I'm good at basketball too

For Li Ran, the endorsement contracts accumulated in the past two years are quite a lot.

And if these contracts are signed, it will indeed be a big boost to his business plan.

What's more, Armstrong is still pointing at this to make money.

Since being his agent for more than two years, Armstrong has done his best to take care of him and Ross very well.

Li Ran accepted his affection, and of course he would not treat him badly.

Although Nike has been pursuing him, and now Nike is a well-deserved giant in the field of NBA sneakers, accounting for almost [-]% of the total sneaker share, but thinking of the dirty things Nike did a few years later, Li Ran didn't want to sign a big contract. , and then make myself unable to step down when the time comes.

Who does not sign Nike?

Adidas?

with Ross?
Li Ran didn't really want to sign.

Moreover, he doesn't have any requirements for sneakers, because he wears sneakers just for show, because the real sneakers are the suits issued to him by the system, and the sneakers in reality are just a concrete thing.

So now comes the problem.

Li Ran just remembered that after he won the championship, the system disappeared under the pretext of upgrading.

Upgrading for more than a month?
Although Li Ran doesn't need the system's assistance very much now, it still feels weird without such a big thing.

Apart from sneakers, the rest of the endorsement contracts are easy to talk about, such as underwear, Biyuntao, car jewelry, gold, silver and jewelry, as long as it is not a very white and left brand, Li Ran will not refuse anyone.

As long as you give money!
After signing a lot of endorsements, Li Ran was in pain and joy.

Happiness, of course, is that countless small money will soon fly into his pocket.

The painful thing is that there is a high probability that his free time will be spent with these endorsement advertisements in the future. . .

On the other side, Nike sent a vice president to attack Li Ran.

They vowed to take this rocket-like superstar into the bag.

When Li Ran first entered the league, Nike gave a symbolic four-year endorsement contract of 4 million yuan, and then Li Ran didn't even bother with Nike.

In the middle of the season, when Li Ran just became a full star, Nike changed his contract to 5 million for five years.

Li Ran still ignored Nike.

After Li Ran successfully won the championship and won the FMVP in the first season, Nike placed an 8-year 8000 million contract in front of Li Ran.

To be honest, Armstrong was already moved.

But Li Ran still didn't agree.

During the offseason, when Li Ran unexpectedly left the Nuggets for the Grizzlies, Nike took back the contract and reissued Li Ran a five-year, 5 million contract.

This kind of coquettish operation directly emptied Nike's little favor in Li Ran's heart.

At the end of the second season, after Li Ran directly won the MVP+DPOY+FMVP, Nike finally panicked.

After James entered the league that year, they directly offered a seven-year $7 million contract, which was in stark contrast to Li Ran.

After Li Ran saw Nike's pretentiousness and condescension, he laughed at them as dogs who couldn't change their shit, and he became more and more resistant to signing with Nike.

However, Li Ran did not want to sign other brands.

Although Reebok, Adidas, Under Armour, etc. all have quotations, and Adidas even offered a seven-year, $7 million contract to compete with Nike, Li Ran is not in a hurry.

To put it bluntly, there is no rigid need.

He is very leisurely now, and can even change different sneakers when playing in different positions, and it is not easy to make a pair of sneakers that really suit his style of play.

As an outside player, Li Ran should theoretically wear those lightweight low-top sneakers.

But he averaged more than a dozen rebounds per game, and he also spent a lot of time in the interior. A pair of high-top or mid-high top sneakers seems reasonable.

At this time, instead, the pair of silver sneakers drawn out when he was bored playing a low-level lottery was more suitable for him.

Just then, Armstrong brought him a message.

Li Ning came to visit him in person!
Only then did Li Ran suddenly realize that in 2010, domestic sneaker brands seemed to be making great efforts in foreign markets.

Li Ning, Anta, and Peak are all exploring overseas markets.

Li Ning even signed Wade as their spokesperson.

In a secluded cafe on the streets of Memphis, Li Ning looked at Li Ran in high spirits, and couldn't help but think of his glorious years.

Although the Prince of Gymnastics is over 40 years old, thanks to his early career as an athlete, he has maintained a very good figure. In addition, he has a different temperament brought to him by being in business for so many years. Li Ran's first impression of him is very good .

"Mr. Li."

Li Ran spoke politely.

Li Ning quickly waved his hand: "It's too much to call Mr. Li, I'm your fan, I'm older than you, just call me brother."

"Brother Li is here this time..." Li Ran always felt that it was weird to call Brother Li, so he added a large character.

"Let's get straight to the point. I heard you were going to sign a sneaker contract, so I came here."

"In business and business, what is the condition Brother Li brought this time?" Li Ran nodded, but what he asked was nonsense.

"I didn't bring any conditions, what I brought was sincerity." Li Ning said very bachelor.

Li Ning has been developing well in the past few years, and has firmly taken the position of the leader of the domestic sports brand. Historically, their sales in 2010 have reached 95 billion, almost breaking the [-] mark.

But in the next few years, Li Ning slipped into a trough due to problems with marketing strategies, and it was not until the years when Li Ran traveled through time did he recover.

However, by that time, Anta has firmly occupied the leading domestic sports brand.

"Brother Li can explain a little more clearly."

"Well, let me just say it straight, we can offer a contract offer that is higher than any offer, and then there is a share dividend, and even a direct signing of a lifetime contract is acceptable. In addition, we will set up a research and development center at Nike headquarters. Serving exclusively for yourself, and as long as you sign the contract, you will be the honorary president of Li-Ning."

Li Ning has always been ruthless, ruthless to himself, and even more ruthless to his career.

He was able to use his total turnover in the first year in exchange for the naming rights of an Asian Games torch, successfully putting his company on the fast track, and the next few plans were also quite successful.

And this time, if Li Ning can catch up with Li Ran, Li Ning can guarantee that his company can achieve leapfrog development again.

Li Ran took a deep look at Li Ning.

This man did come with sincerity.

"Then the next thing, you can ask your team to talk to my agent."

"I didn't lead a team, and I decided on everything myself. You first listen to the bottom line we can afford, a 10-year endorsement contract of 2 million US dollars, no more than 10% of the shares, if it is a lifetime contract, the annual endorsement contract The amount is probably around $1000 million."

Li Ning didn't behave like a mature and stable businessman at all, but like a gambler!
As soon as he started, he showed all his hole cards to Li Ran. (end of this chapter)