star of the peninsula

"Is Jinyoung's promotion just a poster for himself on social media? That's a bit too shabby."

Chen Chen stepped into the practice room and greeted Park Jin Young happily.

"We are here to enjoy the performance, there is no need to package ourselves so well." Park Jin Young gave two reasons at once, "Besides, if I save a little here, I can give more to ITZY, they are in need of resources right now."

"Also, let me tell you something," Park Jin-young happily reported the good news, "The kids in ITZY are all very interesting people, it's just that people haven't seen them before!"

"That's great." Chen Chen was happy for the girls from the bottom of his heart, "The resources of the soy sauce bottle are enough, and the girls will have a smoother road in the future."

"But I have a question that I'd like you to answer." Park Jin Young asked sincerely, "How do you know that ITZY is boring to follow? Do you follow ITZY?"

"I don't pay special attention to it, because I follow all the fan circle users." Chen Chen raised two fingers, one on the left and one on the right, "Paopao and Tik Tok."

"I can use the bubbles to check fans' expectations, opinions, and what they want them to do."

“Through Tik Tok, we can get relatively fair evaluations of artists from passers-by and marginal fans.”

“The user composition of YouTube and other platforms is a bit complicated. It is not as convenient as Tik Tok to collect information by locking down the region, so we didn’t do much.”

"Generally speaking, this operation is much better than the painstaking traditional market research." Chen Chen raised his eyebrows and said proudly, "Now is the era of big data, we must use big data to constantly correct the development path of idol groups, understand?!"

"I didn't understand it at first, but now I understand it now that you've explained it." Park Jin-young spread his hands and said helplessly, "The problem is that it's useless even if I understand it. Only you can use this method. We can't get the data."

"Who said you can't use it?" Chen Chen suddenly fell silent. "So of all the data I sent to you every month during settlement, you only looked at each person's subscription data and income, right?!"

Chen Chen really did send the fan chat records corresponding to each company's artists to each company, thinking that it was just a bunch of small data, so he gave it away as well.

As for chat records, a novel with several million words would only be a dozen megabytes in size when converted into a document, which is really not that big if you don’t count the high-quality pictures and videos.

"We also looked at the artist's active time and the increase and decrease in the number of subscriptions." Park Jin-young suddenly collapsed, "Why didn't you remind us when you gave us the data?! It took up a lot of time!"

"To be honest, I reminded them, but no one cared." Chen Chen raised his eyebrows and consoled them, "I thought about it myself later, and it's actually not that important."

"When fans give suggestions to idols and companies, it's basically just laymen teaching professionals how to do things. It's incredible if there's one useful suggestion out of 10,000. And the cost of finding that one suggestion out of 10,000 is enough to make you try many other things."

"As for fans' wishes of 'I hope my idol does this and that', 'I want to see this and that', these are just pure wishes. You can ignore them. They can only be used when you urgently need to get closer to your fans."

"Don't forget, those who can subscribe to Bubble are basically core fans." Chen Chen reminded: "Core fans are those who don't need special care in the company's operations, because generally speaking they will not leave."

"Yes, the core of the company's operation is to attract new fans." Park Jin-young finally relaxed, "Then according to what you said, the role of these chat records is quite limited."

"Almost. I basically use it as a ratings board." Chen Chen continued, "After the company makes a certain operational decision, the fans will definitely give feedback on the decision immediately, either complaining to the artist or congratulating the artist. The fans' attitude can show how much they accept your operational role."

"You reminded me that it can indeed be used this way." Park Jin Young returned to the starting point of the incident, "But you still didn't tell me how you knew that ITZY was boring to chase after."

"This has little to do with bubbles. It's the function of big data. By collecting and processing the fans' data, we can get an overall profile of the artist group." Chen Chen answered honestly, "The image of ITZY that I established by summarizing the data of ITZY fans is an image of a slightly boring stage lunatic. It's a bit boring." There is no need to hide this thing, it's just designing the artist's image, every entertainment company is doing it.

It’s just that others may not necessarily build an artist image from fans like C headquarters does. This is a small step for C headquarters to take the lead by leveraging its unique advantages.

"What is the image of your Integrate in the eyes of fans?"

Park Jin-young couldn't help but ask.

"A pink rose in full bloom." Chen Chen replied, "Pretty but not passionate, not a very aggressive bright red so it's tempting to get close to, pure but not naive, beautiful but not arrogant, and finally, it has thorns."

“What is TWICE’s image like?”

"A rainbow hanging above the sun. Standing tall and colorful, each color has its own charm, but the popularity of the two members is slightly lower than that of the other members, so the final presentation is seven colors."

"Red Velvet?"

“It’s a surprise blind box that is full of anticipation. The exquisiteness and beauty are superficial, and are tools to attract people. What keeps people here is the inner qualities of this group. Although it is possible to occasionally find something bad when opening a blind box, everyone will always look forward to this blind box.”

“Where’s BLACKPINK?”

"The bird in the glass cage is a perfect work of art. It reflects whatever light the Crooked Chicken Company projects. It has no autonomy, and if it flies out of the Crooked Chicken cage, it will most likely break into pieces."

"..."

After listening to Chen Chen's answers to these questions, Park Jin-young suddenly felt powerless. This is the most powerful competitor, who is so strong that it is scary.

"It must be very troublesome to do this, right?" Park Jin Young asked in a low voice.

"Not bad, most of them can be solved by extracting keywords." Chen Chen did not hide it on purpose, "C headquarters has the advantage that it can build an image for each artist group, but you can only build your own artist."

"What is the most common word mentioned by fans?"

Park Jin-young asked again without giving up.

Chen Chen answered without hesitation: "Eat."

What did I eat today? Did you eat well? You must eat well. This is the most common greeting and concern between fans and idols, and it must appear most frequently. So when Park Jin Young heard this answer, he knew that Chen Chen did not lie to him at all.

"Practice, practice." Park Jin-young rubbed his face vigorously to cheer himself up, "Today we will practice with the dancers, so be ready."

...(End of chapter)