star of the peninsula
Chapter 1042: Vicious
The last content in April is the launch of "Human Classroom".
In classic Netflix fashion, all content is made available online at once for members to use at will.
No one was surprised that Suzy played the female lead, because she had already reached the position of a female lead in TV dramas; and no one praised Netflix's arrogant behavior, because they have always been like that.
What shocked colleagues was that C headquarters hooked up with Netflix much earlier than they thought.
Everyone thought that "Squid Game" was the one that C-Revolution officially cooperated with Netflix. Unexpectedly, when the crew of "Squid Game" was suspended due to the epidemic, a TV series that was directly filmed came out. This is really unexpected.
But it was just unexpected. C headquarters' huge lead in film and television meant that other entertainment companies had no intention of competing with C headquarters in this regard. There was nothing they could do except shouting "Chen Chen, you cunning kid".
The area that should be the most competitive right now is actually YouTube.
After the outbreak of the epidemic, the time that the South Korean public spends on YouTube has increased exponentially. The YouTube battlefield, which was very important to entertainment companies before, has suddenly become more important by several levels.
The reason is simple. It has become easier to attract fans through YouTube, and the number of people that can be attracted has also expanded.
If a person browses YouTube for a short time, he will only watch the content he cares about, but if a person browses YouTube for a much longer time, he may see content related to his idol.
Once you see it, you have the opportunity to get in. Once you get in, you may become a mobile ATM. This is a big deal related to the company's revenue!
So, the YouTube project team should start working overtime, it’s all about rolling up your sleeves!
……
"We definitely don't need to compete. C Headquarters is the king of YouTube in South Korea. One person's data is enough to match the data of several people in the top entertainment companies combined!" Chen Chen rejected Shirley's plan to increase her efforts in YouTube. "If we compete again, other entertainment companies will really scold us."
"Just let them curse us. They'll curse us even if we do nothing." Shirley snorted, "Instead of being cursed for nothing, it's better to take the initiative and let them curse louder."
"What are the benefits?" Chen Chen rolled his eyes. "Why do I feel like there is no benefit at all except for feeling happy?"
"It's one of the benefits of feeling good." Shirley revealed the real purpose, "and we can also suppress the development of others. The development of Integrate itself is important, but hindering the development of others is equally important. The two are not contradictory."
"I know suppression is necessary, but this form of suppression is indeed unnecessary." Chen Chen smiled and shook his head, "How many videos do we have to post to reduce the chances of the other party's video being seen? This kind of thing cannot be calculated. If you calculate it, you will lose a lot."
"YouTube is a huge platform. Even the professional review team hired by the platform owner can let many non-compliant videos slip through the net. How can a small YouTube group like us accurately strike at others on such a large platform?"
"Exclusion is only useful in a small circle. If the circle is too big, it will be useless."
To be honest, the Korean entertainment industry is a small circle, and YouTube's focus on this area can indeed cause a certain impact on its peers, but there is no need to worry about South Korea, not at all.
Look at the Integrate cartoon image on the masks that everyone uses. How much content do others need to create to catch up with the influence of a mask? !
"So if we have to fight with our peers, we have to use precision strikes." Chen Chen gave a slightly sinister example, "For example, when S.H.I.E. launches a new group, we can use the common operation to add fuel to the fire, or even help to prove some things."
"Oh," Shirley blinked and thought for a moment, then finally commented, "You are so vicious!"
"so so."
Chen Chen smiled and waved.
Shirley knew exactly what Chen Chen was going to say, she was just recalling it just now.
When S.A.I. Studios launches a new artist or a new project, a common tactic used in recent years is to make them black first and then popular.
Regarding this trick, Chen Chen gave Shirley a detailed report to teach her.
First, they throw out topics that can be used as black spots to take advantage of the growing impetuous atmosphere of the Internet public to attract attention to their side, and then they artificially create a reversal to convert some people into fans. In this way, before the project is officially launched, it already has a group of fans and a large number of people who watch the fun. These people who watch the fun can actually be called potential fans. It is not uncommon for fans to develop feelings after watching the fun for a long time.
This is a very clever trick, and it doesn't matter even if it is exposed.
Because this is a fan circle, many people would want to find out the truth about artists' stories even if they know they are fake.
"I know it's wild history, but I just want to see how wild it is!"
"I know it's shit, but if I don't taste it myself, how will I know if you guys are lying to me? I want to be a warrior!"
"..."
There is never a shortage of such curious and stubborn people in the fan circle, which means that the tactics will always be useful.
Naturally, Sha Mao has mastered this set of tactics to perfection, and the effect he uses is much better than that of others.
It works every time and the results are good every time. The biggest credit goes to SMART’s marketing of itself day after day and year after year.
Not to mention an outstanding marketing team, every entertainment company must have one. Otherwise, what are you doing in the industry? You're just trying to make a name for yourself.
The most frightening thing about SMART is its marketing talent, which is achieved by using its powerful marketing team, leaving a fixed impression on almost everyone in and out of the industry.
If you look closely, this company has not been very clean in almost every period from the "ancient times" to the present.
Dongshin has problems, the driver group has problems, Girls' Generation is short of people, Shin Shin and Function are even more desperate, and EXO ran away
As a result, when it comes to artists from SM Entertainment, many people’s first impression is that they are pure and innocent, and it is more reassuring to follow them than artists from other companies!
Are you kidding me?! When something goes wrong, both the company and the artist must be responsible. Who is the one who completely absolves the artist of responsibility?
Is it the fans? It’s the company!
I don't mean to blame this behavior. Every entertainment company does this and should do so. I just bring this up to prove how strong SM Entertainment's marketing capabilities are.
Thanks to Kpop's unique marketing capabilities, S.H.I.P.'s black and red tactics are naturally invincible.
The most outstanding monster created by this set of tactics is aespa.
Just look at the development history of aespa and you will know. There have been mistakes, errors, small problems, and big problems. But they have never fallen behind and have always been on the front line.
An idol group that is still unable to walk independently certainly cannot do such a thing, so the fact must be that S.H.I.P. has been supporting them from behind.
In conclusion, SMART is terrifying, and its black and red tactics are unique in the industry.
It’s a pity that this tactic can’t be used whenever you want in the future. You have to look at Chen Chen’s expression when using it, because he has the ability to make every piece of “black material” exposed by Sha Mao confirmed.
Everyone knows that Chen Chen's actions will cause great harm to himself and C headquarters.
Of course Chen Chen himself knew it, but he didn't care.
My C headquarters has a lot of blood, come if you want to exchange blood.
...(End of chapter)
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