Chapter 152
To tell the truth, when Roy Disney sat up straight and cast twinkling eyes at the two, Ethan Jones, who caught the fiery words, was very moved.

No way, who made Ethan Jones clear that the derivatives that Roy Disney is talking about now are future intellectual property operations, or IP operations?
In the era before he traveled, anyone who was engaged in creation would talk about IP development.

Those who write novels hope that their stories can be made into film and television dramas.

Animator, eager to create games and sell peripherals.

Players in the game field are even wilder, because those who can make achievements in this industry are not short of money.Square Enix paid out of its own pocket to shoot CG movies in the 90s. The first one was called "Deep Soul"; Nintendo actually put Mario on the screen as early as [-], and made a "Super Mario Bros." ", and in two or three years, "Super Mario Bros. The Movie" was released, which was also a pain in Ethan's heart, because he traveled through time before the movie was released, and he never saw whether the plumber Defeated King Bowser once and saved Princess Bichi; besides these, what other "Tomb Raider", "Uncharted", "Warcraft"...

There are countless.

But even though there were many actual cases in his previous life, when Ethan Jones decided to enter the game industry, he didn't have a complete plan for the peripheral development of the game, or...

His old man never thought about this aspect at all.

And the reason is very simple.

The business of IP development seems to be lively, but the vast majority of people are making money at a loss.

Everyone who writes novels hopes to become JK Rowling (the version that has not been expelled from fans), but there is only one broken ball who can get a huge box office and a good reputation in the field of film and television.

Who doesn't want to copy Mickey's success in animation?But no play!

And making games...

Forget it, this industry has always been a representative of people who are stupid and quick to make money.

It is the worst group of losers.

When these bloody facts are placed in front of Ethan Jones, as long as he is not a fool, he will not invest money in the development of the game peripherals. Wouldn't it be good to have this spare time to invest in technology?No matter how bad you are, you can buy some land!There is no need to spend money on a project that can't be seen at a glance, right?
As for his previous life, why were there so many IP development companies trying to make money from this industry?Isn't that because what Walt Disney did was so successful!

Mickey Mouse and Donald Duck have brought them the most successful amusement park in history, and derivative products such as toy clothing have directly crushed the profits of movies. According to statistics from Bloomberg, for every dollar Walt Disney invests in animated movies, it will In the next two years, with a net profit of not less than ten dollars, the expenses will be earned back geometrically. This kind of return on investment is actually similar to that of video games.

When this kind of money-making speed that is more addictive than drugs appears...

Everyone wants to be Disney!
but--

No one can be Disney!
Because of its success, it was obtained by stepping on the tide of the times!

The success of Mickey is not because of how good its shape is. The first version of it is a mouse, but because "Steamboat Willie" equipped with it is the world's first animation with sound.

Before Walt Disney created it, all children saw were silent films.

When Walt Disney brought sound into cartoon movies, Steamboat Willie shocked children, it was the Star Wars of that era!
After that, "Flowers and Trees" was the first best animated short film in Oscar history.

With Oscar's support, it spread throughout North America.

Then, "Snow White", the first full-length animated film in history, and "Pinocchio", the first stereo sound film in history, directly smashed the imagination of children of that era!

When thousands of children grow up under the baptism of the first in history again and again, the name of Walt Disney is a brand that is well-known in North America and spread all over the world!
When Walt Disney enjoyed the dividends of the times again and again, he closed his eyes and developed the peripherals of animated characters, and he was able to reap success!Because what he sells is not peripherals at all!Instead, while selling products to children, tell the parents of those children, those older children who have witnessed countless histories, tell their own beautiful feelings!

And this thing...

Who can copy the special code?

Therefore, even if Ethan Jones knows that when IP development is profitable, he restrains his desire, because "Snake" is not the first in history, and "Pac-Man" is the first in history. AI games are not something that ordinary people can understand.

When the performance and expressiveness of game characters cannot be simply described in words, doing IP development is just asking for fun.But now, Walt Disney's nephew, Roy Disney, said that their Disney company can exchange products with Destiny Games, and after mutual assistance in development...

Ethan Jones' eyes, that really lit up.

There's no one who doesn't crave the heaviness of Disney's history.

No one can deny the sense of emotion that Disney has created for many years.

However, even though Ethan Jones' heart was pounding, he didn't intend to agree immediately.

This kind of cross-industry cooperation requires careful consideration, and he has to make an assessment after he calms down, instead of directly agreeing to Roy Disney's conditions with enthusiasm.

So, after smiling and expressing that he had to think carefully, Ethan and his sister left the living room.

While returning to the venue, he also whispered in the elevator: "How do you feel?"

"It's wonderful." Evelyn said bluntly, "Walt Disney is the king in the field of animation, if they are willing to do their best to create movies for our game characters..."

"Then it would be a great collaboration."

Evelyn puts her own accent on the phrase 'best effort'.

Ethan, who understood what she meant, nodded, "Then what do you think?" He asked again.

"Ask Steven and George." Evelyn answered this question more decisively.

Not only that, but she, who was still staring at the elevator door, tilted her head slightly, focused her eyes on Ethan's handsome face, and asked, "We need professional advice, don't we?"

"Hahaha——" Ethan laughed.

Yes!Now he really wants to seek professional advice!

With a crisp 'ding', Ethan and Evelyn stepped out of the elevator.

Then they discovered that during the time they left, the two guys, Xiao Lu and Xiao Si, had already occupied the stage with red faces, beating gongs and drums and singing...

The chaotic voice won countless applause.

It also made Ethan shake his head in surprise.

"How much did you drink?"

Evelyn asked curiously as she watched the swaying figures of the two who seemed ready to fall down at any time.

"I don't know—" Ethan shrugged, he could understand, "Be happy—"

"Then we'll ask them in a few days?" Evelyn suggested.

"I think it's okay." Ethan agreed.

However, just when Ethan raised his hand to say hello to them, saying that he would go back to the hotel to rest first, Spielberg, who saw him, suddenly stood up from the seat on the stage.

loudly——

"Oh Ethan! Where did you go!"

"They booed and asked us to perform a show. We wanted to ask you to come up and play the guitar together, but when we turned to look for you, you disappeared!"

"Now the two of us have lost face on stage!"

"It's your turn—"

"Come up, come up, come up!"

The urging words made Ethan dumbfounded.Although he hasn't played the guitar for a long time, since the host invited him, he can't disappoint, right?

Turned on the stage and asked for a guitar from the band.

In an instant, he thought about what to sing.

"You know about Redbone, right?"

"Yeah~" the band members nodded.

"'Come and get your love'?"

"Okay~Okay~" and everyone in the harmony quickly said that there is a problem.

After a moment-

Ethan Jones, who also drank a little too much, shouted: "Hey—"

"What is the matter with your head? Yeah—"

The singing of howling ghosts and howling wolves caused everyone in the audience to burst into laughter.

After singing the song, Ethan also put down his guitar, waved his hands, and bowed to step off the stage.

"Can I sing well?" Ethan said with a stinky fart on his face.

"Yeah~Yeah~Yeah~"

Xiao Lu kept nodding, and with flushed cheeks, he made a gesture that would make a stick man very uncomfortable decades later, "It's great! But it's still a little worse than me!"

"Oh! Sxxt!" Ethan was dissatisfied, "Although I wasn't there when you first came on stage, I heard the whole ending. What did you sing just now? Is there a note in tune?"

"But that's better than you, isn't it?" Xiao Lu said unconvinced: "You just roared just now, and you didn't reflect the essence of the vocals of the lead singers of the Redbone band!"

Seeing that the two of them were about to quarrel, student Xiao Si hurriedly fought.

"Okay, Okay, George, Ethan sings well, the lead singer of the Redbone band has a smoky voice, Ethan doesn't smoke, it's fine if he can yell—"

At the same time, he also turned his head to look at Ethan, and said, "Where did you go just now?"

"Will no one pull you to discuss cooperation with you?"

Before his words fell, Xiao Lu continued: "Oh Ethan—there are many liars in Hollywood, you must keep your eyes open, if you are only cheated of money, you can still find them." Come back, but if you are deceived... Hahahaha..."

He really drank too much.

He didn't care about Xiao Lu's nonsense, and nodded at Xiao Si, seeing that this guy was still normal, so Ethan tilted his head and asked him if he had time to talk aside?
The party has been going on for two hours so far, and what needs to be drunk and said is actually almost done. After saying hello to Xiao Lu and signaling Fox staff to take care of him, Xiao Si also put down his glass and took Yi Sen and Evelyn got into the lounge next to the banquet hall.

As soon as he entered the room, he tore off the tie around his neck and took off his suit.

"It's really hot." Then he asked: "Who is looking for you?" At the same time, he also guessed, "Seeing that you are so cautious, it can't be the boss of a film company?"

Stoudemire was just joking, but Ethan nodded seriously.

After he told what happened to him just now, Spielberg directly performed the famous Sichuan Opera technique in front of them - changing faces. "Roy Disney looking for you?"

"Looking for you to play a game?"

"And the deal is to develop your game characters? Make them into animations?"

"Oh—the terms he offered are really generous!"

"I'm so excited!"

"but……"

"His current situation is not good..."

"What?" Evelyn was a little curious, and asked, "Steven, you mean, Roy Disney has a problem?"

"Yeah~" Spielberg said with a smile: "Roy Disney does have a problem, or in other words, Disney has a big problem now..."

Disney was born in 1923 and was created by Walt Disney and his brother Roy Disney. Since the cooperation between the two brought the animated film to the peak, when they were alive, the entire Disney was an iron army, no one Dare to refute their meaning.

However, with the passing away of the two, the huge animation kingdom also fell into the hands of others. In 1971, Disney senior executive Don Tatum became Disney's CEO and chairman of the board of directors. Disney family members lead the Walt Disney Company.

Although this kind of thing is very common, unless the son-in-law and adopted son system is vigorously promoted like Benzi, it is impossible for a large group to be the chairman and CEO of the founder's family all the time, because the most uncontrollable factor in the world It is not the success of a project, nor the result of a scientific research, but whether the future generations of human beings can become talents.

No one can guarantee that the child they give birth will be able to take over the family business!

In this case, in order to ensure that wealth can be passed on, it is imperative to introduce executives.

"Actually, when Dunn Tatum first came to power, people in the Disney family didn't have much dissent, because this was the common choice of Walt Disney and Roy Disney when they were alive, and no one would go against it. The will of my father and my uncle."

"And Dunn Tatum has actually done a good job."

"But in the past two years, a very big thing happened in their company."

"That's when Dawn Tatum is going to step aside and let a guy named Ron Miller take his place."

"Who is Ron Miller? You may be unfamiliar. But if I mention his wife's name, then you can guess the specific situation of the matter. Because his wife is Diane Disney, who is Hua Walt Disney's daughter."

At this point, Spielberg paused.

On the other hand, Ethan and Evelyn showed a look of sudden realization on their faces.

"Steven, do you mean that members of Walt Disney's line want to take over the company?" Ethan asked, "And Roy Disney, who came to see us today, is Walt Disney's nephew, Old Roy Disney's son, he thinks the company should be passed on to him?"

"Yeah~" Spielberg nodded and said, "The big family——"

"There will never be a lack of Gongdou."

That's right!As an orthodox member of the Disney family, Roy Disney, who has been working in Disney for a long time, has always felt that the company should be his own!
But he didn't expect that his brother-in-law would suddenly show up!

In order to prevent this from happening, he made his own roar in the company!
But unfortunately-

When a company goes public, when a company attracts public investors, the founder's family suffers from share dilution and the corresponding reduction in voting rights is very limited.

Not to mention--

Now Disney is still fighting among the two founder families.

When Walt Disney's son-in-law, Ron Miller, had gained a large number of supporters and publicly stated that he was about to take over, even if Roy Disney Jr. was angry, it was only after he realized it.

It was also because of the weakening of Roy Disney's power that he didn't snatch Atari from Warner in 1975, not because he didn't want to snatch it, but——

"He suddenly found that he had no money in his hands." Spielberg said: "It happened so suddenly, so he could only reluctantly give up Atari to Warner."

"Although the current facts have proved that it is a correct decision not to buy Atari, because they are almost bankrupted by you now, but this does not mean that Roy Disney can accept all this. After a fruitless resistance, he resigned from all his positions in the Disney Group this year, retaining only his leadership in Disney's feature film animation department."

"Although I don't know what he thinks and why he gave up those positions, but since he found you, it proves that he still wants to return to the management of the group."

"Or rather..."

"He wants to bring the group back under his control."

"And the reason why he doesn't give you game production funds is because he really can't afford the money."

"The animation production plan he proposed is the only bargaining chip he can come up with."

"As for the management of the park?"

"If the video game you make for him sells well, then he will definitely return to the group like a rocket! Those investors will kowtow on the ground and beg him to take over the company!"

"Because you guys are so rich, right?"

"At that time, he will naturally be able to fulfill his promise."

"But if the video game you make for him fails..."

At this point in the words, Spielberg elongated his voice, shrugged, and said, "I'm not provoking, I just think you can't get anything."

When this fact appeared, Ethan and Evelyn immediately looked at each other.

well-

No wonder Roy Disney showed generosity in front of them!

No wonder Roy Disney would take out the most powerful animation department of the Disney Group to negotiate with them!
After a long time, this is family infighting and empty promises!
 Note: ①The founders of Disney are Walt Disney and Roy Disney (Roy Oliver Disney), and Roy Disney’s son is also named Roy Disney (Roy Edward Disney). This is not a typo. ②Roy Disney and his brother-in-law, that is, Walt Disney's son-in-law Ron Miller, did fight in the 70s because of the management rights of the company. In reality, in order to fight for power, he let his lawyer and financial Adviser and manager of the Disney family's Clover Fund, Stanley Gold, brought in Michael Eisner for Disney.It is the Disney tyrant who cannot be bypassed when writing about American entertainment.And when he found that he couldn't control Eisner, it was he who replaced Eisner with Robert Iger, who ran Disney twice.

  
 
(End of this chapter)

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