China Entertainment: Indulge in Vanity Fair

Chapter 27 Dare to do it?

He Fang was surprised that they received great attention.

After meeting with Deputy Director Lian Zijian and Ma Baozhou, Director of the Program Production Center, He Fang and the two were invited to the meeting room, which was full of senior executives from Zhejiang Satellite TV.

"Director He, this is the middle and high-level leaders of our Zhejiang TV station. Today I mainly come to hear what you said about the variety show that competed with "Quick Girl". Everyone is here to learn." Lian, deputy director of the station Said.

"Ha, thank you all for taking the time to listen to my new program. I believe that my explanation will not be a waste of your time, but will only benefit Zhejiang TV." He Fang is not self-effacing, but very confident Said.

Facing such a confident He Fang, the people in the conference room unconsciously raised their spirits to see what this confident person had to say.

"Okay, then I welcome Director He Fang's new program explanation." Deputy Director Lian took the lead in applauding.

Although He Fang couldn't stand the scene of being applauded and welcomed, but this is the domestic atmosphere, He Fang waved his hand.

Then pick up the laptop and call the staff to connect to the projector.

"Dear Director Lian, all leaders. With the rapid development of China's economy, and in a new era where young people are becoming more and more active and pursuing new things, fashion and entertainment, entertainment variety shows will usher in a blowout development. .For domestic TV stations, whoever can capture young people will capture the ratings. The rise of Mango TV is because it has captured entertainment and captured young people.”

Who can say the same opening remarks in the high school, let's set the tone first, who wouldn't?
""Happy Camp" was the starting point of Mango TV's success, while "Super Girl" pushed entertainment to the apex, once surpassing the influence of national television. However, they also made mistakes in their success, which also led to Social opposition and the General Administration’s ban. This year they will restart "Super Girl" in a changed form. In the name of "Happy Girls", it is very popular to return to "Super Girl". I can draw a conclusion here, although "Quick Girl" is still There will be heat, but this is just the afterglow before the fall..."

"Although "Fast Girl" will not be the same as before, the prospect of the talent show is still broad, because the talent show selects stars and capable people from ordinary people. This is a way for people to see direct success. The way to a miracle. Yesterday he was my classmate, yesterday he was my neighbor, yesterday he was looked down upon by others, and suddenly he became famous all over the world because of his success in the draft? This is the charm of the draft. And what I brought today The new program is called "The Voice of China". It is different from the models of "Super Girl" and "Fast Girl". Let me introduce you to the details..."

The more He Fang talked, the more comfortable he became, and the more he talked, the more relaxed and passionate he became, which made some people in Zhejiang TV have a sense of surprise.

It took more than 40 minutes for He Fang to explain the entire "The Voice" model, and then take a break, drinking water when it is time to drink, and going to the toilet when it is time to go to the toilet.

He Fang took the time to go to the toilet and smoked two cigarettes.

"Director He, I understand your program. What you said about 'not judging a hero by his appearance, only by his voice' is to make it more professional than "Super Girl". The judges and voters are all professionals. The model of the audience selecting contestants has been cut off. Then have you ever thought that without the participation of the audience voting, it will lose a lot of popularity? How can this popularity be compared with "Supergirl"?"

In the following confirmation session, some people first raised questions.

"The leader asked a good question, and I can answer your question very well. The reason why I removed the audience voting is to avoid the two major pitfalls of "Supergirl". The first pitfall of "Supergirl" is the The participation of the whole people in cultivating stars has torn society apart, causing some families to have conflicts over whom to vote for. This is the main reason why the General Administration wants to ban "Super Girl". The second biggest pitfall for audiences to participate in voting is illegal fundraising And black-box operations. Let’s not talk about illegal fund-raising, everyone understands. And black-box operations, that is, who gets the most votes, which makes the competition not about whose singing level is higher and the ranking is higher, but who The higher the number of votes that can be manipulated, the higher the ranking. This kind of competition can be held once or twice, but if there are too many, it will not be able to continue.”

"So, our "The Voice" program is to be fair and just, to judge the quality of the voice, to rank the rankings by strength, and to truly find a good voice with professional standards. This is a real star."

Clap, clap... Deputy Director Lian took the lead in applauding, and was moved by He Fang's words.

"Director He, you also said just now that even if "Fast Girl" goes down, it will still be popular this year, so can the "Voice" you want to do beat "Fast Girl"? What if you can't beat "Fast Girl"?"

He Fang had already thought about this question in the simulation last night, and he had also thought about how to answer it.

"At the beginning of the program, we definitely can't do "Happy", but I believe that we can not lose the popularity and ratings of "Quick Girl" without using at most ten episodes."

He Fang promised.

"What if it can't be done?"

"There is also a plan for this. This time when I come to discuss cooperation with Zhejiang Taiwan, this clause will be included. I originally planned to discuss the details of the cooperation later if there is a chance, but since the leader asked about it, I will say it in advance. Take a moment." He Fang closed the PPT as he spoke, opened a contract document, and then dragged it to the details of the cooperation.

"Have you seen it? If the ratings of "The Voice" are lower than 0.5%, I will pay Zhejiang Satellite TV a broadcast fee of 100 million yuan for each episode, which is equivalent to buying an advertising space at a low price. If the ratings reach Between 0.5-1%, Zhejiang TV does not need to pay a penny for the program purchase fee, you broadcast the program for free, and even have the right to download the program. If the rating of the program exceeds 1%, then we will follow the ladder program on this table Pay the purchase price. That is to say, you don’t have to lose anything to create an entertainment program that can compete with Mango TV, so why not do it?”

Everyone was stunned by He Fang's plan. They didn't expect He Fang to bet so big and have such confidence in the show.

"No, Director He, if you follow your plan, it means that Zhejiang TV does not need to participate in the production of this program, we just simply buy a program?" important issue.

"That's right. The format of "The Voice" is the separation of production and broadcasting. Because our program production team is the top team of Hunan TV, they have rich experience in program production. We have confidence in production, so we signed this rating. The terms of not taking money." He Fang nodded and said.

"Then what about the naming rights and fees? Who is it? Who is the advertising fee?" Ma Baozhou continued to ask.

"This is the specific contract negotiation, Director Ma, are we going to talk here?" He Fang hinted, there are dozens of people sitting here, do you want us to disclose the details of the contract to everyone?
"Hey, let's discuss this later. Now we mainly discuss the feasibility of "The Voice" program, and whether our station needs it, or whether we have the courage to do it." Director Lian quickly interjected.

When He Fang heard this, he raised his eyebrows, there was something in what Director Lian said.Isn't the implication obvious enough?The key point is to let everyone decide whether they dare and have the courage to do "The Voice" program.

Dare it not be the leader's final say?But with Director Lian's enthusiastic appearance, isn't it obvious that this is what he wants to do?It was just for everyone to make a decision, and then it became a joint decision of the TV station. Only by making a joint decision will the responsibility of his leader be small, which also fully shows that his leader does not talk about it.

So, He Fang asked to go out to the bathroom and smoke a cigarette.What follows is an internal discussion, and he, an outsider, is not suitable to participate.So, get out now...

(Dear veterans, during the new book period, the author asks for various things: those who have a monthly ticket, vote for a monthly ticket, those who have a recommendation ticket, vote for a recommendation ticket, as well as favorites, comments, and rewards... what is most needed is follow-up! Thank you, old Iron!)

(End of this chapter)