star of the peninsula

"Well, now that I know where I am lacking, I have to work harder in the future."

"Of course, the company will do its best to help you."

Park Jin-young said a few high-sounding words and then buried his head in eating, not caring about his image at all.

He is so nervous.

Originally, I just wanted this PD, who has been the most popular in the industry in recent years, to say a few nice words to encourage him, but I didn't expect that he would talk about the topic so deeply, so deep that he dug out problems that couldn't be found in the whole bottle of soy sauce.

We are talking to the girls now so it doesn't seem to matter, but later it will be our turn to talk about the company, and Park Jin Young doesn't want to hear that part right now.

It wasn't that he refused to accept Chen Chen's idea, it was that he didn't want to listen to it in this open environment, in front of his new idol.

There is no doubt that what Chen Chen says later will not be pleasant.

At the end of the day, it’s impossible for a new group that debuted just a year to have their own problems. Any problems that arise are the company’s fault!

Whether it is the training before debut or the operation after debut, any entertainment company that has some dignity will not blame the members for the problems.

What? Didn’t you train and select the members to debut?! They’ve only debuted for a year, so it can’t be due to the environment, right?!
So, after listening to what Chen Chen said to the girls, Park Jin-young, who was very self-conscious, had already anticipated what was waiting for him.

He was very happy that Chen Chen was willing to talk about such profound things because it was very beneficial, but he definitely didn't want to listen here because it was embarrassing.

Just eat a few bites of food and leave early. This is the simplest way to solve the problem.

"I'm full." Chen Chen glanced at Park Jin-young and finished his meal with a smile, "It's too hot. My appetite has gone."

"I'm going to the office to enjoy some air conditioning. If anyone wants to chat with me, please come over later."

Chen Chen said another word and left with his plate.

……

In fact, if Chen Chen wanted to talk about it, he could just say some nice words to get over the topic in the cafeteria, but after thinking about it for a while, he felt that it would be better to talk about it in more depth.

In the future, ITZY and NMIXX will be groups that people regret not seeing, and the same will be true for Soy Sauce Bottles in a few years.

Chen Chen didn't want to lose such a partner, so if just a few words could help Soy Sauce Bottle, he would definitely not be stingy with his words.

He likes to imitate all the business behaviors of SMART because SMART's business operations are almost unique in the industry.

But if they are dating, Chen Chen prefers to play with Soy Sauce Bottle.

"I haven't been here for a long time. I almost forgot where your office in Soy Sauce Bottle is."

Not long after, Park Jin-young pushed the door and walked into Chen Chen's office, holding a bottle of red wine that looked very good.

"I don't have much of an appetite, so I can have a couple of drinks, right?" Park Jin-young shook the bottle of wine and sat down on the coffee table. "Red wine seems to whet your appetite."

"There's no food now, what's the point of whetting your appetite?" Chen Chen smiled and sat down over there. "I'll order takeout from Circle C. You look like you're planning on chatting for a long time."

"You can't blame me for this, right? Wasn't it President Chen who suddenly opened up?" Park Jin-young spread his hands. "Only a fool would give up the opportunity to consult with the person who is most adaptable to the environment and can even lead the environment in the industry."

"It's useless to praise me. I won't say a word that shouldn't be said." Chen Chen leaned back on the sofa. "If you still feel the need to chat, then let's chat. I happen to be free."

The two paused their conversation here and thought about their meal while waiting for the takeaway.

When the takeaway arrived, it was time to start the conversation again. "Well, first I want to confirm something with you." Park Jin Young said solemnly, "What you mean by boring is that chasing after ITZY is boring, right?"

"Right." Chen Chen didn't even raise his head, struggling with the takeaway packaging. "It's not enough for idols who only focus on the stage to stimulate their fans. Fans now need more and stronger stimulation."

"If you can only follow an idol group by watching their performance on stage, I'm afraid only die-hard fans can stick with it."

"There are so many wonderful things in the outside world. There are many that are at the same level as your stage or even higher. People don't have to watch you."

"So what idol managers should do now is to expand their influence to all areas."

"I can see you when I'm watching a stage performance, I can see you when I'm watching a variety show, I can see your funny clips when I'm watching short videos, and I can see all kinds of news about you when I'm watching the news. This way I won't get tired of you, and I won't be bored when I follow you."

"What is ITZY's current situation?" Chen Chen asked with a smile, "Is it only mentioned in the topics of 'stage', 'strength', and 'soy sauce bottle'?"

"I can understand what you said. You need to build an image in other fields to feed back your idol career, right?" Park Jin Young asked.

"The direction is right, but the bottom line can be lowered a little bit." Chen Chen corrected his view, "It's not about building an image in other fields, but using all means to attract traffic to the idol, whether it's black or red."

Chen Chen even gave a very real example.

"Why do you think I asked Integrate to be so active in epidemic prevention?"

"Am I kind-hearted?"

"..."

Park Jin-young was silent for a while. He couldn't even utter a word of rebuttal. Before today, he was even happy that his child had always been noticed for his outstanding abilities.

“Is there a way to make good music and good performances and still make everyone happy to follow you?” Park Jin Young was a little entangled and unwilling to give up. “ITZY is actually doing pretty well now.”

"Is it really good?" Chen Chen was surprised. "Why do you have such an idea? Just because you got a few first place coins? But a first place is no longer valuable!"

"Apart from these worthless ones, has ITZY ever made a splash in the industry or caused a big stir in the industry other than on stage?"

"It's been over a year since you debuted, so you should have at least a few, right? Do you have any?"

"You can't keep trapping the girls on stage forever. TWICE didn't get killed by you guys because they had a crazy schedule of commercial performances to boost their popularity. Now that the epidemic is so serious, how can you expect ITZY to follow the old path?"

"Without national popularity and no support from other aspects, if there is a mistake on stage, it will be over."

“But the question is, can you guarantee that every album will do well and be loved and accepted by everyone like it is now?”

"You can certainly succeed if you focus on music, but if you want to continue to be successful you have to always stay at the top, so that you can make your music unique and attract fans."

"You can figure out how difficult it is to become the best in the music industry. I can't figure it out anyway." Chen Chen sighed, "If you think it's hard to achieve, then just open up all kinds of resources to let the members develop in many aspects. Jiangyouping is truly the best in the industry and has no shortage of resources."

"..."

"I'll think about it." Park Jin-young exhaled, "What you said makes sense, but it conflicts greatly with the company's philosophy."

"Think about it as soon as possible." Chen Chen reminded seriously: "Time waits for no one."

The last part of the Hot-Blooded Trilogy has arrived. If Soy Sauce Bottle’s operational ideas cannot be changed as soon as possible, things may become troublesome.

...(End of chapter)