Reborn America, this is my time

Chapter 193 Oh!I'm going to kick your ass hard with my boots!
Warner Communications Chairman Steve Rose's doubts are actually based on theory.

Last year, when the "Star Wars" electronic arcade machines were launched, their instantaneous sales did exceed [-] units. After deducting the bulk purchases from North American theaters, Destiny Games still sold [-] electronic arcade machines in a short period of time. But that process lasted for a full month.

There is a problem of production capacity, but it is more of a problem of transportation. When arcade buyers are all over the corners of America, in the era when the air freight business was not born, do you want to quickly distribute goods in America?That's an impossible thing to happen.

If Destiny Games has received an order for [-] electronic arcade machines within ten days, then this Steve Ross will believe it, but if he wants to ship [-] electronic arcade machines in full special code within ten days ?Even if he was killed, he would not believe it.

And the reason why Michael Blanc Manufacturing Company is so busy is actually...

Ah--

The game of destiny is really a hit!

Before the new product launch conference, Ethan was full of anxiety. He didn't know how much the game he released this time would sell, because three of the four games had nothing to do with his past life memories.After the gain BUFF of "Learning from the Great Fire Game" did not exist, the unknown and confused way ahead made him a little nervous.But at the press conference, buyers frantically placed orders, and after the news was broadcast, all the phones in the marketing department were ringing, and Ethan suddenly woke up. In his previous life, there was a word that was widely circulated in the business field, That is the word of mouth effect.

The phenomenon of word-of-mouth effect has actually existed for many years, or it is originally a marketing concept, which means that consumers evaluate a product or service through oral or written communication, thereby influencing other consumers to buy Behavior.

To put it more simply, this effect is actually the embodiment of 'gold always shines'.

But it is difficult to do all this.

Only when the product quality itself is excellent, users will help promote it like a tap water.

And this effect has never been reflected in Ethan, because from the very beginning, he took the path of getting famous as early as possible. When "Snake" swept America in just two months, when "Pac-Man" "Man" was a hit when it was first released, and when "Star Wars" took advantage of the tide of the times...

What is the word of mouth effect?
He doesn't know at all!
Because his debut is the pinnacle!
Then he kept refreshing his own records!
And it was Ethan who had achieved success again and again, so he also directly entered the second stage of the word-of-mouth effect. When everyone in the market knew that Destiny Games would only launch high-quality games, they closed their eyes and believed, that is There are countless things that the public will do.

Unless the game of fate encounters a well-known Waterloo, the buyers will definitely buy his machine without thinking because of the player's pursuit and trust.

As it should be, at the ordering meeting after the press conference, the 150 participating merchants directly piled up sales lists for more than 8000 electronic arcade machines for him!
This data may seem small, but it is actually a lot.

Because no matter how much those bosses believed in the products of Destiny Games, the places under their names that could accommodate arcade machines would not suddenly increase as the game made money.

The average number of more than 50 units per person has actually proved the strength of these bosses. They have at least four or five entertainment clubs on their own territory.

Not to mention the tens of millions, the million is still there.

After they digested the bulk, what was left was actually the same sales promotion and purchase calls as before.Since the former governor used the public broadcasting system to smear his face in front of all game players, most of them knew the news that Destiny Game had released a new game, so those who didn't get the invitation but didn't want to be left behind in making money The little boss called and wanted to place an order.

In the process, these small bosses also showed a 'smart' side.

After the call was connected, they didn't ask about the specific content of the new game, but just asked the sales specialist of Destiny Game to find out if any big bosses in their area attended the new product launch conference.If there is, they will start to ask those bosses what orders they have placed, and then follow suit to buy; if not, then they will ask the salesperson what games are selling well, and then close their eyes and try.

Under normal circumstances, all merchants will brag about their products and trick the boss into placing an order.

But after tasting the bonus of word-of-mouth effect, Ethan banned the sale from doing so.

Buyers want to know which game is selling well, just talk to them directly.

When he has the future in his head...

The sustainable depletion that caused Atari's collapse doesn't need to exist.

Perhaps it was because they really informed customers of the real-time rankings of various games at the signing meeting, so the bosses who called to order bought them very readily. Even if the sales reminded them, some of the products they ordered might not reach the market they wanted. When it is expected, some people will also say that they will buy it and try it.

In their words, that is——

"If everyone doesn't buy your lowest-selling game, then I will definitely be able to make money if I buy it! Because players will be curious to know what the fourth game that other merchants are unwilling to order is. Even if this It doesn't matter if the performance of the game is mediocre, when the players are mentally prepared, they will definitely not feel that they have spent their 25 cents badly."

Under the trust of following the trend without thinking, and in the consideration of seeking novelty, the prosperous scene of Michael Blanc Manufacturing Company was presented in front of the Hollywood giants.

"Boss, we have already calculated the sales data of last month."

"We have also made the final expectation you want."

When Ethan stood with his hands behind his back and stood by the window of the office overlooking the beautiful scenery of the Stanford Research Park, Ballmer, a big bald man, walked in with a stack of reports.

His words also made Ethan turn around quickly, and asked expectantly, "How much?"

"The total sales of the four games exceeded 5 units. As of May 31, their total shipments were 24 units, bringing our company $780 million in revenue."

"Wow - cool!" Ethan clapped his hands vigorously.

Although this result is not as good as "Star Wars", or in other words, the current sales of these four games have not even touched half of the total sales of "Star Wars".

But resting on laurels and talking about innovation are two concepts!
The former is lying on the credit book waiting to die!

The latter, that is self-innovation for development!

Even if this kind of innovation may not be able to break the previous record, how can the scenery of the wave of the times be so easy to touch?It is a big profit to be able to touch it once, and the rest of the days still have to return to normal.

"What about the data of various games?" Ethan asked with a smile.

Ballmer looked at the report and said: "Boss, the best seller among the four games is "Snake 2". In the past ten days, we have sold a total of 1 units. The boss of the new product launch event is still the merchant who called to order, and they all bought it... According to the calculations of the marketing department, the expected sales volume of this game should exceed [-] units."

"This result is in line with our previous expectations." Ethan nodded.

To be honest, Ethan still does not know the real sales volume of the game "Snake", because Nolan Bushnell and Don Valentine concealed their income when they cooperated with Atari.

If there was no Mi Luohua's lawsuit at the beginning, then he would definitely go to court with Atari, but after Nolan Bushnell and Don Valentine took on the patent infringement issue of "Snake" on video games Therefore, the sales volume of "Snake" has become an eternal mystery.

However, Ethan has done his own calculations, and he feels that with the influence of "Snake" in North America, at least 2 arcade machines are needed to support it, and now, the sales of "Snake [-]" also make him affirm this point .If those merchants didn't make a lot of money from the little green snake...

Then how could they trust the little green snake's coming again?
"Oh Jack~ you are really amazing~"

Ethan came to the west wall of the office, where there was a wall of honor that he made himself.

Ranked first is the Millennium Falcon in "Star Wars". There is also a string of numbers written on the back of the hand-painted spaceship, '53, 271', which is its current total sales.

After a year of long-distance running, even small places followed suit to buy, and large places needed to be repaired and replaced, the electronic arcade machines for the game "Star Wars" had sold [-] units.

The number actually lives up to its identity, right?

After all, this is Star Wars, not Space Invaders.

Similarly, this number also makes Ethan a little regretful. If he remembers correctly, in his previous life, the game "Donkey Kong" sold nearly [-] units in North America.

As it stands, Star Wars isn't getting past its hopes.

This is not to say that "Star Wars" has no potential to be tapped, but that Destiny games are too productive.

When their destiny game is constantly launching new games, products that can be sold for a long time will naturally be affected by sales, and this is something that cannot be avoided.

The second place is the yellow whirlwind boy in "Pac-Man". The number written behind it is '48'. It is also the first game of Destiny to sell more than 933 games.

Like Star Wars, its sales were affected.

The third place is "Greedy Snake", with the words [-]+ marked on the back of the little green snake.

As the first game Ethan made, it was also the first pot of gold that allowed him to gain wealth and freedom. Ethan named it Jack very affectionately. After the double version was released, the second snake in the game was taken by him. If it is set to be a female, Li Hui on the machine is a fan, and her name...

"Meat shreds~ You are also great~" Ethan smiled and glued the pink and green snakes together, and wrote '12' behind them.

Such behavior was noticed by Ballmer, and after Ethan finished his work, he said: "The second best-selling game is "Heavenly Fortune", and they sold a total of [-] units."

"According to the calculations of the marketing department, this game also has the potential to exceed [-]."

The sales volume of "A Windfall" was also within Ethan's expectations.

At the press conference, many bosses liked it.

When customers think it's great, it's sure to be a success.

Ever since, Ethan hung a yellow gold nugget on No.4.

Next write '8'.

"No.3 is "Taken", and its sales volume is [-] units."

"The potential of this game should not be great, and if it can break [-], it is a success."

"No.4 is "Need for Speed", and its sales volume is 280 units."

"Uh... five thousand, maybe this number is its best fate."

The two at the bottom are really brothers and sisters.

The former "Taken" can be said to have lost to its own people. If it weren't for the sudden emergence of "Winds from Heaven", then "Taken", which debuted first, might be able to sell more.

However, "Need for Speed" simply lost to competing products. When there are similar games on the market, their biggest mediocrity is their lack of outstanding highlights.

"Okay, after the funds are returned, we will prepare to issue bonuses."

Ethan pasted a hand-painted scope and a hand-painted car one after another, then clapped his hands, and said: "The time is set in July, and the first half of the year is just over."

"I have already set the bonus payment standard for the R&D department. The remaining marketing department and finance department are also very busy these days. Everyone has worked hard, so they all have a share."

"Go and communicate with Alan Massey and ask him to think of a distribution standard for me."

"Oh yes, yours should be special."

"The chairman said that you hosted the press conference very well, and she will give you a bonus of [-] yuan alone. This money will not be included in the unified bonus. You should remember it yourself!"

"I won't make up for any omissions!"

"Good boss." Ballmer was delighted to hear Ethan's words.

"Thank you boss." He bowed and turned to leave.

To be honest, Ethan actually knew that he was a bit too generous, and the company only gave out bonuses when it made money?

But he doesn't care about these things.

For one thing, he himself had been a laborer, and he knew better than anyone else that wages that exceeded the industry average and excellent employee benefits were the best way to win people's hearts.

All the promotion of corporate value, that special one, is not as good as paying money when you do a good job.

Second, when the external enemy is watching, improving the treatment of one's own employees is the most effective means to disintegrate the enemy's inner defense.When Destiny Games allows game producers to directly take a cut of the projects they are responsible for, those producers from other companies who do not get a cut will definitely leave.

In his previous life, he had encountered such real cases, such as Hootsuite and Milk Fei, who used this method to rob people.Of course, this kind of high welfare will also breed a lot of idlers, such as the blue bird who changed its name to X. After Musk settled in and laid off employees, many bosses realized that their company did not need so many people at all, and then began to copy. Operation.However, this kind of problem usually only occurs after the company's employees reach a certain scale, so Ethan can now safely and boldly issue bonuses.

Looking at the results on the honor list, Ethan clenched his fists happily and waved it vigorously in the air twice. Then he came to the desk and opened a notepad.

There are two numbers recorded on it. According to the area code, the first number belongs to Los Angeles, and the second number belongs to New York.

After staring at the number, Ethan picked up the phone and dialed the first one.

After a few beeps, an old voice entered his ears.

"Hello? I'm Steve Ross, who are you?"

Such words made Ethan purse his lips and suppress a smile, and then said: "I am Ethan Jones."

"??? How do you have my office's private line number?" The other person was startled.

"You don't need to worry about this matter. I just called today to tell you a piece of news. We sold [-] electronic arcade machines in Destiny Games within ten days." Ethan said seriously.

As soon as these words came out, the other party immediately fell into silence.

After about five or six seconds, there was a sudden bang, followed by a busy tone.

Such behavior made Ethan grin from ear to ear. After pressing the receiver, he dialed the second number. After about ten seconds, the call was connected.

"Hello, this is Philips North America."

"I'm Cornelis van der Kruucht, who is my friend?"

These two numbers were asked by Ethan to Roy Disney, and when he gave the numbers, Roy Disney had already stated that Cornelis van der Crucht was a Dutchman who joined the Philips Corporation, currently CEO of Philips North America.

And he...

He took office last year.

The reason why he came to North America from the Netherlands was because his predecessor was forced to retire due to company performance problems and serious mistakes in strategic planning in the video game industry.

Therefore, after he took office, he drastically adjusted the strategic planning of Philips in North America.

Including but not limited to co-ops played in Hollywood.

Of course, none of the above has anything to do with Ethan.After hearing the other party's question, Ethan, who was leaning on the boss's chair, smiled and said, "I'm Ethan Jones."

"..."

Like Warner Communications chairman Steve Ross, Ethan's self-declaration has silenced Philips CEO Cornelis van der Kruucht.

After a while, he asked, "Mr. Jones, are you here to surrender?"

"?" This rhetorical question made Ethan feel that something was wrong with him.

But Ethan didn't care, and said with a smile, "No, I'm here to announce the good news."

"Our Destiny Games sold [-] electronic arcade machines in the past ten days."

At the same time as the voice fell, Ethan heard a sharp inhalation from the other end of the phone.

In the next second, a clanging sound exploded in his ears!

The sudden voice made Ethan instinctively frown.

But after he took the microphone away, he leaned back on the seat and laughed again.

"cut--"

"Is it just this bit of self-restraint?"

"You guys can't help but make a phone call on purpose?"

"Real food!"

That's right!

Ethan called, that was to disgust them on purpose!

When these guys are eager to kill him in business, he, Ethan, will not be a nice guy, let alone emphasize that being kind and making money.

Before, when Steve Ross wanted to block him, he responded directly.

And now...

Aren't you going to compete with me?

Aren't you staring at me for research every day?

Then after my new game sells well, it should be reasonable for me to post the sales on your face?

hum~
After putting the receiver away, Ethan immediately felt comfortable physically and mentally, and his thoughts were clear.

And just when he was wondering if he should eat more at noon today, Steve Ballmer's big bald head came back again, "Boss, I have something to report to you."

"Just say it." Ethan waved his hand in a good mood.

"Uh, the people in the marketing department just received a new order."

"New order? Just transfer it to Michael directly. What are you talking to me about?"

"Because this order made them a little bit embarrassed."

"What do you mean?" Ethan didn't understand.

Steve Ballmer explained: "The quantity of this order is very large. The other party needs a thousand electronic arcade machines, and all of them are "Winds from Heaven."

"What?" Ethan also frowned at this order.

"A thousand sets of "Wind from Heaven"?" He suspected that his ears had misheard.

"No, the person who placed the order is sick, right? Which store needs so many "Heaven's Windfall"?"

Ballmer looked at the record in his hand and said, "The delivery address is New Jersey."

"Atlantic City."

　Note: ①Although the aviation industry in the United States is very developed, their air transportation business did not develop officially until after [-]. Before that, all transportation was by land, either by rail or land.What changed this situation was the promulgation of the "American Civil Aviation Deregulation Act" in October [-]. Until then, FedEx began to develop air transport on a large scale. ②The game "Heavenly Fortune" is actually a game of catching snowballs made by the people of Activision. The gameplay is the same as described in the article, except that I turned the snowballs into gold and sold well in North America. It made Atari a lot of money, and it also made the people at Activision want to get a share, but Warner disagreed, so they left.Then after founding Activision, they also copied this game, and it still sold very well.

　　
　
(End of this chapter)