China Entertainment: Indulge in Vanity Fair

Chapter 222 Pick a question, and prevent Wang Jing from making bad movies (add monthly ticket)

Signing Wang Jing has double benefits. One is to bring more good works to Chinese films for Tuanhuo Culture, and the other is to divide the Hong Kong film and television industry.

If Wang Jing's film is successful in Tuanhuo Culture and gets a high box office, it will be equivalent to dropping a blockbuster in the Hong Kong film and television industry, which will inevitably split them internally.

Those who have ideas will go north to cooperate with Tuanhuo or other companies, and those who do not stick to Hong Kong will become less and less isolated.

Didn't He Fang know that they launched Wang Jing to test the water?Of course I know, but He Fang just wants to win Wang Jing, as long as you take the bait, there is no possibility of struggling.

Therefore, after signing the contract with Wang Jing, He Fang asked the evaluation system to first evaluate the story of "Chasing the Dragon". partial reassessment.

Assuming that "Chasing the Dragon" is matched with top stars, good production, etc., a highest box office forecast and a lowest box office forecast are calculated.

This requires big data analysis. Lake Film Group also bought database software from the United States, and then connected to the data of the Electricity and Finance Office over the years, plus bought analysis software from the United States that all six major film companies would buy.

This kind of analysis will use the data over the years to comprehensively evaluate the subject matter score, drama score, director score, actor score, production score, publicity score, schedule score, competing product score...etc.

Each item will have a weight ratio. For example, pre-production generally accounts for 60% of the total score, and post-publication accounts for 40% of the total score. Then the theme accounts for 60% of the 10% in the early stage and 6% of the total score. The work accounts for 30% of the first stage, 18% of the total score, the director accounts for 20% of the first stage and 12% of the total score, the actors account for 30% of the first stage and 18% of the total score, and the production accounts for 10% of the first stage and 6% of the total score .

For example, the theme score, the theme score accounts for 10% of the total score of 6% of the previous weight, and if the comedy theme score is 6 out of the total score, then the thriller theme score will only be 2.5 points, and the theme score of period dramas will only be 3.6 points. The score is around, which era the score is from, and it is different in each era.

The script score is how many points the score obtained after the script evaluation will bring to the movie in terms of market performance. For example, "Chasing the Dragon" scored 86 points in the script evaluation, so its script score is at the top of the total score. 18% of 86 points will be equal to 15.48 points.

The algorithm is probably such an algorithm, which is a relatively rigorous analysis method, but of course it is not a panacea.

If it was omnipotent, Hollywood would have so many money-losing movies every year, and there would not be so many bad movies.

However, it is a very scientifically based reference, with which it can basically filter out most of the bad movies, and the rest are movies that can be tried.

The probability of success in these tentative films may be 20.00% to 25%, but this is still a very scary success rate.The financial rate of return on Wall Street is only about 25%. Of course, it does not rule out that some companies have a rate of return of hundreds of percent, but the average rate of return is only about [-]%.

Therefore, if you invest in ten films, you can earn two or three, which is a good rate of return for investment.Therefore, the investment and financing platform of Huying Group is favored by some investors. In the eyes of investors, this way of investing in a dozen movies at a time is more stable than betting on one movie, and the rate of return is more stable and longer.

……

After the script of "Chasing the Dragon" was evaluated, He Fang led the company's screenwriting team to discuss some small flaws in the script with Wang Jing, trying to make the script more perfect and exciting.

Of course, He Fang also gave advice to the actors, of course it was just a suggestion.Just like the actor suggestion given by the evaluation system, the actor suggestion given by the evaluation system is that Wu Shihao should be played by Chow Yun-fat, and Lei Luo should be played by Liang Jiahui.

"Personally, I think Chow Yun-fat and Leung Ka Fai are a bit old. It's better to let Donnie Yen play Wu Shihao and Andy Lau to play Lei Luo. This combination is not inferior to Chow Yun-fat and Leung Ka Fai in popularity, and there is not much difference in acting skills. Young people are more in line with the tastes of the audience.” He Fang’s advice is very professional, and he never gives non-professional advice.

"Ah, Director He, you want to go with me." Wang Jing was a little shocked.

"Heh, it means that the heroes see the same thing. In addition, one or two mainland actors or Southeast Asian actors can be included in the supporting roles, and the markets on both sides can be taken care of." He Fang suggested again.

"Okay, no problem." Wang Jing nodded. He has one advantage, that is, he listens to the management's advice relatively speaking.

The management told him what actors to use and when the film would be released, and Wang Jing would really use these actors to release it on time.Of course, the quality may be so-so.

That's how "The Tricky Expert" was filmed. He was asked to make a Chinese New Year film in less than a month, but he was only given two actors, one Stephen Chow and one Andy Lau, and then he made it.

So, he is a qualified director of commercial films, able to listen to arrangements and opinions.

I'm afraid that the kind of director who follows others will not listen to good or bad opinions.This kind of person depends on performance. If he performs well, he will be fascinated by the film, and if he does not perform well, then he will make a bad film.

After staying in Changsha for a week, Wang Jing not only soaked in the crew of "The Origin of the White Snake" from time to time to watch He Fang's filming, but also learned about the industrialization of Hu Ying. Of course, he also drank wine and talked about movies with He Fang and Zhang Yimou technology and innovation.

Needless to say, after listening to Wang Jing, she felt that she benefited a lot. It is definitely not like the people in Hong Kong said that they look down on mainland directors. In fact, mainland directors are still very skilled.

"Director Wang, do you know why Hong Kong directors always feel wrong when making blockbuster movies? Especially when you're shooting plots where a large number of military personnel confront each other, what you make is not the same as the ones in the mainland or Hollywood." Drinking He Fang suddenly asked Wang Jing.

"Ah? This... I haven't thought about it carefully, isn't it wrong?" Wang Jing didn't think about this question at all.

"Of course, like the battle between the eight sects and the Mingjiao at the foot of Guangmingding Mountain in "Yi Tian Tu Long Ji: The Demon Sect Leader" you filmed, it is obvious that you don't understand the way the army fights. Gangsters are just like people fighting in melee, the real army is not like that."

"Of course, I know that it doesn't have to be so realistic for the effect, but this shows a shortcoming from the side. That is, the creators of Hong Kong film and television dramas have not been in contact with the real army, nor have they participated in the culture of the army."

"At this point, Director Zhang is a master. Whether you watch his "Hero" or the opening ceremony of the Olympic Games, that kind of momentum is what a real army can exude. No matter how you spoof it, the military posture, military appearance, and momentum of the army And some details are wrong."

He Fang has also become more and more familiar with Wang Jing and Zhang Yi in the past few days, so he began to pick out the deviation in the other party's director concept.

"Hey, Director He, you said this, but I think you are right to criticize, and you are really right. Next time I shoot a similar plot, I need to go to the military camp to experience it first, or else it will be the same as what you said. Why? Director, that’s all for the sake of it, what do you think is wrong with our Hong Kong film production methods? We can also grow up technically.” Wang Jing said.

Hearing this, Zhang Yimou looked at He Fang and wanted to persuade He Fang, but he didn't say anything after thinking about it.Because he knows that if the party fails to agree, it will easily cause conflicts and misunderstandings between the two parties.

But it's not a good reminder, what should I say?Just as he was thinking of a solution, He Fang spoke up.

"There are not many things that are wrong. In fact, Hong Kong movies are generally good. First of all, the spirit of Hong Kong movies is unmatched in the world. Dare to fight, dare to be true, and don't care about image for the sake of art. .To be honest, mainland filmmakers should really learn from it.”

"The other is that the creativity of Hong Kong movies is still very strong. In the 30 years of July, August, and September, a hundred flowers bloomed, talents came out in large numbers, and there were no constraints on creation, so a large number of classic movies and filmmakers were born."

"If you have to pick a thorn in Hong Kong movies, then there is one." He Fang said that he took a sip of wine from his glass, and then lit a cigarette.

"Well, Director He, tell me, I think this is a good opportunity to learn." Wang Jing asked modestly.

But Zhang Yimou next to him was a little anxious, but He Fang immediately stretched out a hand and patted Zhang Yimou, proving that he didn't drink too much and talk nonsense.

"This question, I don't know when Hong Kong movies started to suffer from bad habits. That is, they like to change scripts on the spot, popular flip pages, and even make movies without scripts. You can say that it is not good. There are many Hong Kong classics. That's how movies were born."

"However, you have to say yes. In fact, this is the biggest cancer that destroys the ecology of the film industry. When the entire industry feels that standards and norms can be trampled on at will, then what do you think is the meaning of the existence of this script? The position of screenwriter will gradually change. Squeezed to the fringe within the industry and finally disappeared.”

"When the film and television industry does not need screenwriters, where does this good story come from? Isn't everyone a screenwriter? If everyone can be a screenwriter, or everyone can change the script at will on the set to make a classic movie, Then I believe that the film and television industry will be another ecology, that is, everyone is a director and everyone is a screenwriter. Do you think this will happen? Is it possible?"

After He Fang finished speaking, he took a breath of the cigarette, and then slowly let it out.

Upon hearing this, Wang Jing nodded slowly.He didn't think about this issue before, because everyone in Hong Kong did it this way, and it produced many classic movies, so he didn't think there was a problem.

"Then why have Hong Kong movies made so many classic movies over the years?" Wang Jing asked a puzzling question.

He Fang knocked on the cigarette ash, then took a puff.

"That's because the market is very tolerant, and the cost of trial and error is low, and there are a large number of creators. I think that audiences in those days wanted entertainment in four ways, one was watching TV, the other was reading books and magazines, the third was watching movies, and the fourth was entertainment. Singing and dancing in the entertainment venue."

"So if there is a movie on the market, everyone will go to see it. The tolerance for bad movies is low, and the information is not developed so that other audiences don't know whether the movie is a bad movie. However, the times have changed. With the Internet, as long as one person After watching a bad movie, he will spread word of mouth, and many people will stop watching it. In addition, with the Internet, people have more ways to socialize and entertain, and going to the cinema is not an important way of entertainment.”

"It's not a good movie and everyone doesn't go in. Besides, online games, online social networking, and online news have more tricks than movies, and the experience is stronger. Especially now that the mobile Internet is coming, the demand for movies will change."

"The second is that the cost of trial and error is low. In the past, when you made a movie, you just called out a group of people and everyone took care of the meal and gave you some money. Is it so easy to recruit a movie crew now? Even now you want to Make it look better, and audiences who don’t use special effects will think it’s not a good movie. Therefore, the cost of trial and error is high, and once you lose a book, investors will no longer let you continue to lose money like before.”

"The third one is that there were so many people who created Hong Kong films back then. It doesn't matter that the ten films that you director Wang Jing played this year relying on the on-the-spot modification of the fly page did not perform well. Tsui Hark performed well and produced two classics. .Perhaps Johnnie To performed better and released two blockbusters. So, if a hundred people try and make mistakes, and three or five people will release blockbusters, everyone will think that this model is not a problem.”

"That's why Hong Kong films could develop like this before, but they can't develop like this now. Now your creative methods have not changed, so why are there fewer and fewer amazing movies? Is it really because of the market? I don't think so. Yes, if you make "Infernal Affairs", will the mainland market boycott it? Will the Southeast Asian market boycott it? Neither."

"The fundamental reason is that your method of relying on on-the-spot creations consumes too much talent and too much investment. You need a hundred films and a hundred filmmakers to support two or three excellent films."

"In terms of economy, it's just like China today. It turns out that no matter who you are, whether you have an elementary school education, a junior high school education, or a university education, as long as you dare to think and do it, you can open a factory and become a boss."

"However, the market has changed. Factories that do not know how to refine management, do not innovate, do not know how to control costs and quality, and do not know how to build their own brands will all be eliminated."

When He Fang said this, he stopped and glanced at the people present, I believe everyone understood what he meant, it was straightforward enough.

He Fang's words made Wang Jing fall into deep thought. In fact, he knew that He Fang said these words mainly because he listened to them. He just hoped that he would try his best to do a good job in the pre-production when shooting the film, and not to change the script blindly when shooting.

However, in fact, this kind of theory will have a great impact on Hong Kong filmmakers who have been thinking for many years. He decided to try this method first, and then pass this method back to Hong Kong.There are many problems in Hong Kong movies, and they are by no means superficial problems, some of which are deeply rooted.

As He Fang said, if Hong Kong movies keep producing movies like "Infernal Affairs", will it still decline?Will the market still lose?

　Ladies and gentlemen, there are only 140 more votes to go to [-] monthly tickets. It’s the last day, can you help me to make another one?Thank you very much! !

　　
　
(End of this chapter)