star of the peninsula

Data inflation is a very unfair thing. The funny thing is that it is unfair to everyone, which makes it seem a little fair.

The falsification of idol data in the Korean entertainment industry is not something that has only started in recent years. If we trace it back from the beginning, we don’t know where we will end up. It’s just that it has become more and more rampant in recent years, which has made Chen Chen start to pay attention.

What are you thinking about?
Of course, the intention is to rectify the chaos. The more disciplined this circle is, the more friendly it will be to C headquarters!

We have the backing of the Chinese market which no one else can get involved in, and our relationship with Tik Tok is beyond doubt. If we discuss purely based on the data, C headquarters is the undisputed leader.

No one understands data better than C headquarters, no one! So no one wants data to be absolutely fair more than Chen Chen.

Unfortunately, it has been unfair for a long time, but fortunately, Chen Chen has a chance to correct all the unfairness.

Integrate, make it the highest flying being, and then make it the benchmark for all those who come after it.

"No matter how high your stats are, you can be higher than Integrate. Why can this group be higher than Integrate?"

When this kind of statement is recognized by all Kpop users, the phenomenon of data inflation will be greatly reduced and the degree will be much lower.

Because Integrate is not watered down, and even if you water down groups that are lower than Integrate, at most they will be about the same level as Integrate. The entire girl group circle is still healthy.

With this series of moves, the girl group market will be quiet for at least several years.

As for what will happen in a few years, Chen Chen has no control over it. Integrate will go downhill, and he, Chen, does not have the ability to create such a supermodel Integrate again.

Previously, we had considered setting up an agency in C headquarters to monitor data, and regularly publish C headquarters' monitoring of market data to provide everyone with the most authentic data, forcing entertainment companies not to engage in watered-down behavior.

But, firstly, this would be too offensive, and secondly, Chen Chen could not guarantee that this department would always be fair.

There is no need to explain if you have offended someone. The reason why girl groups from other entertainment companies cannot beat Integrate is because they are not capable enough. No one can say anything. They just need to swallow the loss and that's it.

But what do you mean by setting up such a monitoring agency? Are you trying to ruin our jobs?!

Secondly, there is nothing to say about the fact that there is no way to guarantee that this department will always be fair. The complexity of this society determines that an absolutely fair institution is almost non-existent. Chen Chen does not have the confidence to create such a rare animal.

Anyway, Chen Chen is just doing the good things he thinks he should do. He doesn't know what the consequences will be, but he thinks they will be good and he hopes to get good results.

As for the boy group, forget it. Chen Chen is not familiar with them.

……

Red Velvet returned in the middle of the month, and the data is exactly what they should be, with no signs of inflation.

Come to think of it, S.A.I.P. is now focusing on the new girl group aespa, so how could they possibly care about Red Velvet? Didn’t you see that even their comeback date has been postponed again and again?

Oh yes, HyunA has also returned, and the music scene is very lively during this period.

"The Shine grocery store has started filming, do you want to join in the fun?"

Shirley was a little uneasy and wanted to say a few words to Chen Chen to get comfort.

"Why would I want to join in the fun? I can't join in the fun." Chen Chen smiled and shook his head. "Kim Tae-ho is filming at MBC Music Center with his team. I'd be asking for trouble if I went there. But if you want to go and take a look, you can go over there. Just think of it as going to MBC to discuss the TV series on behalf of C headquarters."

"We don't have any TV series in hand." Sulli was so nervous that she couldn't speak clearly. "I can't lie to MBC, right?"

"Who said there wasn't any?" Chen Chen prepared an excuse for her. "Although SBS TV station made a big fuss, I never promised them the second season of The Penthouse. If someone insists on asking you for an excuse, just pull this thing out and show it to them."

"No!" Sulli rolled her eyes, "I'm afraid MBC TV will take it seriously!"

There is no need to say how successful "The Penthouse" is. There is no TV station outside that does not want to get it, so if this came out of the mouth of Sulli, the representative director of C headquarters, it would be normal for MBC TV station to take it seriously.

"Then just say you went to see (G)I-DLE." Chen Chen turned around and made another excuse, "C headquarters is responsible for the comeback, so it's only right for you as the representative director to pay more attention to it."

"Oh, let's not talk about the show anymore. I'm always worried about it. It's annoying." Sulli changed the subject and said to Chen Chen happily: "(G)I-DLE did a great job in their comeback this time. Their popularity is rising very fast."

"Has there been any investigation into which regions the popularity growth mainly comes from?" Chen Chen asked casually.

"The largest number comes from South Korea, followed by China." Sulli hesitated for a moment and said, "South Korean fans seem to like Yuqi very much. She has contributed a lot to the increase in popularity."

It’s normal, because it was like this “before”.

"How is the overall situation?" Chen Chen was more concerned about the group. "Has (G)I-DLE made further progress?"

“Yes.” Sulli replied: “Now everyone puts (G)I-DLE on the same table as ITZY and aespa for discussion, and it seems that they are already a top girl group.”

"Oh~ Very good." Chen Chen smiled with satisfaction, "Boss Hong is indeed capable."

"Why do you only praise Boss Hong? I have made no contribution at all?" Shirley pouted in dissatisfaction, "Praise me now!"

"You are such a big representative director and you still ask for praise?" Chen Chen smiled indulgently, and then said seriously: "Well done, I didn't praise you right away because I thought you have always done well, and such a small thing does not need praise."

"Come on." Shirley was pleased but she was more concerned about her reputation. "I am far inferior to Boss Hong. Don't act like I am better than him."

"But without you, Boss Hong would be living a miserable life now." Chen Chen said nonsense seriously, "Without you helping to handle the work of C headquarters, I would not have the time to intervene in the affairs of Cube Entertainment and iHQ. Boss Hong would definitely fail in the struggle and be kicked out of Cube Entertainment, and (G)I-DLE would not have the opportunity to be discussed as a first-line girl group like this."

Chen Chen almost suffocated from his long sentences, but Shirley's expression became more and more disgusted.

"Why don't you start from the creation of the world?" Shirley complained.

"Hey, don't tell me, I really saw the creation of the world." Chen Chen was in a playful mood and said proudly: "I handed over the axe to Pangu to create the world, and I held up the ladder for Nuwa to repair the sky. Am I awesome?!"

"..." Shirley was speechless. She felt that saying one more word to Chen Chen would be a huge waste of her life.

"Do you think that's a good thing?" Sulli picked a rather formal topic, "(G)I-DLE was put together with those two girl groups."

"It must be a good thing. You've been promoted!" Chen Chen said without hesitation, "One is a girl group directly under Soy Sauce Bottle, and the other is a perfect product of the real girl group master S&M Company. It's really an honor for you (G)I-DLE to sit at the same table with them!"

"So what do you think? Let's chat about gossip." Shirley pulled the chair closer to Chen Chen and asked quietly, "Who do you think will win among these three girl groups?"

"This." Chen Chen frowned and thought for a while, but in the end he could only see a vague future. "It's hard to say who will have the last laugh. The advantages and disadvantages of the three companies are very obvious."

"Tell me carefully."

Shirley exerted a little force on her legs and slid back to her workstation with the chair. After picking up a pen and paper, she slid back quickly.

"There's nothing to take notes on. These are things that everyone can see through at a glance." Chen Chen gently poked her brow, but didn't force her to put down the paper and pen. "Let's talk about (G)I-DLE, which you are most familiar with. It's the simpler one."

"(G)I-DLE's weakness is that the support provided by the entertainment company behind them is not as sufficient as that of the other two girl groups. Cube Entertainment cannot be a rival to S.H.I.E. and Soy Sauce Bottle."

"It's definitely okay for them to be able to use C headquarters' resources now, but (G)I-DLE is not a girl group from C headquarters, and this is just a temporary situation."

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"When the C headquarters experience card expires, (G)I-DLE will fall back to the top of the second-tier and settle down. As for whether it will return to the first-tier in the future, I think the possibility is very high."

"After all, Cube Entertainment is now led by Mr. Hong, and with the support of our C headquarters, (G)I-DLE will get more and more support from the company."

"The team has an excellent foundation, and there are no obvious problems or shortcomings." Chen Chen concluded, "It is only right for such a girl group to be promoted to the first-tier."

(G)I-DLE sometimes makes people misunderstand that they are not good at vocals, but in fact, there are many people who can sing like them.

It should be said that except for Seo Soo-jin and Shuhua Ye, everyone else can sing quite well, and (G)I-DLE's vocals are somewhat underestimated.

"What you said makes it clear why ITZY is so stable." Sulli summarized the key points, "They have a solid foundation, a strong company, no flaws or shortcomings, and the members all have good personalities. They should be considered the entertainment company's dream group."

"ITZY's problem lies with the soy sauce bottle." Chen Chen was a little speechless when he spoke, "It's really weird, how could the soy sauce bottle have such a big problem in operation?!"

"Maybe there are too many old stubborn people in the company? Even at this age, they still think that they can succeed just by working hard on stage." Sulli speculated irresponsibly, "Or maybe they plan to carry out long-term traditional operations and take a long-term approach. At the same time, all the groups are starting to decline, but I still have unlimited potential for advancement."

"There is so much room for advancement. Others are standing on the top of the mountain while you are still at the foot of the mountain. There is so much room for advancement!" Chen Chen said viciously, "It must be that there is something wrong with the thinking of the management of Soy Sauce Bottle!"

Not only ITZY, but also NMIXX who came later experienced the same dilemma. There is absolutely no way that a soy sauce bottle can clean this stain!
"But I talked to Brother Zhenying for a long time and pointed him to a reasonable way. Then things got much better." Chen Chen made an analogy, "It's like when a person is young and rushes too fast and becomes physically weak, but if he chooses the right method to make up for it, he can still stand up again later."

"What you said is really true." Shirley couldn't find a good adjective, so she could only spit at him, "How obscene!"

"It doesn't matter whether it's vulgar or high class, what matters is whether you understand it." Chen Chen drank a sip of water slowly, "I actually talked the most about aespa, so I won't tell you about it today. There's no point in repeating it over and over again."

"aespa just lacks popularity within the team." Shirley sighed. "It can't be solved. The more resources SM Entertainment has, the more it will aggravate this problem. The stronger the team, the easier it is to obtain resources and the more efficient it is in absorbing resources. This is a law."

"It would be fine if it was a large group. It's normal for a large group to have one or two members who are very popular or one or two members who are not very popular. Both fans and the company can accept it."

"But aespa only has four people, and they became lame in this situation."

"Is it possible to slowly return the situation to normal through long-term operations?" Shirley asked curiously.

"Yes, but that's not even something that can be accomplished in two years." Chen Chen felt like sighing as he spoke, "I'll give you five returns in two years, which is the normal frequency for a fool."

"Each of these five times, the two less popular members had to have some outstanding scenes to gain extra popularity, while the other two members could not be too outstanding."

"It's very difficult. Even if the operator is SMART, I don't think they can do it. If they can do it, then SMART is in charge and everyone will be convinced."

"If you can't do it, then you need a longer time to hone your skills. Four or five years is not too much."

"All artists produced by S.H.I.E. have potential. Anyone of them can become a big star. It is also possible that the lame one can catch up in popularity slowly."

"But." Chen Chen smacked his lips suddenly, "Tsk, if it is operated for a long time, another problem will be exposed."

"The lead singer isn't good enough. There's no big lead singer who can steady the fans' hearts." Sulli spoke first.

"Groups without good vocal skills will fade away over time. This is an eternal law of the industry." Chen Chen said calmly: "Although the current members have vocal skills, they are still far from the traditional lead singers of S.H.I.E."

The team has extremely poor popularity, pretty faces, and not-so-outstanding vocal skills. Now aespa should be awarded the Most IVE Award, they really deserve it!

"This is all your fault." Shirley rolled her eyes at Chen Chen. "You took Ningning and Minyan away, so it's hard to find a lead singer now."

"It's none of my business. Don't blame me for other people's problems!" Chen Chen's tone suddenly became more severe. "It's been several years since I took Ning Ning away. If they can't find an outstanding lead singer after such a long time, then SM Entertainment is just a bunch of rubbish!"

"Why can't they find it? Why can't they find it? It's a stupid company, how can they not find it?!"

"Either someone in the company disagrees, or the people who produced the girl group are taking chances!"

"This has nothing to do with me, right?" Chen Chen snorted in dissatisfaction, "We should talk reasonably, little Shirley."

"I'm sorry, it was just a slip of the tongue." Shirley hugged Chen Chen's arm and acted like a spoiled child. "I just wanted to highlight Integrate's outstanding lead singer."

"Okay, I forgive you." Chen Chen tapped her on the head, "Go get busy. I've missed a few scripts to read while I'm chatting with you."

...(End of chapter)