China Entertainment: Indulge in Vanity Fair

Chapter 253 After talking in one day, buy shares in a world-class company

What is youth?If you don't understand this problem when you make a youth film, then you can't touch people's hearts.If you understand what youth is, no matter how old you are, when watching your youth movies, you will feel sad and happy, feeling sad about the youth taken away by the years.

So, what is youth?

For each individual, the definition of personal youth is different, but for the collective, collective youth memories are related to the national environment and the shape of the times.

And youth movies often film the commonality of a collective youth, taking the greatest common divisor of most people, so that the collective can fall into the memories of youth.

So, what is the collective youth of Chinese people nowadays?
High school, college, and entering society are the most glorious moments of youth, because during this time both men and women are throbbing with love, hormones are bursting, and the intersection of reality and ideals makes life in the most painful transformation.

Therefore, ignorant love, sincere friendship, tears of regret, flamboyant personality, wanton shouting, rebellious words and deeds, memories of struggle, classmates and buddies who fought together, the blow of reality...

As long as you capture these youthful elements and express them well, there is a high probability that your youth movie will be successful, tear-jerking and able to evoke collective memories.

Of course, an excellent director will match youth with a color, blue-yellow plus unpolluted white, and some red or yellow as appropriate.

In the picture, you have to give those little girls and boys with countless lights shining in their eyes and full of collagen some close-up shots of highlights...

Therefore, as He Fang said, the audience who watched "To Youth" were all moved, and they played a collective memory card, especially at the end when Faye Wong's "To Youth" song sounded, which made more audiences break their defenses.

……

Good day, beautiful scenery, but who is the sky, who is hard and who is sweet
This year, Hua Qing passed away, but there is a hole in the sky

Good day, beautiful scenery, but who is the sky, who is hard and who is sweet
This year, Hua Qing is gone and I understand the time

Crazy, tired, hurt, human comedy
Laughed and called away youthful and bizarre
……

Even a director like He Fang's eyes turned red, who hasn't had any youthful memories, who hasn't had any hard-working youthful emotions?

That's life, all of it.

After the movie ended, Jing Wei really came out with red eyes, and she invited the main creators to the stage amidst applause from the audience.

He Fang didn't go up, there's no need to go up to grab the limelight, just need him to come out and bring wave traffic.

"Three directors, I would like to ask, what kind of creative process did you go through to make the movie so good? I heard that you disagreed at the beginning, why?" Jing Wei asked.

Li Xiaojiang was still the first to answer, "The reason for the disagreement is that Director He told us the main points of the film creation. He told us that when making a youth film, we must capture the collective youth memories, such as love, friendship, personality, rebellion, struggle, best friends and other youthful elements. In addition, we should capture the youthful colors of blue, yellow and white as the main color. reason."

After Li Xiaojiang's explanation, Jing Wei suddenly realized, "Oh, so that's the case, Director He, why do you know so much about youth film shooting techniques?"

Even if He Fang was sitting on the stage, he would still be involved. He took the microphone from the staff.

"You're trying to dig out my director's secrets." After He Fang said something, everyone laughed.

"But it's not a secret that can't be said. In fact, every type of film has its core labels, which are its selling points. For example, youth films, love, friendship, personality, rebellion, struggle, buddies, etc. If you grasp one of the labels as the main line, and then use other labels as auxiliary lines, the whole story will be similar, unless there are big loopholes in the performance, plot or production."

He Fang is not worried about what will happen if he shares his insights, because many of his insights have been published in books, and they have been given professional training in the classroom for four years, and it is not necessarily possible for people to understand and learn.

"Oh, so that's what happened. Those who want to be directors and make movies have to thank me, and I helped you dig out some secrets from Director He." Jing Wei laughed.

What follows is the process and routines, which are the routines that most premieres should have.

But when it comes to National Day stalls, this year's National Day stalls are not competitive, at least in the eyes of outsiders.

But in He Fang's opinion, this National Day file must be the sole win of "To Youth", which is simply too good a date.

why?

Because in this National Day file, apart from "To Youth", there are only four major competing films: "Tongque Terrace", "Tai Chi 1 From Zero", "Second Exposure", and "Looper". Those who have not watched these films will of course think that these films are strong competitors.

But for those who know the situation, He Fang thinks that this is the time to reversely promote "To Youth".

Needless to say, "Bronze Sparrow Terrace", some people say that it is a super bad movie, not only has its reputation collapsed, but it has also lost a lot of money.I heard that the investment was 8000 million, but the box office was only 5000 million, a loss of [-] million.

Some people criticized the plot of this movie, some people criticized Liu Yifei's facial paralysis acting skills, and some people criticized the production. Anyway, it is a big bad movie.

So, nothing to worry about.

"Tai Chi 1 from scratch"... This is a steampunk movie made by Taiwanese people who squandered the investment of Mr. and Mrs. Wang. This is the stubbornness of Taiwanese people in the mainland, and they want to prove that they are creative...

He Fang couldn't complain, anyway, Chen Guofu separated from Huayi after this movie, and started his Kung Fu Film Industry.

As for "Looper"?This is a co-production film that learned from He Fang. It thought it could make money domestically by borrowing a Hollywood shell, but it only took in 1.3 million yuan at the box office. Fortunately, the global box office of this film is not bad, with a box office of 1.7 million US dollars.

The movie "Double Exposure" is... too literary and artistic, it relies entirely on Fan Bingbing to support the box office, and another time and space took 1.07 million box office.

So looking at it this way, who can stop the momentum of "To Youth" in this National Day file?This time it will definitely be a winner-take-all result, there is no doubt about it.

After He Fang participated in the appreciation reception that night, he added a bunch of actors' WeChat accounts, and adding WeChat accounts is popular this year.

After drinking, he was dragged away by Fan Bingbing. At the end of September, a cold wind from Siberia began to blow in the capital.

But it can't stop Fan Bingbing and He Fang from blowing the autumn wind in the wild, they have very high personalities.

Especially at this time, the canal outside Tongzhou, the reeds are in full bloom, and the autumn wind blowing the reeds is really beautiful.

There is a mess in the reeds, so there are more than one pair hidden here.

"It's okay, it's okay, I was scared by a big wild duck." After someone shouted suddenly, those who wanted to run spat.

Then it fell silent again, and the small sounds melted into the night.

……

Fan Bingbing didn't complain that He Fang didn't come to the premiere of "Double Exposure" one day earlier, because He Fang told her very clearly that firstly, he didn't have time, and secondly, the competitors at the box office were not good, and there were many actors from Taiwan, so he didn't want to have any overlap.

When the next day was just dim, a black RV drove out from the depths of the reeds.

He Fang is going to Haidian this morning. He is going to Zhichun Road, where the ByteDance company is, and he has made an appointment with the other party.

After entering the Fifth Ring Road, He Fang changed his car at a gas station, and Tong Weidong had been waiting here for a long time.

Then their Q7 drove out of here and headed north. Although they drove very early, the road in the capital was really congested.

It was not easy to arrive at Zhichun Road until 9:[-].

He Fang was disguised and had already talked to Zhang Yiming before entering ByteDance, so Zhang Yiming went directly to the general manager's office after receiving He Fang.

"Director He, welcome." Zhang Yiming is the same age as He Fang, both in 83, but they are actually very young.

"Hehe, Mr. Zhang, we are the same age, so don't be so polite."

"It's different, you are an international director, we are just a computer programmer..."

"Hey, Mr. Zhang, I have to interrupt you. What's wrong with computer programming? When Google, Microsoft, Facebook and other big companies started their businesses, everyone was engaged in technology. I believe in you, come on, let's talk about your ideas and the direction of cooperation."

He Fang didn't want to be polite to them, but wanted to negotiate the cooperation immediately, and then quickly launched Toutiao and Douyin to steal the traffic of Zha Lang's Weibo.

"Well, that's good, then I will introduce our entrepreneurial ideas, Director He, take a look first..." Zhang Yiming immediately motioned Liang Rubo to start explaining.

He Fang smoked a cigarette and drank coffee, so he didn't listen. After about half an hour of PPT explanation, He Fang nodded. Although he already knew it, he had to respect others and let them finish the situation.

"Well, both of you, I've finished listening, and I've also played the Toutiao website you launched. To be honest, I would like to make two suggestions. One is that I personally think that the mobile Internet will dominate the world in the future, so the product should focus on the mobile Internet. How suitable for the mobile Internet is the main thing."

"Secondly, you need to attract traffic. I think there is a very good model. For example, you will be paid for publishing articles or videos on the website. For example, if one hundred fans click on it, it will be calculated as three cents, just like the paid reading of Qidian's novels. In this way, a large number of people will publish articles and videos on the platform, and when there are more people, advertisements will come in, and this will create a virtuous circle."

He Fangyi said that Zhang Yiming and Liang Rubo's eyes lit up, what the hell, this is a good way.

"In addition, I will also invite a group of celebrities to join to increase the exposure of Toutiao. Also, you can make an international version. I believe that there will be many people around the world who are interested in making money on this platform."

"Yes, yes, yes, Director He, you are right. In fact, the biggest way to attract traffic is to let participants make money. Only when everyone makes money from this platform will this platform be launched."

Zhang Yiming patted his thigh excitedly.

"In addition, I think that in the future, the mobile Internet will not be text-based, but video-based. We can focus on developing platforms that allow netizens to take short videos of things around them."

Next, He Fang chatted with the two about ByteDance's future development strategy. Anyway, he just recounted another space-time ByteDance thing.

What He Fang said immediately made the two people see a bright future, so the three young people of the same age chatted like this.

In the afternoon, they reached an agreement that He Fang would invest 25 million RMB as the original shareholder and own [-]% of the original shares of the company.

This share is also a huge concession made by Zhang Yiming. In fact, he owns 98% of the company's shares when the company was founded, and he is not short of money. His family has money.

But in the face of He Fang's investment, he can't resist the temptation, because the joining of He Fang and Tuanhuo Culture will directly save ByteDance several years of slow development.

What's more, the model He Fang said can be established by himself and find a wave of people to develop, so after comprehensive consideration, Zhang Yiming accepted He Fang's investment.

When the three signed the contract, He Fang's heart was completely relieved, and he became one of the original three original shareholders.

"Okay, Mr. Zhang, Mr. Liang, then I will withdraw first, and I have to go back to Changsha to film. As for the follow-up matters, you can call me at any time to communicate. Including, when you need me to recruit people to the platform, just tell me when the time comes. By the way, the money will arrive tomorrow,"

"Okay, Director He, don't worry, we will make another optimized version here, and when it is ready, we will call you." Zhang Yiming said while shaking He Fang's hand.

"Okay, I won't interfere with the company's affairs. You can do as you like, unless the company wants to raise funds and sell shares, remember to tell me before making a decision."

He Fang really just wants to be an investor, and then shake hands with his one-acre three-point land on the high ground of public opinion. At least his words can be said and cannot be deleted at will.

"Don't worry, Director He, we will follow the rules. Rules are very important if the company wants to grow bigger and stronger." Zhang Yiming assured.

He Fang nodded. ByteDance's ability to become a world-class company proves that Zhang Yiming understands modern management and will not mess around.

"Go to Changsha when I'm free, and then I'll treat you to Hunan delicacies." He Fang smiled before leaving.

"Okay, I will go."

……

(End of this chapter)