China Entertainment: Indulge in Vanity Fair

Chapter 282 Has Chinese Movies Developed To The Point Of Horror?
"This is by no means a movie that pays tribute to [Avatar]—I feel after watching [Mermaid]", this is a film review written by Zhou Limin overnight. want to express.

"Hollywood film critics said that "The Mermaid" is about love, about environmental protection, about class oppression and revolution. But after I watched the movie Zero Point, I think it is about a fairy tale. A story that belongs to countless people. The mermaid's fairy tale, He Fang told it again from a realistic and tragic perspective.

I don't know what his inspiration is, but I can imagine that maybe when he fantasized about mermaids, he would think about what would happen to mermaids if they appeared in the current world?Perhaps like the stuffed mermaid in the Museum of Exotic Beasts at the beginning of the movie, it is a dried salted fish body with a plastic human head.

What is a fairy tale?The prince fell in love with the princess, and the good guys beat the bad guys.Shanshan is the princess of the mermaid tribe. Although Liu Xuan is not said to be the prince of human beings, he has also become a model of success.There is another characteristic of fairy tales, that is, everything is a condemnation of evil and a praise of beauty...

Fairy tales are a kind of romantic feelings, and the combination of sorrow and joy, oppression and resistance, interest love and simple true feelings all have romantic feelings like fairy tales.He Fang's new movie is obviously about environmental protection, but it is actually a literary artistic re-creation..."

New interpretations are here again, as if "The Mermaid" has been pushed to philosophical and ideological heights one after another.

When He Fang saw these various interpretations, he was also drunk, but he could not prevent others from associating, nor could he prevent others from interpreting. This is because others have obtained ideological sublimation through his movies. Why should he stop it?
It's just... isn't this going too far?

So, He Fang took a picture of him smoking, uploaded it on the Internet, and wrote this paragraph:

"Is this smoke? Let me think about it... This is the burning thoughts, the loneliness suspended in the air, the panting deep in the soul, the melancholy contained in the mouth, the tranquility blended into the breath... It is also the deep breath The loneliness in the night is the joys and sorrows of endless meditation, the accelerator of the years, and the trigger of dreams... Then is this smoke still smoke? Yes, and no. The smoke has not changed, but the smokers are different. Feelings will be different, I hope you get the feeling you want to smoke. Similarly, a movie is a movie, and everyone’s feelings are different and interpreted differently.”

He Fang's original intention was just to send a paragraph of text to euphemistically talk about movie interpretation as long as it is viewed objectively, and don't add too many additional thoughts.

As a result, his comment section was like a car with its gas pedal stepped on, and it flew away...

"Very good, is He Fang writing a poem? Then let me have a paragraph too. The picture of He Fang with cigarettes, then the picture of me with wine! Is this wine? Let me think... this is warm Rivers are the muddy waters we have waded through, the good medicine in the gloomy days, the trivial things that fall into the belly, the fatigue that melts the blood, the touching touch of the heart, and the future that fills the eyes with tears... So is this wine still wine? Yes, and no. The wine has not changed, but the people who drink it are different, and the feelings are different..."

"I lost it, do you still have such a threshold to watch a movie now? If you can't write some gossip, you won't be allowed to watch it? That's fine, since you have to write it, then I will write it too. You write about tobacco and alcohol. Alright, let me write about tea..."

"Ah? What's a new way to play this? I've written about tobacco, wine and tea, so let me write about sex..."

"Someone even wrote about sex? Then I write... a gamble? Is this a gamble..."

"Hey, who brought the co-authors here to realize eating, drinking, whoring and gambling? Then what should I write? I can't write about poison, right?..."

……

On the first day of the global simultaneous release, it was only shown in the eastern hemisphere. He Fang was sitting in the western hemisphere in the middle of the night watching the crooked building on the Internet. want to go...

Although He Fang doesn't care about the development of "The Mermaid" after its release, its popularity is still very high. Don't be shy, He Fang's popularity is second. Tracking the box office of the movie is not enough to reflect the movie's success.

Shouldn't He Fang's movies have high box office?Unless one day it is said that He Fang's movie collapsed, that would be called big news.

No, on the first day of release on July 7, the box office in mainland China won 5 million, 19817 million, a single day, and this is only Friday, what is this concept?Ten years ago, the box office of "The Mermaid" in one day was the box office of an annual box office champion.

However, ten years ago in 2003, the total number of movie screens in the country was only 1800 yuan. After He Fang’s catfish disturbed the water in 2009, Chinese movies were vigorously developed and expanded their theaters three or four years earlier. The number of screens has exceeded 3.2, which is a huge difference in quantity.

As the saying goes, quantitative changes will lead to qualitative changes. The more people in the audience, the more theaters, so the box office of a single film also rushed very fast.

Some people even asked some professionals in the industry about this question. For example, Wu Hehu from Shanghai Lianhe said: "It is normal for "Mermaid" to have a box office of over [-] million in a single day. After all, the current number of screens and viewers The number of moviegoers is not the same as before.”

Gao Jun from the Beijing New Film Federation gave a similar answer: "I don't think it's surprising. It's not surprising that the total box office of the first film every year breaks 20 billion, but if it breaks 20 billion, it's normal for a single-day box office to break [-] million." But that's all.

There are two reasons for such a strong market development. One is that excellent movies have driven audiences to go to cinemas more and more frequently, and the other is that the leaping expansion of theaters has also made audiences more and more convenient to watch movies.

Speaking of convenience, the rise of online ticket purchases has made young people want to go to the cinema more and more, because they can know in advance which movie is rated well, what the ticket price is, and which nearby theater is nearby and has seats.

Therefore, there are many reasons for box office growth and the rapid development of the film industry.Including some policy factors, for example, the self-regulation of the industry at the beginning of the year has greatly improved the quality of more and more film and television works. "

Tian Liang, who is in charge of the affairs of Huying International Cinemas, gave another answer: "Actually, this kind of development is predictable. In 09, director He Fang proposed that Chinese films should be produced within the next 10 years." The box office market will increase from 30 billion a year to nearly 700 billion a year, but no one believed it at the time.

However, we, Huying, believe it.Therefore, in recent years, we have stepped up the expansion of theaters, and also improved the quality and management services of theaters.Facts have proved that the blowout growth of the film industry that Director He Fang once said is taking shape, and the present is a golden period for the development of Chinese films.

The so-called daily box office of over 50 million is just news now, and it may no longer be news next year. Director He Fang once predicted that the peak box office of domestic single films will be between 60 billion and [-] billion, and it is far from reaching it yet. "

"The box office of a single film reaches 50-60 billion? Then, what is that concept?" The reporter asked in disbelief.

"According to what Director He Fang said, that is a market with an annual box office of about 700 billion yuan, the number of movie screens is about 7 yuan, and the number of movie viewers is about 18 billion a year. That is to say, this will be a peak for our Chinese movies. It will be very difficult unless our population increases from nearly 14 billion to 20 billion." Tian Liang talked eloquently, pointing out the future like a planner.

"So, we are only about one-third of the peak now, and we still have two to three times the number of screens, the number of moviegoers, and the growth of the total box office?" the reporter asked.

"Yes, in the future, the Chinese film market is expected to become the largest film market in the world, surpassing North America. After all, North America does not have more than 4 million people in total, but there are nearly 14 people in mainland China alone. There is no pressure to become the world's largest box office market. " Tian Liang spread his hands and said in high spirits.

Tian Liang was obviously flattering He Fang, and he was also flattering He Ben, the general manager of Huying Group, in a disguised form.

With the voices of the most authoritative and professional people in the film industry, the public is now aware of the bright future of Chinese films, and both the industry and ordinary audiences are very positive and optimistic.

And who brought all this?
Professor Yin from the China Film Association told the reporter: "There are three main reasons why Chinese films have developed at a very fast pace. Our movies are still based on the model of literary films.

After all, the commercial market is rotten, no one enters the cinema, and the movie cannot sell at the box office.Therefore, literary and artistic films at that time could win awards and bonuses abroad, and they could also sell the films to foreign markets to earn box office or copyright income.Therefore, in order to make money, pick up art and put down business, this is the helplessness of the times.

And after joining the WTO, we must fight against piracy and rebuild movie theaters.Then the Hollywood blockbusters came in, and the domestic blockbusters also rose, and the audience slowly returned to the theaters, so that we could barely make our commercial films.

And the second reason is the film re-industrialization, or film commercialization, initiated by He Fang and Huying Group.When He Fang and Huying Group first started doing this, they were opposed and criticized by many people, including me who said some unfavorable remarks at the time.

But after several years of facts, this path is right.I don't think purely literary films or purely commercial films are a reasonable development path, and our literary films also need to be developed when the time is right.

As for the third reason, it is policy.In 2011, we issued the "Guiding Opinions on the Development of the Film Industry", together with the "Industry Development Standards" drafted and led by Director He Fang earlier this year, these series of policy changes have given the industry some new positives. wind direction. "

Professor Yin analyzed one by one.

"What do you think of He Fang's analysis data on the future of movies relayed by Huying Tianliang? Do you think what He Fang said is reliable?" The reporter asked, which made Professor Yin a little embarrassed.

"I'm not sure about this. After all, this is predictive data. However, according to some previous predictions of Director He Fang, it proves that his prediction is relatively reliable. Therefore, we don't care whether we believe it or not, but And you can look at it with reference to his stats, it won't be a bad thing."

……

The global word-of-mouth and box office data are quite excellent. Whether it is domestic or foreign, the score is between 7-9 points, which is a qualified and excellent commercial film.

The domestic box office for the first three days was 1.98 million, 2.47 million, and 2.69 million respectively, and the box office for the first three days reached 7.14 million yuan.

The first three days in North America were also quite impressive, and finally broke through a certain curse that He Fang had previously had, and it was no longer a first-week box office in the early tens of millions. 1804 million US dollars, 2167 million US dollars, 2351 million US dollars, and a total box office of 6322 million in three days.Hollywood box office experts predict that "The Mermaid" will break through the box office of [-] million US dollars in North America, which will be a new high for He Fang's movie in North America.

The box office for the first three days in other parts of the world was 4461 million US dollars, 5287 million US dollars, and 5711 million US dollars respectively, with a total of 1.54 million US dollars in the three days.

The beautiful data and good results make several main creators a little dreamy. Deng Chao is a little bit better. After all, he has also acted in "Three Dozens of Bones" and can be regarded as an international high-grossing actor.

But Zhang Yuqi, Yingtian, and Shen Teng are the first time to get such a high box office, and they are still in the world. This time their global publicity will also push them to truly internationalize. The companies and agents behind them They are all crazy.

And the investors and brokers of other companies can't wait to embrace He Fang's thigh immediately, just want to take a belt, this temptation is too great, who can resist it?
Jing Tian was blown up by the media as a second-generation 'Fang Girl', and the company behind her spent money to buy drafts as if they didn't want money, making the hype extravagant.

(End of this chapter)