China Entertainment: Indulge in Vanity Fair

Chapter 40 What the audience wants is simple

"Domestic films are at the same level as Hollywood blockbusters, and the box office has not been knocked down"

The next day, a press release was sent out immediately, the front page headline of "Xiaoxiang Morning News", there is no way, how can I do it if I don't publicize my own good deeds?

"Yesterday, two new movies were released in the summer season, a Hollywood blockbuster "Harry Polly and the Half-Blood Prince" and another domestic low-budget movie "Far Cry". We all know the "Harry Potter" series... ...and our domestic low-budget film is a low-cost film invested by our Huying Group and produced by Changsha Tuanhuo Culture Development Co., Ltd. The production cost is only 300 million yuan. However, unexpectedly, yesterday's two films Competing on the same stage, "Far Cry" has a box office of 1084 million, although it is only half of the 2000 million of "Harry Potter and the Half-Blood Prince" on the first day, but the production costs of the two films are very different..."

When He Fang saw this report on the Internet, he was a little dumbfounded. The box office was only half of others. Can you find a bragging angle?

I have the advantage?

However, what He Fang didn't know was that in another time and space, this version of "Harry Potter and the Half-Blood Prince" did not achieve much in the domestic box office. In the end, it only won 1.56 million box office, which was far lower than Everyone expected two to three hundred million.

Although the point of view of this soft article is novel, it does not affect the love of Chinese people, especially the enthusiasm of Hunan audiences. When they hear that it is a work of Hu Film Studio, they have to support it no matter what.

He Fang and his party are going to run six theaters in the capital today. The road show has to be so hard. They have to go back to Changsha on the 17th to participate in the live broadcast of the fourth round of the "Happy Girls" finals. Such a good traffic, it's a pity not to advertise .

This is a task given by Hunan Radio and Television. Hunan's films must be supported. Alas, it is good to have thighs.

He Fang was scrolling through the news on the Internet, and suddenly came across a few movie reviews on the blog, such as this article called "Surprise of a Domestic Movie, [Far Cry] A Movie You Can Watch in One Go", author Shuimuding.

"Thriller movies are a sharp weapon for domestic low-cost movies to break through in recent years, but the difficulty of thriller movies is no less than that of comedy movies. Comedy movies need to give the audience a small laugh in 1 minute, a big laugh in 5 minutes, and dense laughs. Only with ups and downs in the plot can a comedy film be successful. Similarly, for an excellent thriller, you must not only set the horror points intensively, but also make the audience never feel disgusted, and cannot challenge the audience's panic bottom line. Strict. Especially how to commercialize thrillers instead of niche, this is a very difficult challenge. And yesterday I saw a movie that strikes a complete balance between thrillers and commerce. It is our domestic production. The movie "Far Cry", this movie can not only scare you, but also make you feel good. It has achieved a perfect balance in the middle. When I watched it for the first time yesterday, I just finished watching the movie inadvertently. After watching it, I was very addicted, so I watched it for the second time, and I think the summary of the excellence of this movie is roughly as follows..."

He Fang looked at this film critic and nodded in satisfaction. In fact, not all film critics in China pursue art, and there are still some who understand commercial films.

However, at this moment, another film review scolded "Far Cry" like shit. The author named Zi Feiyu bluntly spoke about his miserable experience in the cinema yesterday.

"When I wrote this review, I didn't know that Far Cry's opening box office was so high. But I will not flatter, I still have to express my opinion. The high box office of this film should be a lot of bikini women Is it caused by the actors’ shots? Domestic film directors don’t study film art well, but use this opportunistic way to win the box office. This is an obscene practice. Anyway, I didn’t see what the theme of it was in "Far Cry" Where is the author's thinking? The performance of the actors in the film is even more disastrous, and the director uses distracting methods to cover it up. Apart from these, I didn't see the expression of the lens language..."

Seeing the film critics criticizing the film, He Fang just smiled. After all, "Far Cry" is indeed a bit blatant in the eyes of domestic filmmakers.

But it doesn't matter, only when there are praises and criticisms for the movie, then the movie will be popular.

Thinking of this, he called Zhang Qian.

"Zhang Qian, quickly organize people to criticize our movie online."

"Ah? Scolding... Oh, it's hype, right? Okay, how?" Zhang Qian understood immediately after being dazed for a moment.

"There is a film critic named 'Zi Feiyu' on the blog. He wrote a film review criticizing the "Far Cry" movie. You organize people to scold him according to his ideas. But you have to criticize separately, such as a thousand criticizing the movie. Vulgar, using D-cup actresses to sell meat. Then scold the movie for having no artistic sense and soul. Also, scold the movie for what the director wants to express other than cool. Just scold like that.”

"Ha, okay. Would you like someone to praise it?" Zhang Qian asked.

"Of course there will be, and a group of people will be organized to praise it. You should understand this." He Fang laughed.

"Okay, understand."

"Large volume, don't just post a few comments in several forums, let actors, directors, hosts, and filmmakers participate. It needs to be popular, very popular, very big, very big If the popularity is not enough, you can go to Mr. He Jiu from Mango Channel and ask them to speak up, and say that the scale is indeed a bit large, and celebrities from Mango Channel can be dispatched. Don’t just say good things, bring the heat up.”

"Okay, I know, I'll arrange it right away." Zhang Qian immediately went to do it after receiving the instruction.

And He Fang here also went to the hotel restaurant to have breakfast, and then met with the crew to prepare for today's road show.

The cinemas we are going to go to today include Xingmei International Cinema (Shimao Store), Wanda International Cinema (CBD Store), Zhongguancun Meijia Happy Cinema, UME International Cinema (Shuangjing Store), Capital Cinema Xidan Store, and Broadway Cinema (Wangfujing store), Hengdian Cinema (Wangfujing Department Store store), etc., are BJ's best-selling cinemas.

Movie theaters now welcome film crews to go on road shows, after all, there are very few film crews going on road shows.If the crew goes there, it will definitely bring a huge star effect to the store.

It’s only in 09, and this stuff hasn’t started yet. Most of the production roadshows now talk about going to Beijing, Shanghai, Guangzhou and Shenzhen. Basically, they don’t say that they go to several movie theaters in one city to meet the audience directly.

So when the crew of "Far Cry" appeared in the movie theater, the whole theater was in a state of commotion, especially when some coolly dressed actresses were still posing there, which almost caused a stampede in the movie theater.

"Shen Yilin, I love you, wow, you are so big in reality."

As soon as the crew came on stage, someone in the crowd shouted, and Xu Dongdong waved happily, and blew a kiss.

"Wow, this movie ticket is worth it..."

"This row is full of big D's, it's really enjoyable."

"I'll go, I don't know these celebrities, but they are so beautiful..."

The host on stage was not very familiar with this business, "Okay, let's let our director say a few words."

The host was also a bachelor and threw the microphone to He Fang after speaking, He Fang picked up the microphone and blew.

"Everyone, did you enjoy watching the movie?"

With He Fang's shout, the audience's enthusiasm immediately came.

"Exciting."

"Are you cool?"

"Cool."

"Okay, there will be more exciting things later, just take a photo with our actress and sign an autograph. The prerequisite is that he promises to go back and introduce five friends to buy tickets to watch our movie. Can it be done?"

"can……"

"Uh, well, it seems that everyone is not in the mood to talk about other things, just take a photo together?"

"it is good……"

……

(End of this chapter)