China Entertainment: Indulge in Vanity Fair

Chapter 225 Let's see how He Fang tricked Arima into living (add more monthly tickets)

He Fang and Alima had a family dinner of Hunan cuisine at his villa, and then they went to the gazebo in the yard to smoke and drink tea.

"Director He, I read your plan today, and discussed it with my colleagues in a meeting. Director He, are you really just learning to be a director?" Alima asked suspiciously.

"Ah? Did you see that I have also studied acting?" He Fang asked back.

"Pfft, haha, what I mean is that you have a very powerful Internet business thinking. Just your idea can win the angel round in Silicon Valley. The Internet plus film and television is still such an easy-to-monetize thing. Compared with other Internet The concept is much stronger." Alima praised.

"Hey, I only have ideas, but I have no ability to implement them. I have never been an Internet company, and I don't understand technology or Internet operations. But, you Ali understand, so you tell me to cooperate, the first thing I thought of This is it." He Fang picked up his teacup and took a sip of tea.

"I thought you would pull us into a production company..."

"No, Mr. Ma, you don't need to make your own films. Those who produce products will not make more money than those who sell products. Are so many factories more profitable than Taobao? Is it necessary for Taobao to build factories for production?"

He Fang asked back.

"Hey, what you said is very reasonable. What do you mean if we want to do film and television, we should not do production, but Internet film and television?" Alima tapped the cigarette in his hand and lit it.

"Of course, why not do what you are good at and challenge what you are not professional? Do you think that film production is the least professional threshold? On the contrary, this is the most professional threshold, otherwise it will not be There are so many schools all over the world dedicated to teaching this profession."

"Moreover, there are not only professional thresholds, but also financial thresholds. Don't look at the huge space for investing millions to hundreds of millions in a movie. In fact, if you don't know how to make movies and spend a billion to invest in movies, I can guarantee that You can lose money in three years at most. But after three years, you can guarantee that you will make money? It’s hard to say. If you don’t believe me, you can invest one billion and try it for three years.”

He Fang's words made Alima a little dignified. He always thought that film and television production should be very simple, and he has cooperated with Huayi for many years. Mr. and Mrs. Wang have always told him that this is easy...

"Is this difficult? The threshold is high?" Alima asked suspiciously.

"There are only three and a half film and television companies in China that really make money. One is called Huayi, the other is called New Screen, the other is called Changsha Tuanhuo, and the other half is called Bona. Except for these three and a half, all others are losing money. Mr. Ma , do you think other families have no money or no professional filmmakers?"

"Besides, among these three and a half companies, if you analyze carefully, you will find that Huayi and New Picture rely on two directors to make money, and they don't vote for other directors' films, they only vote for these two directors, so the two of them Only then can they make money. The reason why half of Bona’s family can make money is because his family has won half of the country’s publicity.”

He Fang said that he picked up the teacup and took a sip of tea, then flicked the ashes and continued to smoke.

Alima nodded slowly when he heard this, thinking.

"Besides, movies are really so easy to make money. Why didn't China Film make money? Why didn't Shanghai Film continue to invest money in filming? Is it because Shanghai Film didn't have money to invest? Or Shanghai Film didn't have talent? How about renting it?"

He Fang said again.

Alima squinted his eyes and thought for a moment, then looked towards He Fang: "Then why does your Tuanhuo culture make money?"

"That's a good question, because my way of playing is different from theirs. I learned from Hollywood. Also, the current Tuanhuo culture is actually not much different from Huayi. Huayi relies on director Feng Xiaogang to make money. Tuanhuo Culture depends on me to make money. Although our new director has already succeeded in a movie, it doesn’t mean he’s on the right track, and we have to wait for the follow-up.”

Alima puffed out his cigarette and nodded. What He Fang said were all objective facts, and he thought there was no problem with this.

"According to what you said, filmmaking is an industry with a very high barrier to entry. Three and a half companies can be successful with all the efforts of the whole of China. Okay, very good. Director He, you remind me of this very well. Well, I almost believed in other people's remarks, saying that film and television are very easy to do."

Alima shook his head after speaking, he was really almost fooled.

In fact, he was fooled in another time and space. In another time and space, Ali Pictures lost a lot of money in the first few years. Later, after learning the lesson, he did not make his own film production but turned to film investment.

"Hey..." He Fang just smiled and didn't say a word. They lied to Arima just to get investment from him, right? Without Arima's investment, how would Huayi and Culture China make money?

Mr. and Mrs. Wang got a lot of cash because of Alima’s endorsement. Dong Ping, who is culturally Chinese, has not done a few film and television works, but he has invested in some popular works, such as "Crouching Tiger, Hidden Dragon" and "Jing Ke Assassinates the King of Qin" , "The Devil Is Coming", and "Speak Well", but these are not produced by them.

He fooled Alima with these vain qualifications, and then resold Cultural China to Alima for 7 million US dollars.

It can only be said that Alima's money is easy to deceive. Alima claims to be the best at fooling others. Can his level of fooling be higher than that of the film and television industry?He was fooled by the film and television industry and spent tens of billions.

Speaking of which, He Fang is really conscientious, and he is helping Alima stop losses for future investments.

"Okay, your Maoyan website idea is really great, but you said that you want to produce a ticket purchase machine in every movie theater. No one has done this machine." Alima said.

"This machine is very simple, and the cost is not high. The cost of each machine is several thousand yuan at most. Moreover, the theater is also willing to put it in, because having this thing can reduce their employment costs? There is no need for conductors, how many A one-time investment of one thousand yuan is exchanged to reduce the annual expenses of several conductors. We are good, and they are also good. We are doing a multi-win thing.”

"We have occupied the smart ticketing market, theaters have reduced labor costs, and saving on-site ticket purchases can save them more time and cost. And what about the publicity side? There is a website for direct-to-consumer publicity. "

He Fang earnestly induced.

"Well, this is, winning more is a good thing. Our goal at Ali is to win more, and the more the better, if we all make money together, we can't go down." Ali agrees with He Fang's idea.

"The most important thing is that no one is against this thing. You are going to open a movie theater now, is it a competitor with other movie theaters? If you go to make a movie, your movie release is a competitor of others, right? But you engage in Internet ticket sales and other movie theaters. Xuanfa, who are you competing with?"

"No one is competing, which means that this system will not only be feasible in China, but also quickly roll out to the world. At that time, the world's film companies will not be able to bypass you when making announcements. You said that we don't need to communicate with others at all. Competition has won the global market, can this be done?"

"If you set up Alibaba and Amazon competes with eBay, if you set up Maoyan, who will compete with you? No. And this thing can do a lot. If you want to enter the film and television industry, you can go to Alibaba Pictures as a producer. How big can it be? ? Shooting two global blockbusters a year is the limit, can you compare with this?"

He Fang induced more and more in-depth, and Ali Ma's heart was full of excitement. Yes, this is an unknown field, and this matter can be done big.

Seeing that Zhong Alima was already too excited, He Fang had to add the last firewood.

"Actually, making money is secondary. The most important thing is that there is another biggest benefit of building the website I mentioned." He Fang paused at this point, and then slowly took out a cigarette again and lit it.

"What's the benefit?" Alima asked back.

"Cultural discourse power." He Fang spat out the five words indifferently.

"Cultural discourse right? How do you say it?" Alima became more dignified when he heard this. He also has power ambitions, and he just wants to control the discourse power.

For example, he is very interested in financial discourse power. It would be great if the central bank can be made like the Federal Reserve, where private financiers like them have the final say.So, he has been working hard on this matter.

"Think about it, if our website can cooperate with theaters around the world, no distribution company in the world can announce and distribute to every theater in the world, even the six major Hollywood companies can't do it. Isn't that the case? Control the right to speak out?"

"Then think about it again. If you think a certain movie is very unfriendly to China, we will reduce or suppress its announcement for various reasons. Is this cultural suppression? For example, a certain movie is dedicated to promoting the darkness of an island country. Let the government of the island country worry, and we push it more in the propaganda, will it affect the situation in this country?"

"Even, when our platform mobilizes filmmakers around the world to make movies in the future, we can ask them to make movies according to our preferences. For example, we will give more traffic to movies that specialize in digging up black material on some big figures in France. Let them make more money..."

When He Fang mentioned this, he didn't say anything, because some things have been said so thoroughly, why should he say it?
At this moment, Alima suddenly figured out all the joints. If he can play like this, he will go to play a ghost film producer. Isn't it good to have the right to speak?
"You mean that the big online movie function we are going to launch in the future can engage in cultural discourse? It is what you said in the plan, the quality of the movie is more than 80 minutes, and then we will open a membership and let the member watch the first 10 minutes for free. If you are satisfied, you will continue to watch it, so that we can share the revenue with the producer like a theater chain?" Ali confirmed again.

"Yes, this is the big killer. Think about it, why is it so difficult for filmmakers from all over the world to make movies? Because there are barriers to entry and a large investment is required, and even if the investment is made, they don't know who to turn to to announce it, how to get back the cost ?”

"Now we help them solve all these problems. They only need to find a way to solve the problem of production funds for filming. After they make a film and upload it to our website, they can make money based on the quality. Wouldn't that give them more motivation?"

"So, if you think about it, we control the direction in which they make money. Does that mean we can guide what they film? Is this the right to speak culturally?"

After He Fang finished speaking, he slowly picked up the teacup again, letting the bait of power stir in Alima's heart and burn in his eyes.

An ambitious person would never let go of such an opportunity, but... Alima suddenly turned his head to look where he was.

"Why do you make such a good thing yourself? Or are you not afraid to tell me and I kick you away?"

"Mr. Ma asked a good question. As I said just now, I don't understand Internet technology, and I don't know how to run an Internet company. The most important thing is that I am not interested in running such a company. My interest lies in making movies."

"This is the first answer, the second answer. If the person sitting opposite me is not Mr. Ma, but Mr. Wang from Huayi, or Zhang Weiping from the new picture, then I will definitely not say it, because They could have kicked me out like you said. But you're different."

"Oh? I'm different? How am I different?" Alima wondered.

"A person who helps more small and medium-sized enterprises to become bigger and stronger all day long doesn't have a heart? A person who dares to share the shares of a company with a market value of hundreds of billions like Ali to everyone will take away a business plan from me? I don't believe it. , I don’t think you’ve always been like this.”

"Haha...Okay, okay, okay, Director He, I have to admire your vision, I like it, I like it quite a bit, we have worked on your project, and you asked for a 10% non-dilutable shareholding in Changsha Tuanhuo I also admit it."

　Thank you for your support in June, this chapter is the last chapter in June, and it is also the last chapter of this update.From tomorrow onwards, it will resume twice a day.

　　The monthly tickets of the veterans are very powerful, helping me reach the 2000 mark.We will try to reach the 7 mark in July, thank you.

　　In addition, I would like to report to you about the situation in June: in June, the book was updated with a total of more than 6 words, basically achieving a daily update of 6 words.

　　5月份的均订是1781，而现在6月份完结了均订是2410，一个月共涨了629个。嗯，7月份争取单月涨个800-1000个，靠各位老铁支持了。

　　In addition, regarding the update in July, let me take it easy at the beginning of the month. I also want to be ten thousand every day, but I am really too tired.So let me save up some manuscripts first, and strive to explode for 7 days on the 11th, and then explode for 5 days at the end of July.At other times, there will be 7 changes per day.

　　Finally, I would like to thank the veterans for their support, and hope that everyone can continue to support me, thank you!

　　
　
(End of this chapter)