China Entertainment: Indulge in Vanity Fair

Chapter 331 The growth of enterprises is also the growth of desire

After the movie finished, He Fang came home. Zeng Jinghua was washing and drying the children's clothes. The house was full of children's supplies.

"Mom, I'm back." He Fang shouted after entering the door.

Wherever Zeng Jinghua looked, she got angry: "Look at you, a man in his 30s, what do you look like..."

"..." He Fang was stunned, "What's wrong with me? I just came home, why did I mess with you if I didn't change my shoes?"

"Why do you offend me? You offend me when you show up."

"..." He Fang was speechless: "Mom, can we still get along friendly?"

"I can't be friendly with you." Zeng Jinghua said as she kicked He Fang's shoes over.

He Fang understood that she was just worried about He Fang not getting married.

"Mom, where do you want to travel? I'll take you to fly all over the world, enjoy the great mountains and rivers, and see the prosperity of the world. I will make up for the romance that my father didn't give you." He Fang walked forward and looked at his mother. Said.

"..." Zeng Jinghua was originally angry, but when she saw He Zhu...this son...so filial...the expression on his face began to ease, and a smile began to appear...

"If you don't go to play, you will have no time to take care of two children."

"roll!"

……

He Fang didn't deliberately get angry with Zeng Jinghua, but just went to her to scold her. For middle-aged and elderly women like this, sometimes you just need to let her vent all the anger in her heart, and then she will be fine.

So it is also a strategy to approach her properly and let her scold her. There is no way, who told He Fang to do something that made her unhappy.

In this way, He Fang let Zeng Jinghua scold her for a day at home, and then coaxed her to make Zeng Jinghua happy, and then there was harmony.

How to coax?How else can I coax?
For example, 'Without a daughter-in-law, there would be no tense relationship between mother-in-law and daughter-in-law', 'What if your daughter-in-law wants to help her mother's family every day, what should we do with so much money? ', 'If your daughter-in-law is strong and doesn't like the tricks of your grandson brought by your mother-in-law, she won't let you touch her in the future, what should you do? ', 'Without a daughter-in-law, you will have to be the talker in this family at least for the rest of your life. It will be different if you have a daughter-in-law'...

Anyway, it was full of deceitful words, although Zeng Jinghua knew that Fang was talking nonsense, but... Forget it, forget it, this is the end of the matter...

In this way, two days later, on May 5, He Fang rested at home for two days and then flew to Hangzhou on a private jet.

Alima, the sixth child, gave a speech when he was invited to give a speech, and even found a TV station to record it. What is this for?Want to pull him into the club?He will not.

Alima went to the airport to pick up He Fang in person, and then went straight to Cangqian Town, Yuhang District. This is the headquarters of the Jiangnan Club. He heard from Alima that a university would be established here, specializing in business studies, with the aim of discovering and training entrepreneurs with entrepreneurial spirit. entrepreneurs.

Anyway, what Alima said is ambitious and the blueprint is huge.

He Fang just laughed it off, and didn't say what he did well or what he did badly.

When he came to the headquarters of the Jiangnan Association, He Fang took a look at the environment. In a place like Hangzhou where every inch of land is expensive, he really knows how to choose a place.

"Mr. Ma, you really know how to choose a place. It's a beautiful place with beautiful mountains and rivers. It's really a good place for... giving lectures and doing research."

"Ha, is it ok? I think those of us who are engaged in business and enterprises are full of money and impetuosity. Staying in this kind of place can make people quiet and concentrate on thinking..." Alima then went on a long speech Tell me why you chose this place.

After Alima's introduction was almost done, they almost arrived at the headquarters of the Jiangnan Association, a white low-rise building complex, and there were probably several buildings surrounded together.He Fang entered inside, and first shook hands with several founders of the Jiangnan Association.

Almost all of them are domestic business tycoons and godfathers. Everyone welcomes He Fang.

After all, He Fang is now worth tens of billions, and his commercial value is even tens of billions. If He Fang is willing to let go of his hands and feet to make money, his wealth will only increase exponentially.It is possible to match or even exceed a few of them here.

So they will not simply regard He Fang as a film director, not even a simple boss of a film and television company.

"Everyone, thank you for coming to join me. However, I told Mr. Ma that I may criticize capital and business when I come to communicate this time. Please forgive me if I don't speak properly."

He Fang clasped his fists to everyone to make amends, of course, this is just a formality.

"Ha, Director He, everyone knows that your speech at Peking University has become famous all over the world, and we can accept it. Mr. Ma also said that we must dare to accept criticism, even if it makes us uncomfortable."

"Yes, yes, Director He, we have benefited a lot from several concepts you put forward, especially the 'empowerment' you mentioned recently, which is simply enlightening, so criticism has nothing to do with it."

"Director He, the good medicine tastes bitter. Our Chinese enterprises are at the moment when they are rising vigorously. There is no harm in drinking some good medicine that tastes bitter."

"..."

If He Fang hadn't watched the behavior of some of them later, he would have been almost blinded by their disguise.Of course, it is also possible that these words of the current ones are sincere, after all, some of them have not yet fully developed and are going to certain extremes.

"Okay, then I would like to thank you all for your tolerance. Then I can talk about it with confidence later." He Fang clasped his fists at everyone again.

Holding fists is He Fang's new way of reviving. He is used to holding fists in every public place he goes to. Now the industry has also picked up this etiquette like He Fang.

"Then Director He, should you take a rest first, or..." Alima asked.

"Why are you resting? Everyone has been waiting for me for so long. I can't make you wait any longer. I'll have a sip of tea and finish smoking this cigarette."

"Okay, then I'll let everyone prepare."

Alima was also straightforward, and immediately arranged for it.

About 5 minutes later, He Fang followed the staff to the venue. No, to be precise, it was in the middle of a small courtyard. The courtyard was full of people, about two to three hundred people. At this time, Ali was passionate on the stage. hosting and presentation.

After he saw He Fang coming, he introduced He Fang to the stage after speaking a few more words.

"Next, let's invite He Fanghe, an internationally renowned director and a well-known domestic entrepreneur, to come on stage and give a speech for everyone."

After Alima finished speaking, everyone applauded, and He Fang came on stage wearing a bee, and the TV cameras followed him closely.

"Hello, friends in the business world, I am He Fang." He Fang introduced, and then the audience applauded again.

"Thank you very much for Mr. Ma's invitation, thank you all the creators of Jiangnan Club for your enthusiasm, and thank you all the entrepreneurs here for your support. Speaking of which, I am really just a director and I really don't know anything about running an enterprise or doing business. But fate is so strange. While I was making a movie, I became a successful entrepreneur out of nowhere, and I was helpless."

He Fang's look of helplessness made everyone in the audience burst into laughter. This pretense was full marks.

"I think there are three realms of being an entrepreneur. The first one is purely to accumulate wealth and earn enough money to satisfy the material desires of yourself and your family. The second one is to make a certain amount of social contribution in addition to making money, and to reflect your own Social value. The third type is that after wealth has accumulated to a certain stage, it wants to use enough wealth to influence the system or involve public power.

So, where is your motivation to start a business and earn wealth?Where is the target?This is the first question worthy of our entrepreneurs' consideration.The second question, where does our wealth come from?

Wealth always has a source. The first source of wealth is produced through hard work. Taking an enterprise as an example, it is a production and processing enterprise, which belongs to the wealth produced by hard work.

The second type of financial source is obtained from trade, such as Alibaba and Taobao, which generate wealth through the intermediate spread income generated by trade.The third is from innovation, for example, through our scientific research investment to innovate a product or a business model, which makes our product unique and earns a lot of wealth.

The fourth type comes from monopoly, that is, through some kind of monopoly, huge benefits are generated.The fifth is speculation, that is, through stock speculation, real estate speculation, and bulk commodity speculation to get rich overnight.

And the sixth is the ultimate means, which comes through financial means.For example, Wall Street in the United States, they do not produce, but they control the trend of global wealth.Why?Because they can control other countries' enterprises, resources, and even other countries' economies through financial means, so as to obtain huge wealth without any cost. "

Following He Fang's speech, the entrepreneurs in the audience found it more and more interesting. At this time in 2014, these concepts existed, but they were not so clear.

"So, everyone, I believe that everyone has basically found their own position. What kind of entrepreneur are you? Just for the pure accumulation of wealth? Or do you want to make a certain social contribution? Or want to use your own wealth and resources Affect public power to achieve certain goals?
Then, how did you accumulate wealth through your business?Is it a hard-working processing and production enterprise, a commercial enterprise, an innovative enterprise, or a speculative enterprise?Of course, I believe that there are no financial enterprises here.

No matter what level of entrepreneur you are or what means you use to make wealth, everyone has a common goal, that is, to continuously increase their wealth, continuously expand their scale, and continuously enhance their influence... …

What's this?Biologically speaking, this is called primitive desire.Therefore, the growth of an enterprise is also the growth of desire. This desire can be the individual desire of the owner of the enterprise, or the collective desire of the employees of the enterprise.

Whether it is an individual desire or a collective desire, it depends on how each enterprise is managed and how wealth is distributed.Therefore, in my opinion, if you want your company to grow and accumulate wealth quickly, there is only one way to improve the competitiveness of the company.

Everyone understands this concept and understands it, but some entrepreneurs just don't know how to do it.Although I am not an entrepreneur who knows everything.But I know how to make movies better than others, how to make my movies have core competitiveness and earn more box office.

In fact, there are three ways to improve the competitiveness of enterprises, one is the competitiveness of talents, the other is the competitiveness of management, and the third is the competitiveness of models.Some people say that I just can't compete with my peers. Our equipment is the same, but my products are not as good as others.

So where is the problem?Your talents are not as good as others. Only talents in the same industry can design and produce better products, but your talents are not.Of course, some entrepreneurs say that our talents are no worse than theirs. We also have many outstanding talents who graduated from 985 and 211, and even returnees from overseas study.

Where does the problem arise at this time?Your management is not as good as others.Their management can prevent talents from being consumed internally, and truly bring out the talents' capabilities. Your talents are consumed internally every day, and if you don't work hard and don't work hard, you won't be able to unleash your talents.

If your talents, your management, and your products are all better than others, but you still cannot compete with others, that is the last reason, your model is not as good as others.What is a schema?I don't need to speak academically, but I will give you an example.For example, you produce cups, and the quality is very good.But in the past, your production mode and sales mode were traditional.

That is, you produce hard in the factory and sell goods everywhere. This traditional model puts a lot of pressure on your warehouse inventory and puts a lot of pressure on your sales collection. You need a lot of funds to operate. Once a certain sales collection is completed, If something goes wrong, the company will be in danger of having its capital chain broken.

This means that your business operation model is aging and needs to be innovated.Let me make an analogy. Now our sales are no longer traditional distribution of goods, but use the Internet to sell, use Moments to sell words, and use a celebrity to live broadcast online to bring goods, so what this new model may bring is Sales have doubled and there is no pressure to pay back.

It is more likely that your production mode has also changed, and you have adopted a personalized customization and zero inventory mode, so that you have no inventory pressure.From then on, your company's liquidity will be more abundant, and you will be more confident if you want to expand the scale or invest in other fields.

This is what I want to say, where is your business competitiveness?Talent, management, model.Of course, these are the initial stages of our business development and making money.When our enterprise gets rid of the worries about competitiveness, it may encounter a development bottleneck after a period of development at this time. What should we do at this time?

I believe Mr. Ma has already told you about a concept, yes, it is empowerment.What is empowerment?Empowerment is to endow the product with the ability that the original product did not have, and then let the product suddenly have some impossible function and thus walk out of a new track.

Let me take real estate as an example. In the beginning, a house was just a house, so its value was the construction cost and land cost.Later, we empowered the house. What capabilities did we endow it with?The first is the empowerment of educational resources, which allows houses in this area to have school district indicators, so the price of houses increases.

Next is empowerment, what is empowerment?Such as financial ability, the house has the financial ability to resist inflation, and this house has risen again.Immediately there is another empowerment, what kind of empowerment?The ability of enterprises to resist risks, it can help enterprises to quickly exchange cash in times of difficulty. Does that mean that the house has to rise again?
I won’t give examples later, now we understand what empowerment is, right?It is to add another value energy to the original value attribute of this product, which is called empowerment. "

When He Fang just said this, a person below asked.

"Director He, I am a garment manufacturer, how can clothes be empowered?"

When this question was raised, everyone laughed.

"Ha ha……"

He Fang also shook his head helplessly, "Your question is very good, how can clothes be empowered? It doesn't have an accurate answer. For example, I gave this clothes a pocket that can charge mobile phones, because this pocket is powered by solar energy or light. Can a special pocket made of electricity generated by human body temperature solve the worries of many people who are concerned about the power of mobile phones?

If there is such a beautiful style of clothing that can also charge mobile phones, will the clothes be more than just clothes?This is an empowerment.Or if your clothes have a product that can be inflated as a life jacket in an emergency, then this is to give the clothes a security capability, which is also empowerment.

Of course, this is just an imagination, and it is difficult to realize it in reality. I just provide a way of thinking, and you need to think about the specific way of empowerment. "

He Fang's statement was recognized by everyone, and then they applauded.

“The competitiveness and empowerment I just mentioned, and even the concepts such as Internet+ mentioned by President Ma before, are just some skills for companies to learn how to make profits quickly and how to transform and become stronger and bigger. These are not the fundamentals I want to express.

What I want to express today is how entrepreneurs can control their unlimited desires and earn and accumulate wealth in a reasonable, legitimate and reasonable way.I think this is the problem that our business needs to solve urgently, not how to make money quickly. "

(End of this chapter)