Reborn America, this is my time

Chapter 141 The Unexpected Person
Finance was originally an interpersonal game, and the initial version 1.0 was to let the money flow in the society, make it more efficient and reap more benefits.

Later, various intermediaries appeared, and they turned finance into a numbers game for those who wanted to obtain the interest rate difference. Ever since, the changed version 2.0 was officially launched.

However, with the development of technology and the emergence of the mobile Internet era, finance has also changed from a digital game to a data-driven information war.When version 3.0 is launched, traditional financial data can no longer meet the needs of investors, because the sources of those data are basically the same, and the methods of quantitative research on those data are basically the same.When investors discovered that the information everyone had was somewhat homogeneous, they opened up new ways of playing and expanded new tracks in order to obtain differentiated advantages. The specific manifestations were the collection of alternative data and analyze.

In his previous life, when Ethan was working hard in this industry, the first thing he came into contact with was alternative data. At that time, he felt that this thing was really interesting, because they had done many strange things in the eyes of outsiders.

For example, they cooperated with a certain radio data company and asked them to go to Fremont, California to monitor Tesla's super factory and collect cell phone signal sources there, so as to determine the average daily working hours of Tesla's North American factory. The number of people, and then calculate their real-time output, and predict the stock price.

For another example, they cooperate with some AI companies and use their artificial intelligence software to monitor the platform data of e-commerce companies listed in America, and use the latest technology to climb the price and sales volume of each product on the platform to ensure that The final sales data is more realistic.

For example, they directly cooperate with the meteorological department and use satellite monitoring to obtain the latest weather information, so that they can have a certain degree of visual control of the future climate and production of agricultural products in advance, so as to make their own predictions about the futures price trend of agricultural products. judge.

To be honest, when they used technological means to collect and analyze alternative data, they were ridiculed by their peers at first.Because everyone in finance knows that if you want to swim in this industry, what you need most is inside information. The real stock god is not Buffett at all, but everyone on Capitol Hill. Anyone who wants to make money in the financial industry without inside information Yes, those are leeks.

But when a catering brand was hit by a storm because of data fraud, those guys couldn't laugh anymore.Although insider information is the mainstream of profit in the financial industry, what if someone lies?

When news meets integrity...

In this industry, the only person you can trust is yourself.

Therefore, when Ethan wanted to find out whether Mirov and Atari really used indiscriminate methods against him, what he wanted to do most was to analyze all this with professional knowledge, but he just wanted to It is very difficult to gather information in this day and age.

Although General Electric had developed a network database as early as 1961, and IBM had created a relational database in 1970, these have nothing to do with the information of Mirov and Atari. If you want to find their information, then You can only rely on libraries and archives that store books, newspapers, periodicals, and documents.Therefore, after receiving the job, Julis immediately took two-thirds of the staff of the administrative department to the borrowing rooms in various parts of the Bay Area, where she kept searching for the information the boss needed.

It took a full three days before they collected information related to Atari.

When Ethan got the information, the nearly [-]-page document made him take a deep breath. After sitting down and looking through it carefully, he didn't find any useful information from it.

Since its establishment in 1972, the trajectory of Atari’s actions has been very transparent. They became the hottest game company in North America by copying games, and then lost to themselves who also became a better game company by copying games. ...hehe~
However, there was a piece of news that caught Ethan's attention.

After Nolan Bushnell was fired, Warner Group sent a guy named Redmond Casa to be the president of Atari, this guy was the former executive vice president and board member of Burlington Industries, In the industrial field has a wealth of operating experience. The "San Jose Mercury News" stated after he took office that this guy who was once a great success in the field of towel sales will definitely bring his successful experience to Atari, and his first goal may be to restore Atari Lee's arcade production line, and it is possible to follow the successful cooperation of Ethan Jones and George Lucas, and together with the parent company Warner, create an interactive video game. As for the project, it is likely to be "Superman".

"Superman?"

"DC + movie + game?"

"Wow... this newspaper really dares to guess!"

Having said that, Ethan still recorded this possibility.

No way, who told him in his previous life that DC's IP was made into games again and again by Warner?
When he found that Atari's side was "probably" normal, Ethan was slightly relieved, but three days later, when he turned over the [-] pages of information related to Mirov that Julis had brought, he felt His eyebrows kept frowning, not because there was too much information, but because Mi Luohua's data seemed to be fine.

Ethan simply went through their business data before the launch of the Odyssey, because the 61-year history was of no reference value to him, and Ethan knew almost all the stories after the launch of the Odyssey. The listing of Miravo caused a sensation in North America, but unfortunately, all gamers were attracted by Atari, and the two sides filed a lawsuit because of plagiarism. In the process, Mirov was acquired by Philips, and Philips The reason for the acquisition is also very simple. According to the "Wall Street Journal", Philips' move is to ensure that their VLP Videodisc technology can be smoothly promoted in North America...

'and many more! '

'VLP Videodisc? '

When the word Laser Video Disc appeared, Ethan felt something hit the back of his head!
Because in his memory, Philips Natma is a dish seller!
The VCD he used at home in his previous life was made by Philips!

In other words, it was because of that projector that he opened the door to a new world!
And now, the purpose of Philips' acquisition of Miluohua is to sell dishes?
Ethan felt that he had grasped something, and he frantically searched for reports related to Mirowa Apollo in a pile of materials. When he found that the Apollo product had a CD interface...

He instantly remembered his evaluation of the Apollo product half a year ago.

At that time, he felt that this machine was so fucking like the XBox of the future!
"MFxxk! This group of people won't be guarding me because of this!" Ethan murmured.

The next second, he immediately picked up the receiver on the table and called Professor Ralph Bell, "Rudolph, I have something to ask you."

"I want to know what is Mirov's current plan? Or, I want to know how they will deal with the Apollo product after Philips takes over Mirov?"

"Oh! Yes! I know that I have completely cut off contact with you over there. But I really need your help now. I have encountered some difficulties, which may be related to Philips..."

"Yes, yes, yes! Please help me find out! Okay, okay... Thank you, thank you..."

After hanging up the phone, Ethan leaned on the sofa in the office and waited for news.

He turned his back to the sky, staring at the snow-white ceiling.

Although there is nothing on it, Ethan always feels that he has seen a lot.

After waiting for about an hour, the phone in the office finally rang.

Ethan, who jumped up in shock, picked up the receiver and hurriedly answered, and then he heard Professor Ralph Bell on the other end of the phone say: "Ethan, I asked a few friends for you, and I got a general idea of ​​what Philips is doing to meters. How Luo Hua Apollo handled it."

"After Philips took over Mirov, they decided to keep the Apollo product..."

"Ah, no, it's actually not appropriate to use the word reserved, because Philips seems to be negotiating business with Wal-Mart. They want to continue to promote the Apollo product, so that it can be like the light bulb, razor, and kitchen under their own name. Supplies have been on Walmart shelves for a long time."

"As for the reason..."

"According to my friends in New York, Philips is very happy with the video interface of the Apollo product. They think it is a very good design. If it weren't for your existence, they might have gained enough potential disc share with this product. ..."

"Those shares make up for what they lost on tape."

"I think you should know all these things?"

"They've been fighting over this stuff since 1972."

Of course Ethan Jones knew what Professor Ralph Bell was talking about!
Because in his memory, the video storage format war started as early as 1972!
Speaking of the video storage format war, most people think of Sony Blu-ray and Toshiba HD after the millennium.But in fact, before this, these companies have fought back and forth countless times. When they were the most vicious, they directly beat out the other party's dog brains.

The cause of the matter, in 1972, Philips at that time brought a product called Philips N1500 to the world, which was the world's first home video recorder.

Its appearance has shocked the world, because it means that the film and television industry will usher in a new spring.

Before it appeared, people in the world could only watch TV programs at home and go to theaters to watch movies for some less selective entertainment activities.But after it appeared, the videotape, a thing equipped with images, could enter thousands of households. When the people found that they could watch their favorite movies at home, all the entertainment giants could get a lot of money from it. income.

It is precisely because this product can create countless wealth that many electronics manufacturers have joined in, wanting to get a share of it. In 1975, Sony launched a Betamax format video recorder.Even though the price is very expensive, and the recording time is only one hour, but because its picture and sound are very good, it has received wide acclaim from the market as soon as it was launched, and the sales volume is good.

It's a pity that the good times didn't last long. In 1976, JVC, who wanted to reap the benefits, appeared with its own new product, which was a video recorder in the Video Home System format.

Since JVC has already solved the problem of recording time when launching the product, it has pulled the standard length of the videotape from one hour to two hours, which matches the length of most movies, so when JVC’s products were launched, they were well received. Countless companies are welcome.

They have made a big killing in the entertainment market, trampling down the old-timer Philips in the market, the former big hit and now Niu Madam Sony, and other competitors Sanyo.

At present, the most powerful product in the North American video tape market is JVC's HR-3300U!

Its market share in North America has even reached 60.00%!
And its peak was actually in the 80s. At the end of the 80s, they won more than 90.00% of the global market share, realizing a complete monopoly in the true sense!

It is precisely because JVC beat Philips and Sony in the field of video tapes that they changed their track and entered the field of optical discs. In Ethan's memory, they also succeeded in destroying JVC's life with this move, but at the same time , Both of them also punched each other hard because of the format dispute.

And that, in fact, is the second video format war.

This battle is actually easier to be known by people, because Philips lost the cooperation between Sony and Nintendo, and then was killed by Sony with PS. Nintendo fell from the altar.

In his previous life, Ethan heard these gossips while playing games.

So the understanding of this line is actually very one-sided, like a sketch.

But these are not important anymore, right?
When the "Wall Street Journal" published that the motive of Philips' acquisition of Mirov was to promote its own VLP Videodisc, Ethan really dared to pat his chest to assure that those accidents last year must have something to do with Mirov. Those things were definitely done by them!

"Fuck! Philips wants to use Mirov's game console to promote its own video format?"

"They started doing these things so early?"

Ethan held his head in his hands, and inserted his fingers into his hair. He really couldn't believe his analysis.

Because it's so fucking nonsense, right?

You know, the video game industry was really born in 1972. In the same year, Philips released home video recorders. When Philips was promoting home video recorders to the outside world, they were thinking about using video games to promote the next generation of products?

What is the difference between this kind of forward-looking and the one that opens and hangs special codes?

However, Ethan just sighed a few words, and then put all this behind him.

because he felt...

"I feel like I dug a big thunder!"

"I stabbed Philips' future products to death, maybe they will stare at me in the future?"

After sorting out everything, Ethan felt his head was about to explode!
He's just a game maker, so how could he somehow defeat the participants in the video format battle?If he also makes video tapes, laser discs, DVDs, and high-definition discs, that's fine, the point is that he doesn't make them himself!Then in this case...

"wrong!"

"I don't want to do it?"

Ethan, who was still screaming aggrieved, stopped.

At this moment, he suddenly remembered that the functions of laser discs, DVDs, and high-definition discs are not just for recording movies and TV, or for storing song MVs.The optical discs associated with the battle of video formats are not only profitable in the film and television industry. As carriers for storing data, PCs have individually designed optical drives for them. PS, XBox, and Wii are all inseparable from them.

So in this case, Philips was punched by them first?
"Hiss... From this point of view, Philips is still a very good man!"

"Although I was targeted by you, I also remembered the big gold mine of CD!"

Ethan Jones suddenly felt that it might be a good thing for him to be hammered continuously by Mi Luohua. If it weren't for Mi Luohua's caution, he might not be able to recall such a thing as a CD for a while. In this era, the mainstream storage medium is still the magnetic box.

When Ethan in the previous life hadn't wandered in this industry, it was very difficult to recall.

However, even if Ethan remembered the disc, he is not in a hurry now.

One is that the technology of optical discs is not perfect at the moment. Even though Ethan is not very familiar with this content, he also knows that the explosion of optical discs was at the end of the 80s, at least ten years ago. With such ample time, He can slowly try to plan.

The second reason is that he doesn't know much about this kind of product with high professional knowledge. He needs to go home first, ask Evelyn, and ask her if she knows how far this kind of thing has developed.

And when Ethan got home, went into Evelyn's study, and asked what was on his mind, the girl who was immersed in researching the circuit suddenly looked confused.

"Ethan, why do I feel that your mind is jumping so fast?"

"Like a frog!"

"Haven't you been studying the conspiracy of Mirov and Atari these days?"

"Why are you suddenly interested in CDs?"

Girls don't understand.

She pushed her drooping hair behind her ears, and her beautiful eyes were full of confusion.

Ethan didn't mean to hide anything, and spoke out his guess.

When the girl learned, Ethan thought that Philips felt that they had already lost in the battle of video tapes. Their VCR format was completely inferior to JVC's VHS format, so they wanted to find another way to promote CDs...

She stood up straight away.

Unceremoniously grabbed Ethan's arms and turned him around.

"What are you doing?" Ethan was puzzled.

And Evelyn stared at the back of Ethan's head and neck for a long time, and then said: "I just want to see if you were transformed by an alien..."

"What?" Ethan was startled, "What do you mean?"

"Because your head is obviously different from normal people!" Evelyn said, "I admit that JVC's video recorders are indeed very useful, but the competition between them has just begun!"

"Philips will definitely launch new products for its own VCR format, and Sony is the same. How long has it been since their Betamax came out? JVC just released a video recorder and they gave up? What about the previous research and development expenses? Who will bear that? What a loss!"

From Evelyn's point of view, Ethan is simply whimsical.

It was less than a year since Philips, Sony and JVC officially fought, and then Ethan said that Philips might be trying to make a next-generation layout?
This kind of thing can only be said by people who do not understand technology!
"Ethan, I think you may be spoiled by us."

Evelyn curled her lips and said, "You may be used to me making games by myself, machines by myself, Stephen (Wozniak) making personal computers by myself, and Chuck (Pedo) developing a computer with a dozen people. Chip, Rudolph (Bell) made a circuit board game machine and a dozen circuit board games with five people, so you may not know how much normal scientific research costs.”

"If Stephen and I weren't making a game like Pac-Man, if you put it outside and normally recruit a team of 30 people, they can write for you for a year."

"Even if you pay them a salary of 60 yuan, it will burn [-] yuan a year."

"Our knowledge reserve is not something that normal people can have. I asked Vinton about programming alone. What Stephen's father taught him was the military industry thinking of building missiles. Who would understand these things? You can't treat our efficiency as the public. s efficiency."

"Oh Evelyn, I didn't mean that..." His sister's words made Ethan realize that he was using a world's reserves to analyze the whole incident, which is very unfair to people who live in the moment , "I just made a simple guess..." he explained.

"I'm just making a guess based on what the Wall Street Journal reported."

He blamed it all on the Wall Street Journal.

Evelyn shook her head helplessly as she looked at the guy who opened his hands and looked aggrieved.

"Don't waste time on things that can't be answered. For us now, designing a new game is more important than finding the murderer of the original incident."

"I know." Ethan didn't mean to refute, and agreed voluntarily.

The well-behaved appearance made Evelyn sit down again, pick up the pencil and continue drawing.

And just when Ethan thought that his sister didn't want to talk about the CD with him, the girl who was immersed in the creation said, "If you want to know about the CD, then go directly to Steven."

"What?" Ethan didn't understand what his sister meant, "Steven?"

"You mean Spielberg?"

"Yeah." Evelyn nodded slightly.

"Why?"

Ethan was a little puzzled.

"Isn't he a Hollywood director? How would he know what a disc is?"

'...'

Hearing this question, Evelyn's body was stunned.

She stopped drawing with her right hand, looked up with a smile, "Wow... Ethan, I thought you were joking with me, I didn't expect you really didn't know about CDs?"

"The patent of this technology is in the hands of MCA."

"You heard right."

"It's MCA."

"Universal's parent company, M, C, A."

Evelyn said the name of MCA word by word, and then said with a smile: "So, if you want to know the latest situation of it, can't you just ask Steven?"

"Didn't you say that he is the prince of Universal?"

"With him here, you can see all the skills."

"You don't need to ask me at all, because I certainly don't know as much about CDs as they do."

WTF? ? ?

Ethan was shocked!

CD patent in the hands of MCA?
What the hell!

What kind of plot against the sky is this shit!
　Note: ① The alternative analysis of the financial industry mentioned in the article does exist, and there are various ways to obtain it. The easiest way is to buy. For example, Google has been exposed to sell user data frequently, and many of them are actually bought by financial companies. ②Four video format battles have been played so far. The first is video tape, which is Philips, Sony and JVC as written in the article. The second is laser disc, Philips and Sony's CD and Hitachi and Panasonic's LD.The third is DVD, Sony Philips Hitachi Toshiba, the fourth is high-definition disc, Sony Philips Blu-ray and Toshiba Microsoft HD.Yes, Philips hit it four times.

　　
　
(End of this chapter)