out, let them deliberately come to buy it back, and add a 30 yuan bonus fee.Of course, I mainly look for those with one-time payment to repurchase, and those with installments that require me to pay [-] per month. I feel that it is unlikely that I can help my employer to buy them.

These are bought for units and companies, and they will definitely not be repurchased for refrigerators, but the main reason is to disgust them.Luo Cheng didn't know how much benefit these helpers would have, but Luo Cheng offered thirty, which was one month's salary of an ordinary formal employee.It should be disgusting to people who buy it for their companies. If they find out that if they don’t buy it for their companies, they can earn [-] yuan for the entire refrigerator. I wonder if they will feel resentful towards their companies.

The fleet also needs to install air conditioners in units there and discuss procurement. There is a lot of seafood in coastal areas, but it is difficult to transport. There are no refrigerated trucks yet.But there are usually cold storages in the local area. If that doesn't work, go to a meat joint factory. The meat joint factories in each region have their own cold storages. When you come back, buy a large amount of seafood, ask the meat joint factory for some ice cubes, and then Try to come back within two days.

The other is kelp. Kelp is cheap in coastal areas. It is easy to store, so buy more.If you don't want money, you can exchange it with food.

This refrigerator has been preliminarily speculated, and the local supply and marketing cooperative has also taken care of it. In addition to the refrigerators that have been issued tickets, they have also been given an additional quota of ten units to sell independently.The reason why the employees of supply and marketing cooperatives are popular in this era is that they have the opportunity to buy things that others cannot.

Luo Cheng arranged for someone to release the ten indicators in private, and someone raised the price by 30 yuan to collect the refrigerator.Then these ten indicators are guaranteed to make the supply and marketing cooperative happy. The tighter something is, the better it is for the supply and marketing cooperative.

As for malted milk, it is sold by supply and marketing cooperatives, but not everyone can buy it without a ticket.Don't tell me that malted milk is not as good as milk powder, but you don't even have the chance to drink it.Friends with supply and marketing cooperatives had to ask for help before they could buy it.

This refrigerator, you are so embarrassed that you are too embarrassed to come here and speak.There are people outside who are willing to pay more to buy it. The supply and marketing cooperative is a state-owned unit and cannot do such a thing, but it does not affect their assessment of the true value of the refrigerator.

Anyway, the supply and marketing cooperative is very polite to the high-activity people from Ngee Ann who sell refrigerators and air conditioners. They arrange for people to help boil the water every day.

A good start, really good.But once it gets hot, there are also troubles.Small units and enterprises look for people from below to compete with people who normally buy refrigerators, because they know that even if there are refrigerator tickets in the local area, it will not be their turn.

As for the people above, where is this refrigerator produced and who is the local manager there? Then make a phone call and give them some extra face.

Just like bicycles are produced in Hongcheng, but now at the Ngee Ann Automobile Factory, everyone will receive a bicycle purchase receipt.The city leaders over there have called Secretary Jiang. Regardless of whether the relationship is good or bad, the level of anyone who can call Secretary Jiang will not be too low. Give him some face. Ten channels and eight channels are not too few, and 51 is not too few. many.

So Secretary Jiang had a special talk with Luo Cheng about this matter. Although some rules are not easy to put on the surface, they have always existed.Let Luo Cheng learn from bicycle factories or other factories.Generally, some bills should be set aside for local and provincial governments.

For example, if you give [-] tickets or [-] tickets, and someone asks for them, the higher-ups will issue them in approximate proportions based on the tickets given by the car factory.Otherwise, if people come to ask the local leaders, it is not good to refuse directly. If they agree, they can’t come to ask for it. The leaders will come to the automobile factory to talk about it.

Luo Cheng thinks so, mainly because the refrigerator has not been produced as planned and is a new civilian product in China.This production plan is not easy to report.Unlike vehicles, there is no such trouble because the production volume is planned locally.Purchase tickets for products within the plan are handed in, and naturally the local government will divide these purchase tickets reasonably.Whether it is a favor or a real allocation for local units does not need to be considered by the automobile factory.

Unless someone wants to buy it, it will be lower than the production volume of the car factory.Then the local government will ask the automobile factory to adjust the planned production volume.But currently, as long as it’s about vehicles, nothing can meet the demand.

(There are still five days left, and the monthly pass is still more than 200 pieces short of [-]. If you have a monthly pass, give it to me. You don’t need to deliberately get it. It’s a waste if you exceed it)
(End of this chapter)