China Entertainment: Indulge in Vanity Fair

Chapter 36 "Far Cry" promotion is fully online

"We've done some research. "Far Cry" is scheduled for July 7th, and we've already said hello to the film schedule. It won't be lower than 15% in the first week." He Ben told He Fang at home.

"Ah? July 7? Isn't that the release date of "Harry Potter 15"? We are on the same day as "Harry Potter 6"? Isn't this courting death?" He Fang was a little confused, although he didn't understand Announcement, but I also feel that this is definitely not an option.

He Ben unhurriedly took a bite of the dish and nodded, "On the same day, don't worry, it's not a bad thing."

"Isn't it a bad thing?" He Fang didn't understand.

"It is also beneficial to be on the same schedule as this imported blockbuster. After all, we have the home court advantage. During this period of time, you should lead the crew to do a good job of publicity, when it is time to appear on the show, and it is time to accept interviews."

"What is home court advantage? Dad, don't use any tricks. If we want to achieve our goals, we must be aboveboard and upright. I want to be fair. If we use any means to achieve our goals, then I will hold grudges." He Fang asked.

He Ben was stunned for a moment, thought for a while, sighed, and nodded.

"Okay, don't worry, your father, I will guarantee your fairness this time, don't think too much, we are also considered as a career establishment, barely a public official, where are the regulations, and we will not do things that violate laws and regulations. But , you also have to understand a truth. Don’t naively think that domestic films can really tie with imported blockbusters in the box office every year. If domestic films really compete fairly with imported films, they will lose completely, because this is an unfair thing in itself. It’s like an adult calling for a fair competition with a child. Is this fair? Of course, don’t worry, since you want to be fair, I will do it. When the box office is too bad, don’t cry.”

"How is it possible, even if the box office fails, I will accept it."

Although He Fang was so stubborn, He Ben's words set off a huge wave in He Fang's heart, and many things seemed to be understood at once.

The competition between countries is never fair and reasonable on the surface, just like movies like "Changjin Lake" and "The Wandering Earth" in another time and space, can they be released on a large scale in fair North America?

The market that claims to be the most open is hypocritically open and secretly suppressed.

Obviously, many people in North America want to watch these movies, but they refuse to release them on a large scale.

Therefore, the role of Hollywood blockbusters in China is estimated to be two points: one is to attract audiences to the cinema, and the other is to balance the box office.

There are some unspoken rules that everyone understands, but won't speak out.

He Fang suddenly thought of another question, have so many viewers really watched "Perfect"? 5000 million box office is equivalent to 150-180 million tickets.

……

On July [-]st, movie theaters across the country suddenly displayed a movie poster they had never heard of.

Looking at the names of the actors above, they have never heard of any of them, nor have they heard the name of the director.

The movie was called "Far Cry," and the trailer for "Far Cry" was scrolling on the big screen in the movie theater.

"Hey, this movie looks quite interesting. When will it be released?"

"Are you one of those hot-eyed actresses in bikinis?"

"Hey, don't distort my aesthetics of good movies, don't you want to watch such a sentimental trailer?"

"Hey, scumbag, it depends on yourself... Wow, it will be released on the same day as "Harry Potter 6". I want to watch "Harry Potter 6."

"Look, the real film art doesn't know how to appreciate it, so you have to watch movies that echo what others say. I want to watch "Far Cry"."

……

In addition to the movie theater, someone suddenly found that the subway advertisement had changed when he was off work. Why are there a group of movie posters in bikinis on it? "Far Cry"?What the hell movie?

That's okay, when you don't want to read the poster, you look up at the little TV screen in the subway, and the Far Cry trailer is scrolling on it...

……

On this day, any netizen with a bit of entertainment and gossip clicks on the entertainment section of each portal website, and there are posters and reports of "Far Cry"...

Someone just returned home and turned on the TV, only to find that the host of the entertainment broadcast at [-] o'clock in the evening was also reporting "Far Cry"...

Until this moment, movie audiences know that this movie will be released on July 7.

But in the movie circle, many people were surprised: What kind of movie is this?I haven't heard of it, why is there such an overwhelming publicity all of a sudden?
"What kind of movie is this? I've never heard of it." A young girl who was watching TV at Qian Lin's house complained.

Qian Lin just came out with the fried dishes, and saw "Far Cry" reported on TV at a glance, she was stunned, a little surprised, such a low-cost movie would buy such a TV announcement?

"Mom, what's wrong with you?" the girl yelled.

"Uh, it's nothing, I edited this movie." Qian Lin said.

The girl suddenly became interested, "Really? What is it about? Is it good? Who is this director? Why haven't I heard of it? Nortel or China Opera?"

"I won't tell you, when you go to the cinema later on, don't you know what to talk about? I told this director before that if the box office of the movie is good, I would invite him to give lectures in the film academy's director training class. I thought it was a joke before. Now I’m afraid it’s really going to hit the box office.”

"Mom, you have to tell me what the director's name is?"

"Check it out yourself..."

……

"Brother, did you see that? Director He's movie is hyped up, it's amazing, if he shoots our story and promotes us like this, we will be famous." In a rental house, Tian Yuyu and several colleagues said excitedly.

"I didn't see it, Director He still has this energy? Isn't his film low-cost? There is still this money for this promotion?"

"I heard it's a movie from Huying Group..."

……

He Fang is not in the mood to care about the outside world. He is currently recording "Happy Camp" with the creators of "Far Cry".

Jacky Cheung participated in this issue, and the popularity was very high, so... Radio and Television is really powerful, who is He Fang from the Huying Group?As expected of his own son, he is so supportive.

Of course, He Fang and the others did not go to Disney to do activities with Jacky Cheung, but instead recorded a live interview in Changsha, which will be inserted into the feature film later.

During the recording of the program, the trailer was played again, and several main creators were interviewed. After that, the director of the program group said that it would be included in the feature film in 10 minutes.

This is already very face-saving, He Fang is very grateful, and He Fang originally wanted to invite a few hosts to dinner, but He Jiu insisted on asking him to invite him.

Originally, He Fang, He Jiu, and Xie Na were not very familiar with each other, but after the recording of the program and the coming and going at the dinner table, everyone became acquainted.

"Director He, the two of us are still in the same family. Today is the first time we've met each other. Come on, let's meet alone."

"Then you have to meet one alone. Teacher He is a senior in the circle, so I need to teach you a lot in the future." He Fang kept his posture very low.

"Hey, you still want my advice? Forget it. Who in the radio and television circle in Hunan doesn't know that you are the new generation that Hu Film Studio is touting?" He Jiu joked.

"What kind of new generation am I? I haven't seen any results yet. What is this?" He Fang said and poured wine for He Jiu.

"You are making movies and engaging in variety shows. I don't know how many people you have surpassed. By the way, you have quietly organized a "Good Voice" talent show on Zhejiang TV? Why not put it on Mango TV What?" He Jiu asked.

He Fang was stunned for a moment, he thought that the other party would not ask such an embarrassing question, but who knew he would ask it directly.

"Ha, it's not that I don't want to put it on Mango Channel, it's that I have approached the leader of Mango Channel. Because of the "Quick Girl" program, this matter is not easy to fix. I can't organize the same singer talent show and "Quick Girl" by myself. Female "Do you want to play in the ring?" Since He Fang was asked, there is no embarrassment in answering.

"Oh, that's it, I really don't understand. Next time we do a show, don't go to another station. We all belong to the same system."

"Of course, if I start a show, I must first cooperate with Mango Channel. Unless there is no way like this time, then I have to cooperate with others."

……

"When will your movie premiere? I'll ask some of my friends in the industry to join me." After a while, the topic changed.

"There won't be any premiere for this one, mainly because I don't know anyone in the domestic film industry, and it will make everyone embarrassed if we don't invite celebrities to join us."

"Haha, yes, but take your time, the second part will be fine."

"Yeah yeah."

……

(End of this chapter)