China Entertainment: Indulge in Vanity Fair

Chapter 177 Fighting, Fighting

He Fang just smiled when he saw the statement made by the crew of "Legend of the White Snake" and didn't say anything.

It's just that there is a very popular questionnaire on the Internet, which is about the ratings of the three movies this time, and whether there is really support for going to the cinema to buy tickets.

Those who take the survey can participate in a lottery, and those who post movie tickets can directly get the basic prize of a ten-yuan voucher for a group buying website.The highest prize for participating in the lottery is a 100 yuan voucher from a group buying website, as long as you participate in the survey, you can participate.

This event immediately made netizens enthusiastic. It is human nature to be greedy for cheap, and it is just to answer questions.

The questionnaire clearly stated what they liked about the three movies and the reasons for their liking.What is the problem, have you bought a ticket to watch the movie... There are probably dozens of questions.

"Who made this?" Zhang Qian was monitoring possible rhythmic negative comments in the company. Suddenly, a colleague in the company sent him this link, and then he asked the colleague.

"I don't know, it's not the investigation company we found, a survey company in the capital named 'Tianwen' did it."

"Okay, I got it, pay attention to the results of this investigation, as long as we don't get caught up in the rhythm, we don't care." Zhang Qian didn't think too much about it.

It's just that after more than half a day, the propagandist of Tuanhuo Culture came to Zhang Qian, and communicated with Zhang Qian again about this matter.

"Mr. Zhang, I suspect there is something wrong with the questionnaire I told you about earlier."

"Huh? How to say?" Zhang Qian quickly opened the previous link, and he took a look at the survey results.

In just over half a day, the number of participants exceeded 5, and 6875 of them posted movie tickets.

Among the survey results, "Legend of the White Snake" scored the highest score, with a score of 9.3. The overall score of "Legend of the White Snake" was 8.7 points, "Scorching Sun" was 7.5 points, and "Painted Wall" was [-] points.

Among the more than 6000 movie tickets posted, 3218 were for "Legend of the White Snake", 2876 were for "Scorching Sun", and only 781 were for "Painted Wall".

"Legend of the White Snake" has the highest plot score of the three films, at 9.4 points, "Scorching Sun" only scored 8.5 points, and "Painted Wall" scored 6.3 points.

In terms of performance scores, "Scorching Sun" scored the highest 9.1 points, "Legend of the White Snake" scored 8.9 points, and "Painted Wall" scored 7.1 points.

In terms of excellent production, "Legend of the White Snake" has the highest score of 9.5, followed by "Painted Wall" with 8.3 points, and finally "Scorching Sun" with 8.1 points.

Of course, there are other categories, such as star attention, viewing experience, details, styling, editing, music level...

After a rough look, Zhang Qian always felt that there was nothing wrong with it on the whole, but he felt that there was nothing wrong with it, but where was the problem...

"What do you think is the problem?" Zhang Qian asked.

"Mr. Zhang, this questionnaire seems to be fair. In fact, once the results come out, and then compared with the box office, don't you think there is a problem? Why is the data of the survey company "Legend of the White Snake" ranked first, while the box office But not the highest? Why is Douban's score so low?"

"As long as there is a little guidance, will some people feel that "Legend of the White Snake" has been treated unfairly? It's just that everyone has no evidence. Will this form a kind of public opinion pressure on the Internet?
After hearing the analysis of this publicity colleague, Zhang Qian suddenly realized that, by the way, he said that he felt something was wrong, and it turned out to be like this.

"So... this questionnaire was originally created by themselves, and then they controlled the number of people posting tickets and their ratings to create this kind of contrast..." Zhang Qian immediately felt a sense of being overwhelmed by the completion of the questionnaire. Calculated anger.

"Mr. Zhang, if it really develops as we envisioned, the consequences will be very serious. What should we do now?"

Facing the questions from colleagues in the company, Zhang Qian looked at the deadline for the questionnaire again. He became more anxious instantly, because there were only three hours until the end, and they only took a 12-hour questionnaire.

This is obviously to make this questionnaire an established fact before the other party responds. If someone questions it and conduct it again, if the result is very different from the first result, then everyone may think that the subsequent questionnaire is done by someone. manipulative.

The final situation is that the masses believe that the first time is true, and the rest are artificially denied by someone who deliberately denied the results of the first time.In the end, the result of the first time became a hat on the head of "Scorching Sun". It is clear that "Legend of the White Snake" is better than "Scorching Sun" in terms of overall score, plot, production, and number of viewers. ", but in terms of box office results, "Scorching Sun" has doubled the lead. What's the problem?There are plenty of stories to tell.

Those who are interested only need to say a sentence on the Internet: If this is not fake, who will believe it?
"Playing black and ruthless? They want to ride on our Tuanhuo and Huying Group to play ruthless? Then we will accompany them to the end. Since they want a good result, right? Then challenge them on their questionnaire. Hurry up and find People should vote, score, and get the score of "Scorching Sun" up, don't make it too obvious that someone is fake."

Zhang Qian made a decision immediately, but this colleague reminded Zhang Qian.

"Mr. Zhang, in fact, at this time, it is better to give high scores to "Scorching Sun" than to let people post tickets to give low scores to "Legend of the White Snake". Let everyone see that the most people post tickets for "Legend of the White Snake", but they The score is the lowest, isn't this more effective?"

Zhang Qian immediately patted his forehead, and nodded to the Xuanfa colleague very satisfied.

"What you said is good, let's do it. In addition, the promoters are doing another survey, investigating why "Legend of the White Snake" is so bad at the box office, and then give options."

"Okay, Mr. Zhang, I'll get it right away."

After Xuanfa's colleague left, Zhang Qian thought about it and called Wang Changtian from Guangguang.Because this matter not only involved "Scorching Sun" and "Painted Wall", he had to tell Wang Changtian about the other party's conspiracy. As for how the light should respond, that was the matter of the light.

After Wang Changtian received Zhang Qian's call and understood the ins and outs, he immediately called Vice President Liu over, and then told Vice President Liu the situation.

"How do you think we should deal with it now? Do we ignore it, or join the battle circle?" Wang Changtian asked him, Vice President Liu, who was Wang Changtian's think tank.

"Mr. Wang, there is a saying in the marketing industry that the boss fights with the second child, and then kills the third child. It means that the boss in the industry fights with the second child in the industry every day, but the two of them are getting more and more angry." , When others thought that the two of them were going to lose out, they finally found that the market for the two of them has expanded, while the market for the third and fourth in the industry is getting smaller and smaller."

Vice President Liu explained.

"Hiss... I understand the meaning, that is, we will be killed by their two families. Then what should we do?" Wang Changtian asked.

"I just read the deadline for this questionnaire, and it's too late for us to review the data. Therefore, we must not let this questionnaire become popular now, or it will be too late."

"Therefore, we must show the unfairness of this questionnaire to the outside world from multiple aspects, as well as the bad intentions of this questionnaire, and we must immediately refute the content of this questionnaire from the commanding heights of the victims."

Wang Changtian nodded after listening.

"It's up to you to draw up this statement. Besides, we can't just be bullied like this. Since they want to play tricks, they should play hard and tell all the theaters that our "Painted Wall" is willing to give up three points of box office exclusive rights. Grab the filming of "Legend of the White Snake". Don't they like to post the ratings of the tickets? Then let people post the tickets of "The Legend of the White Snake" to get a low score."

"Okay, Mr. Wang, I'll do it right away."

No, at six o'clock in the afternoon, Guangguang Media suddenly issued an announcement that caused public opinion to be confused.

The general content of the announcement is as follows:

"Announcement about the malicious suppression of our film "Painted Wall" by a questionnaire about three mainstream movies in the National Day file that suddenly appeared on the Internet today"

... In front of it is an introduction of the cause and effect of about a hundred words, and then a sloppy rebuttal.

"Our company expresses indignation at the behavior of maliciously belittling the movie "Painted Wall" in this survey. "Painted Wall" was deliberately scored low in the survey questionnaire.

"Since we have to score, why not ask the audience who have watched three movies at the same time to give a fair score? Why use a behavior of pretending to be true and fair, but sending someone to give your movie the most votes and score the highest score?"

"Someone made their movie ratings really outrageous. The acting score is only 0.2 points lower than the film that won the three best actors. Let professional film critics and audiences see, is your film performance score only 0.2 points lower than the three best actors? ? Doesn’t that mean that your actors can also win international awards?”

"Return to the production rating. You claim to be excellent in production. Could it be that the production of "Painted Wall" is not excellent? And..."

"Resolutely oppose this kind of behavior that deliberately promotes yourself and degrades others. Chinese movies are not easy, and you can't play all kinds of tricks just because your box office is almost there. "Painted Wall" has the worst box office, but we say What’s wrong? The film market speaks for its quality, and the audience votes with their feet. They will watch whoever looks good? Is it interesting to do such a small trick?”

……

A statement letter from Guangguang Media immediately ignited the entire public opinion. Changsha Tuanhuo hadn't started a counterattack yet, and was preparing for it, but Guangguang took the limelight away.

He Fang was also doing publicity, but when asked about it by the reporter, he was dumbfounded and could only say 'I don't understand the situation, I will respond when I understand it'.

After that, he called Zhang Qian immediately, and Zhang Qian had no choice but to explain the cause and effect clearly.He said that he hadn't counterattacked yet, but the light blew up first.

"Tsk tsk, Wang Changtian is fine, he is a capable person, and he can seize such an opportunity." He Fang saw more.

The reason why He Fang said this is because it was originally about "Legend of the White Snake" and "The Scorching Sun", but the light jumped out and became a public outcry after "Painted Wall" was suppressed by "Legend of the White Snake". .

Does this not only steal the limelight from "Scorching Sun", but also puts itself at the highest point of morality among the three films?
It's a beautiful hand.

"Zhang Qian, we have to make a statement quickly. Don't talk about grievances, but a statement of solidarity with Guangguang to complain for them. It's not fair to say that "Painted Wall" is obviously good, but it is maliciously given a low score."

"It doesn't matter if "Scorching Sun" is trampled on, after all we have awards and achievements, but the crew of "Painting the Wall" worked hard, and they didn't offend anyone and didn't want to grab anyone's cake, but they were still trampled on, this is bullying honest people Honest people should not be bullied, so "Scorching Sun" must complain about "Painted Wall"."

As soon as He Fang spoke, Zhang Qian immediately laughed.

"He Fang, your move is good. Anyway, we are number one at the box office, and pulling "Painted Wall" to second place will not threaten us. The key is that we don't have to be a target yet, which is great."

So in less than half an hour, Changsha Tuanhuo's statement came out, completely pretending that they were also trampled on, and that they were also victims, but they wanted to complain for the "Painted Wall" who suffered more severely, because they suffered more severely.

"Damn, disgusting. My own movie can't beat others, so I use this kind of obscene moves. Jet Li is really a loser to my grandma's house with such a bad company and a bad crew."

"Show tickets? I just watched "Legend of the White Snake". I don't even bother to rate it. It was a waste of thirty or so yuan."

"It's so f*ckingly dishonest to do this. I said I saw the questionnaire, why "Legend of the White Snake" beat "Scorching Sun"? Could it be that a movie that won two awards in a row is not as good as the second generation flower? Movies where money holds women?"

"Yang Zhi, Yang Zhi, what you did...offended He Fang and Guang Guang, you really don't plan to hang out in the circle?"

……

"Mr. Yang, it's over, it's over, and now the public opinion is scolding us." An employee from the Propaganda Department of a company in Beijing rushed to the president's office.

"Won't you knock? Get out..."

(End of this chapter)