China Entertainment: Indulge in Vanity Fair

Chapter 208 Ten Days Global Accumulation of $3.79 Million

Not only did He Fang speak out on Weibo, but Tuanhuo Culture also spoke out. Generally speaking, all investors are welcome to invest in the film and television industry, but please participate rationally.

In another time and space, starting from 2012, capital tycoons from all walks of life began to enter the film and television industry, and then brought a series of chaos to the film and television industry.

The years that caused the false prosperity of the film and television industry were also years of chaos.

What is the root cause?One is that there is no producer-centered mechanism in another time and space, and it is all director-centered.This has led to the fact that there are no professional producers who make reasonable use of investors' money to make their works stand out and investors to make money. Instead, various investors are deceived by many money-swindling directors and lose money one after another.

Afterwards, the investors would personally go off the field to guide the experts, all for the purpose of making money, only looking at the celebrity traffic, not the quality of the film, just hoping to make money, no matter how the impact will be, it is a fragmented operation.

Second, in another time and space, the management department is too superstitious about marketization and the so-called free market competition.Once superstitious on this, they let it go.

In order to make money for the market, various companies will do everything they can. They don't care whether the social impact is good or not, they only care about whether they can make money.

So, what use ticket subsidy marketing, use hype to package small fresh meat to cash out quickly, use yin and yang contracts to evade taxes and launder money, use financial derivatives to deceive retail investors...N many profit-seeking methods have been used.

Because there is no supervision, whoever has the best means can collect money, and whoever collects money will develop well, which is equivalent to releasing the greedy devil.

However, in another time and space, the development of such a free market did not make China's film and television industry develop as soundly as Hollywood, but instead made a lot of money.

For example, fans of a certain little fresh meat forcibly besieged the artist, and the artist was silenced by the cyberbullying.

For example, Kuailu Group defrauded 400 billion.

For example, the whole industry evades tens of billions of dollars in tax evasion.

For example, the life of people in the circle is corrupt, which leads to reports from time to time that they gather together to mess up and suck something.

For example, a group of people without acting skills are messing up film and television works.

……

A lot of chaos, this kind of chaos finally reached the point of being uncontrollable, and finally took action to start regulating in another time and space in 2018, but the problem has already occurred, and some measures came a bit late.

Therefore, any free market theory should not be listened to, nor should it be.Marketization or not?Of course, without marketization, there will be no vitality.But is unfettered free marketization good?Of course not.

Marketization left unattended will only produce two results, one is extremely chaotic and vicious competition with no bottom line, and the other is the control of the market by a few companies that have formed a monopoly.

No matter which result it is, it goes against the original intention of the market. Marketization is to prosper the market and allow the market to compete in a healthy way so as to promote the development of the industry.

And these two results, vicious competition led to the demise of the industry, just like the piracy of Hong Kong movies that killed the genuine ones.

Monopoly will turn the market into a pool of stagnant water, lifeless, which is contrary to marketization and healthy competition in the market. Competitors are all beaten to death and eaten by monopolists.

All these evolutions happened in another time and space, so He Fang must prevent this situation from happening again, so he wrote a long article, writing this possible chaos in detail, and at the same time writing Suggestions on industry rules to be formulated in advance before the film and television industry explodes, so as to prevent all possible chaos in advance.

Of course, He Fang would not be so stupid as to write nonsense, so he used the establishment and perfection of Hollywood as a blueprint, from which he also talked about the chaos of capital in the development process of Hollywood, the chaos of the industry, and the rules established later.

In short, in a word, marketization does not mean that it is completely laissez-faire and ignored, but must be supervised.Instead of the government taking action, industry associations can be established, and then each association must have rules and regulations and punitive measures.

This long article has already reached the table of the General Administration and the main leaders on the fifth day of the Lunar New Year. After reading it, everyone has different emotions.

For example, Wang Ju was discussing this issue when drinking tea with Han Sanping. Wang Ju didn't say good or bad at the first time.

"Old Han, do you think what this kid He Fang said is reasonable?"

Han Sanping took a puff of cigarette and thought for a while.

"Generally speaking, I think He Fang is very organized. He first put forward the rules and regulations and the top-level process design when he was engaged in the industrialization of Huying. This time is the same. He said that the great development of the film and television industry requires systems and rules first. Standing is also the rule."

"Facts have proved that he is successful in Lake Shadow. At least now their system is running very smoothly, and the rules of cooperation with external partners are clear. Everyone cooperates with rules and regulations."

Han Sanping didn't say whether He Fang's suggestions were good or bad, but just took He Fang's work in Huying Group as an example.

Everyone in the system is like this. Before the superior expresses his position, he will blur his position. If the superior expresses his support, then he will follow up and support it.If the superiors object, then there is room for my own words, say something like "However, Huying's success does not mean that it can also be successful in the industry, the industry has its own complexity..." When such words change, they immediately change. It has become consistent with the above route.

Therefore, Wang Ju nodded after listening to Han Sanping's words, "Your statement is well-founded, and I will bring this up when I go back to the meeting. Let's look at the opinions of the higher authorities."

"..."

The co-author, Wang Ju, has not expressed his position. It turns out that he is also unable to clarify his position before his superiors have expressed his position. He used Han Sanping's words, that is, he wanted to see everyone's opinions before making his own decision.

They are all old foxes, cunning and cunning.

On the afternoon of the fifth day of the lunar new year, the higher-ups issued a notice, and the relevant personnel met at the ministry at nine o'clock in the morning on New Year's Eve to discuss the matter.

He Fang was also invited, after all, he wrote it.Just at that time, the promotion of "Pacific Rim" was over, and he himself could go back to participate.

How is the international promotion of "Pacific Rim" arranged?Where is it now?Check out this itinerary plan.

The first day was Hong Kong, the second day was Singapore, the third day was Bangkok, the fourth day was Tokyo, the fifth day was to New York, the sixth day was Dallas, the seventh day was Houston, the eighth day was to Renton, and the ninth day was Paris.

At this point, the global publicity of the entire "Pacific Rim" is over.

Looking at this itinerary, we can see that their focus is on Southeast Asia and the United States. In other regions, there are only two stops in London and Paris, and they will not go to many places.

He Fang's real goal is actually in Southeast Asia, and the North American market may be lost at any time, because it will be greatly affected by changes in the relationship between the two countries.

But Southeast Asia is the top priority. If Chinese films want to go global, they have to go to Southeast Asia first.

One is that the culture here has the same origin, because there are many Chinese living here, and the culture here is deeply influenced by Confucian culture.

The second is that the market here is huge. There are 6.8 million people in Southeast Asia. This is a big market. Although the level of wealth is not high, apart from China, East Asia, Southeast Asia, and South Asia produce movie box office every year. over $100 billion.

Among them, the box office of island countries is about 20 billion U.S. dollars, that of India is about 18 billion U.S. dollars, that of South Korea is about 14 billion U.S. dollars, and the rest are from Southeast Asia and South Asia.Among them, Southeast Asia has an annual box office of about US$40 billion.

So, if Chinese films can win Southeast Asia all the year round, how big is the market?If the relationship with the East Asian countries is stable, it is good to win the markets of the East Asian countries and also have a corresponding share of the US$34 billion market. However, due to the influence of the relationship between the three countries, it will be difficult.

Don't even think about South Asia, that is India's traditional territory, not to mention Chinese movies, even Hollywood movies can't break into the South Asian market.

Therefore, in He Fang's vision, the first step in the international market is to develop the Southeast Asian market and make it the basic market for Chinese films overseas.

The second step is to stabilize a certain North American market. Although the North American market is affected by national relations, it is at least better than the East Asian countries. After all, the Hollywood market also needs the Chinese market, which forms a clamp.

I am open to you, and you are also partially open to me.If you play tricks on my movies, I will play tricks on yours.Therefore, the North American market is better developed than the East Asian market.

The third step is to talk about other markets, that is after Chinese films have completed the first and second steps.

This is the original intention of the formulation of the "Pacific Rim" promotional route, with Hong Kong, Singapore, Bangkok and Tokyo as the focus.

……

But as soon as He Fang and the others arrived in the United States to promote, they encountered some unpleasant things.

That is, when "Pacific Rim" was promoted in the United States, many American movie fans still supported it, but there were some Chinese holding signs in front of the movie theater.

This really left the Chinese main creators in He Fang speechless. We are just making a movie. What interests of these people have been violated?Why do you have to raise a sign to hate the country?

These people are really embarrassing. The key point is that these people are all Chinese, including those from Taiwan and cults.

He Fang and the others didn't say anything to the reporter about these people, but when they looked at them, some of them lowered their heads in shame, and some of them gritted their teeth.

"Oh, I didn't expect that there would be a large number of compatriots like this dragging us down. It's really hateful." Wu Jing was the most straightforward, and he had something to say when he saw this situation.

"That's because you haven't visited the Chinese embassies and consulates in several cities in the United States. There are people holding up signs all the year round in those places. As long as there are Chinese people going to do business, a large number of people will surround us and scold us as soon as they arrive at the door. They just want to It made the Chinese feel ashamed of their country. Some patriotic compatriots refuted these people a few words, and then they were besieged and beaten."

"Don't our embassies and consulates ignore it?" Wu Jing asked.

"What do you do? They didn't rush in, it's in a public place outside."

"It's useless to call the police?"

"What's the point? These people are instigated by the Americans. You expect them to take care of things? As soon as you call the police, they say that this is freedom of speech in the United States."

"..." Wu Jing clenched his fists after hearing this, he really felt aggrieved and had nowhere to vent his anger.

"Okay, our image abroad has been horribly corrupted by the Western media and some of our country-hating compatriots. It won't be much better if we go to London and Paris. You have to be mentally prepared." He Fang said with a wry smile.

Why is he angry, but what can he do?People use two tricks, one is the Western media to blackmail, and the other is the Chinese themselves to go around holding signs, marching, handing out leaflets, giving speeches, and publishing books to blackmail.

This is the reason why many foreigners regard China as a hell. Many ordinary people in the West do not know the truth and shake their heads whenever they talk about China, thinking that it is full of demons.

……

He Fang and the others spent a day in Dallas on the sixth day of the lunar new year. Obviously, the people of Dallas had a mediocre response to "Pacific Rim", so-so.

Because Americans have read too many sci-fi stories about people on earth fighting aliens, but this time "Pacific Rim" is more refined and the plot is more beautiful.So, good or bad.The same is true of box office performance in North America these days, not great, but not bad either.

After all, there are millions of dollars in box office every day. The third day of the Lunar New Year is 603 million, the fourth day is 542 million, and the fifth day of the Lunar New Year is 765 million. Why has the box office increased on the fifth day of the Lunar New Year?Because it's Friday, the weekend is here.

Why did the crew of "Pacific Rim" come to Dallas? Because this is the third highest-grossing urban area in the United States. It should be said that the Dallas-Fort Worth metropolitan area is the top three urban areas in the US box office, referring to Dallas, Fort Worth, The metropolis of the three cities of Arlington covers 12 counties with a total population of 687 million.

New York has a population of just over 800 million, and Los Angeles, the second largest city, has a population of just over 400 million. Therefore, it is not surprising that the Dallas metropolitan area can become the top three box office in the United States.

In addition to the Dallas metropolitan area in Texas, there is also Houston, which is also very box office. Speaking of Houston, Yao Ming's Houston Rockets will come to mind.

Previously, the publicity team wanted to pull the Rockets to do some publicity together, but the price was too high so they gave up.

On the eighth day of the Lunar New Year, the crew of "Pacific Rim" ended their promotion in the United States and flew to London.

The seven-day period for the Spring Festival in China has also officially ended, and the second week of global releases has also ended.Just in time, this is the time to summarize the box office.

中国的春节档，《环太平洋》从初一到初七票房分别是：9051万、9566万、9233万、9345万、9508万、7652万、6543万，七天的票房中初二是最高的9566万，初六初七票房下降，原因是春节假期结束返城高峰影响到了票房。

But the box office data of these seven days is enough to be recorded in the history of Chinese movie box office, setting many records.

The total box office of the seven days of the Spring Festival stalls reached 60898 million, which means that it created a box office of 6.09 million yuan in seven days, and it took only seven days.

This is shocking enough. It took two months for "Let the Bullets Fly", the previous Chinese film box office champion, to earn more than [-] million yuan at the box office, while "Pacific Rim" only took seven days.

In addition to the domestic box office explosion, in fact, it also made history in the international arena for Chinese-language films.

北美七天分别是：589万美元、613万、603万、542万、765万、794万、693万，第二周七天总票房达到了4599万美元。加上第一周三天的3266万，总票房达到了7865万美元，北美最终票房过亿是稳妥的了。

The rest of the world is not bad, taking in $11498 million, or $1.15 million, in the second week.

The global box office of "Pacific Rim" has accumulated a total of 37937 million U.S. dollars in the two weeks since it was released, which is 3.79 million U.S. dollars.This data ranks in the top [-] in the global movie box office data, which is stable.

(End of this chapter)